APAC Digital

What APAC Digital does

APAC Digital Pty Ltd is a privately held digital marketing agency founded in 2016 by Owen Mullins and headquartered on the Sunshine Coast in Mooloolaba, Queensland, Australia. The firm delivers paid media, organic search, analytics, email marketing, and eCommerce website design services to small and medium-sized businesses in Australia and New Zealand. Its core service portfolio comprises Google Ads Management (Search, Shopping, Display, YouTube, Performance Max, remarketing), Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok), SEO Management (technical, on-page, local, and content), Data Analytics (tracking setup, custom dashboards, attribution analysis), Email Marketing and Automation, and Website Design. Service delivery is conducted in-house by an Australian team with no outsourcing; clients engage the agency via direct consultation, Insertion Order contracts, and retainer or campaign-based billing.

The agency's commercial offer is built on transparent reporting, granular campaign structure oriented to real search intent, and vertical-specific specialisation across eCommerce, professional services, entertainment parks, automotive, and building services. Pricing is quote-based and not publicly disclosed; engagement takes the form of monthly service packages paid in advance and per-campaign Insertion Orders with payment due five business days before campaign commencement, while media spend on Google, Meta, and other platforms is typically passed through to clients. The firm maintains Google Partner, Meta Partner, Shopify Partner, and Roller Partner certifications, granting it priority platform support and access to advanced tool sets.

APAC Digital's go-to-market is direct and sales-led: clients are acquired through website contact forms, phone outreach, video call scheduling, and case-study-driven referral growth. The firm publicly positions itself as SME-only with no enterprise distraction, and account managers are the same personnel who execute the work — removing agency-style handoffs. The firm shows no public revenue, no external funding, no parent company, no subsidiaries, and remains founder-owned and operated at a small headcount of 1-10 employees.

Name

APAC Digital

Legal name

APAC Digital Pty Ltd

Website

https://apacdigital.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

APAC Digital is a privately held, founder-led digital marketing agency based in Mooloolaba, Australia, delivering Google Ads, social media marketing, SEO, analytics, email, and website design services to small and medium-sized businesses across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• Google Ads management
• Social media advertising
• SEO management
• Email marketing automation

Headquarters

HQ city

Mooloolaba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing Services (Insertion Order Contracts): APAC Digital provides digital marketing services under signed Insertion Order contracts. Services include Google Ads management, social media marketing, SEO, and data analytics. Payment terms require invoiced amounts to be paid 5 business days before campaign start date. Monthly service fees are payable monthly in advance. Media purchases are payable in advance unless otherwise agreed. The company operates on a project and retainer basis for SME clients across multiple industries.
2. Media Spend Management: APAC Digital manages advertising spend across Google, Meta, and other platforms on behalf of clients. Media costs are typically passed through to clients with payment due in advance of campaign commencement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

APAC Digital is a digital marketing agency that delivers managed Google Ads (Search, Shopping, Display, YouTube, Performance Max), social media advertising (Facebook, Instagram, LinkedIn, TikTok), SEO, email marketing and automation, data analytics, and eCommerce website design for SMEs. Services are executed in-house by an Australian team on retainer and campaign-based Insertion Order contracts across Australia and New Zealand.

Product overview

APAC Digital is a digital marketing agency offering a suite of interconnected services: Google Ads Management (Search, Shopping, Display, YouTube, Performance Max, remarketing), Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok), SEO Management (technical, on-page, local, content), Data Analytics (tracking, dashboards, reporting), Email Marketing and Automation, and Website Design. These services are delivered as managed service offerings rather than a software product, with the agency acting as a full-service digital marketing partner for SMEs across eCommerce, professional services, entertainment parks, automotive, and building services industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Comprehensive Google Ads campaign management for SMEs covering Search Ads, Shopping Ads, Display Ads, YouTube Advertising, Performance Max campaigns, and remarketing to capture high-intent customers and drive conversions.
• Social Media Marketing Social media advertising and management across Facebook, Instagram, LinkedIn, and TikTok for B2B lead generation and eCommerce scaling, including content strategy, creative design, and community management.
• SEO Management Search engine optimisation services including technical SEO, on-page SEO, content strategy, local SEO, and backlink building to increase organic visibility and traffic.
• Data Analytics Data analytics and reporting services including analytics setup and tracking (GA4, Google Tag Manager), custom dashboard development, customer journey insights, data cleaning, and performance analysis to transform raw data into actionable insights.
• Email Marketing Email marketing and automation services including segmented campaign creation, abandoned cart recovery, welcome sequences, and personalised post-purchase follow-ups to increase customer lifetime value.
• Website Design eCommerce website design and optimisation services focused on mobile-first navigation, fast load speeds, and frictionless checkout experiences to reduce cart abandonment and increase conversions.

Quantifiable outcome

• Case study: Migration Law achieved increased leads, CPL reduction, and decreased costs
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status confirms APAC Digital consistently meets Google's strict performance standards for Google Ads campaigns including search, display, video, and Shopping advertising. Provides certified expertise verification and access to Google's advertising ecosystem and tools.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Partner status provides vetted expertise in social advertising with direct access to priority support and advanced tools for optimising Facebook and Instagram campaigns. Enables Advantage+ Sale campaigns and Dynamic ad capabilities.
• ShopifycoreTechnology or IntegrationShopify Partner status indicates recognised specialisation in the Shopify ecosystem for building, managing and scaling high-converting e-commerce stores with seamless customer experiences.
• RollercoreTechnology or IntegrationRoller Partner status confirms expertise in the leading ticketing and POS platform for attractions and leisure industry. Enables integration of ROLLER's systems with marketing campaigns to bridge booking data with marketing analytics for entertainment venues.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reload Media: Australian digital marketing agency specializing in SEO, Google Ads, social media, and programmatic for SME and enterprise clients. Comparable service stack and AU-based operating geography.
• First Page Digital: Australia-based digital marketing agency offering SEO, Google Ads, social media, and content marketing for SMEs and mid-market clients. Closest direct peer in geography, service mix, and target segment.
• Clix Media: Australian performance marketing agency specializing in paid search, paid social, and SEO for SME and mid-market clients. Comparable in service offering and SME focus within Australia.
• Online Marketing Gurus: Australian digital marketing agency specializing in SEO, Google Ads, and web design for small-to-medium businesses. Highly comparable in target market and service offering, also with a strong AU SME focus.
• Social Garden: Australian digital marketing agency offering performance media, SEO, social, and analytics services to mid-market and SME clients. Comparable full-service agency model with similar platform specializations.
• King Kong: Australian performance marketing agency focused on lead generation and ROI-driven campaigns for SMEs. Comparable in direct-response, results-focused positioning and SME client base.

Broad incumbents

• WebFX: Large US-based digital marketing agency offering SEO, PPC, social, and web design services across SMB and enterprise. Significantly larger scale but overlaps in core services and SME target audience.
• Disruptive Advertising: US-based digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market and enterprise. Comparable in paid media expertise and analytics-driven approach, with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apac-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APAC Digital