Identity Magazine

What Identity Magazine does

Identity Magazine is a privately held Egyptian fashion and lifestyle publication operating as both a monthly print magazine and a standalone digital website (identity-mag.com). Founded in 2016 and headquartered in New Cairo, the publication serves fashion-conscious consumers in Egypt and the wider MENA region with editorial content delivered in both Arabic and English. Its content is organized into seven categories: Trending, Business, Lifestyle, Entertainment, Opinions, Arabic (بالعربي), and Quizzes, covering celebrity news, fashion trends, cultural commentary, and light entertainment formats.

The publication is distributed across a web platform, a monthly print edition circulated in Egypt, an email newsletter, and social media channels including Facebook, Twitter, and Google+. The underlying technology stack is a conventional web content management system with no disclosed proprietary components, AI capabilities, or platform integrations. Operational scale is small, with headcount reported in the 11-50 range.

The business model is anchored on advertising revenue and reader subscriptions, neither of which is publicly disclosed in terms of pricing, conversion rates, or advertiser mix. The publication operates without disclosed institutional investors, parent organization, or venture capital backing, and there are no public signals of funding events, M&A activity, or strategic partnerships beyond community-event hosting. As of mid-2026, the publication continues to actively publish original editorial content across its seven verticals.

Name

Identity Magazine

Legal name

Identity Magazine

Website

https://identity-mag.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Identity Magazine is a Cairo-based bilingual fashion and lifestyle publication operating as a monthly print magazine and digital website (identity-mag.com), serving Arabic and English-speaking consumers in Egypt and the wider MENA region with editorial content across fashion, entertainment, business, and culture.

Ownership category

akta.pro rank

Product category

Lifestyle and Fashion Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Fashion magazine publishing
• Lifestyle editorial content
• Entertainment news coverage
• Celebrity culture reporting
• Bilingual media publishing

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Identity Magazine is an Egyptian fashion and lifestyle publication that delivers editorial content through a monthly print magazine and the stand-alone website identity-mag.com. It publishes bilingual Arabic-English coverage across fashion, entertainment, celebrity news, lifestyle, business, opinions, and cultural commentary for Egyptian and MENA-region readers. The publication functions as a single integrated media brand without separate sub-products, modules, or add-on offerings.

Product overview

Identity Magazine is a single unified fashion and lifestyle publication that operates both as a monthly print magazine and a digital website (Identity-Mag.com). The publication covers content across multiple categories including Trending, Business, Lifestyle, Entertainment, Opinions, Arabic-language content (بالعربي), and Quizzes. There are no separate product modules, sub-products, or add-on offerings—Identity Magazine functions as one integrated media brand delivering editorial content to its audience through both print and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity Magazine A monthly fashion and lifestyle magazine based in Egypt, delivered in both print and digital form (identity-mag.com), providing bilingual Arabic-English coverage of fashion, entertainment, celebrity news, lifestyle, business, opinions, and cultural content for fashion-conscious readers in Egypt and the MENA region.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Harper's Bazaar Arabia: Arab edition of Harper's Bazaar delivering fashion, celebrity, and lifestyle content across the MENA region. Closely comparable to Identity in editorial scope (fashion, entertainment, lifestyle) and audience (Arabic-speaking fashion consumers), with Hearst as parent.
• Grazia Middle East: Middle Eastern edition of Grazia covering fashion, beauty, celebrity, and lifestyle. Overlaps directly with Identity's content mix and MENA audience.
• Esquire Middle East: Middle Eastern edition of Esquire featuring lifestyle, culture, and entertainment coverage with a male-leaning angle. Comparable regional lifestyle publication serving the same MENA audience and competing for similar advertisers.
• L'Officiel Egypt: Egyptian edition of L'Officiel covering fashion, beauty, and lifestyle. Direct in-market peer with a similar Egypt-anchored, fashion-forward editorial proposition.
• Cosmopolitan Middle East: Middle Eastern Cosmopolitan targeting young women with fashion, beauty, celebrity, and lifestyle content. Directly comparable editorial mix and MENA audience to Identity Magazine.
• Vogue Arabia: Pan-Arab edition of Vogue covering fashion, beauty, and lifestyle for Middle Eastern audiences. Directly comparable to Identity Magazine as a premium regional fashion/lifestyle publication targeting the same demographic, though at much larger scale and with Condé Nast backing.
• CairoScene: English-language Egyptian digital publication covering lifestyle, culture, entertainment, and city life. Closely comparable as a Cairo-based English-language lifestyle outlet competing for the same readers and advertisers.

Emerging players

• Egypt Today: English-language Egyptian magazine and website covering news, lifestyle, business, and culture. Partial overlap with Identity's Business and Lifestyle categories, though broader news remit.
• Scoop Empire: Egyptian digital-first lifestyle and entertainment platform serving younger Arabic and English-speaking audiences. Comparable in editorial mix (entertainment, fashion, lifestyle) but operates primarily digitally with lighter print exposure than Identity.

Regional players

• Marie Claire Arabia: Arabian edition of Marie Claire delivering fashion, beauty, and lifestyle content to MENA audiences. Comparable editorial scope and regional positioning to Identity, anchored more strongly in Gulf states than in Egypt.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/identitymageg
• Facebookfacebook.com/IdentityMagEG

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identity Magazine