Big Outdoor
Big Outdoor is an Australian outdoor advertising firm, founded in 2020 and based in Eagle Farm, Queensland, offering traditional billboard and digital billboard advertising services to advertisers in the Australian market.
- Company typePrivate
- Founded2020
- HeadquartersEagle Farm, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Big Outdoor does
Big Outdoor is an Australian for-profit outdoor advertising firm headquartered in Eagle Farm, Queensland (Brisbane metropolitan area). Founded in 2020, the company operates with a small team of 11-50 employees and offers advertising-format services spanning traditional billboard advertising and digital billboard advertising to advertisers in the Australian market. Its website (bigoutdoor.com.au) signals a domestic go-to-market orientation.
The company's product surface is conventional out-of-home (OOH) advertising inventory — physical panels and digital screens — which generate revenue by selling campaign-based placements to advertisers, typically through media agencies. No further detail is disclosed on inventory scale, panel locations, digital screen count, programmatic capability, technical stack, or supply-chain mechanics. No proprietary technology, software platform, AI/ML components, or integrations are documented in the source material.
No revenue figures, funding rounds, customer logos, pricing models, partnerships, awards, certifications, or management team details were available in the supplied data. Investment-relevant dimensions — ownership, financials, customer concentration, regulatory permits, and growth metrics — therefore represent material data gaps that any diligence process would need to close before forming a thesis on the company.
Big Outdoor firmographics
Firmographics- Name
- Big Outdoor
- Website
- https://bigoutdoor.com.au
- Company type
- Private
- Founded year
- 2020
- Headcount range
- 11–50 employees
- Short description
- Big Outdoor is an Australian outdoor advertising firm, founded in 2020 and based in Eagle Farm, Queensland, offering traditional billboard and digital billboard advertising services to advertisers in the Australian market.
- Ownership category
- akta.pro rank
Big Outdoor industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
- akta.pro secondary industries
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where Big Outdoor is headquartered
LocationHeadquarters
- HQ city
- Eagle Farm
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Big Outdoor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Big Outdoor product offering
Product offeringCore offering
Big Outdoor is a marketing and advertising firm that sells outdoor advertising placements through billboard advertising and digital billboard services. The company operates a portfolio of physical and digital out-of-home (OOH) advertising formats that it makes available to brand advertisers and agencies seeking high-visibility public messaging placements.
Differentiator
Problem solved
Functional benefit
Products and services
- Billboard Advertising
Companies that use Big Outdoor
Customer profileIdeal customer profiles1 record
Big Outdoor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Big Outdoor partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Big Outdoor competitors and assessment
Company assessmentDirect peers
- Adams Outdoor Advertising: Australian regional and roadside billboard operator with static and digital panels. Comparable to Big Outdoor in targeting regional advertisers with outdoor formats, though at larger scale.
- oOh!media: Australia's largest out-of-home media company, operating a national network of static and digital billboards, street furniture, transit, and retail advertising — the primary domestic competitor to Big Outdoor.
- QMS Media (now part of oOh!media): Australian outdoor and transit media company (now merged with oOh!media) that historically competed head-to-head for roadside, transit, and place-based outdoor budgets with operators like Big Outdoor.
Broad incumbents
- Lamar Advertising: One of the largest outdoor advertising companies in North America, operating static and digital billboards. Useful comparable for unit economics and capital intensity of a billboard-led business model.
- JCDecaux Australia: Subsidiary of global OOH leader JCDecaux, operating street furniture, transit, and large-format outdoor advertising across Australia. Competes for the same advertiser budgets as Big Outdoor, particularly in roadside and urban inventory.
- Clear Channel Outdoor: Global outdoor advertising operator with billboards, street furniture, and transit media. Comparable for pricing, inventory utilisation, and the shift toward digital OOH that Big Outdoor is pursuing.
- Outfront Media: US-based OOH media company with a large portfolio of billboards, transit, and mobile assets. Public-market comparable for revenue and margin benchmarks in outdoor advertising.
Regional players
- Aller Media Outdoor: Outdoor arm of Aller Media operating primarily in the Nordics but with adjacent capabilities; included as an adjacent/regional comparable for outdoor media operations and advertiser relationships similar to those Big Outdoor would target.
Emerging players
- Shenzhen Sunseeker Digital Signage (or similar digital OOH network): Example of a digital-signage focused OOH supplier/network. Comparable to Big Outdoor on the digital-billboard sub-segment, particularly for programmatic and venue-based digital screens.
- Foundry (formerly known as Australian OOH digital screen networks): An Australian digital OOH network operator focused on programmatic and venue-based digital screens. Direct niche competitor in the digital-outdoor sub-segment where Big Outdoor is active.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Big Outdoor social profiles
Digital presenceBig Outdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Outdoor leadership team
Management profileNumber of profiles
Big Outdoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Outdoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Outdoor
What does Big Outdoor do?
Big Outdoor is a marketing and advertising firm that sells outdoor advertising placements through billboard advertising and digital billboard services. The company operates a portfolio of physical and digital out-of-home (OOH) advertising formats that it makes available to brand advertisers and agencies seeking high-visibility public messaging placements.
When was Big Outdoor founded?
Big Outdoor was founded in 2020. It employs 11 to 50 people.
Where is Big Outdoor based?
Big Outdoor is headquartered in Eagle Farm, Australia, in the Oceania region.
Who are Big Outdoor's main competitors?
Direct peers on record are Adams Outdoor Advertising, oOh!media and QMS Media (now part of oOh!media). Broad incumbents are Lamar Advertising, JCDecaux Australia, Clear Channel Outdoor and Outfront Media. Aller Media Outdoor is listed as a regional player. Emerging players are Shenzhen Sunseeker Digital Signage (or similar digital OOH network) and Foundry (formerly known as Australian OOH digital screen networks).
Does Big Outdoor have an API?
No public API is recorded for Big Outdoor.
What industry is Big Outdoor in?
Big Outdoor's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes), with a secondary code of MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars). Its NAICS code is 54185 and its SIC code is 7310.