NBC Palm Springs

What NBC Palm Springs does

NBC Palm Springs (KMIR-TV) is a local NBC-affiliated television station licensed to Palm Desert, California, serving the Coachella Valley market in Riverside County. Founded around 1968 and formerly branded as KMIR, the station was acquired by Entravision Communications (NYSE: EVC) in 2011 and broadcasts on digital channel 13 (KMIR-DT). It provides NBC network programming, locally-produced news and lifestyle programming, and serves as flagship broadcaster for the Coachella Valley Firebirds professional hockey team (covering 36 home games per season).

The station operates a multi-platform infrastructure comprising traditional linear broadcasting, an owned digital publishing stack (website, mobile, social), Spanish-language programming (Noticias Notivalle), and a syndication footprint via Newsbreak. Its content portfolio spans approximately 30 locally-produced programs including news (NewsChannel 3), lifestyle (Eye on the Desert), sports (Firebirds broadcasts, Eye on Sports), and digital originals (Crypto Fitz, Kai the Deal Guy). Technical capabilities include news and sports production workflows, integrated marketing solution design, and cross-platform content distribution led by senior leadership (Bob McCauley, SVP & GM; David Reese, News Director; Alison Hendrix, VP Integrated Marketing Solutions; David Neuendorff, Digital Content Manager).

The revenue model is advertising-based across four pillars: linear television airtime, digital advertising inventory, radio, and programming sponsorships. Customer segments include enterprise-tier advertisers in healthcare (Desert Care Network, DAP Health), gaming/hospitality (Agua Caliente Casinos), and automotive (Toyota of the Desert, Honda of the Desert), along with a long tail of small and mid-sized local businesses. Integrated marketing solution packages and content sponsorship deals represent the principal commercial offer for advertisers seeking cross-platform, turnkey campaigns in the Coachella Valley DMA.

Name

NBC Palm Springs

Legal name

Entravision Communications

Website

https://nbcpalmsprings.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

NBC Palm Springs (KMIR-TV) is a Palm Desert-based local NBC-affiliated television station serving the Coachella Valley. Owned by Entravision Communications, it operates a multi-platform broadcast, digital, and Spanish-language media business funded by advertising across TV, digital, radio, and sponsorships.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

Keywords

• Local television broadcasting
• Broadcast media services
• Local news coverage
• Television advertising sales
• NBC affiliate programming

Headquarters

HQ city

Palm Desert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Revenue generated from TV commercial advertising across NBC Palm Springs programming, including local and national ad slots. The station offers both English and Spanish language advertising options.
2. Digital Advertising: Revenue from digital advertising across the station's website and social media platforms, including sponsored content and digital marketing services.
3. Radio Advertising: Revenue from radio advertising through Entravision radio station partnerships, with bilingual capabilities targeting the Coachella Valley market.
4. Programming Sponsorships: Revenue from branded content and sponsorship of specific programs including Firebirds coverage, weather segments, and special programming features.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NBC Palm Springs is a local NBC-affiliated television station (formerly operating as KMIR) serving the Coachella Valley market in Southern California. It broadcasts NBC network programming alongside locally produced news, weather, and entertainment content, and monetizes its audience by selling advertising airtime and sponsorship packages to local and regional businesses. The station distributes its content over-the-air, through cable/satellite providers, and via online streaming.

Product overview

NBC Palm Springs is a local NBC-affiliated television station serving the Coachella Valley region, operated by Entravision Communications. The station offers a multi-platform news and entertainment portfolio centered on its core broadcast television product, supplemented by locally produced programs and digital content. The core product consists of local news broadcasts and weather forecasting, which are complemented by approximately 30 distinct named programs and features including sports shows (The Roggin Report, Off the Ice, Sports with Tim O'Brien, Friday Night Lights), lifestyle/entertainment content (Desert Brew, PS Unwrapped, Manny the Movie Guy), health/wellness segments (Wellness Wednesday, Water Wise Wednesday, Your Health Today, DAP Health partnership), community features (Exploring Sunnylands, Server of the Week, Social Impact Awards), and niche digital exclusives (Crypto Fitz, Kai the Deal Guy, Desert In A Minute). The station also provides Firebirds hockey game broadcasts through its My Firebirds TV/KPSE channel and distributes content across digital platforms including streaming, social media, and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• The Roggin Report: A sports program hosted by Fred Roggin featuring sports news and commentary.
• Off the Ice
• Desert Brew
• PS Unwrapped
• Talking with Thalia
• Friday Night Lights
• Sports Desk

Products and services

• Local News Broadcasts

Quantifiable outcome

• 36 home Firebirds games broadcast locally on My KPSE TV
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor, major and flagship.

• Palm Springs Police DepartmentminorStrategic or Co-development Partner · 10 July 2026Community partnership for humanitarian efforts, including earthquake relief donation drive hosted at Police Training Center.
• California Fire FoundationminorStrategic or Co-development Partner · 10 July 2026Community partnership for collecting essential supplies for earthquake relief efforts in Venezuela.
• DAP HealthmajorStrategic or Co-development PartnerDAP Health is a major community health partner featuring health tips, medical information, and wellness content on the NBC Palm Springs DAP Health hub. The partnership includes sponsored content sections, health programming features, and community health initiatives targeting Coachella Valley residents.
• Desert Care NetworkmajorStrategic or Co-development PartnerDesert Care Network partnership provides healthcare awareness content and trauma prevention programming. The collaboration features sponsored health content and emergency care information for valley residents.
• Coachella Valley FirebirdsflagshipStrategic or Co-development PartnerExclusive media partner for AHL hockey team. NBC Palm Springs produces 'Off the Ice' show, broadcasts 36 home games on My KPSE TV, and provides comprehensive Firebirds coverage including player profiles, game recaps, and fan engagement content. This is the station's flagship sports property.
• Agua Caliente CasinosmajorGTM or Marketing PartnerMajor sponsor of sports programming including Friday Night Lights high school sports coverage and entertainment reporting. Branding prominently featured in sports content.
• Toyota of the DesertmajorGTM or Marketing PartnerSponsor of recent streams and live broadcast programming, supporting video content production and viewer engagement initiatives.
• Honda of the DesertmajorGTM or Marketing PartnerTitle sponsor of Friday Night Lights programming covering high school sports across Coachella Valley schools.
• Dinner with PatsyminorStrategic or Co-development PartnerLocal nonprofit partner for summer literacy program combining movies with book distribution to children in Cathedral City.
• Coachella Valley Friday Night LightsmajorStrategic or Co-development PartnerHigh school sports coverage program featuring local football and athletics from across the Coachella Valley with sponsored segments.
• Entravision CommunicationsflagshipOthersParent company owning and operating NBC Palm Springs along with multiple TV and radio stations. Provides cross-platform advertising solutions, shared content resources, and centralized operations support.
• NBC NetworkflagshipOthersNBC network affiliation providing national brand recognition, network programming, and national advertising relationships. Station operates as local NBC affiliate KMIR-DT channel 13.
• Noticias NotivalleminorChannel Partner/ Reseller/ DistributorSpanish-language news partner providing local news content to Spanish-speaking Coachella Valley audiences.
• FCC (KMIR-TV)minorOthersFederal regulatory oversight for broadcast compliance, public file access, and EEO reporting requirements.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tegna: US broadcast and digital media operator with stations in mid-size markets. Comparable for the same local-news + national-network-affiliate + digital advertising revenue mix NBC Palm Springs uses.
• Sinclair Broadcast Group: Large US TV station group operator. Comparable as a portfolio owner of local/network-affiliated broadcast stations with similar cost structures, retransmission fee dynamics, and local advertising sales models.
• Nexstar Media Group: Largest US television station operator. Comparable as a multi-station broadcast group facing the same linear-TV structural headwinds and pursuing similar digital/OTT extensions to local ad inventory.
• Gray Television: Mid-sized US TV station group with strong local news orientation. Comparable business model — network-affiliate local stations monetized via local advertising and retransmission fees — at smaller-market scale.
• KTTV (Fox 11 Los Angeles): LA Fox affiliate where NBC Palm Springs' GM previously led sales operations. Comparable as a network-affiliated broadcast TV sales operation with similar GTM mechanics, although operating in a much larger market.
• Univision Communications (TelevisaUnivision): Primary Spanish-language US broadcast network and a long-standing Entravision programming partner. Comparable for the Spanish-language advertising and bilingual content monetization model NBC Palm Springs leverages.
• KMEX-TV (Univision 34 Los Angeles): Entravision-owned Univision station in Los Angeles; comparable because NBC Palm Springs' GM previously ran sales there and the bilingual/Spanish-language operating playbook is shared across the Entravision portfolio.

Direct peers

• KESQ-TV (News Channel 3 / ABC affiliate): Local ABC affiliate serving the Coachella Valley from the same market (Palm Desert/Palm Springs). Directly competes for the same local advertisers, news audience, and Spanish-language sub-segments, making it the closest head-to-head competitor.
• KPSP-LD (CBS Local 2): Local CBS affiliate covering the Coachella Valley. Competes for the same local ad budgets, sports rights (including potentially AHL/team coverage), and evening-news viewership as NBC Palm Springs.

Emerging players

• Desert Sun (Gannett/USA Today Network): Regional newspaper and digital outlet covering the Coachella Valley. Comparable as a competing local-news and advertising-reach vehicle targeting the same Coachella Valley audiences and SMB advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NBCPalmSprings
• Instagraminstagram.com/nbcpalmsprings
• Xx.com/nbcpalmsprings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC Palm Springs