APS Industrial
APS Industrial is an Australian national distributor of industrial low-voltage electrical and automation equipment, holding master and exclusive distribution rights for Siemens, Weidmüller, Rittal, and KATKO, and serving switchboard builders, panel manufacturers, and industrial operators across Australia.
- Company typePrivate
- Founded2018
- HeadquartersRowville, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What APS Industrial does
APS Industrial is an Australian specialist distributor of industrial low-voltage electrical and automation equipment, launched in Melbourne on March 1, 2018. The company was founded by David Hegarty, formerly Managing Director of Rockwell Automation Australia and New Zealand, and Lloyd Thomas, previously CEO of NHP, and immediately acquired two incumbent Australian distributors, Ramelec and HiTech, to establish a national footprint. It operates as the appointed Master Distributor of Siemens industrial low-voltage products and the exclusive National Distributor of Weidmüller and Rittal in Australia, alongside distribution mandates for KATKO, EPCOS (TDK), Honeywell, Belden, Baumer, Eplan, Grace Engineered Products, Partex, TopWorx, and others.
The company sells a comprehensive portfolio organized across seven categories — automation and process control, power distribution, motor control and drives, wiring and control, enclosures, software tools/PLM (including Solid Edge, Siemens NX-MCD, and Eplan), and building technology products — supplemented by its own APS DB Ultimate and APS DB Essential branded distribution boards. Distribution is executed through a 4,500 sqm national distribution centre in Rowville, Melbourne, a 1,500 sqm Brisbane facility, and metropolitan offices in Sydney, Adelaide, and Perth, with Tasmania covered via the Bamford Engineering Products partnership.
APS Industrial's go-to-market combines direct enterprise field sales targeting switchboard builders, control panel manufacturers, and industrial automation customers with a wholesaler network for mid-market reach. Revenue is generated through hardware sales with quote-based pricing; financials are not publicly disclosed. The company is privately held with no evidence of external institutional or PE ownership.
APS Industrial firmographics
Firmographics- Name
- APS Industrial
- Legal name
- APS Industrial
- Website
- https://apsindustrial.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- APS Industrial is an Australian national distributor of industrial low-voltage electrical and automation equipment, holding master and exclusive distribution rights for Siemens, Weidmüller, Rittal, and KATKO, and serving switchboard builders, panel manufacturers, and industrial operators across Australia.
- Ownership category
- akta.pro rank
APS Industrial industry classification
Industry- Product category
- Industrial Electrical Equipment Distribution
- NAICS
- Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Electrical Industrial Apparatus (3620), Wholesale-Industrial Machinery & Equipment (5084), Industrial Instruments For Measurement, Display, And Control (3823), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)
- akta.pro primary industry
- Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)
- akta.pro secondary industries
- Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ), Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers) (IMAGAGAI), Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)
Keywords
Where APS Industrial is headquartered
LocationHeadquarters
- HQ city
- Rowville
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
APS Industrial business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Distribution: Revenue generated through distribution of industrial electrical and automation products from global manufacturing partners including Siemens, Weidmüller, Rittal, KATKO, and EPCOS. Products include power distribution equipment, motor control systems, enclosures, wiring solutions, and automation components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through sales representatives and wholesalers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
APS Industrial product offering
Product offeringCore offering
APS Industrial is a specialist Australian distributor of industrial low voltage electrical and automation equipment, distributing products from global manufacturers including Siemens, Weidmüller, Rittal, KATKO, EPCOS, Honeywell, Belden, and others. The company supplies automation, power distribution, motor control, wiring, enclosures, and building technology products to switchboard builders, control panel manufacturers, and industrial plant operators, supported by local stockholdings and a national distribution centre. APS Industrial also offers its own branded APS DB Ultimate and APS DB Essential distribution boards.
Product overview
APS Industrial is a specialist industrial electrical and automation equipment distributor operating in Australia. The company distributes a comprehensive portfolio of products through partnerships with globally recognized manufacturers including Siemens, Weidmüller, Rittal, Belden, KATKO, EPCOS (TDK), Honeywell, Grace Engineered Products, Partex, TopWorx, Baumer, and Eplan. APS Industrial also offers its own branded products including the APS DB Essential and APS DB Ultimate distribution boards. The product portfolio spans seven main categories: Automation & Process (controllers, HMI, I/O systems, power supplies), Power Distribution (distribution boards, switching/protection devices, power quality), Motor Control & Drives (variable speed drives, soft starters), Wiring & Control (connectivity, sensors, tools), Enclosures (climate control, IT solutions), Software Tools (Solid Edge, Eplan, Siemens NX-MCD), and Building Technology Products (thermostats, sensors, actuators). The company serves the Australian industrial market with local stockholdings, technical support, and national distribution capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- APS DB: Custom designed distribution boards for Australian industry demands, including DB Ultimate and DB Essential ranges.
- APS Power
Products and services
- APS DB Ultimate Distribution Boards First range in the APS 'DB' distribution board family, custom designed for Australian industry demands. Distributed by APS Industrial for switchboard builders and industrial customers.
- APS DB Essential Distribution Boards Second range within the APS 'DB' distribution board family, custom designed for Australian industry conditions. Distributed by APS Industrial for switchboard builders and industrial customers.
- Automation & Process Product Portfolio Complete automation solutions including controllers, HMI, I/O systems, industrial communication, power supplies, process instrumentation, industrial computers, and energy management solutions distributed in Australia from partner brands.
- Power Distribution Product Portfolio Power distribution solutions including distribution boards, switching devices, protection devices, power quality, power monitoring, medium voltage solutions, modular switchboards, and busbar systems distributed in Australia from partner brands.
- Motor Control & Drives Product Portfolio Motor control and drive solutions including switching and protection devices, variable speed drives, pushbuttons, signalling devices, motor management relays, soft starters, motor starters, and relays distributed in Australia from partner brands.
- Wiring & Control Product Portfolio Wiring and control products including connectivity, field automation and control, tools, scanning and productivity, process control, switches and sensors, flexible conduit and fittings, identification products, encoders, sensors and process technology distributed in Australia from partner brands.
- Enclosures Product Portfolio Enclosure solutions including enclosures, power distribution for enclosures, climate control, IT solutions, system accessories, engineered enclosure solutions, and software and services distributed in Australia from partner brands.
- Software Tools (PLM) Product Portfolio Software and PLM tools including Solid Edge, Siemens NX-MCD, automation software, Simcentre FLEOFD, Process Simulate Software, SIMIT, Eplan, engineering student software, and Solid Edge Startup Bundle distributed in Australia from partner brands.
- Building Technology Products Portfolio Building automation products including thermostats, sensors, valves and actuators, damper actuators, variable speed drives, meters, DESIGO FIT applications, aspirating smoke detectors, and GAMMA Instabus distributed in Australia from Siemens and Honeywell.
- Cable & Connectivity Product Portfolio Cable and connectivity products from Belden and other manufacturers distributed in Australia for industrial applications.
Quantifiable outcome
- Significantly increased local stockholding enables faster product delivery compared to competitors
Companies that use APS Industrial
Customer profileSegments3 records
Ideal customer profiles3 records
APS Industrial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
APS Industrial partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- KATKOcoreMaster National Distribution Partner for complete range of switches and switching solutions from KATKO. Includes KCS Junction Boxes and General-Purpose Enclosures.
- Partex Marking SystemsminorNational distributors of Partex marking systems for identification of wires, cables, pipes and components. Family-owned company with over 60 years of experience in marking solutions.
- Grace Engineered ProductscoreNational distribution agreement for Permanent Electrical Safety Devices (PESDs) including GracePESDs voltage indicators and GracePort communication ports. Products promote safe work environment and are targeted at switchboard and control panel builders.
- EPCOS (TDK Group Company)coreNational partnership with EPCOS covering low and medium voltage power factor correction, power quality solutions, power filtering equipment, and electronic components. Products include LV capacitors, reactors, contactors, thyristor modules, AHF and SVG systems.
- WeidmüllercoreNational Distribution Partner for full range of Weidmüller products and solutions including terminal blocks, relays, heavy-duty connectors, tools, surge protection, industrial ethernet, and power supplies. APS Industrial is the only National Distributor of Weidmüller products in Australia.
- RittalcoreNational distribution partnership with Rittal Australia. Covers full range of enclosures, climate control solutions, power distribution for enclosures, and IoT interfaces. APS Industrial is the only National Distributor of Rittal products in Australia.
- SiemenscoreAPS Industrial appointed as Master Distributor of industrial low voltage electrical and automation products in Australia. Includes full range of Siemens automation, power distribution, motor control, and switchgear products. Flagship partnership enabling APS to offer Siemens portfolio alongside other global brands.
- Bamford Engineering ProductsminorDistribution partner in Tasmania. Established 1938, Bamford Engineering provides state-wide mobile sales force in Devonport, Hobart and Launceston, expanding APS reach in Tasmania.
- HoneywellminorAustralian distributor of Honeywell products addressing critical global challenges in energy, safety, security, productivity and global urbanisation. Portfolio includes measurement and control products for plant asset management.
- BaumerminorPartnership with Baumer, world leaders in sensor technology, announced August 2021. Part of APS Industrial's expanding portfolio of industrial automation solutions.
- BeldenminorDistribution partner for Belden cable and connectivity products, including industrial ethernet and networking solutions.
- TopWorxminorDistribution of TopWorx all-in-one proximity sensors and limit switches.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
APS Industrial competitors and assessment
Company assessmentBroad incumbents
- Sonepar Australia: Australian arm of the world's largest electrical distribution group, operating across electrical products, automation, and energy solutions. Competes with APS in industrial automation and power distribution categories but serves a much broader customer base including residential and commercial electrical contractors.
- Schneider Electric Australia: Global energy management and automation manufacturer with direct Australian sales operations, competing across the same product categories APS distributes for Siemens, including motor control, power distribution, and industrial automation.
- Siemens Australia (direct): Australian operations of Siemens, the principal whose master distribution agreement APS holds. While APS distributes Siemens products, Siemens retains direct enterprise sales capability for large accounts, making it both partner and potential competitor as customer buying patterns evolve.
- Rexel Australia: Subsidiary of global electrical distributor Rexel Group, providing industrial, commercial, and residential electrical products and solutions in Australia. Overlaps with APS in industrial automation and motor control, but operates at significantly larger scale and broader category breadth.
- Eaton Industries (Australia): Multinational power management manufacturer with Australian operations, supplying electrical distribution, motor control, and industrial components that overlap with APS's Siemens and Weidmüller portfolio offerings.
- ABB Australia: Global industrial automation and electrification manufacturer with significant Australian presence, competing in motor control, drives, robotics, and power distribution categories where APS also operates.
Emerging players
- Festo Australia: German pneumatics and automation technology supplier with Australian direct operations and distribution. Comparable as an automation components specialist serving similar industrial customers, though with a narrower focus on pneumatics than APS's broader electrical/automation portfolio.
Direct peers
- RS Components Australia: UK-headquartered industrial and electronic components distributor with significant Australian operations, serving engineers and industrial buyers with automation, electronics, and electrical components. Competes with APS for mid-market and maintenance/repair demand.
- NHP Electrical Engineering: Australia's longest-established specialist industrial electrical distributor (founded 1968) carrying many of the same global brands and serving switchboard builders, panel builders, and plant operators. APS's co-founder Lloyd Thomas was previously NHP CEO, underscoring direct comparability in business model and customer base.
- Control Logic: Australian industrial automation distributor specializing in motion control, robotics, and process control products. Directly comparable as an automation-focused specialist distributor serving similar switchboard builder and machine builder customers across Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
APS Industrial social profiles
Digital presenceAPS Industrial financial estimates
Financial estimateRevenue estimate
Valuation estimate
APS Industrial leadership team
Management profileNumber of profiles
Profiles3 records
APS Industrial subsidiaries and ownership
Company hierarchySubsidiaries2 records
APS Industrial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APS Industrial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APS Industrial
What does APS Industrial do?
APS Industrial is a specialist Australian distributor of industrial low voltage electrical and automation equipment, distributing products from global manufacturers including Siemens, Weidmüller, Rittal, KATKO, EPCOS, Honeywell, Belden, and others. The company supplies automation, power distribution, motor control, wiring, enclosures, and building technology products to switchboard builders, control panel manufacturers, and industrial plant operators, supported by local stockholdings and a national distribution centre. APS Industrial also offers its own branded APS DB Ultimate and APS DB Essential distribution boards.
Is APS Industrial a public or private company?
APS Industrial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APS Industrial founded?
APS Industrial was founded in 2018. It employs 11 to 50 people.
Where is APS Industrial based?
APS Industrial is headquartered in Rowville, Australia, in the Oceania region.
How does APS Industrial make money?
One revenue line is on record: product Distribution.
Who are APS Industrial's main competitors?
Broad incumbents on record are Sonepar Australia, Schneider Electric Australia, Siemens Australia (direct), Rexel Australia, Eaton Industries (Australia) and ABB Australia. Festo Australia is listed as an emerging player. Direct peers are RS Components Australia, NHP Electrical Engineering and Control Logic.
Does APS Industrial have an API?
No public API is recorded for APS Industrial.
What industry is APS Industrial in?
APS Industrial's product category is Industrial Electrical Equipment Distribution. Its primary akta.pro industry code is IMAGAGAK, Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware), with a secondary code of IMAGAGAJ, Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers). Its NAICS code is 335314 and its SIC code is 3620.