Wemade Play
Wemade Play is a South Korean mobile game publisher and subsidiary of WeMade, developing and distributing casual match-3 puzzle games globally via Apple App Store and Google Play. Its portfolio includes the Anipang franchise and licensed-IP titles featuring Disney, BT21, Powerpuff Girls, and We Bare Bears characters.
- Company typePrivate
- Founded2009
- HeadquartersSeongnam, South Korea
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Wemade Play does
Wemade Play Corporation is a South Korea-incorporated mobile game developer and publisher headquartered at Wemix Tower in Seongnam's Bundang district, operating as a subsidiary of WeMade Co., Ltd. Its portfolio consists of nine active casual mobile titles distributed globally through Apple App Store and Google Play, anchored by the internally developed Anipang match-3 franchise (Anipang, Anipang2, Anipang3) and complemented by licensed-IP puzzle games featuring Disney characters (Disneypoptown), LINE FRIENDS' BT21/BTS characters (BT21), Cartoon Network's Powerpuff Girls (Powerpuff Girls Smash), and Cartoon Network's We Bare Bears (We Bare Bears Match3 Repairs), alongside original-IP titles Dino Ballz and Aqua Story. Games support single sign-on via Apple, Google, Facebook, and the WEMIX platform, with in-app purchases as the primary monetization mechanism priced by app store providers on a country-by-country basis.
The company serves a mass-market consumer base of casual mobile gamers, with localized service policies published in nine languages including English, French, German, Spanish, Portuguese, Russian, Japanese, and both Simplified and Traditional Chinese. Disclosed operating geographies cover Korea, Germany, and the United States, although the app-store distribution model implies a broader de facto global footprint. No patents, AI/ML capabilities, certifications, regulatory actions, or independent funding rounds are disclosed for the entity itself. Wemade Play's representative officer per legal disclosures is Sangjoono Woo.
Wemade Play operates within the wider WeMade group corporate structure, which underwent a significant ownership event in July 2026 when founder Park Kwan-ho sold his 39.33% stake to NeoPulse, a Hong Kong-based investment firm reportedly connected to Alibaba, for approximately 920 billion won, with the stated strategic intent of expanding beyond Korea. Internal communications from Wemade Play and WeMade Max CEOs were issued to reassure employees of continuity. Wemade Play's specific revenue, headcount, and detailed ownership share within the WeMade group are not disclosed in available source data.
Wemade Play firmographics
Firmographics- Name
- Wemade Play
- Legal name
- Wemade Play Corporation
- Website
- https://en.wemadeplay.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Wemade Play is a South Korean mobile game publisher and subsidiary of WeMade, developing and distributing casual match-3 puzzle games globally via Apple App Store and Google Play. Its portfolio includes the Anipang franchise and licensed-IP titles featuring Disney, BT21, Powerpuff Girls, and We Bare Bears characters.
- Ownership category
- akta.pro rank
Wemade Play industry classification
Industry- Product category
- Mobile Casual Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Wemade Play is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Wemade Play business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Distribution channels2 records
Wemade Play product offering
Product offeringCore offering
Wemade Play develops and publishes casual mobile games for iOS and Android, including match-3 puzzle titles built on original IP (such as the Anipang series) and games featuring licensed character IP from major entertainment brands (Disney, BT21/LINE FRIENDS, Cartoon Network's Powerpuff Girls, We Bare Bears). The games are distributed globally via the Apple App Store and Google Play Store with standard in-app purchase functionality and SSO authentication through Apple, Google, Facebook, and WEMIX.
Product overview
Wemade Play is a South Korean mobile game developer and publisher offering a portfolio of casual puzzle games distributed through the Apple App Store and Google Play. The portfolio includes original IP titles in the Anipang match-3 series (Anipang, Anipang2, Anipang3), character-based games featuring licensed IP such as Disney (Disneypoptown), BT21/LINE FRIENDS (BT21), Cartoon Network (Powerpuff Girls Smash), and We Bare Bears (We Bare Bears Match3 Repairs), as well as internally developed titles (Dino Ballz, Aqua Story). Games support single sign-on (SSO) authentication via Apple, Google, Facebook, and WEMIX platforms, and are distributed with standard in-app purchase functionality for content.
Differentiator
Problem solved
Functional benefit
Products and services
- We Bare Bears Match3 Repairs A match-3 puzzle game featuring characters from the We Bare Bears animated series, targeted at casual mobile gamers on iOS and Android.
- Anipang3 Third installment in the Anipang series of mobile match-3 puzzle games featuring cute animal characters, targeted at casual mobile gamers.
- Anipang2 Second installment in the Anipang series of mobile match-3 puzzle games featuring cute animal characters, targeted at casual mobile gamers.
- Anipang Original mobile match-3 puzzle game in the Anipang series featuring cute animal characters, targeted at casual mobile gamers.
- Disney Pop Town A mobile puzzle game featuring Disney characters and intellectual property, targeted at casual mobile gamers and Disney fans.
- BT21 A mobile puzzle game featuring BT21 characters from LINE FRIENDS, targeted at casual mobile gamers and fans of the BT21 IP.
- Dino Ballz A mobile game featuring dinosaur characters, targeted at casual mobile gamers.
- Aqua Story A mobile game with an aquatic theme, targeted at casual mobile gamers.
- Powerpuff Girls Smash A mobile puzzle game featuring The Powerpuff Girls characters, where players join the heroes to save Townsville from villains, targeted at casual mobile gamers and Powerpuff Girls fans.
Companies that use Wemade Play
Customer profileSegments1 record
Ideal customer profiles1 record
Wemade Play technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Wemade Play partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Wemade Play competitors and assessment
Company assessmentBroad incumbents
- NCSOFT: NCSOFT is a Korean game developer/publisher best known for MMORPGs (Lineage, Blade & Soul). While genre-different (PC/console MMORPG focus), comparable as a large Korean game publisher with global distribution.
- Zynga: Zynga is a global mobile and social game publisher with a portfolio spanning match-3, casual, and word games. Overlaps with Wemade Play in mobile casual publishing and licensed-IP casual titles.
- Netmarble: Netmarble is one of the largest mobile and online game publishers in South Korea. Overlaps with Wemade Play as a Korean mobile game publisher at significantly greater scale and broader genre coverage.
- Com2uS: Com2uS is a Korean mobile game developer and publisher (Summoners War, MLB The Show). Comparable in mobile-first publishing model and Korean studio origin, though with broader genre and IP reach.
- Kakao Games: Kakao Games is a Korean mobile and online game publisher with global distribution. Comparable as a Korean-headquartered game publisher; broader portfolio of MMORPGs, mobile, and publishing deals.
Regional players
- LINE Games: LINE Games is the gaming arm of LINE Corporation, focused on mobile and casual titles in Asia. Comparable in mobile casual game publishing in Asia; connected to BT21/LINE FRIENDS IP that Wemade Play also licenses.
Direct peers
- King: King is the operator of Candy Crush and other top-grossing match-3 mobile games globally. It is the most direct comparable to Wemade Play's match-3-led, mobile-first, globally distributed casual game portfolio.
- Playrix: Playrix develops and publishes match-3 and casual puzzle games such as Homescapes and Gardenscapes. Direct competitor in mobile match-3/puzzle, with similar IAP monetization and global store distribution.
- SundayToz: SundayToz is a South Korean mobile puzzle and casual game developer. The contact email ([email protected]) suggests a corporate relationship with Wemade Play; comparable Korean match-3/casual mobile studio.
- Peak Games (Toon Blast): Peak Games, now part of Zynga, is a leading developer of match-3 mobile games (Toon Blast, Toy Blast). Direct overlap with Wemade Play's match-3 portfolio and mobile casual monetization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wemade Play social profiles
Digital presenceWemade Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wemade Play leadership team
Management profileNumber of profiles
Profiles1 record
Wemade Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wemade Play M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wemade Play
What does Wemade Play do?
Wemade Play develops and publishes casual mobile games for iOS and Android, including match-3 puzzle titles built on original IP (such as the Anipang series) and games featuring licensed character IP from major entertainment brands (Disney, BT21/LINE FRIENDS, Cartoon Network's Powerpuff Girls, We Bare Bears). The games are distributed globally via the Apple App Store and Google Play Store with standard in-app purchase functionality and SSO authentication through Apple, Google, Facebook, and WEMIX.
Is Wemade Play a public or private company?
Wemade Play is a private company. It is classified as corporate owned and is currently operating.
When was Wemade Play founded?
Wemade Play was founded in 2009.
Where is Wemade Play based?
Wemade Play is headquartered in Seongnam, South Korea, in the Asia region.
Who are Wemade Play's main competitors?
Broad incumbents on record are NCSOFT, Zynga, Netmarble, Com2uS and Kakao Games. LINE Games is listed as a regional player. Direct peers are King, Playrix, SundayToz and Peak Games (Toon Blast).
Does Wemade Play have an API?
No public API is recorded for Wemade Play.
What industry is Wemade Play in?
Wemade Play's product category is Mobile Casual Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 33993 and its SIC code is 3944.