And-Now

What And-Now does

And—Now is a London-based creative branding agency, founded in 1997 by Andy Rose as Energy Design Studio and rebranded to And—Now in 2017, that delivers brand identity, website, and editorial design services to a selective client base of think tanks, policy organisations, research institutions, AI and biotech startups, and impact-focused media companies. The studio operates with approximately twelve staff from a North London studio and serves clients in both Europe and North America, with named engagements spanning organisations such as the Federation of American Scientists, Institute for Progress, Forethought, Foresight Institute, Blueprint Biosecurity, Works in Progress, Colossus, Latent Labs, ParentData, and the Roots of Progress Institute.

The firm's core service offering comprises brand identity design, logo systems, visual messaging (colour, typography, illustration), website design and development, brand guidelines documentation, and editorial and print design. Work is delivered through a documented five-stage process — Research, Immerse, Create, Develop, Deliver — developed by co-founder and Creative Director Eleanor Hyland-Stanbrook, and the studio uses AI-generated illustration as part of its visual production toolkit on selected projects (e.g., Roots of Progress Institute). Web development execution is provided through an ongoing partnership with TGHP, allowing And—Now to deliver technically complex sites without holding in-house engineering capacity.

Commercially, And—Now operates as a professional services studio on undisclosed, quote-based project and retainer arrangements. New business is generated founder-led by Andy Rose via direct outreach, email, website contact, and referrals within the effective altruism, longtermism, and progress studies communities. The firm does not run paid acquisition and is portfolio-driven through its website case studies and presence on Instagram, X, and LinkedIn. There are no disclosed funding rounds, no parent company, and no public listing; the business is privately held by its two founders and key directors.

Name

And-Now

Legal name

And—Now Ltd.

Website

https://and-now.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

And—Now is a London-based creative branding agency founded in 1997 that designs brand identities, websites, and editorial publications for think tanks, policy organisations, AI and biotech startups, and impact-focused media companies worldwide.

Ownership category

akta.pro rank

Product category

Creative Branding and Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Brand identity design
• Creative branding agency
• Visual identity systems
• Website design services
• Editorial design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Identity and Visual Identity Services: Design agency revenue generated through creating brand identities, logos, visual messaging systems, colour palettes, typography selections, and brand guidelines for clients across think tanks, media organisations, nonprofits, and research institutions.
2. Website Design and Development: Website design and development services including editorial website builds, responsive design, and digital platform creation. Some projects built in collaboration with agency partners like TGHP.
3. Editorial and Print Design: Magazine and print publication design services, including cover design, layout systems, and long-form editorial design. Example: Colossus Magazine quarterly design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

And-Now is a London-based creative branding agency that creates visual identities, brand guidelines, websites, editorial publications, and print materials for purpose-driven organisations. The studio's core offerings span brand identity design, logo and visual messaging system creation, website design and development, brand guidelines documentation, editorial and print design, and custom illustration systems, all delivered through a structured five-part Research-Immerse-Create-Develop-Deliver process.

Product overview

And-Now is a London-based creative branding agency offering a portfolio of interconnected design services. The core offering comprises brand identity design, logo design, website design and development, and visual messaging systems (including colour palettes, typography, and illustration). These core services are supported by ancillary offerings such as brand guidelines documentation, editorial and print design for magazines and reports, and illustration systems. The agency employs a five-part process—Research, Immerse, Create, Develop, Deliver—across all engagements, working primarily with think tanks, media organizations, research institutions, nonprofits, and advocacy groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design Services Strategic brand development services including research, positioning, brand values definition, and visual identity creation for organisations across sectors including think tanks, media companies, research institutions, and advocacy groups.
• Logo Design Creation of custom logo marks, monograms, and icon systems tailored to each client's identity, values, and brand positioning.
• Website Design and Development Design and development of brand-aligned websites with editorial layouts, clear navigation, responsive design, and user-focused interfaces for digital-first publications and organisations.
• Visual Messaging Systems Development of colour palettes, typography systems, illustration styles, and graphic elements that create cohesive visual identities across all brand touchpoints.
• Brand Guidelines Comprehensive brand guidelines documenting typography, colour usage, logo application, design elements, and tone of voice to ensure consistent visual identity across all materials.
• Editorial and Print Design Design services for magazines, reports, publications, and printed materials including layout design, cover design, and print-ready artwork preparation.
• Illustration Systems Custom illustration creation including AI-generated imagery, hand-drawn elements, and cohesive illustration styles that extend brand identity into visual storytelling.

Quantifiable outcome

• ParentData achieved 150,000+ monthly users at time of collaboration
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TGHPminorImplementation/ SI/ Consulting PartnerWeb development partnership for select projects. TGHP collaborated with And-Now on website builds for Works in Progress (2020 launch, 2023 relaunch), Institute for Progress website, and Federation of American Scientists website. And-Now handles design while TGHP provides technical implementation and web development services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Winkreative: London-based brand consultancy and design studio with deep identity, editorial, and luxury branding expertise. Comparable to And-Now on scope of identity and editorial design work for niche clients.
• Mother Design: The design and branding arm of Mother, focused on identity systems, packaging, and brand strategy. Comparable on identity work, though operating from within a larger network agency.
• Koto: London-headquartered independent branding and design studio known for identity work with mission-driven, culture, and technology clients. Closely comparable to And-Now in scale, specialism, and client mix (think tanks, progressive organisations, tech-forward brands).
• Mucca: Independent design and branding studio with a portfolio of identity, editorial, and brand-system engagements. Comparable to And-Now as a specialist boutique in the identity-led creative space.
• Ragged Edge: Independent London branding agency with a strategic identity practice serving ambitious challenger and impact-led brands. Direct competitor in the boutique brand-identity segment.
• Manual: Independent creative and branding agency working with mission-driven organisations across sectors. Overlaps with And-Now on brand identity and strategy engagements for purpose-led clients.
• Made Thought: London-based creative studio with a strong identity and brand-strategy practice serving cultural, social-impact, and consumer clients. Comparable to And-Now as a similarly-sized boutique focused on meaningful, research-led brand work.

Broad incumbents

• Pentagram: World's largest independently-owned design firm, with deep identity, editorial, and brand-system work across sectors. Overlaps with And-Now on identity and brand-system engagements but operates at vastly larger scale and broader client base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/andnowstudio
• LinkedInlinkedin.com/company/and-now
• Instagraminstagram.com/andnow.studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about And-Now