The Glasshouse Project

What The Glasshouse Project does

The Glasshouse Project (TGHP, legal entity The Glasshouse Project Ltd., Company Registration 07378807) is a London-based digital agency founded in 2010 that designs and builds bespoke websites, custom integrations, and e-commerce platforms for clients across multiple sectors. Its stated approach is to fit the technology stack to each project rather than imposing a single platform, drawing on a broad range of frameworks and content systems including Next.js, React, Astro, Tailwind, Node.js, PHP, Vue, Three.js, Gatsby, Remix, Vite, Figma, Payload CMS, CraftCMS, WordPress, Magento, Shopify, and WooCommerce. The firm has publicly disclosed over 50 projects spanning verticals such as insurance, finance, nonprofit, education, art, real estate, legal, healthcare, retail, and e-commerce, with named clients including Royal London, Colossus, Emigrant Bank Fine Art, Federation of American Scientists, Pledge 1%, and WOLF1834.

The agency operates a project-based professional services revenue model with custom, non-publicly-disclosed pricing that is scoped per engagement rather than sold as recurring subscriptions or product licences. Its go-to-market motion is consultative and direct, with prospective clients encouraged to reach the team via email ([email protected]) or phone and a single London office at 20 Wenlock Road serving as headquarters. Customer segmentation is horizontal, with work distributed across enterprise, SMB, and nonprofit clients rather than concentrated in a single vertical or deal-size tier.

There is no evidence of external institutional investment, parent-company ownership, subsidiaries, public listing, mergers and acquisitions, patents, partnerships, or formalised leadership-team disclosures. The business has been founder-owned and self-sustaining since inception, with stated headcount of 1-10 employees. No AI/ML capabilities, app products, APIs, regulatory certifications, awards, or hires beyond the founder operating team are reported in the available sources.

Name

The Glasshouse Project

Legal name

The Glasshouse Project Ltd.

Website

https://tghp.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Glasshouse Project is a London-based digital agency founded in 2010 that designs and builds bespoke websites, custom integrations, and e-commerce platforms for clients across nonprofit, finance, e-commerce, insurance, and other sectors, applying a flexible, project-fit technology stack spanning Next.js, React, WordPress, Magento, and Shopify.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Agency Services: Custom web design and development services for bespoke sites and integrations. Revenue is generated through project-based engagements rather than recurring subscriptions. Services include UX-focused design, custom integrations, and ongoing site maintenance.

Pricing tiers

Go-to-market motion1 record

Core offering

The Glasshouse Project is a London-based digital agency that designs and builds bespoke websites and handles custom integrations for business clients. The agency provides UX-focused web design, custom web development, e-commerce platform builds, and ongoing site maintenance, fitting its technology stack (Next.js, React, WordPress, Magento, Shopify, and others) to each project's requirements rather than imposing a single platform.

Product overview

The Glasshouse Project is a London-based digital agency providing bespoke web design and development services. Rather than offering a single product platform, they deliver client-specific projects through a flexible service model, adapting their technology stack (including Next.js, React, WordPress, Shopify, Magento, Payload, Astro, and other frameworks) to fit each project's requirements. Their core offering centers on UX-focused design, custom web development, and integration services, maintaining high-quality, user-friendly code with clear documentation since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Agency Services Bespoke UX-focused web design, custom web development, e-commerce platform builds (Magento, Shopify, WooCommerce), custom integrations, and ongoing site maintenance for business clients across multiple industries.

Quantifiable outcome

• On-time project delivery
• +1 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Torchbox: UK-based digital agency specializing in WordPress, Drupal, and bespoke web builds for nonprofit, education, and enterprise clients. Highly comparable to TGHP in size, geography, technology mix, and target verticals — Torchbox's similar mix of CMS-led bespoke work makes them a near-direct peer.
• Human Made: WordPress and bespoke web development agency working with enterprise and nonprofit clients globally. Comparable to TGHP in delivery model (custom builds, multi-framework fluency), customer segments, and project-based revenue approach.
• 10up: Web engineering agency focused on WordPress and open-source CMS implementations for publishers and enterprises. Direct peer to TGHP given shared technology stack (WordPress, Next.js, React) and shared emphasis on high-quality bespoke code with documentation.
• Cyber-Duck: London-based digital agency delivering UX-led web design and bespoke development. Comparable to TGHP on London geography, UX-first positioning, mid-market client base, and end-to-end project delivery model.
• Wholegrain Digital: London-based WordPress and digital agency working primarily with mission-driven organizations. Comparable to TGHP in city footprint, WordPress/headless stack, sustainability/values orientation, and bespoke-project pricing model.
• ustwo: London-founded digital product studio building bespoke web and mobile experiences for global brands. Comparable to TGHP in London base, UX-led product engineering, multi-industry client roster, and emphasis on stack flexibility per project.
• Code and Theory: Digital-first agency building custom platforms, sites, and commerce experiences for media and enterprise clients. Comparable to TGHP through bespoke build focus, Next.js/headless commerce stack, and enterprise customer profile.
• Work & Co: Digital product agency focused on designing and engineering bespoke web and commerce platforms for brands. Comparable to TGHP through end-to-end custom engineering, emphasis on craft/UX, and brand-and-enterprise customer mix.

Broad incumbents

• R/GA: Global digital agency and consultancy with deep capabilities in web, brand, and product engineering. Overlaps with TGHP on bespoke web and commerce but operates at vastly larger scale with a broader service portfolio spanning advertising, consulting, and product.
• Huge: Global digital experience agency covering strategy, design, and engineering with a strong bespoke web and e-commerce practice. Comparable to TGHP through custom web and commerce builds but serves much larger enterprise clients across a much wider services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/glasshouseproject

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Glasshouse Project