Best of Breed
Best of Breed is a Norwegian automation company that provides AI-powered text communication, RPA, and cloud print management software primarily to Nordic municipalities and government agencies, with core products Duo, Una, and Printix.
- Company typePrivate
- Founded2003
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Best of Breed does
Best of Breed AS is a Norwegian-founded (2003) automation software and services company headquartered in Oslo with a secondary office in Elverum, serving primarily the Nordic public sector. The company builds and operates three core products: Duo, a Norwegian-developed AI platform (with Duo Email and Duo Arkiver modules) that automates text-based communication such as inbox triage, document classification, and archival using NLP and machine learning; Una, an API-driven RPA robot developed in-house since January 2020 for process and archive automation; and Printix, a cloud-based secure print management service originating from the company's legacy SafeCom secure-printing business.
The platform is differentiated by domain-specific training data accumulated over years of Norwegian municipal deployments, integration with the dominant Norwegian archive systems (Sikri Elements, Acos Websak, TietoEvry Public 360), Datatilsynet approval since 2022 for personal-data processing (including personal email accounts), and ISO 27001 certification. All processing occurs within European borders in encrypted environments, and the code-free automation engine enables public-sector customers to configure workflows without in-house technical staff.
Revenue is generated through a mix of recurring software subscriptions for Duo, Una, and Printix, tiered annual SLA support agreements (Standard, SLA+, Premium), and project-based professional services (AI Analyst, AI Trainer, RPA Consultant, RPA Developer, Project Manager, Workshop, Implementation). Go-to-market is a direct enterprise sales motion targeting Norwegian municipalities, county municipalities, and government agencies, supplemented by a Nordic reseller network for document-management services. The company is privately held, founder-led (Stefan Sjøgren, CEO and co-founder; Anders Nygård, co-founder), with no disclosed institutional investment.
Best of Breed firmographics
Firmographics- Name
- Best of Breed
- Legal name
- Best of Breed AS
- Website
- https://bestofbreed.no
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Best of Breed is a Norwegian automation company that provides AI-powered text communication, RPA, and cloud print management software primarily to Nordic municipalities and government agencies, with core products Duo, Una, and Printix.
- Ownership category
- akta.pro rank
Best of Breed industry classification
Industry- Product category
- Business Process Automation Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Best of Breed is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Best of Breed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Revenue generated from software products including Duo, Una, and Printix. Products are delivered as cloud services with associated licensing fees.
- SLA Support Agreements: Tailored SLA support agreements offered at three levels: Standard, SLA+, and Premium. Support is provided directly to all customers regardless of their provider. Renewed annually with 3-month notice period.
- Professional Services: Services including AI analyst, AI trainer, project manager, workshops, implementation, RPA consultant, RPA workflow analyst, and RPA developer. Delivered through Nordic reseller network for document management services.
- Maintenance Services: Product maintenance includes software updates and patches designed to maintain functionality. Maintenance fees are paid annually and required for continued support. Additional services beyond standard maintenance billed at hourly rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard SLA, SLA+, and Premium SLA support tiers available |
| Other | Monthly | Hourly rate billing for support services without SLA agreement |
| Hybrid | Multi-year contract | Workshop and analysis followed by development |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Best of Breed product offering
Product offeringCore offering
Best of Breed develops and sells automation software for Nordic public sector and enterprise customers, including the AI-powered Duo platform for text-based communication automation, the Una RPA robot for process automation, and the Printix cloud print management service. The company also delivers professional services (workshops, consulting, implementation) and tiered SLA support agreements alongside these software products.
Product overview
Best of Breed offers a unified automation platform with three core products: Duo (AI-powered text automation), Una (RPA robot for process automation), and Printix (cloud print management). Duo consists of two modules: Duo Email for automated inbox handling and Duo Arkivering for document archiving. Una integrates with archive systems like Sikri Elements. The product suite also includes comprehensive professional services for implementation, training, and ongoing support. All solutions are designed for the Norwegian public sector with Norwegian-developed technology and data processing within European borders.
Differentiator
Problem solved
Functional benefit
Brands
- Duo: Norwegian-developed AI-powered automation platform for text-based communication, including email handling and archiving. Documented solution in operation since 2018.
- Una
- Printix
Products and services
- Duo AI-powered automation platform that automates text-based communication such as email handling, archiving, classification, and case processing. Includes a code-free automation engine and is Norwegian-developed; documented in production since 2018.
- Una RPA robot that automates business processes primarily using APIs. Developed by Best of Breed in January 2020; also known as SheRPA when integrated with Sikri's Elements archive systems. Requires less maintenance than traditional RPA robots.
- Printix Cloud-based print management service that eliminates the need for traditional print server infrastructure and automates printer driver and print queue handling. Includes Printix Cloud Enabler for migration and universal print-anywhere functionality.
- SLA Support Agreement Tailored support subscription offered at three tiers (Standard, SLA+, Premium) with direct support from Best of Breed. Ensures continuity for customers regardless of their underlying software provider.
- Professional Services (AI Analyst, AI Trainer, Implementation, RPA Consultant, RPA Workflow Analyst, RPA Developer, Project Manager, Workshop) Expert-led services including AI analysis, AI training workshops, full implementation of RPA and automation solutions, RPA consulting, workflow analysis, custom RPA development, and project management. Sold as standalone consulting engagements to support Duo and Una deployments.
Quantifiable outcome
- Processing time reduced by up to 80 percent
- +4 more outcomes
Companies that use Best of Breed
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Best of Breed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature6 records
Best of Breed partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Sikri (Elements)coreIntegration partnership with Sikri's Elements archiving system. Duo integrates seamlessly with Elements from Sikri for automated archiving and document management.
- Acos (Websak)coreIntegration partnership with Acos' Websak archiving system. Duo integrates seamlessly with Websak from Acos for automated archiving and document management.
- TietoEvry (Public 360)coreIntegration partnership with TietoEvry's Public 360 archiving system. Duo integrates seamlessly with Public 360 from TietoEvry for automated archiving and document management.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Best of Breed competitors and assessment
Company assessmentDirect peers
- ABBYY: Document AI, OCR and process intelligence vendor; closely comparable to Duo's NLP-based document classification and archiving capabilities, especially in regulated workflows.
- Blue Prism (SS&C): Enterprise RPA platform with strong public-sector and government references in Europe; competes head-to-head with Best of Breed's Una RPA robot for process automation deals.
Emerging players
- Hyperscience: AI-driven document processing and automation platform for government and enterprise; overlaps with Duo Arkiver on intelligent document classification and archival workflows.
- Robocorp: Open-source and Python-based RPA platform for enterprise automation; an emerging alternative to UiPath-style RPA that overlaps with Best of Breed's Una robot positioning on lightweight, API-first automation.
- WorkFusion: AI- and RPA-based document processing and compliance automation for banking and government; comparable to Best of Breed in automating high-volume text-based workflows.
Broad incumbents
- UiPath: Global RPA and AI automation platform; directly comparable as the RPA technology Best of Breed originally built on in 2017 and now competes with through its proprietary Una robot and Duo AI platform in the public sector.
- Automation Anywhere: Enterprise RPA and AI automation vendor serving public-sector and enterprise customers; competes with Best of Breed's Una and Duo offerings in document, email and process automation.
- Microsoft Power Automate: Hyperscaler-bundled RPA and process automation platform tightly integrated with Microsoft 365 — the same productivity stack Best of Breed's Duo integrates with — and a direct competitor for municipal email and document automation budgets.
Regional players
- Evidi (formerly Tieto Norway public business): Nordic IT services provider focused on public-sector digitalization, including Microsoft, archive and automation solutions; competes for similar Norwegian municipal modernization budgets.
- Tietoevry: Nordic IT services and software vendor, owner of Public 360 archive platform which Best of Breed integrates with; a strategic Nordic incumbent that is simultaneously a partner and potential competitor in public-sector automation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Best of Breed social profiles
Digital presenceBest of Breed compliance and trust
Trust signalCompliance4 records
Best of Breed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Best of Breed leadership team
Management profileNumber of profiles
Profiles4 records
Best of Breed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Best of Breed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Best of Breed
What does Best of Breed do?
Best of Breed develops and sells automation software for Nordic public sector and enterprise customers, including the AI-powered Duo platform for text-based communication automation, the Una RPA robot for process automation, and the Printix cloud print management service. The company also delivers professional services (workshops, consulting, implementation) and tiered SLA support agreements alongside these software products.
Is Best of Breed a public or private company?
Best of Breed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Best of Breed founded?
Best of Breed was founded in 2003. It employs 11 to 50 people.
Where is Best of Breed based?
Best of Breed is headquartered in Oslo, Norway, in the Europe region.
How does Best of Breed make money?
Four revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are SLA Support Agreements, professional Services and maintenance Services.
Who are Best of Breed's main competitors?
Direct peers on record are ABBYY and Blue Prism (SS&C). Emerging players are Hyperscience, Robocorp and WorkFusion. Broad incumbents are UiPath, Automation Anywhere and Microsoft Power Automate. Regional players are Evidi (formerly Tieto Norway public business) and Tietoevry.
Does Best of Breed have an API?
Yes. Duo is a code-free automation platform with API-based integrations. The platform supports custom API development when existing APIs are insufficient. Una RPA robot primarily uses APIs for integration with business systems. Duo's platform is designed with flexible APIs that enable quick and seamless integration with existing systems.
What industry is Best of Breed in?
Best of Breed's product category is Business Process Automation Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 513210 and its SIC code is 7372.