Name

Uppsala Stadsmission

Legal name

Uppsala Stadsmission

Website

https://uppsalastadsmission.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241), Community Food Services (624210), Emergency and Other Relief Services (624230), Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Disability Rights & Accessibility Advocacy (BPAGAFAF)

Keywords

• Homeless day services
• Food redistribution
• Social grocery store
• Housing first support
• Charitable thrift retail

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Individual Monetary Donations: One-time and recurring donations from private individuals via Swish (900 28 25), bank giro (900-2825), credit card, and direct bank transfers. Monthly giving program through autogiro with minimum 200 SEK per month for tax deduction eligibility.
2. Corporate Partnerships: Three-tiered corporate partnership program: Vänföretag (25,000 SEK+), Partner (50,000 SEK+), and Huvudpartner (100,000 SEK+). Corporate donations at various levels (5,000 SEK, 10,000 SEK, 25,000 SEK, or custom amounts).
3. Second Hand Retail: Revenue from sale of donated clothing, furniture, household items, books, and other goods in second-hand stores located in Gränbystaden galleria, Gottsunda Centrum, and Bolandsgatan outlet. Also sold via Tradera online marketplace.
4. Gift Cards and Memorial Cards: Sale of gift cards (gåvokort) and memorial cards (minnesblad) at 300 SEK, 600 SEK, or custom amounts. Cards can be purchased digitally or as printed versions sent by post.
5. Matmissionen Food Social Enterprise: Social food store operating under Matmissionen's model in collaboration with Svensk Dagligvaruhandel and Dagligvaruleverantörerna. Offers surplus food at heavily reduced prices to members in economic distress. Also distributes food parcels and operates Gröna lådan collection points.
6. Testamentary Giving: Bequests and testamentary gifts from donors who include Uppsala Stadsmission in their wills. Organization recommends non-earmarked gifts for maximum flexibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Uppsala Stadsmission is a Swedish non-profit social welfare organization providing free services to people in Uppsala experiencing homelessness, addiction, domestic violence, mental health challenges, food poverty, and long-term unemployment. Operates day centers (Mikaelsgården), Housing First apartments, food redistribution (Matcentralen, Matmissionen), youth services with a music studio, women's violence support (Kvinnobyrån), art-based employability programs, and social-enterprise thrift stores that fund the work.

Product overview

Uppsala Stadsmission operates as a portfolio of interconnected social service programs addressing various forms of vulnerability in Uppsala. The core services include Mikaelsgården (day activity center for homeless), Bostad Först (Housing First model), Matcentralen (food redistribution including Matmissionen social grocery store), Estetiska verksamheten (art-based employment support for youth), Kvinnobyrån (women's violence support services), Ungdomsverksamhet (youth services including music studio), Jobbcoach (work training), and Second hand thrift stores (social enterprise). Supporting these are donation products including gåvokort (gift cards), minnesblad (memorial cards), and monthly giving programs. The organization functions as an integrated social safety net where services such as food distribution, housing support, employment training, and emotional support complement each other to help people rebuild their lives.

Differentiator

Problem solved

Functional benefit

Products and services

• Mikaelsgården (Day Activity Center) An open day activity center providing free support to adults experiencing homelessness, addiction, mental health issues, or other social vulnerability. Offers meals (nearly 100 people served daily), showers, clothing, computer access, social support, and authority navigation. Currently temporarily operating from Mikaelskyrkan during construction of the new Mötesplats Mikaelsgården.
• Bostad Först (Housing First) A housing program providing people experiencing homelessness with their own apartment and individualized support services, based on the principle that stable housing is a prerequisite for addressing other life challenges. Delivered in partnership with Uppsala kommun and Uppsalahem.
• Matcentralen (Food Collection and Redistribution) A food collection and distribution center that collects surplus food from grocery stores and wholesalers and redistributes it to people in social and economic vulnerability. Also operates Matmissionen social grocery store and Gröna lådan collection points at ICA stores.
• Matmissionen (Social Grocery Store) A reduced-price social grocery store operated under the Matmissionen model in collaboration with Svensk Dagligvaruhandel and Dagligvaruleverantörerna, offering surplus food at heavily reduced prices to members in economic distress.
• Estetiska verksamheten (Aesthetic Services) Art-based activities for young adults aged 18-30 experiencing mental health challenges, using creative work such as painting, textile work, sculpture, music, and writing to develop skills leading to increased employability and eventual transition to work or studies.
• Kvinnobyrån (Women's Bureau) Support services for women who have experienced violence in relationships. Offers structured support conversations, group treatment with trauma-focused CBT, parental education, anonymous exit apartments, and authority navigation support.
• Ungdomsverksamhet (Youth Services) Support services for young people aged 13-19 offering homework help, study techniques, job searching, contacts with government agencies, and a music studio. Focuses on creating a safe, demands-free environment for personal development.
• Jobbcoach (Work Training) Work training and employment rehabilitation services offering placements in second-hand stores, warehouse operations, and grocery retail. Supports long-term unemployed people in preparing for studies or work through individualized coaching, in collaboration with Arbetsförmedlingen.
• Second Hand Thrift Stores Social enterprise operating three thrift stores in Uppsala (Gottsunda Centrum, Gränbystaden, and Bolandsgatan outlet) plus online sales via Tradera. Sells donated clothing, furniture, books, and household items. Creates work-training and internship opportunities while generating revenue to fund social programs.
• Musikstudio (Music Studio) A music studio for youth aged 13-19, sponsored by the Tim Bergling Foundation, offering opportunities to create music, record vocals, and experiment with beats and melodies as part of Uppsala Stadsmission's youth services program.
• Livsberättargruppen (Life Story Group) A life story group organized in collaboration with Studieförbundet Sensus and Uppsala City Library, offering conversations about existential questions for people wanting to share memories and discuss life's topics.
• Gåvokort (Gift Cards) Gift cards that can be purchased as gifts to support people in social and economic vulnerability in Uppsala. Available in two designs ('Gemenskap'/Community and 'Omtanke'/Care) at preset amounts of 300 SEK or 600 SEK, or custom amounts. Digital delivery is immediate; printed versions ship by post.
• Minnesblad (Memorial Cards) Memorial cards purchased in memory of a deceased person, with the donation supporting Uppsala Stadsmission's operations. Available in two designs ('Stadssiluett'/City Silhouette and 'Blommor'/Flowers) at 300 SEK, 600 SEK, or custom amounts. Available as digital PDF or printed version delivered by post.

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sveriges StadsmissionercoreStrategic or Co-development PartnerNational federation of 10 city missions in Sweden, from Umeå in the north to Malmö in the south. Uppsala Stadsmission is a member. The federation collaborates on advocacy, fundraising, and development issues. Publishes joint annual reports on poverty, homelessness, and food poverty.
• Svensk Dagligvaruhandel and DagligvaruleverantörernacoreStrategic or Co-development PartnerCollaboration in operating Matmissionen social grocery store model. Svensk Dagligvaruhandel and Dagligvaruleverantörerna partner with stadsmissioner to operate reduced-price food stores selling surplus goods.
• Uppsala kommuncoreStrategic or Co-development PartnerPartnership in Bostad Först (Housing First) model. Uppsala kommun handles municipal authority and regulatory oversight while Stadsmission provides support services to residents.
• UppsalahemcoreStrategic or Co-development PartnerHousing provider partnership in Bostad Först (Housing First) model. Uppsalahem provides the apartments while Stadsmission provides individualized support services to residents.
• ArbetsförmedlingencoreChannel Partner/ Reseller/ DistributorSwedish Public Employment Service places long-term unemployed individuals in work training positions with Uppsala Stadsmission's second-hand stores, Matcentralen, and other operations. Collaboration also involves Försäkringskassan.
• Studieförbundet SensusminorStrategic or Co-development PartnerStudy association that collaborates with Uppsala Stadsmission on Livsberättargruppen (Life Story Group), a discussion group for existential questions run in collaboration with Uppsala stadsbibliotek.
• Sveriges Lantbruksuniversitet (SLU)minorStrategic or Co-development PartnerCollaboration with researchers from SLU in developing the food waste reduction and redistribution model. Methodology developed in close collaboration with academic researchers and the food industry.
• Uppsala KlimatprotokollminorStrategic or Co-development PartnerUppsala Stadsmission collaborates on climate issues within the Uppsala Klimatprotokoll network, contributing to environmental sustainability goals.
• SH ByggcoreImplementation/ SI/ Consulting PartnerConstruction company contracted for Mötesplats Mikaelsgården building project. Veronica Schytzer serves as site manager for the construction work.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Malmö Stadsmission: Another federation member providing the same integrated social services portfolio in southern Sweden — directly comparable in program mix, funding model (donations, second-hand retail, corporate partnerships), and beneficiary base.
• Göteborgs Stadsmission: Direct peer operating the same multi-program social safety net (homeless services, second-hand, social enterprises, youth and women's programs) in Gothenburg under the Sveriges Stadsmissioner federation. Directly comparable operating model, services, and donor base.
• Stockholms Stadsmission: Largest Swedish city mission operating the same integrated model (homeless day centers, housing first, social grocery, second-hand retail, women's and youth services). The most direct peer — same federation (Sveriges Stadsmissioner), same program architecture, just at much larger scale in Stockholm.

Broad incumbents

• Frälsningsarmén (Salvation Army Sweden): Faith-rooted social welfare organization in Sweden providing similar services (homeless shelters, food support, social enterprises, rehabilitation) but operating nationally with a broader Christian mission tradition. Closest faith-based peer operating across many Swedish cities.
• Svenska Röda Korset (Swedish Red Cross): Major Swedish nonprofit operating across social welfare (homelessness, refugee support, family services) with a much broader national footprint. Comparable in mission and donor pool but operates at much larger scale and as a secular humanitarian organization rather than faith-rooted city mission.
• Erikshjälpen: Swedish nonprofit operating second-hand retail and social programs for vulnerable populations nationally. Comparable second-hand social enterprise model and donor-funded funding base, though with broader geographic reach and a different primary beneficiary focus (international aid).

Regional players

• Stockholms Sjukhem Foundation: Swedish nonprofit health and social care provider offering integrated services to vulnerable populations in Stockholm, with comparable social enterprise components. Regional alternative serving similar client segments in different geography.

Others

• Allmänna Arvsfonden beneficiaries network (e.g., Rädda Barnen, BRIS): Allmänna Arvsfonden, which just granted Uppsala Stadsmission 10M+ SEK, is a major Swedish foundation also funding other youth and social welfare NGOs. Rädda Barnen is a peer in the broader social welfare nonprofit space with overlapping advocacy and youth services, though it operates at much larger scale nationally and internationally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uppsalastadsmission
• LinkedInse.linkedin.com/company/uppsala-stadsmission
• Instagraminstagram.com/uppsalastadsmission

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uppsala Stadsmission