ROHR
ROHR is a Brazilian construction engineering company founded in 1963 that designs, manufactures, and rents proprietary scaffolding, formwork, shoring, and vertical access systems for infrastructure, buildings, industrial, and event projects nationwide through 8 branches and a Casa Branca factory.
- Company typePrivate
- Founded1963
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What ROHR does
ROHR is a Brazilian privately held construction engineering company founded in 1963, headquartered in São Paulo, with 1,001-5,000 employees and operations across 8 regional branches covering all major Brazilian macro-regions. The company specializes in temporary structures for construction and access engineering — primarily modular scaffolding systems (Kibloc steel and aluminum), metal formwork for concrete (ROHR HF), shoring systems (Torre ETEM, AluROHR aluminum shores, tubular systems, truss systems), and vertical transport (rack-and-pinion elevators and platforms). ROHR manufactures its proprietary equipment at an automated factory in Casa Branca, São Paulo, and complies with Brazilian regulations (NR-18, ABNT NBR 6494) along with ISO 9001 and ISO 45001 certifications renewed in October 2025.
The business operates a dual revenue model combining equipment rental (the primary revenue stream) with direct equipment sales from the factory, supplemented by technical services including project planning, assembly, and disassembly with national coverage. ROHR's go-to-market is a consultative, engineer-to-engineer field sales motion targeting enterprise customers in four verticals: infrastructure (bridges, viaducts, dams), buildings (residential, commercial, hospitals, education), industrial services (petrochemical, refining, mining, power), and large events. Pricing is quote-based with multi-year rental contracts and one-time sales with minimum order quantities.
The company's customer base spans thousands of clients and includes major Brazilian real estate developers, engineering firms, and public-sector projects (e.g., Cidade Administrativa BH, OÁS Barigui tower in Curitiba, FGV building, Hospital Dr. Miguel Soeiro). Marketing is conducted through a dedicated website (rohr.com.br), LinkedIn, Instagram, YouTube tutorial series ('Mãos à Obra'), and segment-specific catalogs. Ownership is private with no disclosed parent company, institutional investors, or public listing.
ROHR firmographics
Firmographics- Name
- ROHR
- Legal name
- ROHR S.A.
- Website
- https://rohr.com.br
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ROHR is a Brazilian construction engineering company founded in 1963 that designs, manufactures, and rents proprietary scaffolding, formwork, shoring, and vertical access systems for infrastructure, buildings, industrial, and event projects nationwide through 8 branches and a Casa Branca factory.
- Ownership category
- akta.pro rank
ROHR industry classification
Industry- Product category
- Construction Equipment & Scaffolding Systems
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Elevator and Moving Stairway Manufacturing (333921), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)
- akta.pro secondary industries
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)
Keywords
Where ROHR is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices8 records
Markets served
ROHR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Rental of scaffolding, formwork, and shoring equipment for construction projects. ROHR provides technical support, assembly, and disassembly services alongside equipment rental. This is the primary revenue stream.
- Equipment Sales: Direct sale of manufactured equipment including scaffolding components, formwork, shoring systems, and accessories. Products include Kibloc systems, ETEM towers, aluminum beams, steel tubes, couplers, and hardware.
- Technical Services: Engineering services including project design, technical support, assembly, and disassembly of equipment. Services include delineamento (project planning), equipe de montagem (assembly teams), and national coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Equipment rental available for all product lines including scaffolding, formwork, and shoring systems |
| One time/ perpetual license | Pay-as-you-go | Direct equipment purchase from factory |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
ROHR product offering
Product offeringCore offering
ROHR manufactures, sells, and rents temporary structural systems for the construction industry, including modular scaffolding (Kibloc in steel and aluminum), shoring systems (Torre ETEM, AluROHR, KIBLOC, tubular struts), lightweight metal formwork (ROHR HF), beam-launching equipment, and vertical access solutions (rack-and-pinion elevators and platforms). Products are produced at the company's automated factory in Casa Branca (São Paulo) and distributed nationwide through 8 branches, supported by engineering design, assembly, and disassembly services.
Product overview
ROHR is a Brazilian construction engineering company established in 1963, specializing in the rental and sale of temporary structures for construction and access engineering. The product portfolio consists of two main divisions: (1) Construction Engineering (Engenharia de Construção) covering formwork systems (Fôrmas Metálicas ROHR HF), shoring systems (Torre ETEM, Sistema KIBLOC, Sistema AluROHR, Escoras Metálicas, Sistema Treliças T30 e R300, Sistema Tubular), and beam launching equipment (FISCHIETTI, Carrelone, Balanço Sucessivo); and (2) Access Engineering (Engenharia de Acesso) covering scaffolding systems (Andaime Kibloc em Alumínio, Andaime Kibloc em Aço, Andaime Tubular em Alumínio), vertical transportation (Elevador Cremalheira, Plataforma Cremalheira), access solutions (Escada Modulada de Encaixe, Passarelas Provisórias). The company also manufactures and sells component accessories including aluminum and steel beams (Viga VA14, VA18, VI 7,5), tubes, clamps, base plates, fasteners, and floor systems. All products are available for rental nationwide through 7 branches (São Paulo, Rio de Janeiro, Belo Horizonte, Brasília, Salvador, Curitiba, Porto Alegre) with assembly services included. The company operates its own automated factory in Casa Branca/SP for manufacturing products for sale.
Differentiator
Problem solved
Functional benefit
Brands
- Kibloc: Multidirectional snap-fit scaffold system developed with exclusive proprietary technology, available in steel and aluminum versions. Used for construction access, slab shoring, reshoring, and façade scaffolding.
- AluROHR
- Torre ETEM
Products and services
- Andaime Kibloc em Alumínio (Kibloc Aluminum Modular Scaffolding) Multidirectional modular scaffolding system with snap-fit rosette connections, made of aluminum for lightweight handling and corrosion resistance. Available for rental or sale to construction companies and engineering firms; compliant with NR-18 and ABNT NBR 6494 safety standards.
- Kibloc de Aço (Kibloc Steel Modular Scaffolding)
Quantifiable outcome
- Tallest building in Curitiba (179m, 50 floors) enabled through specialized shoring solutions
- +2 more outcomes
Companies that use ROHR
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
ROHR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ROHR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABRASFEminorROHR is an Associated Company member of ABRASFE (Associação Brasileira de Serviços de Engenharia), a professional association in the engineering sector. This membership indicates participation in the association's activities and adherence to its standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ROHR competitors and assessment
Company assessmentDirect peers
- PERI: German-headquartered global leader in formwork and scaffolding systems with significant operations in Brazil. Directly comparable as a manufacturer and renter of modular shoring, scaffolding, and formwork serving infrastructure, buildings, and industrial customers.
- Layher: German manufacturer of modular scaffolding systems (Allround, Keder, etc.) with strong global brand presence. Directly comparable to ROHR's Kibloc multidirectional modular system and competes in industrial access, events, and construction scaffolding rentals.
- ULMA Construction: Spanish provider of formwork, shoring, and scaffolding systems active across Latin America. Closely comparable product portfolio (modular scaffolding, climbing formwork, shoring towers) and similar engineer-to-engineer GTM motion targeting infrastructure and building projects.
- Hunnebeck: German/Netherlands-based formwork and scaffolding manufacturer (part of Hünnebeck brand family) serving construction and civil engineering worldwide. Comparable in modular scaffolding, shoring towers, and formwork rental solutions.
- Doka: Austrian formwork specialist with Brazilian operations providing slab, wall, and column formwork plus shoring solutions. Overlaps ROHR's portfolio in formwork and shoring rental, with similar customer verticals in infrastructure and high-rise construction.
- Tópico Locações: Brazilian equipment rental company supplying scaffolding, formwork, shoring, and access solutions to construction and industrial clients. Direct Brazilian competitor with similar product mix and national service coverage.
- Mills: Brazilian-listed equipment rental and services company with a formwork, scaffolding, and shoring division (Mills Engenharia). Most direct Brazilian competitor with overlapping customer base in infrastructure and real estate development.
Broad incumbents
- BrandSafway: US-headquartered global leader in scaffolding, access, and industrial service solutions. Comparable on industrial maintenance and turnaround business but with a much broader services portfolio spanning insulation, coatings, and specialty access beyond ROHR's narrower construction focus.
- Altrad: French industrial services group with major scaffolding and formwork rental operations across Europe and Latin America. Comparable on modular scaffolding rental and industrial services but operates across many adjacent verticals (energy, environmental services).
Regional players
- SH Form-Tubes e Equipamentos: Brazilian formwork and shoring manufacturer/renter serving infrastructure and high-rise construction projects. Comparable product category (concrete formwork and shoring) but more focused regionally than ROHR's national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ROHR social profiles
Digital presenceROHR compliance and trust
Trust signalCompliance3 records
ROHR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROHR leadership team
Management profileNumber of profiles
Profiles7 records
ROHR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROHR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROHR
What does ROHR do?
ROHR manufactures, sells, and rents temporary structural systems for the construction industry, including modular scaffolding (Kibloc in steel and aluminum), shoring systems (Torre ETEM, AluROHR, KIBLOC, tubular struts), lightweight metal formwork (ROHR HF), beam-launching equipment, and vertical access solutions (rack-and-pinion elevators and platforms). Products are produced at the company's automated factory in Casa Branca (São Paulo) and distributed nationwide through 8 branches, supported by engineering design, assembly, and disassembly services.
Is ROHR a public or private company?
ROHR is a private company. It is classified as unknown and is currently operating.
When was ROHR founded?
ROHR was founded in 1963. It employs 1,001 to 5,000 people.
Where is ROHR based?
ROHR is headquartered in São Paulo, Brazil, in the Latin America region.
How does ROHR make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales and technical Services.
Who are ROHR's main competitors?
Direct peers on record are PERI, Layher, ULMA Construction, Hunnebeck, Doka, Tópico Locações and Mills. Broad incumbents are BrandSafway and Altrad. SH Form-Tubes e Equipamentos is listed as a regional player.
Does ROHR have an API?
No public API is recorded for ROHR.
What industry is ROHR in?
ROHR's product category is Construction Equipment & Scaffolding Systems. Its primary akta.pro industry code is TLABAFAL, Specialty Access & Scaffolding Rental/Leasing, with a secondary code of IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial). Its NAICS code is 333923 and its SIC code is 3530.