Kalmar City Mission

What Kalmar City Mission does

Kalmar Stadsmission is a Swedish non-profit association (ideell förening) founded in 1998, headquartered in Kalmar, Sweden, with an operational scope covering Kalmar and surrounding area. The organization supports people in vulnerable situations arising from addiction, illness, homelessness, and broader social problems through an integrated portfolio of social services. Core operational units include Bremerska Gården (open day activities offering breakfast, hot meals, showers, laundry, and employment training in carpentry, painting, garden, and property services), Diakonimottagningen (counseling and practical assistance intake point), Matkassen (weekly food parcel program launched in 2018 with ICA Maxi Kalmar, serving approximately 120 households per week via partnerships with ICA, Willys, and City Gross), and Ateljén (a textile upcycling workshop employing 22 women in rehabilitation).

Revenue is generated through three principal streams: (1) retail sales at two Second Hand physical stores (Amerikavägen and Kvarteret Giraffen) and an online presence on the Tradera marketplace, (2) individual donations via Swish, bank transfer, autogiro monthly giving, memorial gifts (minnesgåva), and greeting card gifts (gåvogram), and (3) a three-tier corporate partnership program (Vänföretag at 15,000 SEK, Partner at 25,000 SEK, and Huvudpartner at 50,000 SEK annually). The organization became an approved Skatteverket gift recipient in January 2021, enabling tax deductions for individual donations exceeding 2,000 SEK. Technology infrastructure is modest and off-the-shelf: WordPress with WooCommerce for donations and product sales, Mondido Payments for PCI DSS Level 1 compliant payment processing, and Google Analytics for traffic measurement.

The organization holds a 90-konto certification from Svensk Insamlingskontroll, is a member of Giva Sverige, and is part of the Sveriges Stadsmissioner national network. Governance is by an elected board chaired by Johan Ekblad, with six member parishes from the Church of Sweden; operations are led by Direktor Jens Bergzén. On average, 89% of revenues are directed to organizational purpose, exceeding the 75% regulatory threshold. Annual impact metrics include 296 people engaged in activities/employment, 4,716 food bags distributed, 13,000 breakfasts served, and approximately 12,000 visits and 60,000 cups of coffee at Bremerska Gården.

Name

Kalmar City Mission

Legal name

Kalmar Stadsmission

Website

https://kalmarstadsmission.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Kalmar Stadsmission is a Swedish non-profit association founded in 1998 that supports people in vulnerable situations in Kalmar through food assistance, employment training, day activities, and community services, funded by donations, corporate partnerships, and two Second Hand retail stores.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Emergency and Other Relief Services (624230), Vocational Rehabilitation Services (62431), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Social services nonprofit
• Food assistance programs
• Second hand retail
• Employment training services
• Charitable fundraising

Headquarters

HQ city

Kalmar

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Second Hand Store Sales: Revenue from selling donated clothing, furniture, books, and other items in two physical stores and online via Tradera. All surplus goes directly to social programs supporting people in vulnerable situations.
2. Individual Donations: One-time donations, monthly giving (autogiro), memorial gifts (minnesgåva), and greeting card gifts (gåvogram) collected via Swish, bank transfers, and online payment.
3. Corporate Partnerships: Three-tier partnership program: Vänföretag (15,000 kr/year), Partner (25,000 kr/year), and Huvudpartner (50,000 kr/year) providing corporate social responsibility engagement with varying levels of recognition and visibility.
4. Christmas Gift Program: Specialized giving program where donors contribute to Christmas gifts for families in the organization's programs, facilitated through julklappskula (gift ornaments).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kalmar Stadsmission is a Swedish non-profit organization (ideell förening) founded in 1998 that provides social services to people in vulnerable situations in Kalmar and surrounding areas. Its core offerings include food parcel distribution, day-center services (Bremerska Gården), counseling (Diakonimottagningen), textile upcycling workshop (Ateljén) for rehabilitation, and two Second Hand retail stores whose proceeds fund social programs. The organization combines immediate relief (food, clothing, shelter) with longer-term integration through employment training.

Product overview

Kalmar Stadsmission is a non-profit organization providing social services and support to people in vulnerable situations. The organization operates a portfolio of integrated services including: Second Hand retail stores (two locations) that fund social operations and provide employment training; Bremerska Gården offering day activities with meals, showers, laundry, guidance and work training; Diakonimottagningen for counseling and practical assistance; Matkassen food parcel program serving 120 weekly recipients; Ateljén textile workshop for rehabilitation; and various donation products (one-time gifts, monthly giving, memorial gifts, gift messages, and the Christmas gift program). The organization also accepts donated items and volunteer contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Second Hand Store (Amerikavägen)
• Second Hand Store (Kvarteret Giraffen)
• Bremerska Gården
• Diakonimottagningen
• Matkassen (Food Parcels)
• Ateljén (Creative Workshop)
• Julklappskula (Christmas Gift Program)
• One-time Donation (Bidrag)
• Monthly Giving (Månadsgivare)
• Minnesgåva (Memorial Gift)
• Gåvogram (Gift Message)
• Corporate Partnership Program (Vänföretag)

Quantifiable outcome

• 89% of revenues go to organizational purpose (exceeds 75% standard)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ICA Maxi KalmarcoreStrategic or Co-development Partner · 1 January 2018Founding partner of food bag program started in 2018. Collaborates on food waste reduction by donating unsold food items for redistribution to people in need.
• ICAcoreStrategic or Co-development PartnerMultiple ICA stores (ICA Stinsen, ICA Supermarket Borgholm) collaborate on food bag program, providing surplus food for redistribution to vulnerable individuals.
• WillysminorStrategic or Co-development PartnerGrocery partner providing surplus food for food bag program serving people in need.
• City GrossminorStrategic or Co-development PartnerGrocery partner providing surplus food for food bag program.
• Pontuz LofgrenminorGTM or Marketing PartnerReal estate company supporting the organization as a corporate partner.
• Kalmar EnergiminorGTM or Marketing PartnerLocal energy company supporting the organization as a corporate partner.
• Liljas BilminorGTM or Marketing PartnerCar dealership in Kalmar supporting as corporate partner.
• Länsförsäkringar KalmarminorGTM or Marketing PartnerInsurance company supporting as corporate partner.
• NyblomsminorGTM or Marketing PartnerLocal company supporting as corporate partner.
• Kvarteret GiraffencoreGTM or Marketing PartnerShopping center hosting Second Hand store and providing venue for social enterprise activities.
• Dina FörsäkringarminorGTM or Marketing PartnerInsurance company supporting as corporate partner.
• Prospecta FörvaltningminorGTM or Marketing PartnerProperty management company supporting as corporate partner.
• BarometernminorGTM or Marketing PartnerLocal newspaper supporting as corporate partner.
• LW FastigheterminorGTM or Marketing PartnerProperty company supporting as corporate partner.
• PronectaminorGTM or Marketing PartnerCompany supporting as corporate partner.
• NearYouminorGTM or Marketing PartnerStaffing and recruitment company supporting as corporate partner.
• ArbetsförmedlingencoreStrategic or Co-development PartnerPublic employment service collaborating on work training programs to help people distant from the labor market return to work.
• Kalmar kommuncoreStrategic or Co-development PartnerLocal municipality collaborating on employment training and social support programs.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Arbetsförmedlingen (Swedish Public Employment Service): Swedish public employment agency partnering with Kalmar Stadsmission on labor market reintegration programs. Ecosystem partner rather than competitor; relevant for understanding the public-sector interface.

Direct peers

• Myrorna: National second-hand retail chain operated by Frälsningsarmén (Salvation Army Sweden), selling donated goods to fund social programs. Closest direct comparable on the second-hand retail revenue model.
• Malmö Stadsmission: Malmö-based city mission with integrated social services, food programs, and second-hand retail. Sister organization within Sveriges Stadsmissioner with near-identical operating model.
• Göteborgs Stadsmission: Gothenburg-based city mission offering food assistance, social services, second-hand stores, and employment training. Directly comparable service portfolio and structural affiliation through Sveriges Stadsmissioner.
• Linköpings Stadsmission: City mission in Linköping providing social services and second-hand retail under the Sveriges Stadsmissioner umbrella. Closely comparable mid-size regional peer.
• Stockholms Stadsmission: Largest Swedish city mission, operating food assistance, second-hand retail (Myrorna and Erikshjälpen-adjacent models), housing, and employment programs in Stockholm. Directly comparable as a city mission operating the same integrated service stack under the Sveriges Stadsmissioner umbrella.
• Räddningsmissionen: Faith-affiliated Swedish nonprofit providing food assistance, social support, and rehabilitation services in several regions. Comparable as a social services nonprofit operating in similar space.
• Erikshjälpen: Swedish second-hand retail chain funding international aid and social programs. Directly comparable on retail-as-fundraising model and donor engagement through item donations.
• Uppsala Stadsmission: Uppsala city mission offering comparable social services including food support and second-hand activities. Direct peer within the same national network.

Regional players

• Stadsmissionen Skåne: City mission serving the Skåne region with food assistance and social services. Comparable operating model but different geographic footprint from Kalmar.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Kstadsmission

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalmar City Mission