Ouro Fino
Ouro Fino is a privately held Brazilian manufacturer founded in 1975 that produces bathtubs, spas, ofurôs, solar thermal and photovoltaic products, and bathroom accessories, serving residential consumers, distributors, retailers, and commercial/hospitality buyers across Brazil through a nationwide B2B channel network.
- Company typePrivate
- Founded1975
- HeadquartersRibeirão Pires, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ouro Fino does
Ouro Fino is a Brazilian manufacturer founded in 1975, headquartered in Ribeirão Pires, that produces bathtubs, spas, ofurôs (Japanese soaking baths), solar thermal and photovoltaic energy products, bathroom accessories, and decorative 3D wall tiles. The company's portfolio is organized into seven product lines (Linha Relax, Acqua, Garden, Croma, Thermal, Re-energy, and Stone), utilizing materials including acrylic, gel coat, polyethylene, and high-impact polystyrene (PSAI). Technical features include hydrotherapy jets, chromotherapy, heating and filtration systems for spas, as well as solar collectors and thermal reservoirs ranging from 100L to 4,500L capacity. The company operates the ITASOLAR sub-brand for solar energy products and claims to be one of the largest manufacturers of bathtubs, spas, and ofurôs in the world, with 50+ years of brand heritage under the tagline 'A Melhor do Brasil' (The Best in Brazil).
The company generates revenue primarily through B2B distribution via a nationwide network of authorized distributors and retail stores (lojistas) in Brazil, supplemented by direct commercial sales to architects, builders, and developers for enterprise-scale residential and commercial projects. Pricing is not publicly disclosed; commercial inquiries are routed through dedicated email channels for resellers ([email protected]) and authorized service providers ([email protected]). Marketing channels include a content blog covering bathroom design and wellness, participation in industry trade shows such as Construsul 2025, and a customer service function (SAC). The company serves three primary customer segments: residential end consumers seeking premium bath experiences, distributors and retailers reselling the products, and commercial/hospitality buyers such as hotels and resorts requiring spa and bath installations.
Ouro Fino is a privately held company operating under the Grupo Ouro Fino corporate umbrella, with no disclosed venture capital, private equity, or public market listing. Ownership appears to be founder or family-controlled given the long operating history since 1975. The company maintains a wholly-owned solar energy subsidiary (ITASOLAR) and continues to expand its product surface into adjacent verticals including clean energy and decorative surfacing.
Ouro Fino firmographics
Firmographics- Name
- Ouro Fino
- Legal name
- Ouro Fino
- Website
- https://ourofino.com.br
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ouro Fino is a privately held Brazilian manufacturer founded in 1975 that produces bathtubs, spas, ofurôs, solar thermal and photovoltaic products, and bathroom accessories, serving residential consumers, distributors, retailers, and commercial/hospitality buyers across Brazil through a nationwide B2B channel network.
- Ownership category
- akta.pro rank
Ouro Fino industry classification
Industry- Product category
- Bath & Spa Products Manufacturing
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Ouro Fino is headquartered
LocationHeadquarters
- HQ city
- Ribeirão Pires
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Ouro Fino business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bath and Spa Products Sales: Direct sales of manufactured bathtubs, spas, ofurôs, and bathroom accessories to distributors, retailers, and end consumers through a B2B and B2C distribution model
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ouro Fino product offering
Product offeringCore offering
Ouro Fino manufactures and sells bathtubs, spas, and ofurôs (Japanese soaking baths) in acrylic, gel coat, and polyethylene, along with solar thermal products (collectors and reservoirs), photovoltaic solar energy products, and decorative 3D wall tiles. The company distributes through a Brazilian network of dealers, retailers, architects, and authorized service providers, supplying both residential consumers and commercial/hospitality projects. Its product portfolio is organized into seven lines: Relax, Acqua, Garden, Croma, Thermal, Re-energy, and Stone.
Product overview
Ouro Fino is a Brazilian manufacturer of bathtubs, spas, and ofurôs (Japanese soaking baths), positioned as one of the largest producers in the world and a leading brand in Brazil. The company operates under a multi-line portfolio structure organized into seven distinct product lines: Linha Relax (featuring bathtubs, spas, and ofurôs in acrylic and other materials), Linha Acqua (water wellness products), Linha Garden (outdoor wellness products), Linha Croma (bathroom accessories including toilet seats, sinks, and trash bins), Linha Thermal (solar collectors and thermal reservoirs for hot water systems), Linha Re-energy (photovoltaic solar energy products), and Linha Stone (decorative 3D wall tiles). The products utilize materials such as acrylic, gel coat, polyethylene, and high-impact polystyrene, with features including hydrotherapy, chromotherapy, heating systems, and filtration. The company also produces ventilation grilles and bathroom accessories under the Croma line.
Differentiator
Problem solved
Functional benefit
Brands
- ITASOLAR: Solar energy brand belonging to Grupo Ouro Fino, focused on sustainable practices and products including thermal reservoirs and solar collectors.
Products and services
- Linha Relax (bathtubs, spas, and ofurôs)
Quantifiable outcome
- Positive results at Construsul 2025 with intense visitor traffic and new partnerships
Companies that use Ouro Fino
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Ouro Fino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ouro Fino partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ITASOLARminorITASOLAR is a brand belonging to GRUPO OURO FINO, focused on solar thermal products including thermal reservoirs and solar collectors. It represents the group's commitment to sustainable and energy-efficient products.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Ouro Fino competitors and assessment
Company assessmentBroad incumbents
- Villeroy & Boch: European premium bathroom and tableware brand with global retail footprint. Comparable to Ouro Fino in the premium freestanding bathtub and wellness bath categories.
- Roca Brasil: Brazilian operation of Spanish global bathroom brand Roca, offering a full bathroom portfolio including bathtubs, sanitaryware, and faucets. Larger and broader portfolio than Ouro Fino, serving similar residential and commercial customers.
- Kohler Co. Global premium kitchen and bath brand with Brazilian presence competing in bathtubs, spa baths, and luxury bathroom fittings. Broad incumbent overlapping with Ouro Fino's premium positioning.
Direct peers
- Deca: Brazilian sanitaryware and bath fittings leader owned by Dexco (formerly Duratex). Competes with Ouro Fino in residential bath installations through a broad distributor and showroom network across Brazil.
- Jacuzzi do Brasil: Brazilian arm of the global Jacuzzi brand, manufacturing and selling bathtubs, hot tubs, and spas. Direct head-to-head competitor in the same product category and customer segment (residential premium bath).
- Astra S/A: Brazilian manufacturer of plastic and resin bathroom fixtures, including bathtubs, sinks, and accessories. Closely aligned with Ouro Fino in materials (polyethylene, resin) and value positioning.
- ICASA (Indústria Cerâmica Santa Ágata): Major Brazilian ceramic sanitaryware manufacturer producing bathtubs, washbasins, and bathroom accessories. Directly comparable in domestic bath fixture manufacturing and distribution.
Emerging players
- Sodramar: Brazilian manufacturer of solar pool heating systems and pool accessories. Comparable in residential solar thermal heating products, overlapping with Ouro Fino's Linha Thermal solar collectors.
Regional players
- Docol: Brazilian manufacturer of metal bathroom fittings, registers, and accessories. Comparable in domestic bath distribution model, though specializes in fittings rather than bathtubs.
- Igui Piscinas: Brazilian swimming pool builder and equipment retailer that overlaps with Ouro Fino's spa/hot tub offering for residential wellness and pools. Competes more in pools than bathtubs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ouro Fino social profiles
Digital presenceOuro Fino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ouro Fino leadership team
Management profileNumber of profiles
Profiles2 records
Ouro Fino subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ouro Fino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ouro Fino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ouro Fino
What does Ouro Fino do?
Ouro Fino manufactures and sells bathtubs, spas, and ofurôs (Japanese soaking baths) in acrylic, gel coat, and polyethylene, along with solar thermal products (collectors and reservoirs), photovoltaic solar energy products, and decorative 3D wall tiles. The company distributes through a Brazilian network of dealers, retailers, architects, and authorized service providers, supplying both residential consumers and commercial/hospitality projects. Its product portfolio is organized into seven lines: Relax, Acqua, Garden, Croma, Thermal, Re-energy, and Stone.
Is Ouro Fino a public or private company?
Ouro Fino is a private company. It is classified as family owned and is currently operating.
When was Ouro Fino founded?
Ouro Fino was founded in 1975. It employs 11 to 50 people.
Where is Ouro Fino based?
Ouro Fino is headquartered in Ribeirão Pires, Brazil, in the Latin America region.
How does Ouro Fino make money?
One revenue line is on record: bath and Spa Products Sales.
Who are Ouro Fino's main competitors?
Broad incumbents on record are Villeroy & Boch, Roca Brasil and Kohler Co.. Direct peers are Deca, Jacuzzi do Brasil, Astra S/A and ICASA (Indústria Cerâmica Santa Ágata). Sodramar is listed as an emerging player. Regional players are Docol and Igui Piscinas.
Does Ouro Fino have an API?
No public API is recorded for Ouro Fino.
What industry is Ouro Fino in?
Ouro Fino's product category is Bath & Spa Products Manufacturing. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 33341 and its SIC code is 3634.