Reinventar - Associação Recreativa e Inovação da Arte Popular
Reinventar is a Portuguese non-profit recreational association founded in 2020 in Ovar that operates a Wix-hosted multi-vendor online marketplace aggregating 15+ local artisans selling traditional Portuguese crafts, complemented by membership tiers, training courses, and digital gift cards.
- Company typePrivate
- Founded2020
- HeadquartersOvar, Portugal
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Reinventar - Associação Recreativa e Inovação da Arte Popular does
Reinventar - Associação Recreativa e Inovação da Arte Popular is a Portuguese non-profit recreational association founded in 2020 and headquartered in Ovar, Portugal, that operates a multi-vendor online marketplace aggregating independent artisans under a shared commercial and community brand. Its core offering is the Loja (Online Store), a Wix-hosted e-commerce platform where member artisans sell handmade products across categories including traditional azulejo-tile crafts, natural wellness items (soy candles, felted soap), gemstone and crystal jewelry, local honey and bee products, handcrafted bags, artisan notebooks, and decorative wooden boat replicas. Distribution combines 24/7 e-commerce shipping via CTT with monthly in-person events (Encontro das Artes Ovar) and participation in established local cultural festivals such as Festival Pão de Ló de Ovar and Festival Internacional de Marionetas de Ovar (FIMO). Product fulfillment is decentralized — each artisan ships directly to customers, with shipping costs accumulating across multi-artisan purchases.
The business model blends four revenue streams: transaction-based product sales, annual membership fees (a free tier and a €55 'Apoia os artistas' supporter tier), training courses (€15 for creative sewing delivered via Hotmart), and digital gift cards in denominations of €10 to €100. The association is led by President Anabela Santos (also founder of ASASCRAFT) and Vice President Susana Ribeiro (founder of Prendinhas da Susy), with Heaven Santos as Treasurer and a formal governance structure including a General Meeting board and Fiscal Council typical of Portuguese associações. Go-to-market is community-led: events, blog content, YouTube artisan interviews, and organic social (Facebook, Instagram, LinkedIn) drive engagement. There are roughly 15 named artisan partners plus institutional partners including the Municipality of Ovar, Radio AVfm, and FUSA Academia de Música.
The underlying technology stack is entirely off-the-shelf and non-proprietary — Wix for storefront and order management, Hotmart for course delivery, Donorbox for donations, Google Analytics for traffic, and Portuguese payment rails (MBWAY, ATM, virtual card) for checkout. No AI/ML capabilities are present. Customer segments are two-sided: consumers seeking traditional Portuguese handicrafts (primary) and the artisans themselves (primary), with a secondary sustainability-conscious community segment served through circular-economy and upcycling programming. Geographic scope is Portugal-only, with all logistics and event activity centered on Ovar and the broader national Portuguese market.
Reinventar - Associação Recreativa e Inovação da Arte Popular firmographics
Firmographics- Name
- Reinventar - Associação Recreativa e Inovação da Arte Popular
- Legal name
- Reinventar - Associação Recreativa e Inovação da Arte Popular
- Website
- https://en.associacaoreinventar.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reinventar is a Portuguese non-profit recreational association founded in 2020 in Ovar that operates a Wix-hosted multi-vendor online marketplace aggregating 15+ local artisans selling traditional Portuguese crafts, complemented by membership tiers, training courses, and digital gift cards.
- Ownership category
- akta.pro rank
Reinventar - Associação Recreativa e Inovação da Arte Popular industry classification
Industry- Product category
- Artisan Marketplace
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry Retailers (458310), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Apparel & Accessory Stores (5600), Jewelry, Silverware & Plated Ware (3910), Food And Kindred Products (2000)
- akta.pro primary industry
- Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where Reinventar - Associação Recreativa e Inovação da Arte Popular is headquartered
LocationHeadquarters
- HQ city
- Ovar
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Reinventar - Associação Recreativa e Inovação da Arte Popular business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Online marketplace where artisans sell handmade products. Each artisan ships directly to customers, with cumulative shipping charges for multi-artisan purchases.
- Membership Fees: Annual membership with free tier and paid 'Apoia os artistas' supporter tier at €55 providing access to 'Mercado de Natal Ovar Online | 2020'.
- Training Courses: Creative sewing training courses available through the platform, priced at €15 for manual embroidery classes.
- Gift Cards: Digital gift cards sold in denominations of €10, €15, €20, €30, €50, and €100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual artisan products |
| Subscription | Annual | Free membership tier |
| Subscription | Annual | Apoia os artistas supporter membership |
| One time/ perpetual license | Pay-as-you-go | Bordado manual training course |
| One time/ perpetual license | Pay-as-you-go | Digital gift cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Reinventar - Associação Recreativa e Inovação da Arte Popular product offering
Product offeringCore offering
Reinventar operates a multi-vendor online marketplace (Loja) where local Portuguese artisans sell handmade products including traditional azulejo tiles, jewelry, soy candles, felted soap, honey, handcrafted bags, wooden boats, and embroidery. The association aggregates roughly 15-20 artisan brands under a single storefront built on Wix, with each artisan fulfilling and shipping directly to customers. Complementary offerings include astrological consultations, online creative sewing courses via Hotmart, tiered membership plans, digital gift cards, and live video event content.
Product overview
Reinventar is a Portuguese recreational association that operates a multi-vendor online marketplace for popular arts and crafts. The core offering is the Loja (Online Store), a Wix-hosted platform where member artisans sell handmade products across categories including traditional azulejo crafts, natural wellness products (soy candles, felted soap), gemstone jewelry, crystal bead jewelry, bee products (honey, pollen), handcrafted bags, artisan notebooks, and handcrafted wooden boats. The association also offers services including astrological consultations (ASASCRAFT), an online creative sewing course via Hotmart, live video content featuring artisan interviews and virtual exhibitions, digital gift cards, and various membership plans. Products are fulfilled by individual artisans with accumulated shipping costs for multi-artisan orders. The platform positions itself as a bridge between traditional Portuguese craftsmanship and online commerce, emphasizing local artisans from Ovar and sustainable/circular economy practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Loja Online Store (multi-vendor marketplace) A multi-vendor online marketplace where member artisans sell handmade Portuguese crafts, food products, wellness items, jewelry, and home decoration. Products are fulfilled and shipped directly by each artisan. Built on the Wix platform and accessible 24/7.
- ASASCRAFT Astrological Consultation Service A 90-minute professional astrological consultation service that analyzes the client's natal chart to identify innate talents, suitable work styles, life-purpose themes, and areas where they can gain strength and confidence. The session is recorded and delivered to the client.
- Costura criativa para iniciantes (Creative Sewing Course) An online video training course that teaches creative sewing projects including bedroom shoes, table runners with mitered corners, and bonus napkin holders. Includes printable patterns. Delivered via the Hotmart course platform and priced at €15.
- Digital Gift Card (Vale-presente digital) A digital gift card available in denominations of €10, €15, €20, €30, €50, and €100 that can be sent via email with a personalized message, with optional scheduled delivery date.
- Membership Plans Various membership tiers including free member plan, Apoia os artistas supporter tier (€55/year) with access to events and member benefits, and manual embroidery lesson access (€15).
- Live Video Content Live video streaming content featuring interviews with artisans, virtual exhibitions, and virtual Easter market showcases for community engagement and member promotion.
Companies that use Reinventar - Associação Recreativa e Inovação da Arte Popular
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Reinventar - Associação Recreativa e Inovação da Arte Popular technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Reinventar - Associação Recreativa e Inovação da Arte Popular partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- ASASCRAFT (Anabela Santos)coreUrban handicraft brand founded in 2013, initially creative sewing accessories expanding to childcare. Founder Anabela Santos is also association President. Website: www.asascraft.com
- Ovarmel OvarcoreLocal beekeeping operation producing honey and pollen in Ovar. Products include eucalyptus/multifloral honey and Portugal pollen.
- MOM NaturalcoreNatural products brand producing handmade felting soap and soy candles in Portugal. Website: momnatural.pt
- Pint'Arte c/Alma (Rodrigo Pinto)coreArtisan painting brand specializing in traditional azulejo tiles on wood products. Includes Moliceiros replicas, clocks, and Moda Azulejo clothing customization. Partner of GORIAMWOOD for wooden pieces.
- Swarovskimania (Romaine Thoss)coreJewelry artisan using Swarovski crystals and Miyuki beads. Founded 20 years ago by Romaine Thoss who emigrated from Luxembourg.
- AltastralminorCraftsman producing bracelets and protection jewelry.
- Susana Ribeiro - Prendinhas da SusycoreEmbroidery and fabric painting artisan since 2008. Also serves as association Vice President. Specializes in cross stitch and felt puppets.
- Pikoka Laroka (Paula Cruz)minorPsychologist-turned-artisan creating interactive felt books for children's cognitive development. Artisan letter 112904 since November 2016.
- E de ArteminorArtisan brand creating messenger cards and creative messaging products.
- Maria Formiga BolsasminorMulti-use bag artisan with 3-layer fabric construction including illustration, lining and plastified interior.
- Çoça BoiaminorArtisan creating nativity scenes (presépios).
- Jorge Cardoso ChocolatierminorArtisan chocolatier from Ovar.
- N'aninhas HandmademinorAmigurumi crochet artisan.
- Ana Pinho DesignminorDesign artisan.
- Atelie da QueridocaminorArtisan workshop.
- Mercearia OliveirasminorLocal trade partner in Ovar where artisan products are available for purchase, particularly after events like National Tile Day.
- Municipality of OvarcoreLocal government organizing National Tile Day celebrations in which the association participates. Key partner for local cultural events.
- Radio AVfmminorLocal radio station in Ovar.
- FUSA Academia de MúsicaminorMusic academy in Ovar.
- Gabriela Torres FisioterapiaminorPhysiotherapy and advanced aesthetics services in Ovar offering 10% discount to members.
Scale indicators3 records
Expansion highlights4 records
Reinventar - Associação Recreativa e Inovação da Arte Popular competitors and assessment
Company assessmentBroad incumbents
- Catawiki: European online marketplace for special items including collectibles, art, and artisan goods via auction and fixed price. Adjacent in offering curated, often handmade/unique items to European consumers, but operates at pan-European scale with auction mechanics.
- Faire: Wholesale marketplace connecting independent brands and artisans with retailers. Comparable in aggregating artisan sellers, but B2B/wholesale-focused rather than Reinventar's B2C consumer marketplace.
- Amazon Handmade: Handmade-products vertical within Amazon's global marketplace. Overlaps as a multi-vendor handmade marketplace but is a broad incumbent with full Amazon logistics, Prime shipping, and global reach — advantages Reinventar cannot match.
Direct peers
- Not On The High Street: UK-based curated marketplace for handmade and personalized products from independent makers and small brands. Closely comparable to Reinventar's curated multi-artisan model with a quality and giftability focus, though operating at UK national scale rather than a single Portuguese town.
- Uncommon Goods: US-based online retailer curating unique, handmade, and artisan-made gifts and home goods. Comparable in its gift-oriented, story-driven handmade product positioning and digital gift card offering, though at much larger US scale.
- NOVICA: Online marketplace connecting global artisans with buyers for handmade jewelry, home décor, and crafts. Comparable in connecting cultural-heritage artisans to international buyers via e-commerce, though NOVICA operates globally while Reinventar is locally anchored in Portugal.
- Etsy: Global multi-vendor online marketplace for handmade crafts, vintage goods, and artisan products. Directly comparable in that both aggregate independent artisans under a single storefront and earn transaction fees, but Etsy operates at vastly greater scale and geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Reinventar - Associação Recreativa e Inovação da Arte Popular social profiles
Digital presenceReinventar - Associação Recreativa e Inovação da Arte Popular financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reinventar - Associação Recreativa e Inovação da Arte Popular leadership team
Management profileNumber of profiles
Profiles9 records
Reinventar - Associação Recreativa e Inovação da Arte Popular funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reinventar - Associação Recreativa e Inovação da Arte Popular M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reinventar - Associação Recreativa e Inovação da Arte Popular
What does Reinventar - Associação Recreativa e Inovação da Arte Popular do?
Reinventar operates a multi-vendor online marketplace (Loja) where local Portuguese artisans sell handmade products including traditional azulejo tiles, jewelry, soy candles, felted soap, honey, handcrafted bags, wooden boats, and embroidery. The association aggregates roughly 15-20 artisan brands under a single storefront built on Wix, with each artisan fulfilling and shipping directly to customers. Complementary offerings include astrological consultations, online creative sewing courses via Hotmart, tiered membership plans, digital gift cards, and live video event content.
Is Reinventar - Associação Recreativa e Inovação da Arte Popular a public or private company?
Reinventar - Associação Recreativa e Inovação da Arte Popular is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reinventar - Associação Recreativa e Inovação da Arte Popular founded?
Reinventar - Associação Recreativa e Inovação da Arte Popular was founded in 2020. It employs 11 to 50 people.
Where is Reinventar - Associação Recreativa e Inovação da Arte Popular based?
Reinventar - Associação Recreativa e Inovação da Arte Popular is headquartered in Ovar, Portugal, in the Europe region.
How does Reinventar - Associação Recreativa e Inovação da Arte Popular make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are membership Fees, training Courses and gift Cards.
Who are Reinventar - Associação Recreativa e Inovação da Arte Popular's main competitors?
Broad incumbents on record are Catawiki, Faire and Amazon Handmade. Direct peers are Not On The High Street, Uncommon Goods, NOVICA and Etsy.
Does Reinventar - Associação Recreativa e Inovação da Arte Popular have an API?
No public API is recorded for Reinventar - Associação Recreativa e Inovação da Arte Popular.
What industry is Reinventar - Associação Recreativa e Inovação da Arte Popular in?
Reinventar - Associação Recreativa e Inovação da Arte Popular's product category is Artisan Marketplace. Its primary akta.pro industry code is CRALAJAL, Local Artisan, Handmade & Craft Gifts Retail. Its NAICS code is 458 and its SIC code is 5600.