BARBURY SHOOTING SCHOOL LTD

What BARBURY SHOOTING SCHOOL LTD does

Barbury Shooting School Ltd operates a physical clay pigeon shooting ground on the Marlborough Downs near Swindon, Wiltshire, UK, 10 minutes from M4 Junction 15. The venue features 15+ stands of sporting targets, four game areas with high towers, five private driven game layouts, and a 'Claymate' solo delay system that enables independent practice. Beyond clay shooting, the facility offers air rifle lanes, archery, and party/event spaces, supported by an on-site gunroom stocking Beretta, Blaser, Browning, Caesar Guerini, Miroku, and Perazzi shotguns with part-exchange, storage from £100/year, servicing, and try-before-you-buy on the shooting ground.

The company generates revenue across at least nine distinct streams: pay-per-clay practice (£0.33–£0.41 per clay), hourly lessons and six-lesson courses, annual memberships (£32 air rifle, £98–£145 clay), simulated game days at six estates (£155–£275 per person), corporate hospitality packages (30–150 targets), competition entry fees, gift vouchers, gunroom retail sales, and the new Barbury Roving Syndicate (Shefford Park, Ballington, Kimbers) at £1,615–£1,935 per peg. Distribution is event-driven and direct-to-consumer, with phone/email booking supplemented by an online shop, newsletter subscription, and corporate sales consultation. The customer base spans at least eight segments including experienced clay shooters, beginners, corporate clients, women shooters (Belles Society founded 2018), families and youth (ages 6–16), gun owners, private parties, and game shooters.

The go-to-market combines a destination venue model with event-driven acquisition (monthly 100 Registered Sporting, FITASC, Super Sporting, the Pro One Challenge, the Belles Cup), corporate hospitality, community-led marketing through the Belles Society, and youth programmes as a feeder pipeline. Partnerships span Ramsbury Brewery for catering and the Beer & Gin Festival, Breast Cancer Now as the Belles Cup charity beneficiary, Dick Lovett as prize sponsor, and various accessory brands stocked in the gunroom. The operating model is labour-intensive, with the website listing approximately 19 named team members across shooting instruction, grounds, gunroom, front of house, café, and management.

Name

BARBURY SHOOTING SCHOOL LTD

Legal name

Barbury Shooting School

Website

https://barburyshootingschool.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Barbury Shooting School Ltd is a UK clay shooting ground on the Marlborough Downs near Swindon, offering clay shooting tuition, simulated game days across six estates, an on-site gunroom, corporate hospitality, memberships, and youth programmes to recreational shooters, beginners, corporates, and game shooting enthusiasts.

Ownership category

akta.pro rank

Product category

Shooting Sports & Recreation Services

NAICS

Amusement Parks and Arcades (7131), Hunting and Trapping (1142)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Retail-Hobby, Toy & Game Shops (5945), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Clay shooting instruction
• Simulated game shooting
• Shotgun retail
• Corporate hospitality events
• Air rifle archery

Headquarters

HQ city

Wroughton, Swindon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Shooting Practice Sessions: Pay-per-shot clay shooting practice available 7 days a week. Members pay 33p per clay, guests pay 41p per clay, with Gold Card members at 31p per clay (1,000 clay block purchase). Revenue generated per session based on individual consumption.
2. Shooting Lessons and Tuition: Professional instruction sold as hourly lessons (1 person £87, 2 sharing £107, 3 sharing £112) or courses of 6 lessons. Junior/student rates available. Lesson revenue is one-time per session with optional add-ons for cartridges.
3. Annual Membership: Recurring annual membership providing access to reduced practice rates, exclusive Gold Card options, and member pricing across services. Single membership from £98-125 annually, family from £118-145 annually.
4. Gun Sales and Trade-In: On-site gunshop selling new and second-hand shotguns from major manufacturers. Services include part exchange, outright purchase, and sale-or-return consignment. Try-before-you-buy with on-site testing ranges.
5. Simulated Game Days: Full-day simulated hunting experiences at multiple estate locations. Prices range from £170-275 per person for multi-drive experiences including catering. New Punchbowl Estate added for 2026.
6. Corporate Events and Hospitality: Customized corporate packages from 30 to 150 targets with full or half-day options. Includes venue hire, catering, competitions and prizes. Revenue per event based on group size and package selection.
7. Gunroom Products and Accessories: Retail sales of shooting accessories including hearing protection (£23.99-£325), gun care products, gun slips, cartridge bags, caps, and footwear through the online shop.
8. Gift Vouchers: Prepaid gift cards and experience vouchers sold in various denominations (£10-£200+) and as specific experiences (lessons, have-a-go sessions, memberships). Revenue recognized upon redemption.
9. Competition Entry Fees: Registration fees for competitive shooting events including 100 Registered Sporting (£48-50), FITASC (£40), Super Sporting (£50), and special competitions like Pro One Challenge (£55-75).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Barbury Shooting School operates a clay pigeon shooting ground on the Marlborough Downs near Swindon, offering pay-per-clay practice, professional tuition, simulated game days across multiple estates, an on-site gunroom selling new and second-hand shotguns, shooting accessories retail, annual memberships, corporate hospitality, competitive shoots, and complementary air rifle and archery activities. The venue is open seven days a week and is supported by an on-site café and a multi-estate simulated game network across Wiltshire, Berkshire, and Oxfordshire.

Product overview

Barbury Shooting School is a physical shooting ground and outdoor activity center (not a software platform) offering a portfolio of clay pigeon shooting, air rifle, archery, and simulated game experiences. The core offering includes clay shooting practice and tuition, with supporting services including an on-site Gunroom (gunshop), Online Shop for accessories, Gift Vouchers, Annual Membership program, Corporate Events, Shooting Competitions, and The Belles Society (ladies-only coaching community). Additional activities include Simulated Game Days at six estates, Young & Junior Shots youth programs, and private party packages. The school is open 7 days a week and is located on Marlborough Downs near junction 15 of the M4.

Differentiator

Problem solved

Functional benefit

Brands

• Barbury Sporting Agency: A sporting agency service that organizes full team days at respected shoots, provides hosting, loaders, guns, cartridges, and field coaching for game shooting experiences.
• The Belles Society

Products and services

• Clay Shooting Practice & Tuition Clay pigeon shooting practice sessions available 7 days a week for experienced shooters, with expert tuition for newcomers covering gun safety, shooting etiquette, and personalized coaching. Practice priced at 33p per clay for members and 41p for guests.
• Air Rifles & Archery Air rifle tuition, practice sessions, and archery facilities, including gun hire, pellets, and instruction. Includes Have a Go sessions and annual air rifle membership options.
• Simulated Game Days Full-day simulated hunting experiences replicating traditional driven game shooting at six estate locations (Baydon, Kennett, Littlecote, Ogbourne, Kimbers, Punchbowl). Includes breakfast, lunch, multi-drive clay presentations, and field catering.
• Barbury Sporting Agency Game shooting agency providing full team days at respected shoots, experienced hosting, loaders, guns, cartridges, and field coaching for game shooting experiences.
• Gunroom (On-site Gunshop) On-site gunshop stocking new and second-hand shotguns from Beretta, Blaser, Browning, Caesar Guerini, Miroku, Perazzi and more. Includes part exchange, gun storage from £100/year for members, servicing and repairs, gun fitting, and gun sourcing with try-before-you-buy on the shooting ground.
• Online Shop E-commerce platform selling shooting accessories including caps, cartridge bags, eye protection, footwear, gun care products, gun slips, hearing protection, shotgun accessories, and socks.
• Gift Vouchers Gift voucher program offering have-a-go vouchers, lesson vouchers, and customizable monetary vouchers that can be redeemed across shooting services, lessons, and memberships.
• Annual Membership Annual membership program for regular clay shooters providing reduced practice rates (33p per clay vs 41p for guests), reduced lesson prices, member event rates, and Gold Card block-purchase options. Single membership from £98/year, family from £118/year.
• Corporate Events & Hospitality Corporate hospitality packages tailored to company needs including full hospitality with catering, meet-and-shoot meeting packages, multi-activity events, and venue hire for meetings. Target programs ranging from 30 to 150 clays with full or half-day options.
• Shooting Competitions Monthly 100 Bird Registered Sporting competitions year-round, 100 Bird Registered Sportrap and Super Sporting during summer, and bi-monthly club FITASC competitions. Hosts Great Britain Selection Shoots including the Pro One Challenge.
• The Belles Society Ladies-only coaching community offering regular coaching sessions, seasonal socials, and hosting the annual Belles Cup charity competition in aid of Breast Cancer Now.
• Young & Junior Shots Youth shooting programs for ages 6-16 including Young Shots (ages 10-16) with clay shooting, air rifle, and archery, and Junior Shots (ages 6-12) with air rifle and archery and themed games. Available during school holidays.
• Party Events Private party packages for birthdays, Christmas events, stag and hen parties. Options include full day, half day, or a few hours with clays, cartridges, gun hire, and optional dining.
• Cartridge Sales Wide range of clay and game cartridges available for purchase. Clay cartridge and game cartridge price lists available via PDF downloads.

Named customers1 record

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ramsbury BrewerycoreStrategic or Co-development Partner · 1 January 2026Ramsbury Brewery is the featured brewery for Barbury's Beer & Gin Festival event (£75 per person includes alcohol tasting and BBQ) and provides catering for simulated game days at multiple estates (Baydon, Ogbourne, Littlecote) with breakfast rolls and lunches. Strategic hospitality partnership enhancing event offerings.
• ASP Shooting ClubminorStrategic or Co-development Partner · 1 January 2026Association for rifle shooting experience events. ASP Shooting Club partners with Barbury for 'Have a go Rifle Shooting' events using .22LR Smith & Wesson Semi-Auto Rifles (£30 for 25 shots).
• Bare Glazed StudiominorStrategic or Co-development Partner · 1 January 2026Pottery workshop provider for creative events at Barbury. Wednesday 1st July 2026 pottery workshop (£30 per person) with hand-building sessions inspired by flora or fauna.
• The Falconry School (Ben Long)minorStrategic or Co-development Partner · 1 January 2026Professional falconry service provider for Bird of Prey Experiences at Barbury. Participants learn handling and flying techniques with various birds of prey under expert guidance.
• Breast Cancer NowcoreGTM or Marketing Partner · 1 January 2026Charitable beneficiary of the annual Belles Cup competition. £10 from every entry (£85 per person) is donated to Breast Cancer Now. Event has grown each year with raffle proceeds also donated.
• Dick LovettminorGTM or Marketing Partner · 1 January 2026Prize sponsor for Belles Cup charity competition. Land Rover dealer providing high-value prizes as part of event fundraising for Breast Cancer Now.
• Prize Donors (Belles Cup)minorGTM or Marketing Partner · 1 January 2026Multiple shooting industry brands donate prizes for Belles Cup raffle: Caesar Guerini, Twelvebore, Croots, Seeland, House of Cheviot, Hicks & Hides, Shots & Company, Hiho Silver, and others.
• Gun Manufacturers (Beretta, Blaser, Browning, Caesar Guerini, Miroku, Perazzi)coreTechnology or IntegrationGunroom stocks leading shotgun manufacturers as authorized dealer. Products available for purchase, demonstration, and try-before-you-buy on the shooting ground. Manufacturers: Beretta, Blaser, Browning, Caesar Guerini, Miroku, Perazzi plus many others.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Center Parcs UK: UK family short-break operator with on-site activity and leisure offerings. Broad incumbent competing for family leisure and corporate day spend; useful benchmark for hospitality-led activity pricing and corporate event packaging.
• Go Ape: UK's largest outdoor activity operator (zip lines, high ropes, archery). Broad incumbent in adjacent outdoor recreation — competes for the same family, school-holiday and corporate away-day spend that Barbury targets through Young Shots and corporate hospitality.

Direct peers

• EJ Churchill Shooting Ground: High Wycombe-based shooting school with gunroom, tuition, simulated game and corporate days. Closest UK comparable in terms of premium positioning, multi-estate operations and broad service portfolio including gun sales.
• Royal Berkshire Shooting School: Berkshire shooting school offering lessons, practice, simulated game and corporate hospitality in the same M4 corridor as Barbury. Direct competitor for Swindon/Wiltshire/Berkshire corporate and game-shooting customers.
• Bisley Shooting Ground: One of the UK's flagship clay shooting grounds hosting CPSA competition selections, lessons, practice and corporate events. Highly comparable competition-hosting and lesson-led operating model, with a stronger competition heritage.
• Holland & Holland Shooting Ground: Premium Middlesex shooting ground operated by the iconic gunmaker, offering tuition, gun sales and corporate days. Direct peer in the premium destination venue plus integrated gunroom model.
• West London Shooting School: Long-established London clay shooting school offering lessons, practice, simulated game and corporate hospitality. Directly comparable destination venue with on-site gunroom and event-led GTM serving the premium London/south-east market Barbury also targets via corporate.

Regional players

• Doveridge Clay Shooting Club: Derbyshire shooting club offering competition, tuition and simulated game. Comparable mid-size UK shooting school, useful as a regional benchmark for lesson pricing, competition format and estate partnerships.
• Catton Hall Shooting Ground: Staffordshire-based shooting ground and country sports venue with simulated game, lessons and competitions. Comparable operating model in a different UK region, providing regional competitive context for Barbury.

Others

• Clay Pigeon Shooting Association (CPSA): UK governing body for clay target shooting, running registered competitions and coach accreditation. Adjacent industry enabler — Barbury's monthly 100 Registered Sporting and FITASC events are CPSA-sanctioned, making CPSA a relevant ecosystem/standards peer rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/barbury-shooting-school-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BARBURY SHOOTING SCHOOL LTD