Kangaroos
- Company typePrivate
- Founded1979
- HeadquartersFuensalida, Spain
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Kangaroos firmographics
Firmographics- Name
- Kangaroos
- Legal name
- Equus Hispalis S.L.
- Website
- https://kangaroos.es
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Ownership category
- akta.pro rank
Kangaroos industry classification
Industry- Product category
- Consumer Footwear
- NAICS
- Shoe Retailers (4582), Footwear Manufacturing (3162)
- SIC
- Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
Keywords
Where Kangaroos is headquartered
LocationHeadquarters
- HQ city
- Fuensalida
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Kangaroos business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct footwear sales: One-time retail sales of footwear products through their e-commerce platform. Products include boots, ankle boots, sports shoes, sandals, and lace-up shoes for men and women. Customers pay per item at listed retail prices with occasional promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for footwear |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Kangaroos product offering
Product offeringCore offering
KangaROOS designs, manufactures, and sells casual, sports, and fashion footwear for men and women, including boots, ankle boots, sports shoes, sandals, lace-up shoes, espadrilles, and a barefoot collection. The company manufactures the majority of its products in Spain (Toledo/Fuensalida) using leather, textile, EVA, phylon, and thermoformed removable insoles, and sells directly to consumers through its own e-commerce platform kangaroos.es. Its signature feature is the heritage 'shoes with pockets' design.
Product overview
KangaROOS is a Spanish footwear brand and online retail platform operated by KangaROOS S.L. (Equus Hispalis S.L.), offering a comprehensive portfolio of shoes for men and women. The product range spans multiple categories including boots, ankle boots, sports shoes/sneakers, sandals, espadrilles, and lace-up shoes. Products are primarily manufactured in Spain with a focus on quality materials including leather, textile, and synthetic components. The company operates both B2C e-commerce through its website and maintains manufacturing facilities in Fuensalida, Toledo. Key product lines include women's footwear (boots, ankle boots, sports shoes, sandals) and men's footwear (lace-up shoes, sports shoes, boots, sandals, espadrilles), with specialized sub-categories such as barefoot shoes, waterproof boots, and military-style boots.
Differentiator
Problem solved
Functional benefit
Products and services
- KangaROOS Footwear Collection Overall KangaROOS footwear brand offering casual, sport, and fashion-oriented shoes for men and women, primarily manufactured in Spain at facilities in Fuensalida, Toledo. The brand maintains its sporting and urban heritage while adapting to current leisure, outdoor, and fashion market trends, anchored by the signature 'shoes with pockets' design feature.
- Women's Footwear
Companies that use Kangaroos
Customer profileSegments2 records
Ideal customer profiles1 record
Kangaroos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Kangaroos partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Kangaroos competitors and assessment
Company assessmentDirect peers
- Hispanitas: Spanish women's footwear brand with own manufacturing and DTC focus. Comparable in Spanish-made women's boots/ankle boots assortment, premium positioning, and direct e-commerce strategy.
- Camper: Spanish heritage footwear brand with vertical manufacturing and DTC/retail presence across Europe. Closely comparable in 'Made-in-Spain' positioning, casual/leisure category mix, and multi-channel European distribution strategy.
- Pikolinos: Spanish family footwear manufacturer with own production and global DTC + wholesale channels. Comparable in leather casual footwear category, Spanish manufacturing heritage, and international multi-channel go-to-market.
- Mustang (Spanish footwear brand): Spanish heritage footwear brand with European distribution and casual/leisure category overlap. Comparable in Iberian footwear heritage, mid-market pricing, and women's/men's casual assortment.
Broad incumbents
- Geox: Italian footwear manufacturer/retailer with patented technology and broad European retail footprint. Comparable in technology-positioned casual/comfort footwear, multi-channel (DTC + wholesale + retail), and Spain-relevant distribution.
- Skechers: Global athletic/casual footwear leader with extensive EU presence and broad price-point coverage. Comparable in casual sneaker/sport category overlap and value-segment positioning for everyday footwear.
- Clarks: Long-established UK heritage footwear brand with broad casual/dress category. Comparable in heritage-driven brand positioning, multi-channel retail/wholesale, and similar casual lace-up and boot categories.
Emerging players
- Toms: DTC-led casual footwear brand with lifestyle/cause-driven positioning. Comparable in DTC e-commerce model, casual slip-on/casual category focus, and lifestyle brand storytelling approach.
- Allbirds: DTC-first footwear brand built on comfort/sustainability narrative. Comparable in DTC e-commerce focus, comfort-positioned casual sneaker offering, and digital-first go-to-market, though at a different price tier.
Regional players
- Xti (Spanish footwear): Spanish footwear brand focused on women's and men's casual/boot categories with strong Iberian and EU presence. Comparable in Spanish-market casual footwear assortment, accessible price band, and EU e-commerce distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Kangaroos social profiles
Digital presenceKangaroos compliance and trust
Trust signalCompliance2 records
Kangaroos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kangaroos leadership team
Management profileNumber of profiles
Kangaroos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kangaroos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kangaroos
What does Kangaroos do?
KangaROOS designs, manufactures, and sells casual, sports, and fashion footwear for men and women, including boots, ankle boots, sports shoes, sandals, lace-up shoes, espadrilles, and a barefoot collection. The company manufactures the majority of its products in Spain (Toledo/Fuensalida) using leather, textile, EVA, phylon, and thermoformed removable insoles, and sells directly to consumers through its own e-commerce platform kangaroos.es. Its signature feature is the heritage 'shoes with pockets' design.
Is Kangaroos a public or private company?
Kangaroos is a private company. It is classified as unknown and is currently operating.
When was Kangaroos founded?
Kangaroos was founded in 1979.
Where is Kangaroos based?
Kangaroos is headquartered in Fuensalida, Spain, in the Europe region.
How does Kangaroos make money?
One revenue line is on record: direct footwear sales.
Who are Kangaroos's main competitors?
Direct peers on record are Hispanitas, Camper, Pikolinos and Mustang (Spanish footwear brand). Broad incumbents are Geox, Skechers and Clarks. Emerging players are Toms and Allbirds. Xti (Spanish footwear) is listed as a regional player.
Does Kangaroos have an API?
No public API is recorded for Kangaroos.
What industry is Kangaroos in?
Kangaroos's product category is Consumer Footwear. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 4582 and its SIC code is 5661.