Control Logic
Control Logic (operating as IPD Australia) is an ASX-listed-group electrical distribution and value-add solutions company that distributes globally branded power, automation, motor control, industrial communications, and EV/PV products in Australia, supported by local manufacturing and engineering at its Wetherill Park facility.
- Company typePublic
- Founded1981
- HeadquartersEagle Farm, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Control Logic does
Control Logic operates in Australia as IPD, a wholly-owned subsidiary of ASX-listed IPD Group Limited, and functions as an electrical distribution and value-add solutions company rather than a pure reseller. The business sources, integrates, and distributes products from globally leading manufacturers — ABB for motor control, variable speed drives, and switchgear; Delta Electronics for UPS systems; Emerson for programmable automation controllers (PACs); Hirschmann (Belden) for industrial Ethernet communications; and Elsteel for modular switchboard systems — alongside a secondary roster including Stahl, Novaris, Dehn, Puls, Schmersal, and RP-Group. It combines distribution with local engineering and manufacturing at the National Manufacturing and Distribution Centre in Wetherill Park, NSW, where it assembles modular switchboards, configures distribution boards, and produces customised solutions to Australian standards.
The portfolio spans power distribution and protection (busway, circuit breakers, switchgear, distribution boards), power management and control (UPS, energy metering, lightning and surge protection, arc flash detection), automation and control (PLCs, HMIs, SCADA, sensors, machine safety), motors and motor management (VSDs, soft starters, motor protection), industrial communications (managed Ethernet switches, industrial wireless, cybersecurity and remote access), hazardous area equipment, EV charging and PV solutions, enclosures and climate control, installation accessories, and emergency lighting. Proprietary assets include the Techno Modular Switchboard System co-developed with Elsteel (40+ years of continuous development), the IPD Build instant design-and-pricing tool for distribution boards, and the Optimise Energy Management System for facility-level energy monitoring.
The business model is predominantly hardware sales (distribution margins on branded electrical equipment) supplemented by professional services revenue from local engineering, assembly, and customisation. Go-to-market combines direct enterprise field sales for complex project work (data centres, industrial automation, critical power) with channel partners/resellers and the IPDclick self-serve online platform. Pricing is quote-based and not publicly disclosed; standard catalogue items are available through account-based online ordering. Primary customer segments are data centres, industrial automation and ICT, motor control and protection, and EV infrastructure, with named end-customers spanning healthcare, retail, education, and commercial office verticals.
Control Logic firmographics
Firmographics- Name
- Control Logic
- Legal name
- IPD Group Limited
- Website
- https://controllogic.com.au
- Company type
- Public
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Control Logic (operating as IPD Australia) is an ASX-listed-group electrical distribution and value-add solutions company that distributes globally branded power, automation, motor control, industrial communications, and EV/PV products in Australia, supported by local manufacturing and engineering at its Wetherill Park facility.
- Ownership category
- akta.pro rank
Control Logic industry classification
Industry- Product category
- Industrial Electrical Distribution and Automation
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)
- akta.pro secondary industries
- Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ)
Keywords
Where Control Logic is headquartered
LocationHeadquarters
- HQ city
- Eagle Farm
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Control Logic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Electrical Product Distribution: IPD Australia operates as a distributor and value-add partner for global electrical equipment manufacturers (ABB, Delta, Emerson, Hirschmann, Elsteel, and others). Revenue is generated through the sale of electrical products including power distribution equipment, automation and control components, motor management solutions, industrial communications, enclosures, and EV/PV solutions. As a distributor, revenue derives from margins on product sales, with additional value-add from custom assembly, engineering configuration, and technical support services.
- Engineering and Manufacturing Services: Local manufacturing expertise and customisation services at the National Manufacturing and Distribution Centre in Wetherill Park, NSW. Services include assembly of modular switchboard systems, custom configuration of distribution boards, and engineering support, providing additional revenue streams alongside standard product distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B enterprise and project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Control Logic product offering
Product offeringCore offering
Control Logic is a machinery manufacturing company that provides industrial, electrical, and automation products, services, and solutions. The company distributes and integrates world-class brand products (ABB, Delta, Emerson, Hirschmann, Elsteel) into electrical infrastructure for data centres, industrial automation, motor management, and critical power applications. It also offers proprietary tools such as IPD Build for instant distribution board design and pricing, and manufactures the Techno Modular Switchboard System locally at its National Manufacturing and Distribution Centre.
Product overview
IPD Australia offers a comprehensive portfolio of electrical distribution, automation, and energy management products and solutions. The company distributes globally recognized branded products including ABB motor control and variable speed drives, Delta UPS systems, Emerson programmable automation controllers, and Hirschmann industrial communications equipment. Core offerings include power distribution and protection (busway, circuit breakers, switchgears), automation and control (PLCs, HMIs, sensors, safety equipment), industrial communications (Ethernet switches, wireless, cyber security), EV charging and PV solutions, enclosures and climate control, and emergency lighting systems. The company also provides proprietary tools including ipd BUILD for instant distribution board design and pricing, and IPDclick for online account management. As part of IPD Group (ASX-listed), they operate a National Manufacturing and Distribution Centre in Wetherill Park, NSW, offering local customization and engineering services.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Control & Protection
Quantifiable outcome
- Techno Modular Switchboard System has been trusted in the Australian market for over 40 years with continuous innovative development.
- +1 more outcomes
Companies that use Control Logic
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Control Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Control Logic partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- ABBcoreABB is a principal brand partner for IPD's motor control and protection, variable speed drives, circuit protection, and switchgear offerings. IPD distributes ABB's global leading products, ensuring consistent quality and performance for Australian customers.
- Delta Electronics (Delta UPS)coreIPD distributes Delta Electronics' uninterruptible power supply (UPS) systems, providing reliable power protection for critical operations against surges, failures, frequency variation, and voltage issues.
- EmersoncoreIPD distributes Emerson's CPE200 series programmable automation controllers (PACs), which combine PLC functionality with IIoT-ready capabilities in a compact form factor for industrial automation applications.
- Hirschmann (Belden)coreIPD distributes Hirschmann's industrial communications range including Ethernet switches, providing reliability, security, and redundancy for industrial network infrastructure.
- ElsteelcoreIPD co-developed the Techno Modular Switchboard System with Elsteel, the most trusted switchboard system in the Australian market with over 40 years of continuous development and innovation.
- StahlmajorIPD distributes Stahl hazardous area lighting and equipment solutions for use in explosive atmospheres in industrial environments.
- NovarismajorIPD distributes Novaris surge diverters and protection devices, including SDN3 surge diverters used for switchboard safety applications.
- DehnmajorDehn is a brand partner for lightning and surge protection solutions distributed through IPD's power management and control portfolio.
- PulsmajorPuls industrial power supplies are distributed by IPD as part of the power supplies and transformers product category.
- SchmersalmajorIPD distributes Schmersal safety switches, safety controllers, and machine safety solutions for industrial safety applications.
- RP-GroupmajorRP-Group emergency lighting solutions are distributed by IPD, including wireless basic and professional emergency lighting systems.
- IPD Group (ASX-listed parent)coreIPD is a business within the ASX-listed IPD Group, which specialises in electrical distribution and service. The group affiliation provides financial stability, scale, and institutional backing.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Control Logic competitors and assessment
Company assessmentDirect peers
- Lawrence & Hanson: Long-established Australian electrical wholesaler and distributor with broad product portfolio in power distribution, lighting, and industrial controls. Direct peer in the Australian electrical distribution market with overlapping customer segments.
- Middy's (Middendorp Electric): Australian family-owned electrical wholesaler and distributor with extensive branch network across Australia. Comparable as a domestic multi-brand electrical distributor serving industrial, commercial, and residential customers.
- Rexel Australia: Australian arm of global electrical distributor Rexel Group, offering power distribution, automation, lighting, and energy management products to industrial and commercial customers. Directly comparable as a multi-brand electrical distributor with overlapping product categories and customer base in Australia.
- NHP (NHP Electrical Engineering Products): Australian-owned electrical engineering products distributor specializing in motor control, power distribution, automation, and switching. Direct comparable as an established local distributor with similar end-market focus and value-add engineering services.
- Sonepar Australia: Subsidiary of Sonepar, the world's largest B2B electrical distributor, operating across Australia with comparable product breadth in switchgear, automation, motor control, and industrial communications. Closest head-to-head competitor to IPD in the Australian market.
Broad incumbents
- Siemens Australia: Global technology incumbent with Australian industrial automation, electrification, and digital industries operations. Comparable as a principal manufacturer whose products are often distributed by IPD and peers while also competing for direct end-customer relationships.
- Schneider Electric Australia: Global incumbent in industrial automation, power distribution, and energy management. While a brand principal to the broader industry, Schneider competes in many of the same end markets and product categories that IPD distributes for other OEMs.
- ABB Australia: Australian arm of ABB, the global power and automation incumbent and IPD's largest principal brand partner. Competes in many of the same product categories (switchgear, VSDs, motor control) but at the manufacturer level rather than distribution.
- Eaton Australia: Global power management manufacturer with Australian operations spanning electrical, hydraulics, and vehicle markets. Competes broadly in switchgear, power distribution, and industrial control products sold into similar Australian customer segments.
Emerging players
- Crompton Controls: Australian specialist distributor focused on industrial automation, control, and instrumentation products. Comparable as a focused Australian automation distributor with overlapping supplier relationships and end-market exposure in industrial automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Control Logic social profiles
Digital presenceControl Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Control Logic leadership team
Management profileNumber of profiles
Control Logic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Control Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Control Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Control Logic
What does Control Logic do?
Control Logic is a machinery manufacturing company that provides industrial, electrical, and automation products, services, and solutions. The company distributes and integrates world-class brand products (ABB, Delta, Emerson, Hirschmann, Elsteel) into electrical infrastructure for data centres, industrial automation, motor management, and critical power applications. It also offers proprietary tools such as IPD Build for instant distribution board design and pricing, and manufactures the Techno Modular Switchboard System locally at its National Manufacturing and Distribution Centre.
Is Control Logic a public or private company?
Control Logic is a public company. It is classified as private equity controlled and is currently operating.
When was Control Logic founded?
Control Logic was founded in 1981. It employs 101 to 250 people.
Where is Control Logic based?
Control Logic is headquartered in Eagle Farm, Australia, in the Oceania region.
How does Control Logic make money?
Two revenue lines are on record. Electrical Product Distribution is the primary driver. The others are engineering and Manufacturing Services.
Who are Control Logic's main competitors?
Direct peers on record are Lawrence & Hanson, Middy's (Middendorp Electric), Rexel Australia, NHP (NHP Electrical Engineering Products) and Sonepar Australia. Broad incumbents are Siemens Australia, Schneider Electric Australia, ABB Australia and Eaton Australia. Crompton Controls is listed as an emerging player.
Does Control Logic have an API?
No public API is recorded for Control Logic.
What industry is Control Logic in?
Control Logic's product category is Industrial Electrical Distribution and Automation. Its primary akta.pro industry code is IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation), with a secondary code of IMAGABAK, Control System Integration & Engineering Services (Design, Commissioning, Retrofits). Its NAICS code is 335313 and its SIC code is 3613.