HR Law
HR Law is a Florida-based law firm founded in 1992 that exclusively defends employers, insurance carriers, TPAs, and PEOs in Workers' Compensation matters, with 31 attorneys across seven offices statewide.
- Company typePrivate
- Founded1992
- HeadquartersWinter Park, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What HR Law does
HR Law, P.A. (formerly Hurley & Rogner, P.A.) is a Florida-based law firm founded in 1992 by Rex A. Hurley and William H. Rogner that specializes exclusively in Workers' Compensation defense representation. The firm serves employers, insurance carriers, third-party administrators (TPAs), and professional employer organizations (PEOs) across Florida, defending them in Workers' Compensation claims matters through trial practice, appellate representation, subrogation, and general counsel services. HR Law's core assets are its talent pool — 31 attorneys across seven Florida offices, including 12 Florida Bar Board Certified Workers' Compensation specialists (the largest concentration in Florida, where fewer than 200 of 7,000+ eligible attorneys hold this credential) and a former Judge of Compensation Claims — and its 34-year track record of appellate results, including 500+ matters before the First District Court of Appeal, Florida Supreme Court, and Eleventh Circuit Court of Appeal.
The firm's business model is professional services revenue generated through hourly fees, flat fees, and alternative fee arrangements negotiated individually with corporate clients; pricing is not publicly disclosed. HR Law operates a sales-led go-to-market motion built on referrals from existing clients, insurance industry relationships, and the firm's reputation within the Florida legal community, with its Board Certified specialist bench as the primary differentiator. The firm supplements its legal services with a defensive adjacent offering — CEU-accredited continuing education seminars for licensed Workers' Compensation insurance adjusters via its website — and publishes monthly case law updates, thought-leadership content, and a podcast presence to maintain top-of-funnel visibility among carrier decision-makers.
Customer concentration sits across a diversified enterprise roster spanning aerospace (Boeing, Lockheed Martin, SpaceX, Delta Air Lines, United Launch Alliance, Piper Aircraft), healthcare (HCA, Encompass Health, Steward), retail (Walmart, Whole Foods, Family Dollar, Chewy.com, Winn-Dixie, Kirkland's, Costco-related brands), utilities (Florida Power & Light, Duke Energy), insurance carriers (Liberty Mutual, Travelers, Zurich, Chubb, GEICO, AmTrust, Zenith, Crum & Forster), TPAs (Sedgwick, Gallagher Bassett, Broadspire), PEOs (FrankCrum, SouthEast Personnel Leasing), and government clients (State of Florida Division of Risk Management, multiple county school boards). The firm is privately held with no identified parent company, no institutional investors, and no external funding, operating as a shareholder-owned professional corporation headquartered in Orlando with offices in Tallahassee, Jacksonville, Fort Pierce, Boca Raton, Fort Myers, and St. Petersburg.
HR Law firmographics
Firmographics- Name
- HR Law
- Legal name
- HR Law, P.A.
- Website
- https://hrlawflorida.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HR Law is a Florida-based law firm founded in 1992 that exclusively defends employers, insurance carriers, TPAs, and PEOs in Workers' Compensation matters, with 31 attorneys across seven offices statewide.
- Ownership category
- akta.pro rank
HR Law industry classification
Industry- Product category
- Workers' Compensation Defense Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industry
- HR Compliance, Employment Law & Employee Relations Training (EDABAIAE)
Keywords
Where HR Law is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
HR Law business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Legal Services - Workers' Compensation Defense: The firm generates revenue through legal representation fees for defending employers, insurance carriers, and claims-handling entities in Workers' Compensation matters. This includes trial practice, appellate representation, and general counsel services. As a law firm, services are billed through hourly fees, flat fees for specific matters, or alternative fee arrangements with corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Legal Services - Professional fee arrangements |
| Other | Pay-as-you-go | CEU Seminars - 1 Credit Courses |
| Other | Pay-as-you-go | CEU Seminars - 2 Credit Courses |
| Other | Pay-as-you-go | CEU Seminars - 4 Credit Courses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
HR Law product offering
Product offeringCore offering
HR Law is a Florida law firm that provides legal representation defending employers, insurance carriers, and third-party administrators in Workers' Compensation claims, including trial defense, appellate practice before Florida and federal appellate courts, and subrogation matters. The firm also delivers accredited continuing education (CEU) seminars for licensed Workers' Compensation insurance adjusters. Services are billed via hourly fees, flat fees, or alternative fee arrangements negotiated directly with corporate clients.
Product overview
HR Law is a Florida-based law firm providing specialized legal services in workers' compensation law. The firm operates as a single unified offering combining three core service areas: Workers' Compensation Defense (their primary practice with 12 Board Certified specialists), Appellate Practice (handling appeals in state and federal courts), and continuing education seminars for insurance adjusters. Founded in 1992 and headquartered in Orlando with seven offices statewide, the firm represents employers, insurance carriers, and third-party administrators rather than offering software products or technology platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Workers' Compensation Defense Legal representation defending employers, insurance carriers, and third-party administrators in Workers' Compensation claims, including trial practice and general counsel services. Delivered by 31 attorneys including 12 Florida Bar Board Certified specialists across 7 Florida offices.
- Appellate Practice Appellate legal services handling appeals in Workers' Compensation matters before the First District Court of Appeal, Florida Supreme Court, and the Eleventh Circuit Court of Appeal in Atlanta, with 500+ matters handled resulting in landmark decisions.
- CEU Seminars for Insurance Adjusters Accredited continuing education seminars for licensed Workers' Compensation insurance adjusters in Florida. Topics include compensability, 120-day rule, settlements, fraud, drug-free workplace testing, lifetime of WC claim, malingering, negotiation strategies, physician dispensing, return to work, social security offsets, and annual case law updates. Offered at 1-credit, 2-credit, and 4-credit levels.
Quantifiable outcome
- 86% E/C win rate - 103 trials since August 2009 with 86.5 Employer/Carrier wins
- +3 more outcomes
Companies that use HR Law
Customer profileNamed customers55 records
Segments4 records
Ideal customer profiles3 records
HR Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HR Law partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
HR Law competitors and assessment
Company assessmentBroad incumbents
- Hinshaw & Culbertson LLP: National insurance defense firm with Workers' Compensation practice and Florida presence. Competes for insurance carrier panel work with broader geographic coverage.
- Adams and Reese LLP: Regional law firm with insurance defense and Workers' Compensation practices across the Southeast. Competes for multi-state employer and carrier WC defense engagements.
- Wilson Elser Moskowitz Edelman & Dicker LLP: National insurance defense and litigation firm with extensive Workers' Compensation practice and Florida offices. Competes for large carrier panel work as a one-stop national alternative.
- Buchanan Ingersoll & Rooney PC: National law firm with established insurance defense and Workers' Compensation practice, including Florida offices. Competes for large carrier and self-insured employer mandates requiring multi-state coverage.
- Marshall Dennehey Warner Coleman & Goggin: Major national insurance defense firm with significant Florida operations including Workers' Compensation practice. Larger, broader portfolio that competes for major carrier panel work where multi-state coverage is required.
Direct peers
- Kelley Kronenberg: Florida-headquartered insurance defense and civil litigation firm with established Workers' Compensation practice. Competes for the same carrier panel appointments and self-insured employer work in Florida.
- Conroy Simberg: Florida-based insurance defense firm with Workers' Compensation, general liability, and insurance coverage practices. Competes directly for employer and carrier WC defense mandates.
- Roig Lawyers: Florida insurance defense firm with multi-office presence and dedicated Workers' Compensation defense practice serving employers and insurance carriers. Direct competitor in the same Florida market.
- Luks, Santaniello, Petrillo & Jones: Florida-based insurance defense firm specializing in Workers' Compensation, general liability, and insurance coverage. Competes directly for the same carrier and employer clients in Florida JCC districts.
- Cole, Scott & Kissane, P.A. Large Florida-based insurance defense firm with a significant Workers' Compensation practice. Direct competitor for Florida WC defense panel work and similar enterprise/carrier clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HR Law social profiles
Digital presenceHR Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
HR Law leadership team
Management profileNumber of profiles
Profiles5 records
HR Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HR Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HR Law
What does HR Law do?
HR Law is a Florida law firm that provides legal representation defending employers, insurance carriers, and third-party administrators in Workers' Compensation claims, including trial defense, appellate practice before Florida and federal appellate courts, and subrogation matters. The firm also delivers accredited continuing education (CEU) seminars for licensed Workers' Compensation insurance adjusters. Services are billed via hourly fees, flat fees, or alternative fee arrangements negotiated directly with corporate clients.
Is HR Law a public or private company?
HR Law is a private company. It is classified as management employee owned and is currently operating.
When was HR Law founded?
HR Law was founded in 1992. It employs 51 to 100 people.
Where is HR Law based?
HR Law is headquartered in Winter Park, United States, in the North America region.
How does HR Law make money?
One revenue line is on record: legal Services - Workers' Compensation Defense.
Who are HR Law's main competitors?
Broad incumbents on record are Hinshaw & Culbertson LLP, Adams and Reese LLP, Wilson Elser Moskowitz Edelman & Dicker LLP, Buchanan Ingersoll & Rooney PC and Marshall Dennehey Warner Coleman & Goggin. Direct peers are Kelley Kronenberg, Conroy Simberg, Roig Lawyers, Luks, Santaniello, Petrillo & Jones and Cole, Scott & Kissane, P.A..
Does HR Law have an API?
No public API is recorded for HR Law.
What industry is HR Law in?
HR Law's product category is Workers' Compensation Defense Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of EDABAIAE, HR Compliance, Employment Law & Employee Relations Training. Its NAICS code is 541110 and its SIC code is 8111.