Set Up

What Set Up does

Set Up is a French cooperative (Coopérative d'Activité et d'Emploi / CAE model) headquartered in Reims, France, founded in 2017, that operates in the professional training, business development, and administrative support consulting space. The firmographic profile describes a 51–100 employee for-profit private company providing administrative procedures, business development, and training services, indicating a fee-for-service consulting and training operating model oriented toward French professionals, entrepreneurs, and small businesses.

The company maintains a public-facing content platform at setup-cae.fr organized into six editorial categories — Business, Tech, Finance, Emploi (Employment), Formation (Training), and Marketing — publishing French-language articles authored primarily by Nicolas Constant. The site is built on WordPress and functions as a free, no-registration media hub covering entrepreneurship, CAE/cooperative models, technology guides, financial topics (insurance, savings, banking), employment markets, professional training, and digital/SMS marketing tactics. This content layer appears to act simultaneously as an inbound marketing funnel for the cooperative's consulting and training services and as an editorial position around the CAE business model.

No commercial product (SaaS, subscription, or paid content offering) is exposed through the website; no pricing is disclosed; no API or app exists; and no enterprise customers, named logos, partnerships, funding rounds, or M&A activity are documented. The revenue model is therefore implicit — presumed to derive from training contracts, consulting engagements, and cooperative member fees typical of French CAEs — rather than directly observable from the input data. The primary audience for the content side is horizontal: professionals and entrepreneurs seeking French-language business, tech, finance, employment, and training information.

Name

Set Up

Legal name

Setup

Website

https://setup-cae.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Set Up is a French cooperative (CAE) based in Reims, France, founded in 2017, providing consulting, business development, and professional training services, supported by a free French-language editorial website covering business, tech, finance, employment, training, and marketing topics.

Ownership category

akta.pro rank

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

Set Up is a French Coopérative d'Activité et d'Emploi (CAE - Employment Cooperative) that provides administrative procedure management, business development services, and professional training to entrepreneurs and businesses. The cooperative also operates a media publication platform (setup-cae.fr) covering business, technology, finance, employment, training, and marketing topics through free French-language article content.

Product overview

Set Up is a French-language online media publication platform organized into six content categories: Business, Tech, Finance, Emploi (Employment), Formation (Training), and Marketing. The platform publishes articles covering entrepreneurship topics (CAE/cooperative models, incubators), technology guides (AI tools like Mammouth AI, home appliances), financial content (insurance, investments, banking), job market analysis, professional training, and digital marketing strategies. The site operates as a WordPress-based content platform without a unified product or service offering in the traditional SaaS sense.

Differentiator

Problem solved

Functional benefit

Products and services

• CAE Cooperative Business Hosting (Coopérative d'Activité et d'Emploi) French cooperative hosting service (CAE model) for entrepreneurs and independent professionals, providing administrative procedure management, business development support, and legal structure simplification for self-employed business activities.
• Professional Training Programs (Formation Professionnelle) Professional training services offered by the SET UP cooperative, covering topics relevant to entrepreneurs and employees — including the CAE cooperative business model — designed for individuals and SMB employer organizations.
• Setup Content Publication Platform Free editorial content platform (WordPress-based) publishing articles across six categories — Business, Tech, Finance, Emploi, Formation, and Marketing — accessible to all French-speaking visitors and supported by an email subscription feature.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Oxalis: Major French CAE cooperative providing entrepreneur-members with administrative hosting, training, and business development support. Comparable to Set Up in CAE service offering and member-based revenue model.
• Coopaname: Largest French Coopérative d'Activité et d'Emploi (CAE), offering shared administrative, training, and business development services to entrepreneur-members. Directly comparable in cooperative structure, member services, and target customer base to Set Up.
• Grands Ensemble: French CAE cooperative providing administrative, training, and development services to entrepreneur-members. Comparable to Set Up in cooperative structure and shared-services value proposition.
• Bigre!: French CAE cooperative network offering shared services to independent workers and entrepreneurs. Directly comparable to Set Up in cooperative business model and entrepreneur-member focus.
• La Maison de l'Entreprise: French cooperative offering business creation support, administrative hosting, and training for entrepreneurs. Comparable to Set Up in CAE-style services and member entrepreneur base.

Emerging players

• FrenchWeb: French business and tech media platform with content targeting entrepreneurs and digital professionals. Comparable to Set Up's multi-category content approach in the French market.
• Maddyness: French online media platform covering startups, entrepreneurship, and business innovation. Comparable to Set Up's content platform as a French-language business media outlet targeting entrepreneurs.

Broad incumbents

• Initiative France: Major French network supporting entrepreneur business creation through financing, training, and advisory. Comparable to Set Up in offering training and business development support to French entrepreneurs.
• BGE (Boutiques de Gestion): Established French network supporting business creation with training, advisory, and administrative assistance for entrepreneurs. Comparable to Set Up's training and business development services for entrepreneurs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Set Up