Bisley Shooting Ground

What Bisley Shooting Ground does

Bisley Shooting Ground is a UK sporting clay shooting facility located on the historic Bisley estate near Woking in Surrey, approximately 30 miles from central London. The ground is owned by The National Shooting Centre and The National Rifle Association, operating as a national centre of excellence within the UK's shooting infrastructure. Its physical infrastructure comprises 85 automated clay traps across more than 35 stands, including distinctive features such as four grouse butts, a high tower, and a 200-foot crane, all set within over 3,000 acres of natural woodland on the Cottesloe Heath ground. A team of 16+ instructors delivers tuition, including CPSA Level 3 Senior Coaches and specialists such as John Heagren, a 30+ year instructor ranked UK #1 in FITASC averages in 2012.

The company's product portfolio spans individual and shared clay shooting lessons (£215 non-members / £183 members for one-hour adult sessions), instructor practice sessions, group shoots for 3+ people, simulated game days, ladies-only events (running 17+ years), junior Young Shots Days (10+ years), the standardised six-lesson 'Bisley Approach' instructional programme, CPSA-certified shotgun skills courses, gun fitting and storage services, and a new 2025 Multi Discipline Day combining clay, archery, and rifle shooting. Corporate hospitality packages range from a 75 Clay Day at £195pp to a 150 Clay Day at £280pp, with meeting rooms, charity event support, and a dedicated events team. Membership tiers — Full Membership (£249–£798 annually), Premier Club Membership (£2,200–£4,860), and Corporate Membership (£800+VAT) — drive recurring revenue and switching-cost lock-in.

Commercially, Bisley combines one-time transactional revenue (lessons, practice, group shoots, corporate events, gift vouchers from £20) with recurring subscription revenue (memberships). Go-to-market is sales-led with event-driven activation, supported by online booking (BookWhen, VoucherCart), dedicated phone lines for general, events, and membership enquiries, blog and social media marketing (Instagram, YouTube via The Clay Tour), PR coverage, and a member referral programme offering £20 gift vouchers per referred sign-up. The ground serves individual adult and junior shooters, corporate clients, women-only cohorts, junior shooters aged 10–16, experienced game shooters, and registered charities across Surrey, London, and the Home Counties. Bisley was awarded 'Best Clay Shooting Ground' at the 2020 Shooting Awards.

Name

Bisley Shooting Ground

Legal name

Bisley Shooting Ground

Website

https://bisleyshooting.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bisley Shooting Ground is a Surrey-based, NRA-owned clay shooting facility offering lessons, practice, corporate events, memberships, and competitions across 3,000 acres and 85 traps, serving individual, corporate, junior, and charity clients in the UK.

Ownership category

akta.pro rank

Product category

Sporting Clay Shooting Facility

NAICS

Fitness and Recreational Sports Centers (71394), Hunting and Trapping (1142)

SIC

Fishing, Hunting And Trapping (900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

• Clay shooting lessons
• Sporting clay range
• Corporate hospitality events
• Shotgun skills training
• Clay target shooting

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clay Shooting Lessons: One-on-one or shared lessons for beginners and intermediate shooters, available 7 days a week. Includes equipment, cartridges, and professional instruction.
2. Instructor Practice Sessions: Advanced practice sessions for competent shooters wanting to refine technique and improve scores. Individual or shared formats available.
3. Group Shoots: Group clay shooting experiences for 3+ people with instructor, equipment, and cartridges included. Two and three hour options available.
4. Corporate Events: Full-day corporate hospitality packages including clay shooting, catering, and prizes. Packages range from 75 to 150 clays per person.
5. Membership Subscriptions: Annual membership tiers (Junior, Adult, Joint, Family, Premier Club, Corporate) providing discounts on services and exclusive benefits. Valid for 1 year from joining.
6. Gift Vouchers: Physical gift vouchers and e-vouchers sold for lessons, experiences, and events. E-vouchers available from £20.
7. CPSA Shotgun Skills Course: One-day certification course for beginners covering shotgun safety, handling, and basic shooting skills, leading to CPSA certificate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bisley Shooting Ground operates a 3,000-acre sporting clay shooting facility on the historic Bisley estate in Surrey, England, offering clay shooting tuition, instructor-led practice sessions, group shoots, simulated game days, corporate hospitality packages, and annual memberships for adults and juniors. It also runs CPSA-accredited shotgun skills courses and a structured six-lesson beginner programme called The Bisley Approach.

Product overview

Bisley Shooting Ground is a premier clay shooting facility located near Woking, Surrey, offering a comprehensive range of shooting experiences and membership programs. The core offerings include Clay Shooting Lessons, Instructor Practice Sessions, Group Shoots, Ladies Day, Young Shots Day, The Bisley Open Day, Simulated Game Days, Game Shooting Introduction, The Bisley Approach (six-lesson program), CPSA Shotgun Skills Course, Gun Fitting & Storage, and Club Shoot Competitions. Corporate hospitality is provided through 75 Clay Day, 100 Clay Day, 150 Clay Day, Meeting & Clay Shoot, Multi Discipline Day, and Charity Events packages. Gift Vouchers are available in physical and e-voucher formats. Membership options include Full Membership, Premier Club Membership, and Corporate Membership. The ground features over 35 stands, 85 traps, 4 Grouse layouts, a High Tower, and a 200-foot Crane on the Cottesloe Heath woodland ground.

Differentiator

Problem solved

Functional benefit

Brands

• Cottesloe Heath: The main shooting ground at Bisley featuring 85 traps across 35 stands, including Grouse Butts, High Tower, and Crane facilities.
• The Bisley Approach

Products and services

• Clay Shooting Lessons Individual and shared one-on-one clay shooting lessons for adults and juniors aged 10+ covering safety, gun handling, and technique, available 7 days a week with equipment, cartridges, and instructor tuition included.
• Instructor Practice Sessions Advanced practice sessions with an instructor for experienced shooters looking to refine technique and improve clay or game shooting scores, available as individual or shared sessions.
• Group Shoots Clay shooting experiences for groups of 3 or more people of mixed ability, including instructor, equipment, and cartridges, offered in two or three hour formats for adults and juniors.
• Ladies Day A women-only clay shooting day for all abilities running for over 17 years, including breakfast, tuition, elevenses, clay shooting, and a two-course lunch.
• Young Shots Day Morning clay shooting sessions for 10-16 year olds running for over 10 years, with tuition, equipment, food, and a fun 20-target competition.
• Simulated Game Days Half-day or full-day shooting experiences that replicate live game shooting with quality drives and challenging targets, including breakfast, elevenses, and optional three-course lunch, aimed at experienced shots.
• Game Shooting Introduction A two-hour session with a specialist game shooting instructor covering safety, gun loading, equipment, fieldcraft, and clay targets simulating common game quarry for beginners.
• The Bisley Approach A standardised six-lesson instructional clay shooting package for novice shooters covering Game, English Sporting, Trap, or Skeet disciplines, concluding with a shooting record book and certificate of achievement.
• CPSA Shotgun Skills Course A one-day CPSA-certified shotgun skills course for beginners aged 14+ covering safety, gun handling, eye dominance, and shooting methods, with 50 clays, equipment, lunch, and certification.
• Gun Fitting & Storage Professional gun fitting for Over & Under shotguns (12 or 20 bore) using Try-Gun and pattern plate testing with detailed measurements, plus gun storage for members with licence.
• Club Shoot Competitions Monthly 100 Bird English Sporting Club Shoot competitions for competent shots with own gun and licence, including refreshments and prizes.
• 75 Clay Day Corporate Event A two-hour corporate clay shooting experience for groups of 10-60 guests including breakfast, 75 clays and cartridges, team flush, drinks, prize giving, and three-course lunch.
• 100 Clay Day Corporate Event A three-hour corporate clay shooting event including 100 clays and cartridges, elevenses, competition, team flush, drinks, prize giving, and three-course lunch for groups of 10-60 guests.
• 150 Clay Day Corporate Event A four-hour ultimate corporate clay shooting experience including 150 clays and cartridges, elevenses, competition, team flush, drinks, prize giving, and three-course lunch for groups of 10-60 guests.
• Meeting & Clay Shoot Corporate Event Corporate package combining a meeting room with breakfast, two-course lunch, and two hours of clay shooting (50 clays) for groups of 10-60 guests.
• Multi Discipline Day A 2025-launched corporate event combining clay shooting, archery, and rifle shooting with breakfast and a two-course lunch, available for groups of 10-20 guests at £270 per person.
• Charity Clay Shooting Events Charity-focused clay shooting events for registered charities only (30-200 guests), held Monday-Wednesday, including auction support and fundraising elements from £223 per person.
• Full Membership Annual membership offering 15% off lessons and practice, free shooting session, club shoot entry, two guest passes, free gun storage, and NCSC membership, priced from £249 for juniors to £798 for family.
• Premier Club Membership Exclusive membership with all Full Membership benefits plus daily instructor sessions, monthly family sessions, inclusive clays and cartridges, free club shoot entry, cartridge discount, and free gun storage, priced from £2,200 (4 months) to £4,860 (12 months).
• Corporate Membership Corporate membership providing 4 membership cards each entitling 4 people to member rates, free gun storage for 4 guns, 10% off catered corporate events, and complimentary wine at £800 plus VAT per year.
• Gift Vouchers Physical gift vouchers and e-vouchers redeemable against lessons, experiences, and events, including one-person lessons (£215), two-person lessons (£256), four-person experiences (£620), and e-vouchers from £20.
• The Bisley Open Day An open clay shooting day during October Half Term for adults and juniors aged 10+, including breakfast, tuition, elevenses, 75 clays, competition, and a complimentary drink.

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The National Shooting CentrecoreOthersParent organization owning Bisley Shooting Ground along with The National Rifle Association. Part of the national centre of excellence for shooting disciplines.
• The National Rifle AssociationcoreOthersCo-owner of Bisley Shooting Ground through the Bisley estate arrangement. Part of national centre of excellence designation.
• Flowers by LizminorStrategic or Co-development PartnerCreative partner for Christmas Wreath Making & Clay Shooting events. Provides wreath-making workshop facilitation and materials.
• Shots & CompanyminorOthersSloe Gin, Vodka, and Whisky vendor sold at reception. Products available from £90.
• TGS OutdoorsminorGTM or Marketing PartnerYouTube content creators who visited Bisley for The Clay Tour video series, showcasing the ground to their audience.
• The National Clay Shooting Centre (NCSC)coreStrategic or Co-development PartnerSister company at Bisley offering Skeet and Trap shooting. Membership includes complimentary NCSC access. NCSC is training ground for British Shooting Team.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EJ Churchill Shooting Ground: Established UK clay shooting ground offering tuition, simulated game days, corporate hospitality and gun shop services — a direct competitor for premium lesson, event and membership revenue.
• West London Shooting School: Premium clay shooting ground located near London offering lessons, practice, corporate events and memberships — directly comparable to Bisley on customer segments, pricing structure and product mix.
• Holland & Holland Shooting Ground: Iconic London-area shooting ground operated by the famous gunmaker, offering clay shooting tuition, simulated game days and corporate hospitality at a similar premium price point.
• Sporting Targets: UK clay shooting facility offering lessons, group events, simulated game and competitions — comparable GTM via online booking and similar product packaging for individuals and corporate clients.
• Barbury Shooting School: Wiltshire clay shooting ground offering tuition, simulated game days and corporate hospitality — competes for the same corporate and individual shooter segments across southern England.
• Honesberie Shooting School: Warwickshire-based shooting school offering lessons, simulated game and corporate events with similar instructor-led, premium positioning to Bisley.
• Royal Berkshire Shooting School: Berkshire-based clay shooting school offering lessons, simulated game, corporate events and membership programmes targeting a similar affluent London/Home Counties clientele.
• The Oxford Gun Company: Oxfordshire-based shooting ground combining lessons, simulated game, corporate events and gun retail — comparable on product breadth and target customer profile.

Broad incumbents

• National Clay Shooting Centre (NCSC): Adjacent facility at the Bisley estate offering Skeet and Trap, training ground for the British Shooting Team — overlaps with Bisley's shooter base and is linked via shared ownership and complimentary membership benefits.

Regional players

• Yorkshire Shooting Centre: Northern England clay shooting ground offering lessons, practice and corporate events — comparable product offering but different geographic catchment to Bisley's South East focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bisleyshooting
• Instagraminstagram.com/bisley_shooting
• Xx.com/Bisley_Shooting

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bisley Shooting Ground