Northside Family Eye Care

What Northside Family Eye Care does

Northside Family Eye Care is a family-owned and operated independent optometry practice located at 5811 Ramsey Street in Fayetteville, North Carolina (28311). The practice provides a unified set of eye care services, including comprehensive eye examinations, contact lens fittings, glasses prescriptions, and a selection of prescription eyewear frames for both adults and children. Dr. Joseph Ballard, a native of Fayetteville who earned his Doctor of Optometry degree in 2014 from Southern College of Optometry in Memphis, Tennessee, serves as the primary optometrist and is supported by a small staff (Barbara Santa is the only other named team member). The practice operates under a professional optometric association structure (legal designation "ODPA") with no disclosed parent company, subsidiaries, or institutional ownership.

The underlying technology footprint is minimal: the practice is a traditional brick-and-mortar optometry office with a basic informational website (northsidefamilyeyecare.com), a contact form, phone-based and walk-in scheduling, and no disclosed API, mobile app, or proprietary software. There is no mention of electronic health records platforms, telehealth capabilities, AI-enabled diagnostic tools, or other technology layers typical of technology-enabled healthcare companies.

The business model is a straightforward direct-to-consumer professional services model combined with retail hardware sales. Revenue is generated from (a) per-visit eye examinations and contact lens fittings billed either out-of-pocket or through insurance claims, and (b) retail sales of prescription eyeglass frames and contact lenses at the office location. The practice accepts most major insurance plans and serves families and individuals across all age groups in the North Fayetteville community. Marketing is largely passive, relying on local presence, word-of-mouth, insurance network participation, and basic SEO/website presence. There are no public customers, no partnerships, no funding rounds, and no disclosed revenue figures in the available sources.

Name

Northside Family Eye Care

Legal name

Northside Family Eye Care, ODPA

Website

https://northsidefamilyeyecare.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Northside Family Eye Care is a family-owned, single-location optometry practice in North Fayetteville, NC, offering eye exams, contact lens fittings, glasses prescriptions, and eyewear frames for families and individuals.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Optometry services
• Comprehensive eye exams
• Contact lens fittings
• Prescription eyewear
• Family vision care

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Eye Care Services: Revenue generated from comprehensive eye examinations, contact lens fittings, and related professional optometry services. Services are billed per visit or through insurance claims.
2. Eyewear Products: Revenue from sales of prescription glasses and frames for both adults and children, and contact lenses. Products are sold at the physical office location.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Northside Family Eye Care is a family-owned independent optometry practice that delivers comprehensive eye examinations, contact lens fittings, and glasses prescriptions, and dispenses prescription eyewear frames for adults and children from its single North Fayetteville, NC office. The practice combines clinical optometric care with on-site retail of corrective lenses, allowing patients to receive examination, prescription, and eyewear fulfillment from one provider.

Product overview

Northside Family Eye Care is a family-owned optometry practice offering a unified set of eye care services. The practice provides comprehensive eye exams, contact lens fittings, glasses prescriptions, and a selection of eyewear frames for both adults and children. The core offerings work together as an integrated optometry service model where patients can receive examination, prescription, and corrective eyewear from a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Thorough vision assessments and eye health evaluations to diagnose visual acuity issues and detect ocular conditions, performed by the practice's optometrist for adult and pediatric patients.
• Contact Lens Fittings Professional fitting services to ensure proper contact lens selection, comfort, and vision correction for patients seeking contact lenses rather than glasses.
• Glasses Prescriptions Prescription services for corrective eyewear, including verification and issuance of prescriptions for glasses for adult and pediatric patients.
• Eyewear Frames (Adults) Wide selection of prescription eyeglass frames sold to adult patients at the practice's North Fayetteville office.
• Eyewear Frames (Children) Wide selection of prescription eyeglass frames designed for children, sold at the practice's North Fayetteville office as part of its family-focused eyewear line.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Emerging players

• Zenni Optical: Direct-to-consumer online eyewear retailer offering low-cost prescription glasses and frames. Not a direct clinical competitor but pressures Northside's retail frame revenue and reshapes consumer price expectations.

Broad incumbents

• LensCrafters: National retail optical chain offering eye exams and eyewear with on-site optometrists. Directly competes with Northside for vision-insured patients seeking frames and exams in a retail setting, though at far greater geographic scale.
• Warby Parker: Vertically integrated eyewear brand offering prescription glasses, contact lenses, and eye exams through physical retail and online channels. Competes with Northside on frames and increasingly on primary eye care services.
• Pearle Vision: Established optical retail brand with neighborhood locations providing eye exams and eyewear. Comparable in operating model to Northside but benefits from national brand recognition and broader marketing reach.
• Visionworks: National optical retailer providing eye exams and eyewear across hundreds of U.S. locations. Competes with Northside for insurance-driven vision patients seeking combined exam-and-frames convenience.
• EyeCare Partners: Large, PE-backed optometry and ophthalmology platform operating hundreds of clinics across the U.S. Comparable in core optometric service mix (exams, contact lenses, eyewear) but operates as a regional roll-up rather than a single local family practice.
• America's Best Contacts & Eyeglasses: High-volume retail optical chain offering eye exams, contact lenses, and two-pair eyewear packages. Comparable to Northside's service mix but competes primarily on price and convenience for value-oriented consumers.

Direct peers

• MyEyeDr: Multi-state optometry practice group offering comprehensive eye exams, contact lens fittings, and eyewear retail. Most comparable to Northside as a primary-care optometry provider combining clinical services with on-site frame dispensing, though at significantly larger scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northside Family Eye Care