What Advanced Lighting and Production Services does

Advanced Lighting and Production Services, the operating brand of 4Wall Entertainment, Inc., is a US-domiciled professional equipment rental and production services company serving the live events industry. The company rents lighting, video, audio, and rigging gear to concerts and touring productions, TV and film, theatre, exhibitions and tradeshows, worship venues, and broader live event clients. It operates a multi-vertical field sales motion through 14 physical branch locations across the United States plus three European offices in the United Kingdom (London, Blackburn, and Aylesbury), supplemented by an online cart and quote-request system for inbound inquiries. Pricing is quote-based and not publicly disclosed.

The core technical offering is a broad rental inventory spanning moving lights, LED fixtures, lighting consoles, TV/film lighting, battery-powered fixtures, dimming and power distribution, fog and haze machines, followspots, Fresnels, Lekos/Ellipsoidals, Pars, strobes, wireless DMX, video walls and processors, professional audio rigs, and rigging hardware. Every piece is cleaned, tested, and verified "rig-ready" before dispatch, functioning as a quality assurance protocol rather than a proprietary technology. The company has extended into virtual production services, including Extended Reality (xR) stages powered by a proprietary platform called "Zerospace" that uses real-time Unreal Engine rendering, alongside systems design and integration for permanent installations.

Revenue is generated across three streams: usage-based equipment rentals (the core), one-time sales of new and pre-owned equipment via UsedLighting.com and NewLighting.com e-commerce storefronts, and professional services including event production, virtual production, and systems integration. The go-to-market is enterprise field sales across six equally-weighted primary verticals, with no publicly named customer logos, no disclosed revenue or ARR figures, no disclosed funding history, and no information on ownership structure.

Name

Advanced Lighting and Production Services

Legal name

4Wall Entertainment, Inc.

Website

https://alpsweb.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

4Wall Entertainment (operating as Advanced Lighting and Production Services) rents professional lighting, video, audio, and rigging equipment and delivers production services to concerts, touring, theatre, TV/film, exhibitions, and worship clients across 14 US branches and 3 UK locations.

Ownership category

akta.pro rank

Product category

Stage Lighting and Production Equipment Rental

NAICS

Consumer Electronics and Appliances Rental (532210), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Motion Picture & Video Tape Distribution (7822), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design & Rental (MPAGAKAB)

akta.pro secondary industries

Camera, Grip & Lighting Equipment Rental (MPADAFAB), Audio & Communications Equipment Rental (MPADAFAC), Soundstage & Stage Rental (Film/TV) (MPADAIAA)

Keywords

• Lighting equipment rental
• Production services
• Virtual production
• Stage rigging equipment
• Live event production

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory and equipment (capital expenditure and depreciation on lighting, video, audio, and rigging assets), Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Rentals: Short-term and long-term rental of professional lighting, video, audio, and rigging equipment to production companies and event organizers
2. New and Used Equipment Sales: Sale of new and pre-owned stage lighting, moving lights, LED fixtures, truss equipment, and video equipment through UsedLighting.com and NewLighting.com platforms
3. Production Services: Full-service event production including virtual production, extended reality (xR), and systems design and installation

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

4Wall Entertainment rents professional lighting, video, audio, and rigging equipment and provides turnkey production services for live events, concerts, theatre, TV/film, exhibitions, and worship venues. The company supplements rentals with full-service event production, virtual production and extended reality (xR) stages including its proprietary Zerospace platform, permanent systems design and integration, and resale of new and used lighting equipment through UsedLighting.com and NewLighting.com.

Product overview

Advanced Lighting and Production Services operates as a comprehensive rental and production services company offering a multi-category equipment portfolio centered around lighting equipment rentals (moving lights, consoles, LED fixtures, TV/film lighting, battery-powered units, cable, dimming, distros, EFX, fog machines, followspots, Fresnels, haze machines, Lekos/Ellipsoidals, Pars, strobes & blinders, wireless DMX), complemented by video equipment rentals, audio equipment rentals, and rigging equipment rentals. The company extends its offering through event production services, virtual production services including Extended Reality (xR) and the proprietary Zerospace xR stage platform, systems design and integration, and new/used equipment sales. Equipment is cleaned, tested, and rig-ready before deployment across live events, concerts, theatre, broadcast, film, exhibitions, and worship venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Equipment Rentals Rental of moving lights, LED fixtures, lighting consoles, TV/film lighting, battery-powered fixtures, dimming, distros, EFX, fog/haze machines, followspots, Fresnels, Lekos/Ellipsoidals, PARs, strobes, wireless DMX, and cabling for live events, concerts, theatre, and broadcast productions.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Solotech: Solotech is a major North American/Canadian provider of audio, video, lighting, and rigging rentals with strong touring and broadcast presence; competes directly with 4Wall for touring acts, festivals, and large-scale live events in shared US/Canadian markets.
• Christie Lites: Christie Lites is a leading lighting and rigging rental company serving concert touring, corporate events, theatre, and TV/film production across the US, Canada, and UK - a direct competitor to 4Wall with overlapping service categories and market verticals.
• Production Resource Group (PRG): PRG is the world's largest provider of entertainment and event technology solutions, offering lighting, video, audio, and rigging equipment rentals alongside production services for concerts, theatre, TV, film, and corporate events - directly competitive with 4Wall across virtually every product line, vertical, and geography.
• VER (Video Equipment Rentals): VER specializes in video equipment rental (LED walls, broadcast monitors, camera systems) serving live events, broadcast, and virtual production; closely comparable to 4Wall's video equipment rental and virtual production/xR offerings.
• Bandit Lites: Bandit Lites is one of the largest concert lighting rental companies in North America, specializing in touring production lighting; directly competes with 4Wall on major concert tours, festivals, and music-industry clients in the US and abroad.
• Main Light Industries: Main Light Industries provides lighting, dimming, and effects equipment rental for concert touring, theatre, and corporate events in North America; competes with 4Wall in core lighting rental for live entertainment customers.
• PRG XL Video: PRG's XL Video division is one of the largest LED/video screen rental providers globally; 4Wall's video equipment rentals and Zerospace xR platform compete most directly with this segment of PRG's offering.

Broad incumbents

• NEP Group: NEP Group is a large established provider of broadcast and live event production services with deep video/AV expertise; broader portfolio than 4Wall but overlaps in TV/film lighting rental and virtual production services.

Regional players

• HSL (Hayden Sytems Limited): HSL is a UK/Ireland-based entertainment lighting rental and production services company; directly comparable to 4Wall in product lines and verticals but primarily serves the UK and Ireland markets where 4Wall is also expanding.

Emerging players

• Apex Productions: Apex Productions is a mid-sized lighting and event production rental company serving regional entertainment and corporate markets in the US; representative of the regional competitors 4Wall faces in non-flagship markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ALPSLIGHTS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Lighting and Production Services