iGUi

What iGUi does

iGUi is a Brazilian-headquartered manufacturer of prefabricated swimming pools founded in the mid-1990s, operating under the legal name iGUi WORLDWIDE. Its core technology is P.R.F.V. (Plástico Reforçado com Fibra de Vidro, or fiberglass reinforced plastic), used to produce factory-built pools finished with ceramic, porcelain, natural stone, or titanium coatings. The catalog spans more than 20 pool models ranging from compact 2m spa-style units to 9m recreational pools, plus a custom UNLIMITED line for luxury and architectural projects. Complementary equipment includes the G6 filtration line (Concept, Comfort, Electronic System) with WiFi and smartphone control, the Papaterra automatic vacuum, the Levita retractable cover, iGUi Lux RGB lighting, and the TRATABEM water treatment brand.

The business operates a multi-channel go-to-market model. Distribution is anchored by an international network of more than 1,200 dealers and resellers across over 50 countries on five continents, supported by 40 dedicated factories in Brazil. In Brazil and selected international markets, iGUi also sells through franchise operations under three brands (iGUi, SPLASH, and TRATABEM), where franchisees receive exclusive territories, training, 3D design support, and marketing materials. Direct sales channels include the iGUi Delivery e-commerce store for accessories and consumables, the corporate website's quote-request flow, and a dedicated export division (with 360-degree visualization and on-site consultation) for international UNLIMITED projects. Pricing is quote-based and not publicly disclosed; revenue derives from hardware sales (pools, equipment, accessories, finishes), franchise fees and royalties, and international wholesale distribution.

Customer segments span residential homeowners (primary), hospitality and tourism operators (pousadas, hotels, resorts), international dealers and franchisees, and high-end architectural projects through the UNLIMITED line. The company emphasizes sustainability messaging under the iGUi Ecologia platform, citing a PUC-RS study showing P.R.F.V. pools emit approximately 32 times less CO2 than equivalent concrete pools (223 kg vs 7,290 kg) and install in 2-7 days versus months for traditional construction.

Name

iGUi

Legal name

iGUi WORLDWIDE

Website

https://igui.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

iGUi is a Brazilian manufacturer of prefabricated fiberglass (P.R.F.V.) swimming pools and complementary equipment, selling through 1,200+ dealers, franchise networks, and direct channels across 50+ countries, with 40 factories supporting residential, hospitality, and luxury architectural customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Cedral

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prefabricated Pool Sales: Primary revenue stream from manufacturing and selling prefabricated ceramic/porcelain swimming pools in various models (Overflow, Rodes, Mino, Castelli, Vallauris, Arita, Arabá, Cetus, Kéramos, Faenza, Murano, Ática, Aquarium, Jomon, Marajoara, Aruã, Montelupo, Fès Blue, Tunis I, Tunis II) and the custom UNLIMITED line.
2. Franchise Fees and Royalties: Revenue from franchise network (iGUi, SPLASH, TRATABEM brands) including initial franchise fees and ongoing royalties from over 1,200 franchisees worldwide.
3. Pool Equipment and Accessories: Sales of complementary products including G6 filter systems, heating equipment, lighting, automatic vacuums (Papaterra), safety products (Cerco Max, Capa Max), furniture (Progeu), stone finishes (iGUi Stone), and maintenance products.
4. International Distribution: Export and distribution to international dealers and distributors in over 50 countries across 5 continents, with 40 dedicated factories supporting global logistics.
5. iGUi Delivery E-commerce: Online store sales of accessories, maintenance products, and smaller items directly to consumers through the iguidelivery.com platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

iGUi designs, manufactures, and distributes prefabricated swimming pools built with proprietary P.R.F.V. (Plastic Reinforced with Fiberglass) construction and finished in ceramic or porcelain tiles, available in 20+ standard models plus the UNLIMITED custom line. The company also manufactures complementary pool equipment (G6 filtration and automation systems, heating, lighting, automatic vacuums, safety covers/fencing, natural stone edges, and outdoor furniture) and operates a franchise and international dealer network across 50+ countries. Revenue is generated through pool and equipment sales, franchise/licensing fees, and e-commerce accessories.

Product overview

iGUi is a world-leading manufacturer of pre-fabricated ceramic and fiberglass pools with over 30 years of experience. The product portfolio centers on 20+ pool models ranging from compact 2m units (Cetus, Kéramos) to large 9m pools (Fès Blue, Montelupo), available in standard rectangular, square, and custom shapes. The UNLIMITED premium line offers bespoke pools with custom measurements and high-end finishes including Atlas/Villagres porcelain tiles and titanium coatings. Equipment includes the G6 filtration line with three tiers (G6 Concept, G6 Comfort, G6 Electronic System) featuring smartphone app control, integrated automation, and smart sensors. Accessories encompass safety products (Cerco Max fencing, Capa Max covers, Levita retractable covers), cleaning (Papaterra automatic vacuum, cleaning kits), comfort (Kelvin fireplaces, Progeu outdoor furniture), and finishing materials (iGUi Stone natural stones). The company operates 40 factories worldwide to serve over 1,200 dealers across 50+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• UNLIMITED: Custom-shaped luxury pools with ceramic porcelain finishes delivered ready for installation, featuring infinite customization options in finishes, formats, measurements, and accessories.
• iGUi Stone
• TRATABEM
• SPLASH
• iGUi Lux
• Papaterra
• Levita
• G6
• iGUi Ecologia

Products and services

• Overflow Standard Pool Model Large rectangular prefabricated swimming pool measuring 8.31 × 4.09 × 1.42m with overflow edge design, finished in ceramic tile; targeted at residential homeowners.
• Rodes Standard Pool Model Elongated rectangular prefabricated swimming pool measuring 15 × 4.37 × 1.41m, finished in ceramic tile; targeted at residential homeowners wanting a lap-pool layout.
• Mino Standard Pool Model Compact rectangular prefabricated swimming pool measuring 8.39 × 4.01 × 1.40m; targeted at residential homeowners with standard backyards.
• Castelli Standard Pool Model Medium rectangular prefabricated swimming pool measuring 10.42 × 4.17 × 1.40m; targeted at residential homeowners.
• Vallauris Standard Pool Model Compact prefabricated swimming pool measuring 7.45 × 3.39 × 1.40m; targeted at residential homeowners with moderate-depth requirements.
• Arita Standard Pool Model Small prefabricated swimming pool measuring 4.05 × 3.11 × 0.94m suitable for compact residential spaces.
• Arabá Standard Pool Model Compact prefabricated swimming pool measuring 3.29 × 2.35 × 1.09m designed for limited residential spaces.
• Cetus Standard Pool Model Compact spa-style prefabricated swimming pool measuring 2.19 × 2.11 × 0.86m, the smallest standard model in the lineup.
• Kéramos Standard Pool Model Square prefabricated swimming pool measuring 2.19 × 2.19 × 0.94m with equal dimensions.
• Faenza Standard Pool Model Compact rectangular prefabricated swimming pool measuring 2.97 × 2.19 × 0.94m with shallow depth.
• Murano Standard Pool Model Medium prefabricated swimming pool measuring 3.99 × 2.03 × 1.00m with an elongated narrow design.
• Ática Standard Pool Model Medium prefabricated swimming pool measuring 4.07 × 2.04 × 1.09m with moderate depth for versatile residential use.
• Aquarium Standard Pool Model Medium prefabricated swimming pool measuring 4.23 × 2.27 × 1.10m with an integrated viewing window feature.
• Jomon Standard Pool Model Large prefabricated swimming pool measuring 5.01 × 2.50 × 1.40m with a traditional deep design.
• Marajoara Standard Pool Model Large prefabricated swimming pool measuring 6.04 × 2.92 × 1.40m with a generous swimming area.
• Aruã Standard Pool Model Large prefabricated swimming pool measuring 6.98 × 3.07 × 1.40m designed for extended swimming.
• Montelupo Standard Pool Model Extra-large prefabricated swimming pool measuring 8.07 × 4.01 × 1.40m suitable for large backyards.
• Fès Blue Standard Pool Model Extra-large prefabricated swimming pool measuring 9.01 × 4.01 × 1.40m with a premium blue finish.
• Tunis I Standard Pool Model Customizable prefabricated swimming pool available in multiple sizes with flexible configuration options.
• Tunis II Standard Pool Model Customizable prefabricated swimming pool available in multiple sizes with flexible configuration options.
• UNLIMITED Custom Pool Program Bespoke prefabricated luxury pools with custom shapes and measurements, premium porcelain and ceramic finishes from Atlas and Villagres, infinity edges, integrated spas, and white-glove service including 3D design and personalized consultations; targeted at luxury residential and architectural projects.
• G6 Electronic System Advanced pool filtration and automation system with Wi-Fi-connected QC-MAX panel, smartphone app control, integrated chlorinator, RGB lighting, smart sensors for water flow and salinity, 5 auxiliary outputs for home automation, and PROCEL Classification A energy efficiency; targeted at pool owners seeking premium automation.
• G6 Comfort Mid-range G6 filtration and treatment system with standard pool operation and maintenance features; targeted at pool owners seeking balanced automation.
• G6 Concept Entry-level G6 filtration system with essential pool maintenance features; targeted at pool owners seeking a baseline automated solution.
• Titanium Finish Option High-end titanium finish option offering sophisticated aesthetics combined with chemical resistance for premium pool installations; targeted at luxury residential and UNLIMITED custom-pool projects.
• Capa Max Safety Cover Heavy-duty PVC safety cover supporting up to 80kg with thermal-welded seams and brass eyelets, available in multiple sizes for child, elderly, and pet safety; targeted at residential pool owners.
• Cerco Max Pool Fencing Anodized aluminum pool fencing system with PVC mesh and UV treatment, 1-meter height, available in 1m gate, 2m and 3m modules; targeted at residential pool owners needing pool-area safety barriers.
• Papaterra Automatic Vacuum Cleaner Automatic pool vacuum cleaner that independently and efficiently vacuums the pool, integrated with the G6 filtration system; targeted at residential pool owners reducing manual maintenance.
• Progeu Outdoor Furniture (Arena, Gris, Eden Sets) Outdoor furniture sets (Arena, Gris, Eden) and poolside accessories designed to integrate with pool and garden leisure areas; targeted at residential and hospitality pool owners.
• Kelvin Outdoor Fireplaces Outdoor fireplaces (Leaf, Luau, Cowboy models) for winter poolside comfort and leisure-area extension; targeted at residential and hospitality pool owners.
• iGUi Stone Finishing Materials Natural stone product line including iGUi Stone Black, iGUi Stone Travertine, and iGUi Stone Sparkling for pool edges, copings, and surroundings; targeted at premium residential pool owners and luxury projects.
• Levita Retractable Pool Cover Automatic retractable pool cover for square and rectangular pools providing safety, energy savings, and convenience; targeted at residential pool owners.
• TRATABEM Water Treatment Pool water treatment system and chemical treatment solutions sold under the TRATABEM sub-brand; targeted at pool owners and franchisees needing maintenance products.
• iGUi, SPLASH, and TRATABEM Franchise Program Franchise program offering exclusive territorial rights to operate iGUi, SPLASH, or TRATABEM pool sales, installation, and service businesses, including initial fees, ongoing royalties, training, technical support, 3D design assistance, and marketing materials; targeted at entrepreneurs seeking a pool-industry franchise.
• iGUi Delivery E-commerce Accessories Store Online accessories and maintenance-products store under the iGUi Delivery brand for Brazilian consumers; targeted at residential pool owners and small contractors needing accessories and consumables.

Quantifiable outcome

• 32x lower CO2 emissions per pool (223 kg vs 7,290 kg for concrete pools)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS)coreStrategic or Co-development Partner · 1 January 2007Academic partnership for CO2 emissions research. Project coordinated by Prof. Dr. Jorge Alberto Villwock (Instituto do Meio Ambiente), Prof. João Marcelo Ketzer (Centro de Excelência em Pesquisa sobre Armazenamento de Carbono – CEPAC), and Eduardo Bandeira Maia (CEPAC) conducted in 2007. Study compared CO2 emissions between P.R.F.V. and concrete pool construction, demonstrating iGUi's environmental advantage.
• Atlas CerâmicacoreStrategic or Co-development PartnerAtlas Cerâmica is the primary partner for ceramic and porcelain tile finishes on iGUi pools. Established as the largest company in Latin America specialized in ceramic coatings. Provides exclusive finishes including tiles in 2.5x2.5cm, 5x5cm, 7.5x7.5cm, and 15x15cm sizes, plus corner pieces (cantoneiras) designed for pool modularity without edges or cuts. Atlas and Villagres are highlighted as main partners for the UNLIMITED custom pool line.
• VillagrescoreStrategic or Co-development PartnerVillagres provides porcelain tile finishes (80.5 X 140cm) for the UNLIMITED custom pool line. Their products include Renascence, Lagoon Blu, Saona Turquesa, and Maya Acqua designs, plus exclusive corner pieces. Partnership enables premium porcelain options beyond standard ceramic offerings.
• ProgeuminorChannel Partner/ Reseller/ DistributorProgeu provides outdoor furniture displayed in iGUi showrooms and stores, including Arena Set, Gris Set, Eden Set, Copa Umbrella, and poolside loungers. Products integrate with pool leisure area design and are featured in iGUi stores like Praia do Forte location.
• TramontinaminorChannel Partner/ Reseller/ DistributorTramontina furniture products are displayed in iGUi showrooms as part of the leisure area product ecosystem. Partnership brings quality Brazilian furniture brand to iGUi retail locations.
• Planet GardenminorChannel Partner/ Reseller/ DistributorPlanet Garden products are displayed in iGUi stores as part of the showroom partner ecosystem. Featured at locations like iGUi Praia do Forte.
• Fiber VasosminorChannel Partner/ Reseller/ DistributorFiber Vasos products are displayed in iGUi stores as part of the showroom partner ecosystem. Featured at locations like iGUi Praia do Forte.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hayward Industries: Large US-based pool equipment manufacturer serving residential and commercial pool markets with pumps, filters, heaters, automation, and cleaners. Comparable to iGUi's pool equipment (G6) and accessories lines as a broader incumbent player in adjacent pool categories.
• Pentair: Major US-listed pool equipment manufacturer with broad portfolio of filtration, pumps, heaters, automation, and lighting. Overlaps with iGUi's G6 filter/automation system product but operates across the entire pool industry including competitors of iGUi.

Direct peers

• Compass Pools: Premium manufacturer of ceramic-core composite pools (carbon-ceramic technology) with international license/dealer network. Directly comparable to iGUi's P.R.F.V. ceramic-tile approach and competes in the same mid-to-luxury residential pool segment globally.
• Narellan Pools: Australian-founded fiberglass swimming pool manufacturer with a global franchise network spanning Australia, New Zealand, North America, and Europe. Closely comparable GTM model to iGUi's franchise/dealer architecture and prefabricated pool technology.
• Latham Pool Products: One of the largest North American manufacturers of inground pools including fiberglass shells, with broad product portfolio across vinyl liner and fiberglass. Direct peer in residential fiberglass pool manufacturing at scale.
• Leisure Pools: Australian-headquartered manufacturer of fiberglass composite swimming pools sold through a global dealer and franchise network across multiple continents. Closest direct peer to iGUi in terms of prefabricated composite pool technology, multi-country distribution model, and mid-to-high-end residential positioning.
• San Juan Pools: US-based manufacturer specializing in fiberglass swimming pool shells distributed through independent dealers. Directly comparable to iGUi's prefabricated pool offering with similar dealer-channel GTM in the Americas.

Others

• Tramontina: Brazilian manufacturer of consumer and outdoor products including cookware, furniture, and outdoor living goods that are displayed within iGUi showrooms. Not a peer in pool manufacturing but a Brazilian ecosystem partner comparable as an adjacent Brazilian consumer/manufacturing brand with overlapping outdoor lifestyle distribution.

Emerging players

• Maytronics: Israeli manufacturer of robotic pool cleaners (Dolphin brand) and pool water treatment systems. Comparable to iGUi's Papaterra automatic vacuum and TRATABEM treatment sub-brands as a focused automation/treatment player in the pool ecosystem.

Regional players

• Aqua Technics: Western Australia-based manufacturer of one-piece fiberglass pools distributed across Australia and select international markets. Comparable technology (one-piece fiberglass shells) and competitive positioning in the residential pool segment, primarily serving Oceania rather than direct head-to-head with iGUi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iGUi.piscinas.argentina

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGUi