Maison Jock
Maison Jock is a family-owned French food manufacturer in Bordeaux that produces ready-to-use baking preparations, ready-to-bake cake pastes, baking ingredients, and gift kits under the Maison Jock and JOCK PRO brands, selling to home bakers, French retailers, and food-service operators via e-commerce, a factory boutique, and B2B distribution.
- Company typePrivate
- Founded1938
- HeadquartersBordeaux, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Maison Jock does
Maison Jock is a French family-owned food and beverage company headquartered in Bordeaux that produces and distributes ready-to-use baking preparations, dessert mixes, baking ingredients, and gift kits under the Maison Jock, Jock, and JOCK PRO brands. Founded by Raymond Boulesque in 1938 with the signature Crème Vanille, the portfolio now spans three main product lines: dry powder preparations (Crème Vanille Tradition, Crème Chocolat, canelés de Bordeaux, baba au rhum, entremets/flans in vanilla, chocolate, coffee, pistachio, and praline), pure-butter ready-to-bake cake pastes introduced in 2017 (moelleux nature, moelleux citron, hazelnut cake from Lot-et-Garonne), and ancillary baking ingredients (fleur de maïs, baking powder, vanilla sugar, unsweetened cocoa, chocolate chips). A parallel JOCK PRO professional range provides large-format, weight-dosed SKUs for restaurants, hotels, gîtes, collectivités, and wholesalers.
The business operates three distribution channels in parallel: direct-to-consumer via the maison-jock.fr e-commerce store and the Factory Boutique at 190 Quai de Brazza; retail through major French supermarket chains under both the Maison Jock brand and private label (marques de distributeurs); and B2B via the JOCK PRO professional range. Pricing is uniformly per-unit (pay-as-you-go), with retail SKUs ranging from approximately €0.70 (Levure Chimique 66g) to €25 (KIT 'Le Placard Idéal') and free relay-point shipping above €50 for e-commerce orders. The company also manufactures private-label products for French retailers, leveraging a 3,000 m² production facility built in 1999 at Quai de Brazza.
Commercial strategy combines product-led simplicity positioning (the brand claim 'patisser devient un jeu d'enfant' — baking becomes child's play) with deep regional heritage marketing, including an 11-year sponsorship of Union Bordeaux Bègles (UBB) rugby club under the 'Élevés au Jock' slogan. The firm employs approximately 80 people across three generations of Boulesque-family ownership and has remained private and independent throughout its history, with no external funding, parent company, or M&A activity on record.
Maison Jock firmographics
Firmographics- Name
- Maison Jock
- Legal name
- Produits Jock SA
- Website
- https://maison-jock.fr
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maison Jock is a family-owned French food manufacturer in Bordeaux that produces ready-to-use baking preparations, ready-to-bake cake pastes, baking ingredients, and gift kits under the Maison Jock and JOCK PRO brands, selling to home bakers, French retailers, and food-service operators via e-commerce, a factory boutique, and B2B distribution.
- Ownership category
- akta.pro rank
Maison Jock industry classification
Industry- Product category
- Bakery & Dessert Preparations
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
- akta.pro secondary industries
- Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where Maison Jock is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Maison Jock business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales - E-commerce: Direct online sales through maison-jock.fr e-commerce platform. Consumer orders shipped to home addresses with free delivery over €50 to relay points.
- Factory Boutique Retail: Physical retail sales at factory boutique located at 190 Quai de Brazza, Bordeaux. Open Monday to Friday 09:00-17:30.
- Retail/Grocery Distribution: Private label manufacturing for store brands (marques de distributeurs) as well as branded products sold in major French supermarket chains.
- Professional/B2B Range: JOCK PRO professional range sold to restaurants, hotels, guesthouses, communities (collectivités), and wholesalers in large-volume formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-bake preparations and cake mixes (2.50€ - 5€) |
| Unit Pricing | Pay-as-you-go | Gift kits and baking kits (11€ - 25€) |
| Unit Pricing | Pay-as-you-go | Professional range (large format) |
| Unit Pricing | Pay-as-you-go | Baking ingredients and aids |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Maison Jock product offering
Product offeringCore offering
Maison Jock manufactures and sells ready-to-use baking and dessert preparations — powder dessert mixes (Crème Vanille, Crème Chocolat), ready-to-bake cake pastes made with pure butter (fondants, moelleux, baba au rhum), Bordeaux canelé preparations, flan/entremet mixes, and supporting baking ingredients (corn starch, baking powder, vanilla sugar, cocoa, chocolate chips). The branded range is sold directly to consumers via maison-jock.fr e-commerce and a factory boutique in Bordeaux, distributed through French supermarket chains, and offered as a JOCK PRO professional range and private-label products for food-service operators and retailers.
Product overview
Maison Jock is a French pastry and baking preparation company founded in Bordeaux in 1938, specializing in ready-to-use cake mixes, dessert preparations, baking ingredients, and gift kits. The product portfolio centers on two core products (Crème Vanille Tradition and Jockola), supported by three main product lines: (1) Express Preparations including powder mixes for fondants, cannelés, baba au rhum, and creams; (2) Ready-to-Bake Pastes (Pâtes Prêtes-à-Cuire) launched in 2017 including moelleux nature, moelleux citron, and hazelnut cake; (3) Baking Ingredients including fleur de maïs, baking powder, vanilla sugar, cocoa powder, and chocolate chips. The company also offers Professional Range (JOCK PRO) products in large formats for food service, plus themed gift kits (Kit Pâtisserie Facile, Cannelés kit, KIT Le Placard Idéal). The brand targets home bakers seeking easy, quick dessert solutions while also serving professional food service clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Crème Vanille Tradition (Crème Vanille Jock) The flagship vanilla cream preparation powder created in 1938 by Raymond Boulesque, made from cereals, vanilla, and wheat flour. Used by home bakers to make flans, tarts, and creams; the signature product that anchors the Maison Jock brand in Bordeaux and southwestern France.
- Jockola Chocolate-flavored breakfast drink powder made from cocoa, cereals, and vanilla from Madagascar; positioned as a nostalgic childhood breakfast drink for home consumers.
- JOCK PRO Professional Range
Quantifiable outcome
- Free shipping to relay points for orders over €50
- +1 more outcomes
Companies that use Maison Jock
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Maison Jock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maison Jock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Union Bordeaux Bègles (UBB)coreOfficial sponsor of Union Bordeaux Bègles (UBB) rugby club for 11 years. The partnership features the 'Élevés au Jock' slogan on team jerseys. Collaborative content includes videos of players cooking with Maison Jock products (featured player Arthur Retière). The partnership embodies shared values of performance, authenticity, and pleasure. Maison Jock products are featured in team videos and the brand supports UBB events including the 2025 Cardiff final.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Maison Jock competitors and assessment
Company assessmentDirect peers
- Delespaul-Havez: French manufacturer of baking ingredients (sucre vanillé, levure, baking aids) and desserts with established private-label capabilities. Direct overlap with Maison Jock's baking-ingredient SKUs and B2B contract manufacturing model.
- Alsa: Leading French dessert preparation brand (flans, crèmes, fonds de tarte, baking aids), owned by Nestlé. Alsa is the closest direct competitor to Maison Jock in the powder dessert preparation and French retail-grocery channels.
- Pidy: Belgian industrial manufacturer of pastry shells, tart bases, and pre-baked components serving both B2B foodservice and retail. Comparable B2B manufacturing model and presence in French and Benelux professional bakery channels.
- Vahiné: French brand under Dr. Oetker specializing in baking sugars, vanilla, and dessert decorations. Direct overlap with Maison Jock's baking-ingredient portfolio (sucre vanillé, pur cacao, pépites chocolat) on French retail shelves.
- La Patelière: French baking brand specializing in biscuits, sablés, financiers, madeleines, and ready-to-bake pastries. Competes with Maison Jock across French supermarket shelves in adjacent pastry and ready-to-bake categories.
- Dr. Oetker: International baking products group with dessert mixes, baking ingredients, and frozen baking categories. Competes with Maison Jock through its Vahiné brand in France and through multinational distribution power.
Broad incumbents
- Menissez: French industrial bakery company producing breads, brioches, madeleines, and viennoiseries at scale. Broader portfolio than Maison Jock but shares the national retail-grocery distribution and private-label manufacturing profile.
- Bridor: French premium bakery products manufacturer (part of Le Duff Group) serving foodservice and retail with breads, viennoiseries, and patisserie. Comparable B2B foodservice reach and French-brand premium positioning.
- Bonne Maman: Iconic French CPG brand (Andros Group) with jams, compotes, desserts, and biscuits. Much broader portfolio but shares the authentic-French, premium-positioning, and national-retail-distribution profile relevant to Maison Jock's consumer brand.
- Saint Michel: French biscuits, madeleines, and cakes brand with strong national retail presence. Overlapping French pastry/baking category with broader portfolio of ambient baked goods versus Maison Jock's preparation-focused range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maison Jock social profiles
Digital presenceMaison Jock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Jock leadership team
Management profileNumber of profiles
Maison Jock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Jock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Jock
What does Maison Jock do?
Maison Jock manufactures and sells ready-to-use baking and dessert preparations — powder dessert mixes (Crème Vanille, Crème Chocolat), ready-to-bake cake pastes made with pure butter (fondants, moelleux, baba au rhum), Bordeaux canelé preparations, flan/entremet mixes, and supporting baking ingredients (corn starch, baking powder, vanilla sugar, cocoa, chocolate chips). The branded range is sold directly to consumers via maison-jock.fr e-commerce and a factory boutique in Bordeaux, distributed through French supermarket chains, and offered as a JOCK PRO professional range and private-label products for food-service operators and retailers.
Is Maison Jock a public or private company?
Maison Jock is a private company. It is classified as family owned and is currently operating.
When was Maison Jock founded?
Maison Jock was founded in 1938. It employs 51 to 100 people.
Where is Maison Jock based?
Maison Jock is headquartered in Bordeaux, France, in the Europe region.
How does Maison Jock make money?
Four revenue lines are on record. Direct Product Sales - E-commerce is the primary driver. The others are factory Boutique Retail, retail/Grocery Distribution and professional/B2B Range.
Who are Maison Jock's main competitors?
Direct peers on record are Delespaul-Havez, Alsa, Pidy, Vahiné, La Patelière and Dr. Oetker. Broad incumbents are Menissez, Bridor, Bonne Maman and Saint Michel.
Does Maison Jock have an API?
No public API is recorded for Maison Jock.
What industry is Maison Jock in?
Maison Jock's product category is Bakery & Dessert Preparations. Its primary akta.pro industry code is CRADAAAD, Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin), with a secondary code of CRADABAN, Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting). Its NAICS code is 3118 and its SIC code is 2050.