Atypique Voyages

What Atypique Voyages does

Atypique Voyages is a privately held, French-speaking bespoke travel agency specializing in custom itineraries across five Asian destinations: Sri Lanka, Indonesia, Vietnam, Maldives, and Philippines. Founded in 2012 as Atypique Lanka by Chamika and Marjorie, the company consolidated its multi-country operations under the Atypique Voyages brand in 2020 and expanded to Indonesia in 2025 with a new Bali office led by Gauthier. The agency serves individual travelers, couples, families, honeymooners, and solo travelers — primarily francophone customers seeking authentic, off-the-beaten-path experiences away from mass tourism.

The core product is fully customized trip design, co-constructed with clients through a discovery call and built around a curated set of accommodations, local guides, drivers, and signature experiences that the team has personally validated. The company operates three regional offices (Nawala, Sri Lanka; Hanoi, Vietnam; and Tabanan, Bali, Indonesia) that provide on-the-ground support during travel. Pricing ranges from approximately EUR 2,000 to EUR 5,000 per person for a two-week trip, with luxury Maldives packages exceeding EUR 6,000 per week; terms require a 50% deposit with the balance due 30 days before arrival. The technology stack is a standard web booking and inquiry platform (atypiquevoyages.com on Webitrip) with no proprietary technology, algorithms, or AI capabilities referenced.

Revenue is generated primarily through fees embedded in custom travel packages, with ancillary travel insurance and add-on services. Go-to-market relies on content marketing through the company's Parlons voyage magazine, word-of-mouth referrals, a partnership with the Evaneos marketplace, and earned media through French travel guides Le Routard, Le Petit Futé, and Chapka. The company holds a Travelife sustainability certification and operates Fondation Atypique, a charitable foundation supporting local community initiatives including school reconstruction in Sri Lanka. Distribution is exclusively direct-to-consumer via the website inquiry form and discovery call, with no retail, reseller, or marketplace listings beyond the Evaneos referral channel.

Name

Atypique Voyages

Legal name

Atypique Voyages

Website

https://atypiquevoyages.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Atypique Voyages is a privately held French-speaking bespoke travel agency designing custom itineraries across Sri Lanka, Indonesia, Vietnam, Maldives, and the Philippines for individual travelers, couples, families, and honeymooners seeking authentic, locally guided experiences.

Ownership category

akta.pro rank

Product category

Custom Travel Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Concierge & Luxury Personal Itinerary Design (THAKAOAB), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Bespoke travel agency
• Custom tour packages
• Asian travel experiences
• Immersive travel services
• Responsible tourism

Headquarters

HQ city

Sri Jayewardenepura Kotte

HQ country

Sri Lanka

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Custom Travel Package Sales: Atypique Voyages designs and sells bespoke travel itineraries across Sri Lanka, Indonesia, Vietnam, Maldives, and Philippines. Revenue is generated through fees embedded in the total price of custom travel packages, which include accommodations, transportation, activities, and on-ground support. The company works with local partners including hotels, drivers, guides, and activity providers, with pricing ranging from approximately EUR 2,000 to EUR 5,000 per person for a two-week trip.
2. Travel Insurance and Add-on Services: The agency also facilitates travel insurance and other ancillary services as part of its package offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Atypique Voyages designs and sells fully customized, immersive travel itineraries across five Asian destinations (Sri Lanka, Indonesia, Vietnam, Maldives, Philippines). Each package is co-constructed with a local travel designer and includes accommodations, private transportation, local guides, activities, and on-ground support, with typical pricing of EUR 2,000-5,000 per person for a two-week trip. The agency also facilitates travel insurance and ancillary add-on services as part of its package offerings.

Product overview

Atypique Voyages is a network of regional custom travel agencies specializing in immersive Asian travel experiences. The company operates through distinct regional brands: Atypique Lanka (Sri Lanka, founded 2012), Atypique Vietnam, and Atypique Indonésie (Indonesia, launched 2025), unified under the Atypique Voyages brand since 2020. Core offerings include custom-designed itineraries featuring signature experiences, local guide services, and responsible tourism practices. The company also operates Fondation Atypique, a charitable foundation supporting local community initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Atypique Lanka (Sri Lanka) Custom travel services specializing in Sri Lanka (Ceylon), offering personalized itineraries with signature experiences, local guides, and responsible tourism practices for travelers seeking authentic cultural immersion.
• Atypique Indonésie (Indonesia) Custom travel services covering the Indonesian archipelago including Bali, Java, Lombok, and Borneo, with personalized itineraries designed by Gauthier based on over a decade of local expertise.
• Atypique Vietnam Custom travel services for Vietnam, offering personalized itineraries covering destinations from Hanoi to Ho Chi Minh City, Ha Long Bay, Hoi An, and the Mekong Delta.
• Maldives Travel Custom travel to the Maldives including resort stays, guesthouse experiences, dolphin excursions, and sustainable tourism options across the 26 atolls.
• Philippines Travel Custom travel services for the Philippines covering Palawan, El Nido, Coron, Visayas, and other islands across the 7,000-island archipelago.
• Custom Trip Design (Voyage sur mesure) Bespoke travel planning service where travel designers create personalized itineraries based on client interests, budget, and preferences, using a co-construction approach beginning with a discovery call.

Quantifiable outcome

• 4.9/5 average rating on Google Reviews from 240+ reviews
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EvaneoscoreChannel Partner/ Reseller/ DistributorEvaneos is a custom travel marketplace that connects travelers with local agencies worldwide. Atypique Voyages appears on the Evaneos platform, generating referrals for custom travel bookings. Multiple customer testimonials cite discovering and booking Atypique Voyages through Evaneos. This partnership provides a significant demand generation channel for the agency.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Allibert Trekking: French adventure travel specialist offering guided and custom trips including Asia (Nepal, India, Vietnam, Indonesia). Comparable custom-designed itinerary model with on-the-ground local guides, overlapping with Atypique's adventure and trekking segments.
• Evaneos: Evaneos is a custom travel marketplace connecting travelers with local agencies worldwide. Atypique Voyages is listed on Evaneos and receives traveler referrals through the platform, making Evaneos both a channel partner and the closest comparable business model in custom Asia travel.
• Audley Travel: UK-based bespoke travel specialist with deep Asia and Indian Ocean expertise. Closest English-language analog to Atypique's model: country-specialist trip designers, local ground teams, and tailored rather than off-the-shelf itineraries.
• Terres d'Aventure: French adventure and custom travel agency (part of Voyageurs du Monde group) specializing in trekking and immersive trips, including Asia destinations. Competes for the same francophone adventure and cultural immersion traveler.
• Voyageurs du Monde: French bespoke travel agency offering custom itineraries worldwide including Asia. Shares Atypique's co-construction model with travel designers and emphasis on authentic, immersive experiences. Direct competitor for the French-speaking bespoke Asia traveler.
• Atalante: French custom adventure and trekking travel agency offering trips in Asia (Nepal, India, Sri Lanka, Vietnam, Indonesia). Comparable in delivering personalized itineraries with local guides and responsible travel ethos.
• Asia Like: France-based bespoke Asia travel agency designing custom trips across Vietnam, Thailand, Cambodia, Sri Lanka, and Indonesia. Direct competitor targeting francophone customers seeking authentic Asian itineraries similar to Atypique's offering.

Broad incumbents

• TUI France / Nouvelles Frontières: Major French tour operator offering package holidays including Asia destinations. Represents the mass-market incumbent that Atypique's bespoke, anti-mass-tourism positioning explicitly differentiates against.
• Kuoni Switzerland (DER Touristik): Premium long-haul tour operator historically strong in Asia and Indian Ocean (Maldives). Overlaps with Atypique on Maldives and Sri Lanka premium custom itineraries, though typically through packaged rather than fully bespoke delivery.
• Club Med: Global all-inclusive resort operator with Asian resorts in Indonesia, Maldives, and Sri Lanka region. Operates at a different price point and model (resort-centric, packaged) but competes for the same premium leisure traveler wallet in overlapping destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atypiquevoyages
• LinkedInlinkedin.com/company/atypique-lanka

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atypique Voyages