International Marketing Group

Name

International Marketing Group

Legal name

International Marketing Group S.A., LLC

Website

https://img-sa.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Life Insurance Distribution

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.) (FSAAAAAL)

Keywords

• Life insurance distribution
• Whole life policies
• Retirement income plans
• Insurance producer training
• Endowment insurance products

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Sales Commissions: IMG executives earn commissions on insurance product sales including Whole Life and Endowment policies. Revenue is generated through a self-promotion system where producers build their own sales structure and client portfolios. Renewals from client portfolios become ongoing assets and income sources for executives.
2. Portfolio Renewal Commissions: As executives build client portfolios, the renewals of those portfolios become assets and an extremely important source of recurring income, creating long-term revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

International Marketing Group recruits, trains, and supports independent insurance producers who sell US-issued Whole Life and Endowment participating policies, USD-denominated retirement income plans, and college savings plans to individuals and families across more than 10 countries, with a strong presence in Latin America. The firm's producers are backed by Trinity American Inc. and other US life and retirement carriers, and operate through tools such as the Trinity American Portal and an integrated Proposal System.

Product overview

International Marketing Group (IMG) offers a unified portfolio of life insurance and retirement savings products, primarily representing Trinity American Inc. The core offering consists of participating Whole Life and Endowment insurance policies with guaranteed cash values and dividend accumulation features. These products are bundled with retirement income plans denominated in US dollars and supplemented by college savings plans. IMG also provides agents with proprietary online tools — the Trinity American Portal for policy and commission management, and a Proposal System for generating client proposals — which collectively form the company's product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Life and Endowment Participating Policies US-issued Whole Life and Endowment participating policies with guaranteed cash values, sold to individuals and families in more than 10 countries through IMG's trained independent insurance producers.
• Retirement Income Plans in USD USD-denominated retirement income plans sourced from US carriers, providing lifetime income for international consumers seeking to mitigate local currency and economic risk.
• College Savings Plans Education savings products designed to fund children's college expenses, distributed by IMG's independent producers to families across international markets.

Quantifiable outcome

• More than 80% of people over age 65 depend financially on a third party because their income is not enough to live in dignity, creating a significant market opportunity for retirement income solutions.
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Trinity American Inc.coreTechnology or IntegrationTrinity American Inc. is the primary insurance company IMG represents, providing Whole Life and Endowment policies. IMG executives sell Trinity American products, and the partnership includes access to Trinity American's portal for policy states, new business status, and commission tracking.
• Trinity AmericancoreStrategic or Co-development PartnerThe company IMG represents is inserted in the powerful Insurance industry in the United States. Trinity American combines the extraordinary strength of a Life Insurance policy with powerful additional savings and profits generation through their participating policies.
• US Life and Retirement Insurance CompaniescoreStrategic or Co-development PartnerIMG directly works with Life and Retirement Insurance companies in the United States, representing their products internationally. These companies are government-regulated and highly diversified.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• New York Life: Mutual life insurance company distributing participating whole life, term life, and annuity products through a large career agent force, with international operations in Latin America and Asia. Highly comparable to IMG in its participating whole life product emphasis and agent-driven distribution, though operates as a major carrier rather than external distribution firm.
• AIG Life & Retirement: Global insurance and financial services conglomerate with a major life and retirement division offering whole life, universal life, and annuity products distributed through career agents and producers. Overlaps with IMG's whole life and retirement focus, though operates as a diversified global carrier rather than as a specialized international distribution firm.
• Transamerica: Major US life insurance and retirement carrier with a large career agent distribution channel that sells whole life, term, and annuity products domestically and internationally. Overlaps with IMG in product type (whole life and retirement) and the agent-driven distribution model, but operates at much greater scale and as a carrier rather than distributor.
• Equitable Financial: US life insurance and retirement company distributing whole life, universal life, and variable annuity products through financial professionals. Overlaps with IMG's life insurance and retirement income focus and agent-driven distribution model, though Equitable serves a US-centric mass-affluent and high-net-worth client base.
• Globe Life: US life insurance holding company focused on life and supplemental health insurance distributed through career agents and direct-to-consumer channels. Comparable to IMG in life insurance focus and agent-driven distribution, but with a predominantly US customer base and broader product portfolio.
• Lincoln Financial Group: US-based insurance and retirement services company distributing whole life, universal life, and annuity products through financial advisors and agents. Comparable to IMG in its life insurance and retirement accumulation product mix, but operates primarily in the US with a broader financial services portfolio.
• National Western Life Insurance Group: US life insurance carrier specializing in whole life and annuity products distributed internationally, with a notable presence in Latin America. Highly comparable to IMG's product mix (whole life, endowment, retirement accumulation) and target markets, though National Western operates as a carrier rather than external distributor.

Direct peers

• World Financial Group: Multi-level marketing life insurance distributor that recruits and trains independent agents to sell primarily Transamerica and other carrier products internationally, including strong Latin American presence. Closely matches IMG's hierarchical agent model, product focus on life insurance and retirement, and use of conventions as incentive.
• Primerica: Public life insurance distributor using a multi-tier agent model to sell term life and investment products primarily in the US and Canada. Comparable to IMG in its agent-based distribution, focus on middle-income families, and emphasis on financial education as a sales tool, though operating predominantly in North America.

Emerging players

• Knights of Columbus: Fraternal life insurance organization that sells participating whole life insurance and retirement products through a field agent force, primarily in the US and Canada. Comparable to IMG in its participating whole life product focus and agent-based distribution, though operates as a membership-based fraternal rather than commercial distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intermational-marketing-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Marketing Group