MYNET

What MYNET does

MYNET S.r.l., operating commercially as Gruppo Mynet, is a privately held Italian advertising concessionaire headquartered in Florence. Founded in 2015 to consolidate more than three decades of concessionaire experience from Intermezzi, the company is the exclusive seller of advertising airtime and sponsorship rights across a portfolio of five regional radio stations: Lady Radio (Firenze–Prato–Pistoia), RDF 102.7 (Lucca–Pisa–Livorno), Radio Mitology '70-'80 (nine Tuscan provinces), Radio Divina (Italian-music format), and Radio Subasio. It also manages advertising inventory from a varied group of third-party print and web publishers, enabling it to package cross-media campaigns to local and regional advertisers across Tuscany.

The underlying technology stack is conventional radio broadcasting extended across FM, DAB, online streaming, and native iOS and Android mobile applications for the principal stations, with content formats segmented by demographic (news/sport, 90s–2000s hits, 1970s–1989 classics, Italian-only music). No AI, programmatic-ad-tech, or data-platform layers are described; the operating model is a direct human sales motion supported by event-driven activations (DJ sets, hostess support, custom giveaways) at local Tuscan events such as Firenze Comics, River Urban Beach, and Capodanno Firenze.

MYNET generates revenue solely from advertising concession fees, sold through an in-house direct sales team at the Florence headquarters (phone and email-listed channel). Audience scale across owned stations totals approximately 273,000 daily listeners and roughly 991,000 weekly listeners, with key demographic strengths being household purchasing decision-makers (65–83% across stations). Pricing is not publicly disclosed, packages are bespoke, and advertiser relationships span local SMBs and select national brands with local Tuscan presences, exemplified by named sponsors including Auto 3, Amico BurgerKing, Magù Birra e Cucina, and Euro car Italia Srl.

Name

MYNET

Legal name

MYNET S.r.l.

Website

https://gruppomynet.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MYNET S.r.l. (Gruppo Mynet) is a Florence-based exclusive advertising concessionaire selling airtime and sponsorship rights across five regional Tuscan radio stations and third-party print and web publisher media, serving local and regional advertisers in Italy.

Ownership category

akta.pro rank

Product category

Radio Advertising Services

NAICS

Media Representatives (541840), Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Radio Network Advertising Sales & Representation (MPABABAK)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Independent Local Radio Stations (MPABACAD)

Keywords

• Radio advertising sales
• Advertising concession services
• Broadcast media sales
• Local radio advertising
• Event sponsorship activation

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Concession Revenue: MYNET Srl operates as an exclusive advertising concessionaire for its radio stations (Lady Radio, RDF 102.7, Radio Mitology, Radio Divina) and third-party publishers. Revenue is generated by selling advertising space and airtime to businesses and organizations seeking to reach the radio station audiences.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

MYNET S.r.l. is the exclusive advertising concessionaire for a portfolio of local Tuscan radio stations (Lady Radio, RDF 102.7, Radio Mitology '70-'80, Radio Divina, Radio Subasio) and additionally manages complementary third-party print and web publisher media. The company sells advertising packages, airtime, and event sponsorships to businesses seeking to reach the stations' combined regional audience of more than 270,000 daily listeners across Florence, Prato, Pistoia, Lucca, Pisa, Livorno, Arezzo, Massa Carrara, and La Spezia.

Product overview

MYNET Srl is an exclusive advertising concessionaire company operating in the radio broadcasting sector. The company offers a unified portfolio of radio stations (Lady Radio, RDF 102.7, Radio Mitology '70-'80, Radio Divina, and Radio Subasio) covering central Italy, combined with third-party newspaper and web media channels. MYNET provides advertising services to businesses seeking to reach the radio station audiences, which include listeners in Florence, Prato, Pistoia, Arezzo, Lucca, Pisa, Livorno, Massa Carrara, and La Spezia regions. The radio stations operate across FM, DAB, streaming online, and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• Lady Radio: Radio station covering Firenze-Prato-Pistoia with approximately 50,000 daily listeners. Format focused on local news, sport, politics, and entertainment with audience primarily men aged 40-60.
• RDF 102.7
• Radio Mitology '70-'80
• Radio Divina

Products and services

• Lady Radio Radio station covering Firenze-Prato-Pistoia with approximately 50,000 daily listeners and 147,000 weekly listeners, focusing on local news (cronaca), sport, politica, and spettacolo. Broadcast live from 7:00 AM with journalists, opinionists and listener contributions; audience is primarily men aged 40-60. Distributed across FM, DAB, online streaming, and official mobile apps (iOS and Android).
• RDF 102.7 Radio station covering Lucca-Pisa-Livorno with approximately 70,000 daily listeners and 449,000 weekly listeners. Programming balances 90s-2000s music hits with brief spoken segments on entertainment, technology, lifestyle, weather, and traffic, targeting a youthful audience balanced between men and women.
• Radio Mitology '70-'80 Radio station covering Firenze-Prato-Pistoia-Arezzo-Lucca-Pisa-Livorno-Massa Carrara-Spezia with approximately 143,000 daily listeners and 372,000 weekly listeners, the most listened local station in Tuscany. Plays music from 1970 to 1989 and has developed a strong brand community that identifies with the format. Distributed across FM, DAB, online streaming, and official mobile apps (iOS and Android).
• Radio Divina Radio station covering Firenze-Prato-Pistoia with approximately 10,000 daily listeners and 23,000 weekly listeners. Broadcasts exclusively Italian music from the 1960s to present, targeting a predominantly female, middle-to-upper age demographic with high household purchasing decision-maker ratios. Distributed across FM and DAB.
• Radio Subasio Historical radio station born in Umbria, accompanying millions of listeners daily with Italian and international music, punctual information, and charismatic speakers; managed as part of the MYNET radio portfolio for advertising concession purposes.
• Advertising Concessionaria Services Exclusive advertising concessionaire service across Lady Radio, RDF 102.7, Radio Mitology '70-'80 and other stations in the portfolio, plus a complementary group of third-party publisher media including newspapers and web platforms. MYNET sells advertising airtime, packages, and event sponsorships to businesses seeking to reach the radio stations' combined regional audience.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Associazione Culturale FormecoreStrategic or Co-development Partner · 1 January 2020Organized the 'Logge in Festa' Capodanno 2020 event in collaboration with Lady Radio, RDF 102.7, and Radio Mitology. The association curated artistic and organizational aspects of the event at Loggia del Grano, Loggia del Pesce, and Loggia del Porcellino.
• RDF SrlcoreOthersRelated group company within the MYNET group structure. RDF Srl operates RDF 102.7 radio station.
• Lady Radyo SrlcoreOthersRelated group company within the MYNET group structure. Lady Radyo Srl operates Lady Radio.
• Firenze ComicsminorGTM or Marketing PartnerOfficial partnership for Firenze Comics event from September 31 to 1, 2019. MYNET provided hostess packages and custom gadgets for the event.
• Euro car Italia SrlminorGTM or Marketing PartnerSponsor for River Urban Beach event in Florence during July 2019. MYNET radio stations participated in a sponsored evening at the beach venue.
• Auto 3minorGTM or Marketing PartnerSponsor for Capodanno Firenze 2020 'Logge in Festa' event with radio station activation.
• Amico BurgerKingminorGTM or Marketing PartnerSponsor for Capodanno Firenze 2020 'Logge in Festa' event with radio station activation.
• Magù Birra e CucinaminorGTM or Marketing PartnerSponsor for Capodanno Firenze 2020 'Logge in Festa' event with radio station activation.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Radio Deejay: One of Italy's most listened-to national commercial radio stations, part of the GEDI group. Comparable to MYNET in commercial radio operations with advertising-supported model, but at national scale with strong youth-leaning demographic reach.
• Radio Italia: Italian national radio station focused exclusively on Italian music, paralleling MYNET's Radio Divina format. Comparable in format specialization but operates nationally with significantly larger audience base and established advertiser relationships.
• RDS 100% Grandi Successi: One of Italy's largest national commercial radio networks, broadcasting music, news, and entertainment. Comparable to MYNET's RDF 102.7 in format (pop/90s-2000s) but operates at a national scale with significantly larger audience reach and advertiser base.
• RTL 102.5: Italy's leading national radio station with broad demographic appeal and integrated advertising sales. Comparable to MYNET in operating commercial radio with advertising as primary revenue, but at national scale and with substantially larger reach across all Italian regions.
• Radio Mediaset (Radio 105, Virgin Radio, R101): Mediaset-owned national radio portfolio operating Radio 105, Virgin Radio Italy, and R101. Comparable to MYNET as a multi-station radio group with advertising as the core revenue model, though Mediaset operates at national scale with cross-promotion advantages from TV properties.
• Radio 24 (Il Sole 24 Ore): Italy's leading news and talk radio station, owned by Il Sole 24 Ore business newspaper group. Comparable to MYNET's Lady Radio in news/information format, but operates at national scale with cross-promotion from the parent newspaper's advertising sales infrastructure.

Direct peers

• Manzoni Group (Gruppo Manzoni): Leading Italian advertising sales house and concessionaire representing multiple publishers and media properties including radio. Closest direct peer to MYNET in business model as an exclusive advertising concessionaire bundling multi-format media inventory for sale to advertisers.
• Radio Subasio: Long-established central Italian regional radio station (Umbria/Tuscany) for which MYNET already manages advertising representation. Comparable to MYNET's owned stations in regional Tuscan coverage and classic Italian music format, and now commercially linked through MYNET's concession mandate.

Regional players

• Radio Bruno: Northern Italian regional radio network (Emilia-Romagna) operating multiple frequencies with regional advertising focus. Comparable to MYNET in regional multi-station broadcasting and local advertiser orientation, but serves a different Italian region and does not directly compete for Tuscan budgets.
• Radio Number One: Northern Italian regional radio network with classic hits format similar to MYNET's Radio Mitology '70-'80. Comparable in regional multi-station operating model and classic Italian music orientation, but serves Lombardy/northern Italy and does not overlap with MYNET's Tuscan footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mynet-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYNET