Orchard Fruit Co.
Orchard Fruit Co. is a Spanish family-owned producer and exporter of premium fresh apples, pears and cherries, selling 85% of output to major international retailers (notably UK supermarkets and Costco) and 15% to the domestic Spanish market under the Orchard, Meridy and Fresh Beauty brands.
- Company typePrivate
- Founded1997
- HeadquartersLa Almunia De Doña Godina, Spain
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Orchard Fruit Co. does
Orchard Fruit Co. (legal name ORCHARD FRUIT CO, S.L.) is a privately held Spanish family business founded in 1997 and headquartered in La Almunia de Doña Godina, Zaragoza. The company cultivates, stores, packs and exports premium fresh fruit — apples (Royal Gala, Rockit, Golden Delicious, Red Delicious, Granny Smith, Opal), pears (Conference, Green Williams) and cherries (18 varieties available April through July) — across more than 350 hectares of high-altitude (400–800m) orchards in the Jalón River valley, with 100% hail-net coverage and 15,000-tonne dynamic-atmosphere/ULO cold-storage capacity. Operations are vertically integrated from orchard to distribution, controlled biological pest management, automated packing lines, and a portfolio of food-safety, environmental and retailer-specific certifications including BRCGS A+, Global G.A.P., Tesco Nurture, Tesco TPPS, Marks & Spencer Field to Fork, Leaf Marque, Sedex/Smeta, GRASP, ISO 9001 and ISO 14001. The company sells under three brands — Orchard (global flagship), Meridy (UK and Asia) and Fresh Beauty (Asia-only cherries) — and supplies 85% of production to export markets, primarily the UK (Aldi, Asda, Costco, Marks & Spencer, Sainsbury's, Tesco, Waitrose) with the remaining 15% serving the domestic Spanish market. Revenue is generated via direct, quote-based B2B sales to enterprise retailers; pricing is not publicly disclosed and no financial figures are reported. The go-to-market is enterprise field sales augmented by a digital and social presence (corporate website, Facebook, Instagram, Twitter, YouTube) used primarily for brand-building rather than direct e-commerce. The company participates in EU- and national-government R&D programmes (notably the 2016–2019 Trendy Fruit project co-funded under Retos Collaboration) and maintains training collaborations with the University of Zaragoza, indicating active investment in varietal development, industrial transformation and workforce development.
Orchard Fruit Co. firmographics
Firmographics- Name
- Orchard Fruit Co.
- Legal name
- ORCHARD FRUIT CO, S.L.
- Website
- https://orchard.es
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orchard Fruit Co. is a Spanish family-owned producer and exporter of premium fresh apples, pears and cherries, selling 85% of output to major international retailers (notably UK supermarkets and Costco) and 15% to the domestic Spanish market under the Orchard, Meridy and Fresh Beauty brands.
- Ownership category
- akta.pro rank
Orchard Fruit Co. industry classification
Industry- Product category
- Fresh Fruit Production
- NAICS
- Fruit and Tree Nut Farming (1113), Apple Orchards (111331)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)
- akta.pro secondary industry
- Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)
Keywords
Where Orchard Fruit Co. is headquartered
LocationHeadquarters
- HQ city
- La Almunia De Doña Godina
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Orchard Fruit Co. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fresh Fruit Sales: Cultivation, storage, packing and export of high-quality fresh fruit (apples, pears, cherries) to major retailers globally. Revenue generated through direct sales of produce to international supermarket chains and domestic distributors.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Orchard Fruit Co. product offering
Product offeringCore offering
Orchard Fruit Co. cultivates, harvests, stores, packs and exports premium fresh fruit — apples, pears and cherries — from company-owned orchards in the Jalón River valley (La Almunia de Doña Godina) and Caspe, Spain. Output is sold under the Orchard®, Meridy® and Fresh Beauty brands, with approximately 85% exported to international retail chains and 15% supplied to the domestic Spanish market, leveraging dynamic atmosphere and ULO cold storage to extend shelf life.
Product overview
Orchard Fruit Co. is a family business dedicated to the cultivation, storage, packing and export of high-quality fresh fruit. The company operates as a single unified product portfolio organized around three core fruit categories (apples, pears, cherries) distributed under three brands: Orchard® as the main brand for global distribution, Meridy® for UK and Asian markets, and Fresh Beauty exclusively for cherries in Asian markets. Apple varieties include Royal Gala, Rockit®, Golden Delicious, Red Delicious, Granny Smith, and Opal®; Pear varieties include Conference and Green Williams; Cherry varieties include 16 red varieties (Nimba through Skeena) and 2 white varieties (Star Blush and Rainier), totalling 18 varieties available from April to July.
Differentiator
Problem solved
Functional benefit
Brands
- Orchard: Main brand through which the company distributes its production of apples, pears and cherries in Spain and worldwide with a clear leadership position.
- Meridy
- Fresh Beauty
Products and services
- Premium Apples
Quantifiable outcome
- Among the earliest producers in the Northern Hemisphere for apples, pears, and cherries
- +3 more outcomes
Companies that use Orchard Fruit Co.
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Orchard Fruit Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Orchard Fruit Co. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fundación Parque Científico Tecnológico Aula DeicoreCollaboration partner in the Trendy Fruit project (2016-2019) focused on new fruit varieties and formats for emerging consumer trends. Project budget of €541,189.64 funded under the Retos Collaboration Program.
- University of ZaragozacoreCollaboration with University of Zaragoza for training and development of future professionals in the industry. Part of social responsibility initiatives.
- ICEX España Exportación e InversionesminorICE-BREXIT Program recipient in 2023 - EU funded program to mitigate adverse consequences of UK's withdrawal from the EU.
- CDTI (Centro para el Desarrollo Tecnológico Industrial)minorSpanish innovation agency funding various R&D projects including technological innovations for cherry processing (IDI-20130785) and cherry/pear development (IDI-20070864).
- European Union (FEDER)minorEuropean Regional Development Fund providing co-funding for research and innovation projects including Trendy Fruit and TDI-FEDER PAIP industrial transformation program.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Orchard Fruit Co. competitors and assessment
Company assessmentDirect peers
- Blue Whale: French apple cooperative representing major French apple growers with significant export volume to European retailers. Directly comparable as a premium apple producer with similar export-focused, retailer-serving model.
- Grupo Nufri: Leading Spanish fruit producer specializing in apples, pears, and stone fruits. Directly comparable as a Spanish grower-exporter with similar B2B retail distribution model and premium fresh fruit positioning across European markets.
- VIP (Associazione delle Cooperative Frutticole dell'Alto Adige): Italian apple cooperative from Val Venosta focused on premium apple production for European markets. Comparable premium apple positioning, cooperative scale, and retailer service model.
- SanLucar: European premium fresh fruit brand operating across multiple fruit categories with global distribution. Comparable as a multi-product, premium-positioned B2B supplier serving top-tier European and international retailers.
- VOG (Verona-Trentino): Italian apple cooperative from South Tyrol producing premium apple varieties for European retail. Comparable in cooperative structure, premium positioning, and export-oriented distribution to major retailers.
- Frutas Bollo: Spanish fruit producer and major exporter of citrus and other fresh fruit. Comparable in scale, B2B export focus, and service to major European retail chains from a Spanish base.
- Indulleida: Spanish fruit company based in Lleida processing and distributing fresh fruit to European retailers. Comparable as a Spanish-headquartered fruit company with B2B distribution to retail customers.
Broad incumbents
- Greenyard: Belgian fresh produce giant operating across fruit and vegetables with a European retailer customer base. Larger and more diversified, but operates in the same fresh produce category serving major retail chains.
- Dole plc: Global fresh produce company with broad fruit portfolio and significant European retail relationships. Much broader and larger than Orchard Fruit, but overlapping in fresh fruit category and B2B retail distribution.
- Driscoll's: Major global fruit producer (primarily berries) with premium positioning and global retail distribution. Adjacent in premium fresh fruit category with comparable B2B retailer model and global reach.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Orchard Fruit Co. social profiles
Digital presenceOrchard Fruit Co. compliance and trust
Trust signalCompliance13 records
Orchard Fruit Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orchard Fruit Co. leadership team
Management profileNumber of profiles
Orchard Fruit Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orchard Fruit Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orchard Fruit Co.
What does Orchard Fruit Co. do?
Orchard Fruit Co. cultivates, harvests, stores, packs and exports premium fresh fruit — apples, pears and cherries — from company-owned orchards in the Jalón River valley (La Almunia de Doña Godina) and Caspe, Spain. Output is sold under the Orchard®, Meridy® and Fresh Beauty brands, with approximately 85% exported to international retail chains and 15% supplied to the domestic Spanish market, leveraging dynamic atmosphere and ULO cold storage to extend shelf life.
Is Orchard Fruit Co. a public or private company?
Orchard Fruit Co. is a private company. It is classified as family owned and is currently operating.
When was Orchard Fruit Co. founded?
Orchard Fruit Co. was founded in 1997. It employs 101 to 250 people.
Where is Orchard Fruit Co. based?
Orchard Fruit Co. is headquartered in La Almunia De Doña Godina, Spain, in the Europe region.
How does Orchard Fruit Co. make money?
One revenue line is on record: fresh Fruit Sales.
Who are Orchard Fruit Co.'s main competitors?
Direct peers on record are Blue Whale, Grupo Nufri, VIP (Associazione delle Cooperative Frutticole dell'Alto Adige), SanLucar, VOG (Verona-Trentino), Frutas Bollo and Indulleida. Broad incumbents are Greenyard, Dole plc and Driscoll's.
Does Orchard Fruit Co. have an API?
No public API is recorded for Orchard Fruit Co..
What industry is Orchard Fruit Co. in?
Orchard Fruit Co.'s product category is Fresh Fruit Production. Its primary akta.pro industry code is AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces), with a secondary code of AFAGACAC, Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots). Its NAICS code is 1113 and its SIC code is 100.