MetaBev

What MetaBev does

MetaBev, Inc. is a privately held B2B beverage development consultancy founded in 1991 by John Sbordone and headquartered in Fairfield, New Jersey. The company positions itself as a one-stop shop that guides beverage brands from concept formulation through to shelf placement, serving both emerging and established beverage companies.

The company's service portfolio comprises seven integrated offerings: beverage formulation services (covering alcoholic beverages such as cocktails, spirits, and RTDs; non-alcoholic categories including soda, energy drinks, juices, teas, dairy, functional mixers, and THC/CBD-infused beverages; and dry mixes such as protein powder, pre-workout, and BCAA supplements, plus stability testing); commercialization relationships that connect clients with appropriate manufacturers; FDA-compliant label creation and compliance review; cost optimization across raw materials and logistics; supply chain and raw material sourcing coordination; production forecasting and inventory planning; and warehousing of finished goods. Core technology is human-driven formulation science and food science expertise, with no proprietary AI, software platform, or technology IP disclosed.

MetaBev generates revenue through professional-services engagements, likely structured as project-based or retainer arrangements tailored to each client's needs from concept to commercialization. The go-to-market motion is sales-led and consultative, with direct customer outreach through the company website and email; no paid advertising, social media presence, or content marketing channels are detected. The firm operates with 11-50 employees from a single domestic location and has no disclosed funding, institutional investors, parent company, or M&A activity.

Name

MetaBev

Legal name

MetaBev, Inc.

Website

https://metabev.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

MetaBev is a privately held, Fairfield, NJ-based B2B beverage development consultancy founded in 1991 that provides end-to-end formulation, commercialization, compliance, supply chain, and warehousing services to emerging and established beverage brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Beverage Development Services: MetaBev generates revenue through providing comprehensive beverage development services including formulation, commercialization support, supply chain management, and regulatory compliance. Services are likely structured as project-based or retainer engagements tailored to each client's needs from concept to shelf.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MetaBev provides end-to-end beverage development services for emerging and established beverage brands, taking concepts from formulation through to shelf placement. The offering covers beverage formulation (alcoholic, non-alcoholic, dry mixes), stability testing, manufacturer matching, FDA-compliant label creation, cost optimization, raw material sourcing and logistics, production forecasting, and warehousing. Revenue is generated through customized project-based and retainer engagements rather than publicly listed pricing.

Product overview

MetaBev is a single unified service offering for beverage development, providing end-to-end support from formulation to shelf. The core service portfolio consists of seven integrated offerings: Beverage Formulation Services (covering alcohol, non-alcoholic beverages, dry mixes, and stability testing), Commercialization Relationships (manufacturer matching), Label Creation & Compliance (FDA-compliant labeling), Cost Optimization (formulation and supply chain cost analysis), Supply Chain & Logistics (raw material sourcing and coordination), Production Forecasting (inventory and production planning), and Warehousing (finished goods storage). Together, these services form a one-stop solution enabling clients to take beverage concepts from sample to commercial launch.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage Formulation Services End-to-end beverage formulation covering alcoholic beverages (cocktails, spirits, RTD cocktails), non-alcoholic beverages (energy drinks, soda, juices, teas, THC/CBD-infused beverages, dairy, functional mixers), dry mixes (protein powder, pre-workout, BCAA supplements), and stability testing to determine product shelf life and quality degradation timelines. Targeted at emerging and established beverage brands seeking external formulation expertise.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Imbibe: Imbibe is a beverage product development company specializing in flavor science, ingredient formulation, and technical support for beverage brands. It competes directly with MetaBev in formulation and ingredient development.
• Flavorman: Flavorman is a beverage development and flavor science company that builds custom beverage formulations for brands across alcoholic and non-alcoholic categories, directly comparable to MetaBev's formulation services.
• Product Partners: Product Partners is a beverage product development firm offering formulation, regulatory, and manufacturing support. It overlaps with MetaBev's end-to-end beverage development model.
• BevSource: BevSource is a beverage development and co-packing services company that helps brands with formulation, sourcing, and production. It overlaps closely with MetaBev's formulation, supply chain, and commercialization service offerings.

Broad incumbents

• Blue Pacific Flavors: Blue Pacific Flavors is a flavor house that develops beverage and food formulations across a broad portfolio. It is comparable to MetaBev at the formulation layer but operates at broader scale and across food as well as beverage.
• Kerry Group: Kerry Group is a global taste and nutrition company that provides beverage formulation, ingredient systems, and supply chain solutions. Comparable to MetaBev at the formulation/ingredient layer but at vastly larger scale and with broader end markets.
• Bell Flavors & Fragrances: Bell Flavors & Fragrances is a larger established flavor and fragrance manufacturer offering beverage formulation services. Comparable to MetaBev in formulation capability but with a much broader industry portfolio.
• Wild Flavors and Specialty Ingredients (ADM): ADM's Wild Flavors business provides beverage formulation and ingredient solutions to brands globally. Comparable to MetaBev in formulation and supply chain coordination but operating as part of a much larger agricultural/ingredients platform.

Others

• Alpro Pharma: Alpro Pharma is a contract development and manufacturing organization serving beverage and adjacent health-product brands. It is comparable as an outsourced development/commercialization partner, though its primary focus is broader than MetaBev's beverage-centric model.

Emerging players

• Sensapure Flavors: Sensapure Flavors is a smaller flavor and formulation house focused on functional and supplement beverages, comparable to MetaBev's dry-mix and functional beverage capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetaBev