oOh!Media
oOh!Media is Australia's largest out-of-home advertising operator, running the only national network spanning billboards, street, rail, retail, airport, office, and study environments, and serving media agencies, brands, and local businesses across Australia and New Zealand.
- Company typePublic
- Founded1989
- HeadquartersNorth Sydney, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What oOh!Media does
oOh!Media is Australia's largest out-of-home (OOH) advertising operator, running the only national OOH network with presence in every state and territory across seven distinct environments: billboards (digital and classic), street/bus shelters, rail stations, retail shopping centres, airports, office towers, and university/TAFE campuses. The company is publicly listed on the ASX (OML) under the legal entity oOh!media Limited, headquartered in North Sydney, and employs 501-1,000 staff with offices in all five mainland Australian capital cities plus New Zealand operations. Its owned infrastructure includes wholly-owned subsidiary Cactus Imaging (a 24/7 APAC-scale sustainable print facility in Sydney) and POLY (an in-house creative and innovation hub), giving it end-to-end campaign production from printing to 3D anamorphic execution.
The core technology stack combines a physical digital screen network (4,000+ digital assets, including Australia's largest 3D anamorphic footprint and 100+ airport terminals) with a data layer that includes the MOVE audience measurement system (jointly owned with JCDecaux and QMS and now the sole industry standard), Westpac DataX transactional buyer segmentation, and the Analytic Partners research partnership covering 700+ studies on $30B of Australian ad spend. Programmatic buying is enabled through Perion and Vistar Media integrations, allowing real-time, data-driven DOOH trading across all environments. The company reports claimed metrics including 100% metro reach every 28 days, 97% weekly metro reach on billboards, 100% eastern seaboard airport audience coverage via a 20+ year Qantas partnership, and 35% greater retail ROI than competitors (Analytic Partners, 2024).
Commercially, oOh! generates revenue by selling advertising space across digital and classic formats on a quote-based, contract-negotiated pricing model, with multi-year enterprise contracts for major venues (airports, rail, Qantas lounges) and campaign-based selling for brands and local businesses. Go-to-market runs through a sales-led motion: a dedicated national sales team (voted #1 by Media i) targeting four named segments — media agencies, creative agencies, major brands, and local businesses — supplemented by a self-serve booking calendar and programmatic channels. FY2025 revenue was AUD $691.4M (+9% YoY) with EBITDA of AUD $328M (+14% YoY). The company is currently the subject of a competitive privatization process, with Pacific Equity Partners, I Squared Capital, and Oaktree Capital Management all bidding at A$1.60 per share (implied equity value ~A$765.9M) following Bain Capital's withdrawal.
oOh!Media firmographics
Firmographics- Name
- oOh!Media
- Legal name
- oOh!media Limited
- Website
- http://www.oohmedia.com.au
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- oOh!Media is Australia's largest out-of-home advertising operator, running the only national network spanning billboards, street, rail, retail, airport, office, and study environments, and serving media agencies, brands, and local businesses across Australia and New Zealand.
- Ownership category
- akta.pro rank
oOh!Media industry classification
Industry- Product category
- Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
- akta.pro secondary industries
- Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where oOh!Media is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
oOh!Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Out-of-Home Advertising: Core revenue from selling advertising space across multiple OOH formats including billboards (digital and classic), street furniture/bus shelters, rail stations, retail shopping centres, airports, office buildings, and university campuses. Revenue model based on media spend and share of time (SOT) placements.
- Printing Services: Revenue from Cactus Imaging printing facility providing end-to-end campaign delivery with world-class quality printing for OOH campaigns, including special builds and extensions.
- Creative Services (POLY): Revenue from in-house creative hub delivering bespoke OOH creative solutions including 3D anamorphic, special builds, dominations, and branded content partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Multi-format advertising packages across billboards, street, rail, retail, airport, office, and study environments |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
oOh!Media product offering
Product offeringCore offering
oOh!Media is an Australian Out-of-Home (OOH) advertising company that operates a national network of digital and static advertising assets across billboards, street furniture, rail, retail, airports, office buildings, and university campuses. The company complements its media network with creative production through its POLY sub-brand and large-format printing via Cactus Imaging, while monetising inventory via direct sales and programmatic platforms (Perion, Vistar Media).
Product overview
oOh!Media is Australia's #1 Out of Home (OOH) advertising company operating the only truly national OOH network with coverage in every state and territory. The core offering spans seven distinct advertising environments: Billboards (digital and classic across metro and regional Australia), Street/Bus Shelters (street furniture across metropolitan cities), Rail (train station advertising in Sydney, Melbourne, and Perth), Retail (shopping centre advertising with the largest retail network in the country), Airports (end-to-end airport advertising including Qantas lounges and in-flight), Office (lift and lobby advertising in CBD towers targeting business professionals), and Study (university and TAFE campus advertising targeting youth audiences). The portfolio is supported by four key capability layers: POLY, an in-house creative and innovation hub offering 3D Anamorphic, special builds, dominations, and dynamic digital creative; Cactus Imaging, a fully-owned sustainable printing facility; Programmatic OOH, a platform powered by Perion and Vistar Media enabling automated campaign buying; and a Data and Insights Suite including MOVE (industry-backed audience measurement), Westpac DataX (transactional buyer data), and Analytic Partners (marketing mix modelling). A Booking Calendar tool supports campaign planning and scheduling.
Differentiator
Problem solved
Functional benefit
Brands
- POLY: oOh!media's in-house strategy and creative hub specializing in 3D anamorphic billboards, special builds, dominations, dynamic digital creative, and branded content partnerships.
- Cactus Imaging
Products and services
- oOh! OOH Advertising Network
- POLY (Creative Services) In-house creative services sub-brand producing advertising creative for OOH and integrated campaigns.
- Cactus Imaging Large-format printing services for outdoor advertising assets within the oOh!Media network.
- MOVE (Audience Measurement) Audience measurement and analytics product providing movement and reach data for OOH advertising planning.
- Programmatic OOH (Perion / Vistar Media) Programmatic digital out-of-home inventory made available via third-party demand-side platforms Perion and Vistar Media.
Quantifiable outcome
- +206% awareness increase (Airwallex campaign)
- +6 more outcomes
Companies that use oOh!Media
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
oOh!Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
oOh!Media partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- Australian Open / Tennis AustraliaflagshipMulti-year partnership bringing the Australian Open Grand Slam to millions of Australians across oOh!'s national OOH network. Exclusive Out of Home partnership with Tennis Australia.
- Hotel Communication Network (HCN)coreOOH Connect partnership with HCN to expand programmatic and direct demand advertising on hotel room tablet screens across the US hospitality industry. Enables real-time, data-driven targeted advertising to hotel guests based on preferences, behaviors, and location.
- Christchurch City Council Metro ServicesminorRenewed bus shelter advertising contract effective April 1, 2026. Digital panels expanded to over 100 across Christchurch, expanding digital coverage and advertising reach.
- JCDecauxcoreJoint shareholders in MOVE, Australia's world-leading OOH audience measurement system. MOVE launched as sole industry standard starting March 16, 2026.
- QMScoreJoint shareholders in MOVE, Australia's world-leading OOH audience measurement system alongside oOh!media and JCDecaux.
- Qantasflagship20+ year exclusive partnership providing 100% coverage of national and international flyers. Includes access to Qantas lounges (Club, Business, Chairman's Lounges), in-flight entertainment, and on-board Wi-Fi partnership.
- Melbourne AirportcoreLong-term partnership delivering state-of-the-art digital advertising displays in terminals and airport precinct. Covers both internal terminal advertising and external billboard displays.
- Brisbane AirportcorePartnership for airport advertising covering terminals and precinct advertising assets.
- Cricket AustraliacoreExclusive Out of Home partnership for The Ashes cricket series. Content sponsorship providing brand integration opportunities across news, live scores, highlights, and match updates.
- WestpaccoreWestpac DataX partnership provides transactional data powering campaign planning with real audience insights from buyer segments and category-specific case studies. Enables measurable objectives and campaign attribution.
- Analytic PartnerscoreLong-term research partnership exploring which factors drive greatest OOH campaign performance. Marketing mix modelling informing best practices, drawing from 700+ studies covering $30B ad spend in Australia.
- PerioncoreProgrammatic trading platform powering DOOH access across billboards, bus shelters, retail, rail, offices, and airports. Enables precision targeting and real-time campaign adjustments.
- Vistar MediacoreProgrammatic DOOH platform enabling programmatic buying across the network with access to buyer segments and data-driven targeting capabilities.
- Sydney MetrocoreWon 8 new stations with Sydney Metro across CBD, northern, and inner suburbs. Expanding premium rail advertising network in Australia's busiest rail corridor.
- Metro Trains MelbournecoreWon 5 new CBD and inner city stations adding half a million new trips into Melbourne CBD weekly. Expanding 36-station network with premium digital rail advertising.
- Melbourne Metro TunnelcoreLaunching largest full-motion 3D enabled digital screen in Melbourne Metro Tunnel at Town Hall Station. Expanding premium digital rail network presence.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
oOh!Media competitors and assessment
Company assessmentDirect peers
- JCDecaux SE: Global #1 OOH advertising company with operations in airports, transit, and street furniture worldwide, including a direct Australian subsidiary. Co-shareholder with oOh!Media in the MOVE measurement system, making it a structural competitor and industry partner.
- QMS Media: Australia's other major OOH media operator with billboards, transit, retail, and airport assets. Direct competitor across every environment oOh!Media operates in and joint shareholder in MOVE alongside oOh!Media and JCDecaux.
- Clear Channel Outdoor Holdings: US-listed global OOH operator with airport, transit, billboard, and street furniture portfolios across the Americas, Europe, and Asia. Closest US comparable to oOh!Media's multi-environment asset and digital transition model.
- Lamar Advertising Company: US-based outdoor advertising operator focused on billboards, transit, and digital out-of-home formats across US markets. Comparable in digital-OOH transition strategy and operating leverage from owned-inventory model.
- Outfront Media: US outdoor advertising company with billboard, transit, and airport media portfolio. Highly comparable multi-format operating model with similar mix of static and digital inventory across transit-rich geographies.
Broad incumbents
- Ströer SE & Co. KGaA: Germany-based broad-portfolio OOH and digital advertising operator combining traditional outdoor media with a large online advertising platform. Larger scale than oOh!Media with broader portfolio but less APAC exposure.
- IGPDecaux: Italian outdoor advertising joint venture combining IGP and JCDecaux, operating street furniture, airports, and transit OOH across Italy. Comparable as a multi-environment OOH operator under JCDecaux alliance, but regional European focus.
Others
- Vistar Media: Programmatic DOOH supply-side platform and SSP powering oOh!Media's automated trading stack. Not a direct competitor but a critical infrastructure and demand-enablement partner for OOH's digital transition.
- Perion Network: Advertising technology company whose programmatic platforms, including Hivestack, enable DOOH buying for oOh!Media. Functions as enabling ad-tech infrastructure rather than a competing media owner.
Emerging players
- Hotel Communication Network (HCN): Hotel in-room tablet-based advertising and content platform recently partnered with oOh!Media via OOH Connect to expand into US hospitality. Emerging niche OOH channel that complements oOh!Media's core infrastructure with limited overlap today.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
oOh!Media social profiles
Digital presenceoOh!Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
oOh!Media leadership team
Management profileNumber of profiles
Profiles16 records
oOh!Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
oOh!Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
oOh!Media M&A and investment
M&A and investmentM&A5 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about oOh!Media
What does oOh!Media do?
oOh!Media is an Australian Out-of-Home (OOH) advertising company that operates a national network of digital and static advertising assets across billboards, street furniture, rail, retail, airports, office buildings, and university campuses. The company complements its media network with creative production through its POLY sub-brand and large-format printing via Cactus Imaging, while monetising inventory via direct sales and programmatic platforms (Perion, Vistar Media).
Is oOh!Media a public or private company?
oOh!Media is a public company. It is classified as public and is currently operating.
When was oOh!Media founded?
oOh!Media was founded in 1989. It employs 501 to 1,000 people.
Where is oOh!Media based?
oOh!Media is headquartered in North Sydney, Australia, in the Oceania region.
How does oOh!Media make money?
Three revenue lines are on record. Out-of-Home Advertising is the primary driver. The others are printing Services and creative Services (POLY).
Who are oOh!Media's main competitors?
Direct peers on record are JCDecaux SE, QMS Media, Clear Channel Outdoor Holdings, Lamar Advertising Company and Outfront Media. Broad incumbents are Ströer SE & Co. KGaA and IGPDecaux. Others are Vistar Media and Perion Network. Hotel Communication Network (HCN) is listed as an emerging player.
Does oOh!Media have an API?
No public API is recorded for oOh!Media.
What industry is oOh!Media in?
oOh!Media's product category is Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation, with a secondary code of BPAFALAF, Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges). Its NAICS code is 541850 and its SIC code is 7310.