Ant Marketing

Name

Ant Marketing

Legal name

Ant Marketing Limited

Website

https://antmarketing.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Outsourced Contact Centre Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Advertising (7310)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

General Customer Service (Order/Account/Inquiries) (BPAAABAA), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Outsourced contact centre services
• Lead generation telemarketing
• Customer retention services
• Business continuity management
• Omnichannel customer support

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Outsourced Contact Centre Services: Ant Marketing provides managed contact centre services including inbound customer support, outbound telemarketing, lead generation, and omnichannel customer experience solutions. Revenue is generated through service contracts with enterprise clients, typically on a retainer or project basis.
2. Business Continuity and Crisis Support: Emergency contact centre scaling services for product recalls, system outages, and crisis communications. Provides rapid deployment of customer service advisors during critical incidents.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Ant Marketing provides outsourced omnichannel contact centre services for enterprise clients, structured around three core pillars: Acquire (lead generation and customer acquisition), Retain (customer loyalty and retention), and Grow (wallet share maximisation). The company delivers inbound customer service, outbound telemarketing, lead qualification, market research, appointment setting, help desk, peak/out-of-hours coverage, and rapid-response business continuity management, supported by multilingual capability across 20+ languages and sector specialisations in publishing, insurance, FMCG, and retail.

Product overview

Ant Marketing provides intelligent outsourced contact centre services as a unified BPO (Business Process Outsourcing) solution. Their portfolio consists of three core service pillars: Acquire (lead generation and customer acquisition), Retain (customer loyalty and retention), and Grow (wallet share maximisation), supported by dedicated omnichannel Customer Experience Services and Business Continuity Management capabilities. The company offers modular solutions including lead qualification, market research, appointment setting, help desk services, and peak/out-of-hours support, all delivered through omnichannel communication across voice, email, chat, and social media in 20+ languages. Ant Marketing also operates sector-specific solutions for publishing, insurance, and FMCG/food recalls, and runs its own Ant Academy training programme. The services are technology-enabled with advanced communication platforms, analytics, and AI integration, and are ISO-certified for quality and information security.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Experience Services Omnichannel customer experience solutions delivered across voice, email, live chat, and social media channels with 24/7 coverage in 20+ languages, providing inbound customer service, help desk support, peak and out-of-hours telephone answering, and direct response and media support for enterprise clients.
• Acquire (Lead Generation & Customer Acquisition) Outsourced lead generation and customer acquisition services combining multi-channel engagement (phone, email, social media) with technology and skilled professionals to identify and nurture potential leads and deliver scalable demand generation outcomes for enterprise clients.
• Retain (Customer Retention) Customer loyalty and retention solutions that strengthen relationships through personalised interactions, omnichannel communication, proactive issue resolution, and data-driven insights to reduce churn for enterprise clients.
• Grow (Wallet Share Maximisation) Revenue growth solutions focused on maximising client wallet share through personalised customer engagement, omnichannel communication, proactive customer support, and data-driven insights, using advanced CRM tools to develop tailored communication strategies.
• Business Continuity Management Managed business continuity support providing rapid-response customer communication during disruptive incidents, offering multilingual support, crisis communications, overflow handling, and seamless system integration, with particular expertise in product recall scenarios and crisis response operations.
• Subscription & Retention Services for Publishers Specialist publishing-sector services covering pre-expiry and mid-term calls, lapsed subscriber reactivation, cancellation recovery, bad debt follow-up, cross-sell/upsell campaigns, new subscriber acquisition, controlled circulation registration, and delegate sales, with documented conversion rates of 15-40% across campaign types.
• Insurance Contact Centre Services FCA-compliant contact centre support for the insurance sector covering quote line support, policyholder onboarding, renewals and retention, mid-term adjustments, cancellation handling, B2B campaigns, claims handling, broker and partner line support, and out-of-hours overflow cover.
• Food Recalls & FMCG Customer Support Rapid product recall response and ongoing FMCG customer engagement services supporting food allergen contamination incidents, labelling errors, general consumer enquiries, B2B trade support, market research, customer feedback, and product launch support with omnichannel response capabilities and regulatory compliance.
• Retail Customer Service Support Outsourced omnichannel customer service for retail businesses covering telemarketing, outbound and inbound sales, customer service, appointment setting, owner acquisitions, and market research, including seasonal peak support and multilingual European coverage.

Quantifiable outcome

• 25% to 40% conversion rate on pre-expiry and mid-term subscription calls
• +15 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Teleperformance: World's largest customer experience management company with multilingual omnichannel delivery across 90+ countries; competes with Ant for European enterprise outsourcing work.
• Foundever (formerly Sitel): One of the largest global BPO and customer experience providers, competing with Ant in outsourced contact center services at the enterprise end with a much broader geographic and capability footprint.
• Capita: Large UK outsourcing and BPO group with significant contact center operations serving public sector, insurance, and regulated industries — overlapping directly with Ant's vertical specializations.
• Concentrix: Global customer experience and BPO major with extensive UK and European delivery capability, competing on enterprise outsourcing contracts including publishing, insurance, and retail.

Direct peers

• ResQ: UK contact center outsourcer with comparable omnichannel customer service, lead generation, and sector-specific solutions for retail, utilities, and financial services clients.
• AnswerConnect: Outsourced call center and customer experience provider with 24/7 multilingual support and SME-to-enterprise focus, similar in scale and service mix to Ant Marketing.
• Ascensos: UK-headquartered contact center BPO with comparable mid-market enterprise focus, omnichannel capability, and similar vertical mix across retail, utilities, and consumer brands.
• Parseq: UK customer management and BPO provider with comparable inbound/outbound contact center services, multi-sector coverage, and similar mid-market enterprise positioning.
• Ventrica: UK-based omnichannel customer experience outsourcer with similar size, multilingual support, and blue-chip enterprise client base in retail, travel, and consumer sectors.
• Moneypenny: UK-headquartered outsourced call handling and customer service provider with similar 24/7 coverage, telephone answering heritage, and SME-to-enterprise client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ant-marketing
• Xx.com/antmarketingltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ant Marketing