Serigstad As

What Serigstad As does

Serigstad AS is a Norwegian agricultural equipment manufacturer founded in 1864 and headquartered in Bryne, Norway, on the Jæren coast. The company is privately held and has been a wholly owned subsidiary of Ullandhaug Invest AS since December 2000. Its product portfolio spans the full forage and feeding workflow: forage harvesters (Fôrhøster — over 60 years of heritage), multicutter loader wagons including the Føniks Multikutter launched in 2025, round bale cutters and modular reservoirs (MaxiFeeder, MaxiMag, FlexiFeeder, ExactFeeder II, WheelFeeder), automated feeding systems (AutoFeeder, OneTouch Feeder II, TopFeeder, FeedSystem), and silage/acid application equipment with digital control (MP-series, GP-series pumps, SmartFlow, Digital Flowmaster, SmartLink). The company's proprietary technology centers on flail knife technology (Slagjernteknologi) delivering over 115,000 cuts per minute and modular machine designs up to 14.5 meters in length with 43 cubic meter volume.

The business model is hardware sales of agricultural equipment, distributed through a network of authorized Norwegian dealers and retailers including Felleskjøpet, Eiksenteret, Akershustraktor, Fjøssystemer, BLS, Lifland, Husdyrsystemer, and ScaleAQ. A direct online store (nettbutikk.serigstad.no) sells spare parts, accessories, and merchandise. Pricing is not publicly disclosed; customers contact sales for quotes. The primary customer segment is Norwegian livestock farms engaged in forage harvesting, silage production, and automated feeding, with newer outreach into the aquaculture vertical.

Revenue is not disclosed in the source material. The company operates a single manufacturing and headquarters site in Bryne (4,000 sqm industrial hall built in 1971, plus a 650 sqm administration building from 1974). Recent strategic activity includes the Føniks Multikutter launch (2025), a research partnership with NIBIO announced in February 2025 to validate feed quality outcomes of its flail knife technology, and ongoing international expansion signaled by the 2016 CEO appointment and a Czech-language website. Current leadership is Daglig leder Trond Gjermund Haugen, appointed February 2016.

Name

Serigstad As

Legal name

Serigstad AS

Website

https://serigstad.no

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

11–50 employees

Short description

Serigstad AS is a 160-year-old Norwegian agricultural equipment manufacturer in Bryne producing forage harvesters, multicutter loader wagons, round bale cutters, automated feeding systems, and silage/acid application equipment for Norwegian livestock farms via an authorized dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Irrigation & Water Management Equipment (IMAHACAE)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), Livestock & Dairy Equipment (IMAHACAG)

Keywords

• Agricultural equipment manufacturing
• Forage harvesting machinery
• Automated feeding systems
• Silage preservation equipment
• Round bale processing

Headquarters

HQ city

Bryne

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Sale of manufactured agricultural machinery including forage harvesters, multicutters, round bale cutters, feeding wagons, and silage equipment. One-time hardware sales with various sizes and configurations.
2. Spare Parts and Accessories: Online parts store offering replacement parts, accessories, and clothing merchandise. Customers can purchase directly through the nettbutikk.serigstad.no e-commerce platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Serigstad AS manufactures and sells agricultural machinery for forage harvesting, round bale processing, automated livestock feeding, and silage/ensiling. Its product portfolio includes multicutters, forage harvesters, round bale choppers, feeding wagons, belt conveyors, and digital acid application systems with proprietary flail knife technology. Products are sold primarily to Norwegian farms through authorized dealers and complemented by a direct online parts store.

Product overview

Serigstad AS is an agricultural equipment manufacturer offering a comprehensive portfolio of forage and feeding solutions. The product portfolio centers around automated feeding systems (FeedSystem), round bale processing equipment, forage harvesters, and silage/acid application equipment. The automated feeding division includes products like AutoFeeder, OneTouch Feeder II, ExactFeeder II, FlexiFeeder, MaxiFeeder, and TopFeeder, which range from manually controlled to fully automated systems. The silage equipment line includes MP-series and GP-series pumps, Digital Flowmaster control systems, SmartLink automation, and various nozzles and spray booms. The Fôrhøster (forage harvester) represents over 60 years of company heritage. Recent innovation includes the Føniks Multikutter with flail knife technology delivering over 115,000 cuts per minute. Products are designed for Norwegian agricultural conditions and can be integrated into complete automated feeding solutions.

Differentiator

Problem solved

Functional benefit

Brands

• FeedSystem: Complete solution for cutting and distributing feed from the feed kitchen to the feeding troughs.
• SmartFlow
• Digital Flowmaster
• Føniks Multikutter

Products and services

• Føniks Multikutter A loading wagon for forage harvesting with flail knife technology, providing over 115,000 cuts per minute. Designed to simplify harvesting work while providing high capacity for grass handling.
• MaxiFeeder High-capacity round bale chopper designed for larger farms with modular configuration options, combinable with MaxiMag reservoir for extended capacity.
• MaxiMag Modular magazine/reservoir that can be combined with MaxiFeeder bale chopper. Modular design with lengths up to 14.5 meters and volume of 43 cubic meters.
• FlexiFeeder

Quantifiable outcome

• Over 115,000 cuts per minute with flail knife technology
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NIBIO (Norwegian Institute of Bioeconomy Research)coreStrategic or Co-development Partner · 5 February 2025Serigstad AS has partnered with NIBIO in a research project titled 'The Importance of Harvesting Technology for Feed Quality' supported through FORREGION Rogaland. The project investigates how Serigstad's flail knife technology affects packing density, fermentation, feed losses, silage additive needs, and overall feed quality. Senior researcher Mats Höglind leads the scientific work.
• Akva GroupminorOthersListed as a partner company in Serigstad's partner network.
• Akershus TraktorminorChannel Partner/ Reseller/ DistributorNorwegian agricultural equipment dealer and retailer listed as a Serigstad partner.
• ScaleAQminorOthersListed as a partner company in Serigstad's partner network.
• FjøssystemerminorChannel Partner/ Reseller/ DistributorNorwegian agricultural equipment dealer listed as a Serigstad partner.
• FelleskjøpetcoreChannel Partner/ Reseller/ DistributorMajor Norwegian agricultural cooperative and dealer, one of the largest distributors of agricultural equipment in Norway.
• EiksenteretcoreChannel Partner/ Reseller/ DistributorNorwegian agricultural equipment dealer network operating across Norway.
• BLS ASminorChannel Partner/ Reseller/ DistributorNorwegian agricultural equipment dealer listed as a Serigstad partner.
• LiflandminorChannel Partner/ Reseller/ DistributorNorwegian agricultural equipment dealer listed as a Serigstad partner.
• HusdyrsystemerminorChannel Partner/ Reseller/ DistributorNorwegian livestock systems dealer listed as a Serigstad partner.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/serigstad-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serigstad As