Images In Motion

What Images In Motion does

Images In Motion (IIM) is an inflight entertainment (IFE) Content Service Provider (CSP) that licenses, curates, encodes, and delivers entertainment content to commercial airlines globally. Founded in 1997 and headquartered in Singapore with operations in Hong Kong, Beijing, Central Europe, and Malaysia, the company serves as a one-stop CSP handling content acquisition (movies, television, audio, games), cultural customization, rights management, metadata, and physical media production for airline IFE systems.

The company's core product portfolio combines content licensing modules (Hollywood, European, and Asian movies; multi-genre television; audio programming; and an eGames catalog of 300+ titles) with technical services including MPEG encoding/transcoding for all major IFE hardware platforms (Panasonic, Thales, Rockwell Collins, Zodiac), metadata management, duplication, inflight magazine publishing, and audio production — notably PRAM (pre-recorded announcements) in up to 84 languages. Its proprietary IIM+ platform, patented in 2020, delivers live TV over existing aircraft IP infrastructure with a 75-90% reduction in bandwidth consumption. IIM holds ISO 9001:2008 certification (first CSP globally) and is the first MPAA-approved post-production lab in Asia.

IIM operates a B2B enterprise sales model, winning airlines through tender and direct negotiation, and monetizes through content licensing royalties and professional services fees. Its stated customer base spans ten or more named carriers across Asia (ANA, Thai Airways, Malaysia Airlines, China Eastern, China Southern, Hainan Airlines, STARLUX, Bamboo Airways), the Americas (LATAM, WestJet), and Europe. The company is privately held, incorporated in Labuan, Malaysia, and employs 51-100 people.

Name

Images In Motion

Legal name

Images In Motion (L) Inc.

Website

https://iim.com.sg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Images In Motion is a Singapore-based inflight entertainment Content Service Provider, licensing and encoding movies, TV, audio, and games for global commercial airlines since 1997, with proprietary IIM+ live TV technology.

Ownership category

akta.pro rank

Product category

Inflight Entertainment Content Services

NAICS

Motion Picture and Video Distribution (512120), Motion Picture and Sound Recording Industries (512)

SIC

Services-Allied To Motion Picture Distribution (7829), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)

akta.pro secondary industry

VFX Review, QC & Delivery (Client Review, Conform, Final Outputs) (MPAHABAL)

Keywords

• Inflight entertainment content
• IFE content services
• Aviation content licensing
• Media encoding services
• Inflight entertainment production

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IFE Content Licensing & Services: IIM provides comprehensive IFE content services to airlines including movie licensing, TV programming, audio content, and games. The company acts as a content service provider (CSP) offering culturally customized content selection and licensing services, handling content acquisition, encoding, metadata management, and delivery to airline IFE systems.
2. Encoding & Transcoding Services: Professional encoding and transcoding services for IFE content, supporting multiple formats for various hardware platforms including Panasonic, Thales, Rockwell, Zodiac, and other IFE systems.
3. Production Services: Audio production services including broadcast audio programming, PRAM (pre-recorded announcements) in up to 84 languages, and custom boarding music production for airlines.
4. Inflight Magazines & Print Publishing: Design, translation, writing, printing and publishing of Entertainment Guides, Travel Guides and Inflight Magazines.
5. eGames Catalog: Exclusive licensing partner of two major game distributors providing HTML5, Android and iOS games for inflight entertainment. Over 300 high-quality casual/educational games in various genres.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Images In Motion is an inflight entertainment content service provider (CSP) that licenses, encodes, and delivers culturally customized movies, television programming, audio content, and games for airline passengers. The company provides end-to-end IFE services including content licensing from Hollywood, European, and Asian studios, media encoding/transcoding for multiple IFE hardware platforms (Panasonic, Thales, Rockwell, Zodiac, Collins), metadata management, duplication, inflight magazine publishing, audio production, multilingual announcements, and the proprietary IIM+ IP Live TV streaming technology.

Product overview

Images In Motion operates as a unified in-flight entertainment content service platform offering end-to-end IFE solutions. The core product portfolio comprises IIM+ (proprietary IP live TV technology), Movies, Television, Audio, and Games (eGames) content modules, supported by encoding/transcoding, metadata, duplication, inflight magazines, and consultancy service offerings. Production services include Broadcast Audio, PRAM (pre-recorded announcements), and Boarding Music. The company serves as an ISO-certified CSP (Content Service Provider) with operations across Singapore, Beijing, Hong Kong, and Europe, delivering culturally customized entertainment for airline passengers globally.

Differentiator

Problem solved

Functional benefit

Brands

• IIM+: Proprietary IP-based live TV streaming technology for aviation that uses existing IP links to deliver live television, reducing hardware costs and data consumption by 75-90%.

Products and services

• IFE Content Services

Quantifiable outcome

• Data consumption reduction of 75-90% using IIM+ technology
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Panasonic AvionicscoreTechnology or IntegrationIIM provides encoding content for Panasonic IFE hardware systems. Panasonic is a major IFE hardware integrator, and IIM's encoding services support their embedded and wireless systems.
• ThalescoreTechnology or IntegrationIIM provides encoding content compatible with Thales IFE hardware platforms. Thales is a key IFE hardware partner for IIM's content encoding services.
• Rockwell CollinscoreTechnology or IntegrationIIM provides encoding content for Rockwell Collins IFE systems. Long-standing relationship for hardware compatibility and content delivery.
• Zodiac Inflight InnovationscoreTechnology or IntegrationIIM provides encoding content compatible with Zodiac IFE hardware systems, supporting their seatback and wireless entertainment platforms.
• Two Major Game DistributorscoreOEM/ Whitelabel/ Licensing PartnerIIM is the exclusive licensing partner of two major game distributors, enabling them to offer popular HTML5, Android and iOS games to airline passengers.
• MPAA (Motion Picture Association of America)coreStrategic or Co-development PartnerIIM is the first MPAA-approved post-production lab in the Asian region. IIM developed and implemented an approved format for censorship approval and piracy law adherence used in China today.
• China Film Group CorporationcoreChannel Partner/ Reseller/ DistributorLong-standing relationship with China's largest state-owned film corporation for access to Chinese film content.
• Wanda MediacoreChannel Partner/ Reseller/ DistributorPartnership with one of China's biggest film market players for Chinese film licensing and content access.
• Media AsiacoreChannel Partner/ Reseller/ DistributorHong Kong office works closely with Media Asia, one of the most diversified leading Chinese language entertainment providers in Asia.
• Major Hollywood StudioscoreChannel Partner/ Reseller/ DistributorStrong relationships with Warner Bros., Paramount, NBC Universal, Disney, 20th Century Fox, Sony, and MGM for Hollywood movie licensing.
• APEX (Airline Passenger Experience Association)minorStrategic or Co-development PartnerIIM is a member of APEX, providing resources and industry recognition through participation in the association's activities and newsletter features.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• FlightPath3D: Provider of interactive 3D moving maps, passenger experience apps, and wireless IFE content delivery for airlines. Emerging competitor in the wireless IFE space where IIM+ also plays.
• Lufthansa Systems (BoardConnect): Provides BoardConnect wireless IFE platform and related content/media services primarily to Lufthansa Group airlines. Competes with IIM+ in the wireless/IPTV-on-board segment.
• Stellar Entertainment (Burrana): IFEC provider formed from the merger of digEcor, Stellar, and Inflight Dublin, offering wireless IFE, content services, and seatback solutions that overlap with IIM's content and IIM+ IPTV proposition.

Others

• SITAONAIR: Airline connectivity and digital services provider offering cabin connectivity, crew apps, and passenger experience platforms. Adjacent enabling technology layer for IFE and competes with IIM's wireless offering.
• Viasat: Leading in-flight connectivity provider whose Ka-band satellite network increasingly carries streamed entertainment to passenger devices. Adjacent infrastructure layer that competes with IIM's IIM+ IPTV for the same onboard streaming use case.

Direct peers

• Spafax: Global in-flight media and content agency serving airlines with film/TV licensing, audio, publishing, and metadata services. Spafax is the closest direct competitor to IIM, particularly in non-Asian carrier accounts.
• Inflight Dublin: Ireland-based IFE content service provider offering movies, TV, audio, games, and publications to airlines. Direct peer to IIM with strong European carrier relationships that complement IIM's Asian stronghold.
• Global Eagle Entertainment (Teledyne): Was the largest IFE content service provider globally before its 2021 acquisition by Teledyne. Historically the dominant Western CSP competitor to IIM across encoding, content licensing, and connectivity-enabled media for airlines.

Broad incumbents

• Thales Avionics: Major IFE hardware vendor (Avant, Kaleidescape systems). Like Panasonic, Thales is both a partner and competitor to IIM, providing its own media/content services alongside hardware.
• Panasonic Avionics: World's largest IFE hardware vendor whose embedded systems are supported by IIM encoding services. Overlaps with IIM in content/media services for airline customers but is primarily a hardware platform incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/images-in-motion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Images In Motion