Gemicates

What Gemicates does

Gemicates Technologies Pvt. Ltd. is a Chennai, India-based private company founded in 2014 that designs, manufactures, and sells consumer electronic devices spanning smart home and building automation, industrial IoT, power systems engineering, and adjacent IT and training services. Its automation stack is anchored by the proprietary Hagway Smart Home Controller (ARM Cortex-A8, 512MB DDR3 RAM) and the WhizBlox multi-protocol IoT hub, both supporting ZigBee, BLE, LoRa, Wi-Fi, GSM/GPRS, and 6LOWPAN connectivity. The company commercializes these through bundled IoT Home Automation Packages (Basic Kit at INR 0.99L+, Promo Kit at INR 1.49L+, Premium at INR 2.99L+) sold directly via its website with free installation and 24/7 support, and it supplements this hardware revenue with seven distinct revenue streams: home and commercial automation hardware sales, OEM/ODM engineering and design services, Energy Division EPC and testing/commissioning work up to 765kV class across 30+ global sites, ServiceMart doorstep repair and recycling (Zero-E), IT and digital marketing services, education/training via gemicates.org, and enterprise smart city and IIoT solutions licensing. Its customer base spans Indian residential homeowners in Chennai, ODM/OEM consumer electronics clients, and enterprise names including Schneider Electric, ABB, BHEL, Samsung, Honeywell, Toshiba, Mitsubishi, Indian Oil, L&T, and CP Plus surveillance. The company is privately held with no disclosed external funding and is led by co-founder and CEO Vijayaraja Rathinasamy.

Name

Gemicates

Legal name

Gemicates Technologies Pvt. Ltd.

Website

https://gemicates.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Gemicates Technologies is a Chennai-based designer and manufacturer of IoT smart home and building automation products, anchored by its proprietary Hagway controller and WhizBlox multi-protocol IoT hub, serving residential, commercial, industrial, and energy-sector clients across India through bundled hardware packages, EPC services, OEM/ODM engineering, and IT and training divisions.

Ownership category

akta.pro rank

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IoT & Home Automation Hardware Sales: Sale of proprietary and third-party hardware including the Hagway Smart Home Controller, smart switches, sensors (motion, door, smoke, gas, flood), Wi-Fi cameras, digital door locks, and relay switches. Hardware is sold through automation packages (Basic Kit, Promo Kit, Premium) and individually. One-time purchase model with free installation and 24/7 support included.
2. Engineering & Design Services: Product engineering and design services covering IoT solution design, feasibility advisory, PCB design, firmware development, system integration, prototyping, and compliance/certification support. Provided as professional services engagements to OEM and product development clients.
3. Energy Division Services (EPC): Complete Engineering, Procurement and Construction (EPC) services for solar power plants, electrical substations, transformers, switchgear, and power systems. Includes testing & commissioning, maintenance, retrofit services, and spares for power and process plants up to 765kV class.
4. ServiceMart (Gadget Repair & Zero-E): On-demand repair services for consumer electronic gadgets (mobile, computers, network devices, automation products, security products) provided at customer doorstep. Also includes device recycling under the Zero-E campaign. Revenue from per-repair fees.
5. IT & Services: Web design & development, mobile app development (Android, iOS), HR services (IT staffing, managed services), SEO, branding, social media marketing, and email/SMS marketing. Provided as professional services to business clients.
6. Training & Education: Technical training programs in Automation, IoT, Robotics, Embedded Systems, and Android development offered through the Education division at gemicates.org. Targeted at students and professionals seeking industry-ready skills.
7. Enterprise IoT & Smart City Solutions: Custom IoT solutions for smart cities, smart agriculture, healthcare IoT, retail IoT, smart water management, smart metering, logistics, and consumer electronics. Provided as project-based or product licensing engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Gemicates designs, manufactures, and sells IoT-based smart home and industrial automation products built around its proprietary Hagway Smart Home Controller and WhizBlox multi-protocol IoT hub. The company delivers pre-configured home automation packages (Basic, Promo, Premium), commercial automation solutions, energy division EPC services up to 765kV, and on-demand gadget repair through ServiceMart. It also offers end-to-end ODM/OEM product engineering, embedded firmware and PCB design services, IoT connectivity and smart city solutions, and proprietary InfraMote IR database access.

Product overview

Gemicates offers a comprehensive smart home and IoT product portfolio centered around its Hagway smart home controller, which serves as the central hub connecting various automation sub-systems. The product ecosystem includes home automation, commercial automation, surveillance, lighting control, security systems, energy management, connected ageing, irrigation, and entertainment systems. The company also operates across manufacturing (IoT products and connectivity solutions), an energy division (solar solutions, switchgear, transformers), ServiceMart (device repair services), InfraMote (IR database), and IT services (web/mobile development). Products are available as individual modules or bundled into IoT Home Automation Packages for different property sizes. The company provides end-to-end capabilities from product engineering and design to installation and maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• Hagway: Smart Home Controller - the 'Brain' of Gemicates automation system, enabling Android and iOS devices to become the command center for homes, controlling climate, lighting, security and supporting technologies including Z-Wave, Zigbee, LoRa WAN and more.
• WhizBlox
• Gem Media Player
• Gems Manager
• InfraMote
• Zero-E

Products and services

• Hagway Smart Home Controller Proprietary ARM Cortex-A8 1.0 GHz smart home controller with 512MB DDR3 RAM, 4GB eMMC flash, GSM/GPRS, Zigbee, USB, RS232, RJ45/POE interfaces, 65 digital pins, 7 analog pins, and Android/Linux OS support. Acts as central hub enabling Android and iOS devices to control lighting, climate, security, and entertainment.
• WhizBlox Multi-Protocol IoT Hub Smart multi-protocol IoT hub that seamlessly integrates more than 100 types of sensors for quick deployment of vertical IoT solutions across industrial and consumer applications.
• IoT Home Automation Packages (Basic / Promo / Premium Kits) Pre-configured bundled automation packages: Basic Kit (INR 0.99L+) for 2BHK, Promo Kit (INR 1.49L+) for 3BHK, and Premium (INR 2.99L+) for Bungalow. Each includes Hagway automation gateway, relay switches, sensors, locks, and cameras with free installation and 24/7 support on a one-time purchase basis with no monthly fees.
• Home Automation System Smart home automation system connecting electrical devices to the central Hagway hub, enabling control of lighting, security, temperature, and music via smartphone, tablet, or voice commands through IoT technology.
• Commercial Automation System Building automation solution for commercial spaces including conference rooms, smart offices, hospitality venues, restaurants, hospitals, and industrial facilities with integrated HVAC control, lighting automation, audio/video, and security systems.
• ServiceMart On-Demand Gadget Repair and Zero-E Recycling On-demand installation and repair service for consumer electronic gadgets (mobile, computer, network, automation, and security products) delivered at the customer doorstep in Chennai. Also operates the Zero-E recycling campaign for e-waste disposal.
• InfraMote IR Database Platform Online infrared (IR) database platform that consolidates vendor IR device profiles enabling control and automation integration across various vendor products for homes and businesses.
• Engineering & Design Services (IoT Product Realization) Product engineering services including IoT design consulting, feasibility advisory, hardware/board design, firmware development, BSP/device drivers, system integration, prototyping, and quality assurance/compliance support for OEM and product development clients.
• Enterprise IoT and Smart City Solutions Industrial IoT applications including M2M monitoring, smart city deployments (parking, lighting, waste management), smart agriculture, healthcare IoT, retail IoT, and logistics tracking systems.
• Energy Division EPC Services (Substations, Transformers, Switchgear, Solar) Turnkey Engineering, Procurement and Construction (EPC) services for electrical substations (up to 765kV), transformers, switchgear, and solar power plants. Includes testing & commissioning, maintenance, retrofit services, and spares for power and process plants.
• Switchgear Products Medium and low voltage switchgear including vacuum circuit breakers, ring main units, load break switches, compact substations, MCC/PCC/APFC panels, and VFD/soft starter panels.
• Transformer Products Power and distribution transformers up to 132kV including hermetically sealed, earthing, and furnace duty transformers for industrial applications.
• Solar Energy Solutions Complete solar energy systems including rooftop and ground-mounted PV systems, solar inverters, solar water pumps, street lights, and EPC services for solar power plant construction.

Quantifiable outcome

• 65% energy savings and 95% optimized consumption reported for smart energy management systems
• +3 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ABB: Global industrial automation, electrification, robotics, and motion player. Direct overlap with Gemicates' Energy Division (switchgear, transformers, substations) and industrial automation offerings at much larger scale.
• Honeywell: Global diversified conglomerate with major presence in building automation, security, and energy management. Named Gemicates client/partner and competes in commercial building automation, security systems, and energy optimization.
• Schneider Electric: Global leader in energy management, automation, and building/industrial solutions. Named as both client and competitor in Gemicates' energy and building automation segments, representing the dominant incumbent in adjacent markets.
• Infosys: Global IT services major with established IoT, digital engineering, and smart city practices. Comparable as a broad incumbent in enterprise IoT, product engineering, and IT services, competing for the same enterprise ODM/OEM and IoT integration deals.
• Wipro: Indian IT services giant with an IoT and engineering services practice. Comparable overlap with Gemicates' IT services, embedded engineering, and enterprise IoT/smart city offerings but at vastly greater scale and capital.

Direct peers

• Silvan Innovation Labs: Bengaluru-based smart home and home automation provider offering integrated home automation, security, lighting, and entertainment controls. Comparable as a direct India-based smart home/IoT automation competitor with similar residential and commercial positioning.
• Oakter: Indian consumer smart home company offering IoT-based plugs, switches, and appliances controlled via app. Directly comparable as an India-focused smart home/IoT automation provider competing for the same residential customer with similar one-time-purchase pricing.
• Hogar Controls: India-origin smart home automation company selling controllers, smart switches, sensors, and integrated home automation solutions. Closely comparable in product portfolio (hub-based home automation) and India market focus.
• Zenatix Solutions: Indian IoT company focused on energy management and building automation for retail and commercial customers. Comparable as a direct peer in IoT-enabled building/energy automation targeting commercial and industrial customers.

Emerging players

• Atomberg Technologies: India-based smart appliance company (smart fans, etc.) with IoT-enabled product portfolio. Partially overlapping as an emerging Indian IoT consumer brand that could expand into broader home automation — a competitive threat from adjacent device categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gemicates
• Facebookfacebook.com/gemicates
• LinkedInlinkedin.com/company/gemicates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gemicates