OtoTrak

What OtoTrak does

OtoTrak d.o.o. is a Croatian limited liability company headquartered in Kraljevica, Croatia, that builds a cloud-based tracking and remote control system for personal watercraft (jet skis and PWCs). The product consists of an in-house designed, IP67-compliant cellular hardware module that plugs into supported Sea-Doo (post-2009) and Yamaha Waverunner (post-2005) watercraft, reporting position, throttle, fuel level, and engine fault codes in real time and executing remote commands such as speed limiting, engine shutdown, and alarm activation. Cloud services aggregate this telemetry and expose it through the OtoTrak Control mobile app (iOS and Android) and a web portal that supports ride-zone configuration, fleet management, and operator access controls. Proprietary algorithms such as Intelligent Distance Control (IDC), Automatic Tour Control (ATC), Safari Mode, and offline geofencing differentiate the platform from generic GPS trackers, particularly for the rental use case.

OtoTrak monetizes through a combination of one-time hardware module sales and recurring annual subscriptions on three published tiers (Basic, Standard, Premium), although the publicly listed feature set is identical across all three tiers. The company operates a product-led growth model with self-serve distribution through its website and the major mobile app stores, supplemented by content marketing via YouTube, Facebook, and Instagram, and by EU-funded promotional activity. The primary customer segment is jet ski and PWC rental operators seeking automated rental supervision, geofencing, and liability reduction; the secondary segment is individual watercraft owners seeking theft protection and remote monitoring. Named reference customers are small businesses such as Hibiscus Jetski Hire (New Zealand), Cultus Lake Resort (USA), STYX Motor (Spain), T.O. Belistra (Croatia), LakeVentures (USA), and DIV-ING (Croatia). OtoTrak holds CE, Croatian Register of Shipping, and Končar SCERT certifications and reports 7,000+ installed modules, 900+ active clients, and presence in 70+ countries.

The company is privately held with no disclosed external equity investors, a sole disclosed board member (Ivan Otulić), and modest public funding history limited to a 1,242,281.18 HRK (~USD 175K) EU Competitiveness and Cohesion grant covering the 2019-2021 period. An associated rental-discovery portal called 365.tours was developed under that project to extend OtoTrak beyond fleet software into the end-rider demand layer.

Name

OtoTrak

Legal name

OtoTrak d.o.o.

Website

https://ototrak.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

OtoTrak is a Croatian IoT company that builds cloud-based hardware, software, and mobile tools for tracking, remote control, and rental supervision of personal watercraft (jet skis and PWCs), primarily serving SMB rental operators and individual owners across 70+ countries.

Ownership category

akta.pro rank

Product category

Marine Telematics / PWC Fleet Management Software

NAICS

Support Activities for Water Transportation (4883), Other Support Activities for Water Transportation (48839), Navigational Services to Shipping (48833)

SIC

Transportation Services (4700)

akta.pro primary industry

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

Keywords

• Watercraft tracking
• Marine telematics
• Fleet management
• Remote engine control
• PWC monitoring

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Module Sales: OtoTrak module - in-house designed electronic device that customers purchase to install in their watercraft. One-time hardware purchase with cellular connectivity.
2. Subscription Plans: Three-tier subscription model (Basic, Standard, Premium) providing cloud services, mobile app access, and web portal usage. All three tiers appear to offer identical features, suggesting differentiation may be on service level or support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OtoTrak provides a cloud-based tracking and remote control system for personal watercraft (jet skis / PWCs), combining an in-house designed cellular IoT hardware module with cloud services, an iOS/Android mobile app, and a web portal. Customers purchase the IP67-compliant OtoTrak Module and subscribe to Basic, Standard, or Premium plans to access live GPS tracking, geofencing, Intelligent Distance Control (IDC), remote speed limiting and engine shutdown, alarm activation, fault diagnostics, and rental supervision tools.

Product overview

OtoTrak is a cloud-based tracking and remote control system for personal watercraft. The product portfolio consists of the OtoTrak Module (in-house designed IP67-compliant hardware that connects to watercraft), OtoTrak Cloud Services (software for automatic control and reporting), the OtoTrak Control Mobile App (iOS/Android for remote management), and the OtoTrak Web Portal (for fleet configuration and analytics). These components work together as an integrated system: the hardware module reports watercraft position and status to the cloud, which is then accessible via the mobile app and web portal for real-time monitoring and remote control actions. The system is offered across three subscription tiers (Basic, Standard, and Premium) that provide identical features at different price points, along with an associated watercraft rental discovery portal called 365.tours.

Differentiator

Problem solved

Functional benefit

Products and services

• OtoTrak Module An in-house designed electronic hardware device that plugs into personal watercraft and connects to OtoTrak cloud services over a cellular network, enclosed in an IP67-compliant case. It reports watercraft position and status (throttle, fuel level) in real time and executes remote commands such as speed limiting, engine shutdown, alarm activation, and key programming. Compatible with post-2009 Sea-Doo and post-2005 Waverunner models.
• OtoTrak Cloud Services A cloud-based software system that manages connected OtoTrak modules, enabling automatic control, real-time reporting, and archiving of telemetry and remote commands from watercraft fleets.
• OtoTrak Control Mobile App A mobile application for iOS and Android that lets users view tracked watercraft on a map, control speed limits, turn engines off, sound alarms, and trigger rental supervision action plans from a smartphone or tablet.
• OtoTrak Web Portal A web application for configuring ride zones, managing operator users and roles, viewing ride statistics and daily summaries, and accessing interactive reports about watercraft usage, speeds, fuel levels, and engine fault codes.

Quantifiable outcome

• 50-meter proximity auto-deceleration: If jetskis come within 50 meters of each other, they automatically lose all acceleration
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Garmin Marine: Garmin's marine division produces GPS chartplotters, marine electronics, and connected vessel products across a broad portfolio. As a major incumbent in marine electronics, it represents the dominant player OtoTrak competes against for watercraft operator mindshare and OEM integration.
• Navionics: Navionics (a Garmin company) provides marine navigation charts and connected boating data layers. Relevant as a broad incumbent in the connected/electronic marine stack that increasingly bundles safety, tracking, and routing data into subscription services.
• Yamaha Motor (WaveRunner): Yamaha manufactures WaveRunner personal watercraft, the other major PWC platform OtoTrak supports. Same dual-edged relationship as BRP: integration partner today, potential first-party connected-platform competitor in the future.
• BRP (Sea-Doo): BRP manufactures Sea-Doo personal watercraft, the dominant brand OtoTrak integrates with. Represents both a key dependency and a potential competitor if BRP launches a first-party connected PWC platform.

Others

• GetMyBoat: GetMyBoat operates a global boat and watercraft rental marketplace. Adjacent to OtoTrak's rental operator customer base, and a plausible partner for embedding OtoTrak's safety technology into rental bookings.
• Boatsetter: Boatsetter is a peer-to-peer boat rental marketplace. Adjacent rather than directly competing, but a potential integration partner or distribution channel for OtoTrak's rental-supervision capabilities within commercial and consumer rental flows.

Direct peers

• Siren Marine: Siren Marine provides connected marine IoT hardware and cloud monitoring for boats and personal watercraft, including GPS tracking, security alerts, and remote monitoring. Directly comparable to OtoTrak's cellular-connected hardware-plus-cloud platform for marine vessels.
• GOST (Global Ocean Security Technologies): GOST offers marine security, tracking, and remote monitoring systems for yachts and boats with global satellite/cellular communication. Comparable to OtoTrak in providing vessel tracking, theft protection, and remote oversight for marine operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAsYmVMoj_sD_jtpa8HD2qA
• Facebookfacebook.com/ototrak
• Instagraminstagram.com/ototrak

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OtoTrak