Bierselect

What Bierselect does

Bierselect is a Netherlands-based alcohol distribution company founded in 2016 and headquartered in Groningen. The company supplies branded beers to two distinct B2B customer segments: retail stores and catering businesses. With a headcount of 1-10 employees, Bierselect operates at a small, local scale within the Dutch market, functioning as a straightforward distributor of third-party beer brands rather than a producer or vertically integrated operator.

The company's business model is conventional B2B wholesale distribution — purchasing branded beer products and reselling them to downstream retail and foodservice accounts. No proprietary technology, e-commerce platform, digital ordering system, or operational tooling is disclosed. The company website (bierselect.nl) returns only a loading/verification page in the source data, providing no extractable information about product portfolio, supplier relationships, pricing structure, delivery coverage, or customer accounts.

There is no disclosed revenue, funding history, leadership team, supplier portfolio, named customer base, geographic footprint beyond Groningen, or any other operational or financial detail in the available data. This material data gap — covering nearly every dimension relevant to strategic and financial assessment — constrains any deeper investment analysis and reflects either a very low public profile or a private micro-business that has not sought visibility.

Name

Bierselect

Website

https://bierselect.nl

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

Bierselect is a Netherlands-based alcohol distributor founded in 2016, supplying branded beers to retail stores and catering businesses from its Groningen headquarters with a 1-10 employee team.

Ownership category

akta.pro rank

Product category

Alcohol Distribution

NAICS

Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

Keywords

• Beer distribution
• Alcohol wholesale
• Beverage distribution
• Retail beverage supply
• Catering beverage supply

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Bierselect is an alcohol distributor that supplies branded beers for retail stores and catering businesses. The company operates as a wholesale supplier based in Groningen, Netherlands, distributing branded beverage products to commercial buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Beer Distribution Wholesale supply of branded beers to retail stores and catering businesses in the Netherlands.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Hanos: Leading Dutch cash-and-carry and foodservice wholesaler with a sizable beverage and beer offering for hospitality buyers; comparable to Bierselect as a beer supplier into Dutch catering.
• Sligro Food Group: Largest Dutch foodservice wholesaler with extensive beverage (including beer) assortment supplied to hospitality and catering customers; directly competes with Bierselect for catering accounts on breadth and one-stop-shop convenience.
• Royal Swinkels Family Brewers: Largest independent Dutch brewer (formerly Bavaria) with its own nationwide beer distribution network supplying retail and on-premise accounts across the Netherlands—the closest direct vertical competitor to Bierselect in branded beer distribution.
• Bidfood Netherlands: Major Dutch foodservice distributor carrying a broad beer and beverage range to restaurants, hotels, and caterers; overlaps Bierselect's customer base and product mix but at national scale.
• Duvel Moortgat: Belgian specialty brewer (Duvel, Vedett, Liefmans) with independent distribution across the Benelux hospitality channel, a model closely aligned with Bierselect's specialty beer focus on catering and retail.

Broad incumbents

• Heineken N.V. World's second-largest brewer and dominant Dutch beer producer with extensive own-brand distribution across the Netherlands and Europe; competes with Bierselect for retail and catering beer volume, though as a global portfolio.
• AB InBev: Global brewing giant with significant operations in the Netherlands through brands like Budweiser, Corona, and Beck's; operates captive distribution that competes head-to-head with independent wholesalers such as Bierselect.
• Carlsberg Group: Global brewer with strong European presence and distribution through the Dutch market; overlaps with Bierselect as a beer supplier to retail and on-premise customers.
• Asahi Group Holdings: Japanese-headquartered global brewer that owns Grolsch and several European beer brands; competes with Bierselect's portfolio in the Dutch retail and on-premise markets through integrated distribution.
• Grolsch (Asahi Europe & International): Heritage Dutch brewer (now part of Asahi) with established distribution into Dutch retail and on-premise; comparable to Bierselect as a Dutch beer supplier, though at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bierselect