Ullandhaug
Ullandhaug Invest AS is a Norwegian family-controlled investment holding company managing three industrial subsidiaries — Serigstad Agri (agricultural technology), Bondura Technology (expanding bolts), and Depro (underwater tools) — alongside a commercial real estate portfolio in Rogaland/Jæren.
- Company typePrivate
- Founded1999
- HeadquartersBryne, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ullandhaug does
Ullandhaug Invest AS is a Norwegian private limited company (Aksjeselskap) headquartered in Bryne that operates as a family-controlled investment holding company combining industrial operations and commercial real estate in the Jæren/Rogaland region. Its industrial portfolio comprises three wholly owned subsidiaries: Serigstad Agri AS (agricultural technology including automated feeding systems, farm machinery and silage pumps), Bondura Technology AS (development and production of customized expanding bolts for industrial applications) and Depro AS (tools and equipment for underwater operations, available for purchase or rental as standardized units or custom builds). Alongside the industrial businesses, the company owns and manages commercial and industrial properties across the Time, Klepp and Sandnes municipalities via Vardheia Næringspark AS, with available commercial space currently marketed at Kirkegata 9, Sandnes.
The company generates revenue through two streams: industrial operations (hardware sales across the three manufacturing and engineering subsidiaries) and real estate (recurring rental income from owned commercial and industrial properties). Its go-to-market is direct B2B — enterprise field sales for industrial products and direct property leasing for real estate — with pricing not publicly disclosed and terms negotiated on a commercial basis. Customer segments span agriculture (Serigstad Agri), oil and gas/subsea engineering (Depro), and manufacturing/engineering (Bondura), as well as commercial property tenants in Rogaland.
Ullandhaug traces its legal predecessor to Stavanger Kneippbrødfabrik AS, founded in 1918, and its industrial heritage to 1864 through Serigstad operations. The Hauge family assumed control in 1968 via Erik O Hauge; the entity was renamed Ullandhaug Invest AS in 1999 following the divestiture of the original bakery business (spun off in 1985 and merged into Bakehuset Norge AS in 1997). The portfolio was materially expanded through the 2004 acquisition of Breidablikk AS (renamed Vardheia Næringspark AS), with headquarters relocated to the Vardheia industrial area in 2005. The company is led by Managing Director (Daglig leder) Jostein Hauge and is compliant with GDPR, the Norwegian Personal Data Act, and the Norwegian Transparency Act (Åpenhetsloven §4 and §5).
Ullandhaug firmographics
Firmographics- Name
- Ullandhaug
- Legal name
- Ullandhaug Invest AS
- Website
- https://ullandhaugindustrier.no
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ullandhaug Invest AS is a Norwegian family-controlled investment holding company managing three industrial subsidiaries — Serigstad Agri (agricultural technology), Bondura Technology (expanding bolts), and Depro (underwater tools) — alongside a commercial real estate portfolio in Rogaland/Jæren.
- Ownership category
- akta.pro rank
Ullandhaug industry classification
Industry- Product category
- Industrial Holding and Commercial Real Estate
- NAICS
- Real Estate and Rental and Leasing (53), Other Activities Related to Real Estate (531390), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Real Assets — Operating Platforms & Direct Investments (FSAAAKAL)
- akta.pro secondary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Ullandhaug is headquartered
LocationHeadquarters
- HQ city
- Bryne
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Ullandhaug business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Operations: Revenue from manufacturing and technology subsidiaries operating in agricultural technology, specialized bolting solutions, and underwater equipment
- Real Estate: Rental income from commercial and industrial properties in Time, Klepp, and Sandnes municipalities
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Ullandhaug product offering
Product offeringCore offering
Ullandhaug Invest AS is an investment holding company that owns and manages three industrial subsidiaries — Serigstad Agri AS (agricultural technology including automated feeding systems, agricultural machinery, and silage pumps), Bondura Technology AS (specialized custom expanding bolts for industrial applications), and Depro AS (tools and equipment for underwater operations, available for purchase or rental as standard or custom solutions). In parallel, the company owns and leases commercial and industrial real estate in Time, Klepp, and Sandnes municipalities to enterprise tenants in manufacturing, technology, and professional services.
Product overview
Ullandhaug Invest AS is an investment holding company with a diversified portfolio consisting of three industrial subsidiaries and commercial real estate. The industrial operations include Serigstad Agri AS (agriculture technology with automated feeding systems and farm machines), Bondura Technology AS (specialized expanding bolts), and Depro AS (underwater tools and equipment). The company also owns and manages commercial properties across Time, Klepp, and Sandnes with tenants in manufacturing and technology sectors. The offering represents an investment company structure managing a platform of distinct industrial businesses and property assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Serigstad Agri AS — Agricultural Technology Systems A wholly owned industrial subsidiary providing agricultural technology including automated feeding systems, agricultural machinery, and silage (ensiling) pumps for the farming sector. Targeted at farmers and agricultural businesses seeking to modernize operations and improve labor efficiency.
- Bondura Technology AS — Custom Expanding Bolts A wholly owned industrial subsidiary developing and producing customized expanding bolts for a broad range of industrial and engineering applications. Targeted at manufacturing and engineering firms needing tailored fastening solutions where standard off-the-shelf fasteners are insufficient.
- Depro AS — Underwater Tools and Equipment A wholly owned industrial subsidiary delivering tools and equipment for underwater operations for the subsea and oil & gas industry. Customers can purchase or rent standardized technologies and can commission customized solutions based on the customer's own designs and IP.
- Commercial Real Estate Portfolio (Time, Klepp, Sandnes) Commercial and industrial properties owned and leased by Ullandhaug Invest AS to enterprise tenants in manufacturing, technology, and professional services across Time, Klepp, and Sandnes municipalities (Rogaland). Available space at Kirkegata 9, 4307 Sandnes is currently marketed for office or urban commercial use. Premises support industrial, technology, workshop, office, production, and warehouse operations.
Companies that use Ullandhaug
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Ullandhaug technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ullandhaug partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- BonduraminorBondura is a tenant in Ullandhaug Invest's property portfolio, operating from company-owned industrial premises in the Rogaland region.
- SerigstadminorSerigstad operates as a tenant in Ullandhaug Invest's commercial property portfolio, continuing the historical industrial operations originally started by Andreas Serigstad in 1864.
- DeprominorDepro AS is a subsidiary within the Ullandhaug Invest group, operating independently while benefiting from group resources and shared property infrastructure.
- Serigstad Agri ASminorSerigstad Agri AS is an industrial subsidiary specializing in agricultural technology including automated feeding systems, agricultural machinery, and silage pumps for the farming sector.
- Bondura Technology ASminorBondura Technology AS is an industrial subsidiary developing and producing customized expanding bolts with a wide range of applications in manufacturing and engineering.
Scale indicators2 records
Recent moves7 records
Expansion highlights3 records
Ullandhaug competitors and assessment
Company assessmentDirect peers
- Volati AB: Swedish industrial holding company that owns and develops niche businesses with long-term ownership horizons. Comparable structural model to Ullandhaug as a patient holding parent over small operating companies across varied industrial verticals.
- Lifco AB: Swedish listed industrial holding company that acquires and develops niche industrial businesses in decentralized model. Closest structural comparable: holding-company parent operating a portfolio of small, specialized industrial subsidiaries with long-term ownership philosophy similar to Ullandhaug's family-controlled approach.
- Sdiptech AB: Swedish listed company that acquires and operates niche industrial and infrastructure businesses. Comparable in the strategy of holding multiple small, specialized industrial subsidiaries under one parent, particularly relevant to Ullandhaug's Bondura and Depro niche equipment subsidiaries.
- Herkules Holding AS: Norwegian private equity-style holding company with industrial portfolio companies. Comparable as a Norwegian industrial holding with long-term investment approach, though typically larger and more PE-backed than Ullandhaug's family-controlled structure.
Broad incumbents
- Indutrade AB: Large Swedish decentralized industrial group with hundreds of niche subsidiaries across engineering, technology, and industrial equipment. Comparable in the buy-and-hold niche industrial subsidiary model, though materially larger and more diversified than Ullandhaug's three-subsidiary portfolio.
- Ratos AB: Swedish investment company owning a portfolio of Nordic operating companies. Comparable as a diversified industrial holding with a long-term owner-operator approach, though larger and more PE-influenced than Ullandhaug.
- Addtech AB: Swedish listed industrial distribution and solutions group with decentralized subsidiary model. Relevant comparable for the decentralized industrial subsidiary structure, particularly for Bondura's role as a niche supplier of specialized components.
- Aker Solutions ASA: Major Norwegian listed supplier of subsea, offshore, and engineering solutions to the oil and gas industry. Relevant comparable for Depro AS given overlap in subsea tools and underwater equipment serving offshore energy customers, though vastly larger in scale.
Regional players
- Norwegian Property ASA: Norwegian listed commercial real estate company with a portfolio of high-quality office properties. Comparable for the commercial real estate component of Ullandhaug's portfolio, with the same Norwegian property market exposure and similar institutional tenant focus.
- Malling & Co: Norwegian commercial real estate advisory and management firm active in the Rogaland and broader Norwegian market. Comparable in the Norwegian commercial property management space, particularly relevant to Ullandhaug's leasing administration of properties in Sandnes and surrounding municipalities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ullandhaug compliance and trust
Trust signalCompliance2 records
Ullandhaug financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ullandhaug leadership team
Management profileNumber of profiles
Profiles1 record
Ullandhaug subsidiaries and ownership
Company hierarchySubsidiaries7 records
Ullandhaug funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ullandhaug M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ullandhaug
What does Ullandhaug do?
Ullandhaug Invest AS is an investment holding company that owns and manages three industrial subsidiaries — Serigstad Agri AS (agricultural technology including automated feeding systems, agricultural machinery, and silage pumps), Bondura Technology AS (specialized custom expanding bolts for industrial applications), and Depro AS (tools and equipment for underwater operations, available for purchase or rental as standard or custom solutions). In parallel, the company owns and leases commercial and industrial real estate in Time, Klepp, and Sandnes municipalities to enterprise tenants in manufacturing, technology, and professional services.
Is Ullandhaug a public or private company?
Ullandhaug is a private company. It is classified as family owned and is currently operating.
When was Ullandhaug founded?
Ullandhaug was founded in 1999. It employs 1 to 10 people.
Where is Ullandhaug based?
Ullandhaug is headquartered in Bryne, Norway, in the Europe region.
How does Ullandhaug make money?
Two revenue lines are on record. Industrial Operations are the primary driver. The others are real Estate.
Who are Ullandhaug's main competitors?
Direct peers on record are Volati AB, Lifco AB, Sdiptech AB and Herkules Holding AS. Broad incumbents are Indutrade AB, Ratos AB, Addtech AB and Aker Solutions ASA. Regional players are Norwegian Property ASA and Malling & Co.
Does Ullandhaug have an API?
No public API is recorded for Ullandhaug.
What industry is Ullandhaug in?
Ullandhaug's product category is Industrial Holding and Commercial Real Estate. Its primary akta.pro industry code is FSAAAKAL, Real Assets — Operating Platforms & Direct Investments, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53 and its SIC code is 6799.