Connock London

What Connock London does

Connock London is a privately-held, UK-based luxury beauty brand founded in 2010, operating from Fordingbridge, England under the legal name Connock London and trading through its e-commerce domain connockengland.co.uk. The company develops and sells a curated portfolio of premium fragrance and personal care products built around four signature Eau de Parfum collections — Pelago, Kukui, Kukui Noir, and Verdant — supplemented by a home fragrance range (candles, diffusers, room and linen mists, scented ceramics) and a bath and body line (lotions, washes, hair care, bubble bath). Unit pricing on the flagship Pelago range runs from $33 (15ml) to $117 (100ml), with candles priced at $53, positioning the brand in the premium niche of the fragrance market. Distribution is direct-to-consumer-led via a Shopify storefront with multi-currency support and shipping to 40+ countries, augmented by a layered B2B channel set comprising wholesale, corporate gifting, hospitality amenity partnerships, retail stockists, and private label manufacturing. The company generates revenue exclusively through one-time unit purchases (no subscription model), uses a 15% first-order email discount via Klaviyo as an acquisition lever, and offers Klarna installment payments to support higher basket sizes. Marketing is digital-first — organic social on Facebook, Instagram, and Pinterest, a content-led blog ('Notes'), and earned-media exposure including a March 2026 feature on BBC One's The Apprentice.

Name

Connock London

Legal name

Connock London

Website

https://connocklondon.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Connock London is a UK-based, privately-held luxury beauty brand founded in 2010 that designs and sells premium Eau de Parfum, home fragrance, and bath and body products direct to consumers globally via Shopify and through wholesale, corporate gifting, hospitality, and private label channels.

Ownership category

akta.pro rank

Product category

Luxury Fragrance and Beauty

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Luxury fragrance
• Eau de parfum
• Home fragrance
• Bath body care
• Private label beauty

Headquarters

HQ city

Fordingbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: One-time purchase model for luxury beauty products including Eau de Parfum, home fragrances, and bath & body care sold directly through the e-commerce platform to individual consumers worldwide.
2. B2B Wholesale and Private Label: Business-to-business revenue through wholesale accounts, corporate gifting programs, hospitality sector partnerships, retail stockist relationships, and private label manufacturing opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Connock London is a luxury beauty brand that designs, formulates, and sells premium eau de parfum fragrances, home fragrance products, and bath & body care items under four signature collections (Pelago, Kukui, Kukui Noir, and Verdant). Products are sold directly to consumers globally via a Shopify-powered e-commerce storefront and to businesses through wholesale, corporate gifting, hospitality, retail stockist, and private label manufacturing channels. Revenue is generated primarily through one-time product sales with multi-currency international shipping.

Product overview

Connock London is a luxury beauty and cosmetics brand offering a unified portfolio of fragrance and personal care products. The core offerings include four signature fragrance collections (Pelago, Kukui, Kukui Noir, and Verdant) available as eau de parfum in multiple sizes (100ml, 30ml, 15ml) and gift sets. The Home Fragrance collection features candles, diffusers, room and linen mists, and scented ceramic/mist sets. The Bath & Body collection includes hand and body lotions, hand and body washes, hair care, and bubble bath products. Gift and travel sets provide curated combinations across all product lines. The company also offers business-to-business services including wholesale, corporate gifting, hospitality, retail, and private label programs.

Differentiator

Problem solved

Functional benefit

Brands

• Pelago: Fragrance collection inspired by golden afternoons along the Mediterranean coast
• Kukui
• Kukui Noir
• Verdant

Products and services

• Pelago Eau de Parfum A radiant, Mediterranean-inspired eau de parfum fragrance from the Pelago collection, available in 15ml ($33.00), 30ml ($55.00), and 100ml ($117.00) formats, targeted at individual luxury beauty consumers.
• Kukui Eau de Parfum Collection A signature Connock London fragrance collection sold as eau de parfum for individual luxury consumers.
• Kukui Noir Eau de Parfum Collection An extension of the Kukui fragrance collection featuring darker, richer scent profiles, sold as eau de parfum for individual luxury consumers.
• Verdant Eau de Parfum Collection Award-winning fragrance collection inspired by the scents of spring and fresh natural greenery, sold as eau de parfum for individual luxury consumers.
• Eau de Parfum (multiple sizes) Luxury eau de parfum available across all four signature collections in 15ml, 30ml, and 100ml sizes for individual consumers.
• Candles Scented luxury candles for home fragrance, including the Pelago Candle at $53.00, sold to individual consumers and through hospitality and wholesale channels.
• Diffusers Reed-style home fragrance diffusers providing continuous scent distribution in living spaces, sold through DTC and B2B channels.
• Room & Linen Mist Spray mists formulated for freshening rooms and linens with Connock London signature scents.
• Scented Ceramic & Mist Sets Decorative ceramic pieces combined with fragrance mists for home scenting and gifting.
• Hand & Body Lotion Moisturizing luxury body lotions for hand and body care, sold alongside the eau de parfum and home fragrance lines.
• Hand & Body Wash Cleansing luxury hand and body wash products for daily hygiene, sold through DTC and B2B channels.
• Hair Care Hair care line including shampoos and conditioners in Connock London signature scents.
• Bubble Bath Luxury bubble bath products formulated for relaxation, sold under the Bath & Body Care line.
• Gifts & Travel Sets Curated gift sets and travel-sized products across fragrance and bath & body, suitable for personal gifting and corporate gifting.
• Eau de Parfum Gift Sets Pre-packaged fragrance gift sets featuring eau de parfum products across Connock London collections, targeted at personal and corporate gifting buyers.
• Bath & Body Gift Sets Pre-packaged gift sets featuring bath and body care products, targeted at personal and corporate gifting buyers.
• Connock for Business (Wholesale, Corporate Gifting, Hospitality, Private Label) A B2B service program providing wholesale accounts for retailers and resellers, branded corporate gifting solutions, hospitality sector amenity provisioning for hotels/resorts/spas, retail stockist partnerships, and private label/OEM manufacturing for brands seeking custom luxury beauty products under their own branding.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering connockengland.co.uk online store, providing the technical infrastructure for product listings, shopping cart, checkout, multi-currency support, and payment processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Elemis: British luxury skincare and body care brand with strong spa/hospitality and travel retail presence. Relevant comparable for Connock's B2B hospitality channel strategy and premium body care product extension.
• Aesop: Australian luxury beauty brand spanning fragrance, body care, and skincare sold through DTC and a global own-store footprint. Useful comparable for how an independent premium beauty brand scales into a broader category portfolio (analogous aspirational trajectory).
• Byredo: Niche-to-global luxury fragrance house offering perfumes, candles, body care, and leather goods with a strong brand-story, premium-pricing model. Comparable on positioning, price points, and DTC-led growth.

Direct peers

• Jo Malone London: British luxury fragrance and bath & body brand operating a comparable premium-positioned portfolio of colognes, candles, diffusers, and bath products through DTC, retail, and gifting channels. Closest comparable in terms of category mix, British heritage positioning, and omni-channel strategy.
• Penhaligon's: Heritage British perfumery offering fine fragrances, bath & body, and home fragrance with a multi-channel DTC and department store distribution strategy. Comparable portfolio breadth, premium pricing, and gifting-driven merchandising.
• Miller Harris: London-based niche perfumery offering fine fragrances and home scenting. Direct competitor at the niche/independent end of the British luxury fragrance market with similar DTC-led growth model.
• Floris London: Heritage British perfumery established in 1730, offering fine fragrances, bath & body, and grooming products through DTC, own stores, and travel retail. Comparable British-heritage positioning and premium gift-set merchandising.
• Diptyque: French luxury fragrance brand famous for candles, eaux de toilette, and home scenting, sold through DTC, own boutiques, and selective wholesale. Strong parallel to Connock London on candle-led home fragrance and DTC-led distribution.
• Molton Brown: Iconic British luxury fragrance and bath & body house with signature scent collections, candle lines, and hospitality amenity partnerships. Highly comparable business model combining DTC, wholesale, and B2B gifting/amenity channels.

Regional players

• This Works: British premium wellness/beauty brand offering body care, bath, and aromatherapy products with strong UK retail and hospitality presence. Comparable in UK-centric distribution, bath & body lead category, and gifting merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/connocklondon
• Instagraminstagram.com/connockengland
• Pinterestuk.pinterest.com/connockengland
• Xx.com/ConnockLondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connock London