Wazala

Name

Wazala

Website

https://wazala.com

Company type

Private

Founded year

2010

Operating status

Closed

Headcount range

11–50 employees

Short description

Wazala was a cloud-based e-commerce shop builder founded in 2010 that let non-technical entrepreneurs and small business owners create and manage online stores without coding. The self-serve SaaS platform was discontinued on December 20, 2024, after fourteen years of operation.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Revenue model

1. SaaS Subscription: Recurring subscription-based revenue model for access to the e-commerce platform and store builder tools. The platform was discontinued on December 20, 2024 due to insufficient demand.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Wazala was a cloud-based e-commerce shop builder that enabled non-technical individuals and small business owners to create, manage, and operate online stores without writing code. The platform offered a drag-and-drop interface and a complete online selling solution, accessible through a self-serve sign-up flow. The platform and all related services were discontinued on December 20, 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Wazala ecommerce shop builder Cloud-based e-commerce shop builder with a drag-and-drop interface that allowed non-technical users to create and manage their own online stores and sell products without coding. Targeted at individual entrepreneurs and small business owners lacking technical expertise. The platform was discontinued on December 20, 2024.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Ecwid: Ecwid offers a lightweight e-commerce solution that lets small merchants add online stores to existing sites. It targets the same non-technical SMB persona and competes head-to-head in the small-merchant SaaS e-commerce tier.
• Volusion: Volusion is a long-standing SaaS e-commerce platform for SMB merchants, offering store builder, payments, and inventory tools. Comparable customer segment, comparable business model, and a similar trajectory of competing against better-funded rivals.
• Squarespace: Squarespace is a direct competitor offering a drag-and-drop website and online store builder aimed at non-technical creators and small business owners. Its design-led, accessibility-focused positioning is the closest conceptual match to Wazala's value proposition.
• BigCommerce: BigCommerce is a SaaS e-commerce platform selling online store creation and management tools to merchants and small businesses. Same core product category and recurring-subscription revenue model as Wazala.
• Weebly (Square block): Weebly is a drag-and-drop website builder with built-in e-commerce, historically targeting non-technical SMBs — a near-identical positioning to Wazala. It was acquired by Square (now Block) for its commerce tooling, illustrating both the segment fit and the consolidation pressure on small independent players.
• Wix: Wix provides a no-code drag-and-drop website builder with built-in e-commerce functionality, targeting the same non-technical SMB and entrepreneur segment as Wazala. Comparable business model, comparable PLG motion.

Broad incumbents

• Shopify: Shopify is the dominant direct competitor in cloud-based e-commerce shop building for SMBs and non-technical merchants — the exact segment Wazala targeted. It is far larger, better-capitalized, and offers a much broader ecosystem (payments, logistics, app store), but the core use case overlaps directly.
• GoDaddy Online Store: GoDaddy bundles an online store builder inside its broader domain and web presence platform aimed at very small businesses and solopreneurs. Highly overlapping target persona with Wazala, with distribution and bundling advantages from GoDaddy's massive SMB customer base.
• Magento (Adobe Commerce): Adobe Commerce (formerly Magento) is an e-commerce platform serving merchants across SMB and mid-market segments. While it skews more technical than Wazala, it competes for the same merchant wallets and represents the broader competitive ceiling in the category.

Emerging players

• WooCommerce: WooCommerce is a widely adopted open-source e-commerce plugin for WordPress that powers many small merchants' online stores. It competes in the same SMB e-commerce tools category as Wazala, often at lower price points and with the backing of Automattic's ecosystem.

Market position

Customer concentration

• Xx.com/wazala
• Facebookfacebook.com/Wazala
• LinkedInlinkedin.com/company/wazala

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wazala