Manual Jakarta

What Manual Jakarta does

Manual Jakarta is an Indonesia-based digital media company operating the online magazine manual.co.id, which curates and publishes content about cafes, bars, restaurants, and shops located in Jakarta. Founded in 2014 by Hadi Ismanto, who serves as Founder, Publisher, and Director, the company functions as an editorial city guide targeting consumers seeking curated F&B and retail recommendations within the Jakarta metropolitan area. The platform carries a single recognized brand and operates from Jakarta, with a headcount range of 11-50 employees per available firmographic data.

The underlying product is a website (manual.co.id); however, in the available scraping the site returned only a verification/loading screen, so product architecture, CMS, search, or recommendation functionality could not be confirmed. No apps, API endpoints, proprietary models, or third-party integration stack were disclosed. There is no evidence of separate product lines, merchandise, ticketed events, or commerce infrastructure beyond the editorial site itself.

No revenue model disclosures were captured: pricing pages were not accessible, there is no documented subscription, membership, or paid-listing offering, and no advertiser or sponsor logos were observed in the source data. The plausible default model for an editorial city guide of this scale is display advertising, sponsored content, and venue partnerships, but this is an inference rather than a confirmed fact. No funding rounds, ownership structure, awards, partnerships, or competitive benchmarks were disclosed.

Name

Manual Jakarta

Website

https://manual.co.id

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Manual Jakarta is an Indonesia-based online magazine founded in 2014 by Hadi Ismanto that curates and publishes editorial coverage of cafes, bars, restaurants, and retail shops across Jakarta.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Manual Jakarta is an online magazine that curates and features cafes, bars, restaurants, and shops in Jakarta, Indonesia. Founded in 2014, the publication serves as a digital city guide for readers seeking recommendations on local dining, nightlife, and retail venues in the Indonesian capital. The platform operates as a content-driven editorial site focused on Jakarta's lifestyle and hospitality scene.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Jakarta Online Magazine

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Time Out: Global city guide covering restaurants, bars, cafes, and things to do in major cities. Overlaps Manual Jakarta on the 'restaurant and lifestyle content for one city' model.
• Eater: Online food publication with city-specific verticals covering restaurants, bars, and dining culture. Same content category (restaurant journalism) with hyperlocal city coverage, at much larger scale.
• Qraved: Indonesia-focused restaurant discovery and booking platform serving major Indonesian cities. Most direct local competitor combining editorial content with restaurant listings.
• The Infatuation: Digital restaurant guide and city-specific content platform covering major metros with editorial reviews and curated lists. Closely analogous to Manual Jakarta's curated cafe/bar/restaurant coverage of a single metro.

Regional players

• HungryGoWhere: Singapore-based restaurant discovery and review platform across Southeast Asia. Comparable content + listings model, but operationally focused on Singapore rather than Indonesia.

Broad incumbents

• Michelin Guide: Global restaurant guide with city-specific editorial content and curated lists. Overlaps on curated restaurant content for major cities; much larger brand and global scale.
• Bon Appétit: Major food media brand covering restaurants, cafes and dining culture with city guides. Adjacent in content category but at scale and audience width Manual Jakarta does not match.
• Yelp: User-generated reviews and ratings platform for local businesses including restaurants. Adjacent business model (restaurant discovery) but crowdsourced rather than editorial.
• Tripadvisor: Global user-generated reviews and rankings platform for restaurants, cafes, and bars worldwide. Overlaps Manual Jakarta on restaurant discovery but via UGC rather than editorial curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/manualjakarta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manual Jakarta