Pacific Truck

Name

Pacific Truck

Legal name

Crane Carrier (Canada) Limited

Website

https://pacifictruck.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Heavy-Duty Truck Parts & Powertrain Remanufacturing

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYTLAKALAB

Transmissions & Transaxles Rebuild/Remanufacturing (Automatic/Manual/DCT/CVT)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Powertrain, Engine & Component Rebuild/Remanufacturing

SECONDARYTLAKAOAB

Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

SECONDARYTLAKALAC

Differentials, Axles & Final Drive Rebuild/Remanufacturing

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Powertrain, Engine & Component Rebuild/Remanufacturing

SECONDARYCRAOANAJ

Heavy-duty truck, trailer & commercial vehicle parts distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Heavy-duty truck parts
• Rebuilt transmissions
• Powertrain remanufacturing
• Aftermarket parts distribution
• Commercial vehicle components

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Remanufactured Transmissions: Pacific Truck remanufactures and rebuilds heavy-duty truck transmissions in their certified Edmonton facility, selling rebuilt units with comprehensive warranties.
2. Rebuilt Differentials and Drivelines: Professional rebuild services for differentials and drivelines including Dana, Meritor, Clark, International and other brands.
3. Aftermarket Parts Distribution: Distribution of broad range of brand name products for on-road and off-road commercial vehicles including their Armada private label brand.
4. Armada Private Label Brand: Their own Armada brand of premium products across dozens of categories including drums, wheels, cams, brake chambers, shocks, airbags, and U-joints.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pacific Truck is a wholesale distributor and certified remanufacturer of heavy-duty truck parts and powertrain components. The company rebuilds transmissions (both Pacific branded and Eaton authorized), differentials, and drivelines in its 80,000 sq ft Edmonton facility, and distributes aftermarket parts from over 100 brand-name manufacturers in addition to its proprietary Armada brand. Products are sold to wholesale customers, fleet operators, and commercial vehicle service providers across Canada.

Product overview

Pacific Truck operates as a wholesale heavy-duty truck parts supplier and certified rebuilder serving commercial vehicle operators across Canada since 1947. The company specializes in remanufactured powertrain components including rebuilt transmissions (Pacific branded and Eaton-authorized), differentials, and drivelines, all built in their certified 80,000 square foot Edmonton facility. Their product portfolio combines proprietary Armada brand aftermarket products with extensive third-party brand name products from manufacturers including Eaton, Dana Spicer, Meritor, Bendix, Hendrickson, and over 80 other suppliers. The company offers an Internet Parts Sales (IPS) online ordering platform and parts lookup tool for customer self-service. Pacific Truck is the only Eaton Authorized Transmission Rebuilder in Canada, with capacity to produce up to 600 rebuilt transmissions per month. They operate warehouses in Alberta and Ontario to serve customers coast-to-coast throughout Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Armada: Corporate brand consisting of premium products across dozens of categories including drums, wheels, cams, and brake chambers. High-quality alternative products to OEM brands with custom engineering to meet original specs and detailed inspection process ensuring strict quality standards.

Products and services

• Pacific Rebuilt Transmission Premium rebuilt transmission remanufactured in Pacific Truck's Edmonton facility to meet or exceed OEM specifications. Built with 100% North American content, dynamometer tested, and backed by a 30-month unlimited km Canadian warranty. Targeted at heavy-duty commercial vehicle applications including gravel, energy, mining, logging, and nationwide hauling.
• Eaton Rebuilt Transmission Eaton-authorized rebuilt transmission built with 100% genuine Eaton content to exact manufacturer rebuild specifications. Includes Roadranger support and real-time coverage with a 2-year unlimited km North American warranty (3-year with PS-386 lubricant). Pacific Truck is the only Eaton Authorized Transmission Rebuilder in Canada.
• Pacific Rebuilt Differential Professional technician-built differential rebuilt with North American components, featuring a 30-month unlimited km national warranty. Built for any truck application with immediate availability. Covers Dana, Meritor, Clark, International, and other brand differentials.
• Pacific Driveline Components and Services Driveline repair and component services including custom driveshafts, U-joint and CV replacement, dynamic balancing at 2100-3500 rpm, and tube straightening. Provided as a Dana Certified SPL Dealer with no-vibration guarantee.
• Armada Brand Products Pacific Truck's proprietary Armada brand offering premium aftermarket products across dozens of categories including drums, wheels, cams, brake chambers, airbags, shock absorbers, and U-joints. Features custom engineering to meet original specifications and detailed inspection processes ensuring strict quality standards.
• Wilson Electric Starters & Alternators World-class manufactured starters and alternators featuring 14-point inspection at 5 different RPMs for alternators and 19-point inspection across the entire RPM specification range for starters. Low warranty rates with quality assurance verification.
• Internet Parts Sales (IPS) Online Ordering Platform Online ordering platform available 24/7 for customers to browse inventory, lookup parts, and place orders for heavy-duty truck parts and remanufactured units. Complemented by a web-based parts lookup tool allowing customers to search by part number or part description with substitution search functionality.

Quantifiable outcome

• Up to 600 rebuilt transmissions per month production capacity
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered key, minor and core.

• Dana SpicerkeyChannel Partner/ Reseller/ Distributor · 1 January 2022Dana Spicer was winner of the Vendor Cup in 2022 after an outstanding year where Pacific Truck worked closely with Dana to overcome production and supply chain challenges to meet customer needs across Canada.
• Sébastien SassevilleminorOthers · 1 January 2022Keynote speaker at the 5th Annual Affiliate Business Summit in 2022, regaling attendees with stories of overcoming adversity to reach success.
• Kit MasterskeyChannel Partner/ Reseller/ Distributor · 1 January 2020Kit Masters took home the Vendor Cup for 2020 due to outstanding work of the Trans Canada Sales team.
• Shawn KanungominorOthers · 1 January 2020Keynote speaker at the 4th Annual Affiliate Business Summit in 2020, providing forward-thinking looks at environment, trucking industry, and Canadian workforce of the future.
• BendixkeyChannel Partner/ Reseller/ Distributor · 1 January 2019Bendix took home the Vendor Cup for 2019 due to outstanding work of Cameron Mayor.
• EatoncoreTechnology or IntegrationPacific Truck is the only Eaton Authorized Transmission Rebuilder in Canada. They rebuild Eaton transmissions and offer 2 Year Unlimited km North American Warranty on Eaton rebuilt transmissions (3-Year with PS-386 lubricant).
• MeritorcoreChannel Partner/ Reseller/ DistributorPacific Truck is a Meritor House, supplying and rebuilding Meritor differential components. They rebuild differentials from Dana, Meritor, Clark, International and many others.
• Dana SpicercoreChannel Partner/ Reseller/ DistributorPacific Truck is a Spicer House, carrying Dana Spicer products. They are also a Dana Certified SPL Dealer for driveline components.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genuine Parts Company (NAPA Heavy Duty): Genuine Parts Company distributes heavy-duty truck parts through its NAPA Heavy Duty network across North America, including Canada. It is comparable as a broad incumbent with similar product categories (brake, drivetrain, electrical), large-scale distribution, and a multi-brand portfolio that competes with Pacific Truck's Armada brand and third-party distribution.
• Rush Enterprises: Rush Enterprises is the largest network of commercial truck and bus dealerships in North America, with substantial parts, service, and collision center operations including in Canada. It is comparable as a broad incumbent offering heavy-duty parts distribution that competes with Pacific Truck's wholesale and remanufactured product offerings to fleet customers.
• FleetPride: FleetPride is the largest independent heavy-duty truck parts distributor and service provider in North America, operating hundreds of locations across the US and Canada. It is comparable as a broad incumbent offering parts distribution, repair services, and shop capabilities that overlap significantly with Pacific Truck's product portfolio.

Direct peers

• Canada Powertrain: Canada Powertrain is a sister brand under the Crane Carrier Canada umbrella that serves Eastern Canada with remanufactured powertrain products. It is explicitly comparable as a direct affiliate peer offering the same rebuilt transmission and driveline portfolio in a complementary geographic territory.
• Inland Truck Parts: Inland Truck Parts is a heavy-duty truck parts distributor and remanufacturer operating in Western Canada and the US Pacific Northwest with comparable rebuilt component capabilities. It is directly comparable as a regional peer offering similar parts distribution, transmission rebuilding, and driveline services to commercial fleet customers.
• Artic Truck Parts and Service: Artic Truck Parts and Service is a sister brand under the Crane Carrier Canada affiliate network serving Western Canada with heavy-duty truck parts and service. It directly overlaps Pacific Truck's customer base, product categories, and geographic territory under the same parent corporate structure.

Others

• Bendix Commercial Vehicle Systems: Bendix is a major manufacturer and supplier of heavy-duty truck brake, safety, and air system components that Pacific Truck distributes and recognizes as a top vendor (Vendor Cup winner 2019). It is comparable as a key supplier and adjacent participant whose products flow through Pacific Truck's distribution channel and whose brand authority influences parts purchasing decisions.
• Meritor: Meritor is a major manufacturer of drivetrain, mobility, braking, and aftermarket components for commercial vehicles. Pacific Truck operates as a Meritor House, rebuilding Meritor differential components. It is comparable as a critical supplier whose brand and product line is integral to Pacific Truck's rebuilt differentials business.

Emerging players

• TransAxle: TransAxle is a transmission remanufacturer and parts distributor serving commercial fleets across North America. It is comparable as an emerging player with overlapping transmission rebuilding expertise and distribution capabilities, though smaller in scale than Pacific Truck's certified Eaton Authorized operation.

Regional players

• Stahl Truck & Trailer: Stahl Truck & Trailer is a Canadian heavy-duty truck and trailer parts and service provider with locations across Western Canada. It is comparable as a regional peer operating in the same Canadian geography with similar product categories, parts distribution, and driveline service capabilities targeting fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-truck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Truck