Empire Limousines

What Empire Limousines does

Empire Limousines is a family-owned and operated limousine hire service headquartered in Melbourne, Australia, operating as Empire Limousines Pty Ltd. The company provides chauffeured transport across the Melbourne metropolitan region, Geelong and regional Victoria, serving individual consumers and small groups for weddings, school formals and debutante balls, hens and bucks nights, birthdays, winery tours, corporate events, airport transfers, and concert and sporting occasions. Its fleet comprises premium vehicles including Mercedes Benz, Bentley, Rolls Royce, Chrysler and Hummer models seating between 10 and 16 passengers, with the operator claiming a uniquely configured Mercedes Benz 10-seater that it states is the only vehicle of its kind in Australia.

The business runs on an hourly rental model, with customers booking directly via the company website, phone line or social media channels and paying a deposit at the time of reservation. Fleet mix and pricing are oriented around premium and group-occasion hire rather than point-to-point taxi work, with capacity suited to larger wedding parties and formals. There is no indication of third-party aggregator reliance, corporate retainer accounts, or franchise operations in the input; the company appears to operate its own dispatch and bookings in-house. Service coverage is intentionally bounded to Victoria, and the operator positions itself as a locally focused, family-run alternative within the Australian chauffeured transport market.

Name

Empire Limousines

Legal name

Empire Limousines Pty Ltd

Website

https://empirelimousines.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Empire Limousines is a family-owned Melbourne-based chauffeured limousine hire service operating a premium fleet across Melbourne, Geelong and regional Victoria for weddings, formals, winery tours, airport transfers and other event occasions.

Ownership category

akta.pro rank

Product category

Limousine and Chauffeur Services

NAICS

Limousine Service (485320), Limousine Service (48532), Taxi and Limousine Service (4853)

akta.pro primary industry

Event & Wedding Chauffeur / Limo Services (THADAEAI)

akta.pro secondary industries

Limousine Services (Luxury Sedan & Stretch Limo) (THADAEAE), Party Transportation (Limo, Shuttle) Services (HSACACAN), Chauffeured / Black Car & Executive Car Services (THACAIAC), VIP Transportation & Motorcade Services (HSACAMAG)

Keywords

• Limousine hire services
• Wedding car hire
• Chauffeur services
• Luxury transport
• Event transportation

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Limousine Hire (Hourly): Hourly rental of luxury limousines for events, weddings, and private transfers. Pricing based on vehicle type, duration, and event requirements. Balance payment required 14 days prior to hire (21 days for weddings).
2. Wedding Packages: Specialized wedding limousine packages with complimentary inclusions such as wedding ribbon, wheel covers, red carpet on request, umbrellas, and chilled champagne on request.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Empire Limousines provides chauffeur-driven limousine hire across the Melbourne Metropolitan Region, Geelong, and regional Victoria, using a premium fleet of Mercedes-Benz, Bentley, Rolls Royce, Chrysler, and Hummer vehicles seating 10 to 16 passengers. Services are offered on an hourly basis for weddings, events (birthdays, hens nights, school formals, concerts), winery tours, and private point-to-point transfers, with wedding packages including red carpet, ribbons, and champagne. Bookings are taken via phone and website contact form rather than through an online booking system.

Product overview

Empire Limousines is a family owned and operated limousine service with over 5 years of experience, offering a unified service platform for luxury chauffeur experiences across Victoria. The company operates a diverse fleet of premium limousines including Mercedes Benz, Bentley, Rolls Royce, Chrysler, and Hummer vehicles ranging from 10 to 16 seats. Core services include limousine hire for various occasions (weddings, formal events, wine tours, birthday parties, sporting events, concerts, hens/bucks nights, and business events) and dedicated wedding car hire packages. The fleet vehicles are equipped with entertainment sound systems, leather interiors, bar facilities, in-car digital functions, and lighting systems. The company services Melbourne Metropolitan Region, Geelong, and regional Victoria areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Limo Hire

Quantifiable outcome

• Vehicles accommodate 10-16 passengers
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• AtoB: Tech-enabled global chauffeur and transfer booking platform. Comparable on chauffeur-driven premium ground transport for events and transfers; differs by being platform-led rather than asset-led.

Broad incumbents

• EmpireCLS Worldwide: International chauffeured ground transportation provider offering executive sedans, SUVs, and limousines for corporate and leisure travelers. Comparable on chauffeur-driven limousine service for premium and event occasions, operating at global scale.
• Uber Black: Premium tier of Uber's ride-hailing platform offering higher-end vehicles for airport, corporate, and event use. Comparable on premium passenger transportation use cases; Uber Black is a broad incumbent substitute rather than a direct limo fleet competitor.
• Blacklane: Global professional chauffeur service operating in Melbourne and Sydney with premium sedan and van offerings for airport transfers, corporate travel, and events. Comparable on chauffeured limousine service model and B2B2C/corporate event customer overlap, though operating at much larger scale and with technology-led booking.
• Carey International: Long-established US/global chauffeured transportation company serving corporate, airport, and event clients with premium black-car and limousine services. Comparable on chauffeur-driven premium ground transportation for corporate and event use cases, though US-centric.

Direct peers

• Auzzie Limos: Australian limousine hire operator offering stretch limos, wedding cars, and party transport across multiple cities. Directly comparable on stretch limousine hire, wedding car packages, and party/event transport customer base in Australia.
• The Chauffeured Company: Australian chauffeured car and limousine service for corporate and private clients with a focus on premium service standards. Comparable on chauffeured premium service model and event/corporate customer segments in Australia.
• Wedding Car Hire Melbourne: Melbourne-focused wedding car and limousine hire operator offering premium vehicles for bridal parties. Directly comparable on wedding car hire as a primary service and Melbourne geography.
• Melbourne Limo Hire: Melbourne-based limousine hire service for weddings, formals, and events with stretch limousine fleet. Closely comparable on event-driven limo hire model and Melbourne geographic focus.

Regional players

• Hughes Chauffeured Cars: Australian chauffeured transportation provider offering premium cars, limousines, and coaches across major cities including Melbourne. Directly comparable on chauffeur-driven service model, fleet-based offering, and corporate/event customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/empirelimousinesau
• Instagraminstagram.com/empirelimousinesau
• LinkedInlinkedin.com/company/empire-limousine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Limousines