crosscan GmbH

What crosscan GmbH does

crosscan GmbH is a German privately held retail analytics technology provider founded in 2003 and headquartered in Witten, North Rhine-Westphalia, with a secondary office in Karlsruhe, Baden-Württemberg. The company designs and sells an integrated stack of proprietary 3D stereo-vision hardware sensors and a cloud SaaS platform branded "Crosscan Connect" that delivers footfall counting, passer-by analysis, dwell-time measurement, route/heatmap analysis, demographic recognition, queue management, and AI-based loss-prevention modules to globally active retail chains, shopping centre operators, supermarkets, car dealerships and other commercial properties. The company reports more than 25,000 installations across 49 countries supporting over 1,000 brands, and positions itself as the inventor of the first cloud-based retail analytics platform with what it describes as the largest retail benchmarking database in Europe.

Crosscan monetises through four revenue streams: (1) hardware sales of IoT sensors plus electronic article surveillance (EAS) antennas, hard tags, adhesive labels and security leashes; (2) SaaS subscriptions to the Crosscan Connect web application on a 24-month initial term that auto-renews annually and is invoiced quarterly in advance; (3) support, installation and maintenance services on the installed base; and (4) bespoke software development, including PEP/merchandise management interfaces delivered via agile Scrum on daily-rate billing. Hardware achieves claimed counting accuracy up to 98% with on-device edge processing that strips raw video before transmission, addressing GDPR data-minimisation requirements. The platform integrates cash register, personnel and location-based weather data into real-time KPIs and is differentiated by the Crosscan Retail Indices benchmarking product.

Go-to-market is sales-led direct enterprise targeting global retail chains and shopping centre operators, combined with membership in EHI Retail Institute and the German, Austrian and Swiss Councils for Shopping Places, presence at EuroShop and EuroCIS trade shows, and content marketing through the Crosscan Data Insights Blog. Pricing is not publicly disclosed; contracts are quote-based with individually tailored service packages. Operations are managed by Benjamin Schilp as Managing Director (per legal imprint), with the company remaining founder/management-owned and bootstrapped — no parent, no institutional backers, and no funding rounds disclosed.

Name

crosscan GmbH

Legal name

Crosscan GmbH

Website

https://crosscan.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

crosscan GmbH provides IoT-based retail analytics combining 3D vision sensors and the cloud SaaS platform Crosscan Connect to deliver footfall counting, demographics, dwell time and queue management for retailers, shopping centres, supermarkets and automotive dealers across 49 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Witten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of IoT sensor hardware including 3D vision smart sensors, people counting devices, and article surveillance equipment (EAS antennas, hard tags, adhesive labels, security leashes). Hardware comes with embedded software achieving up to 98% counting accuracy.
2. SaaS / Web Application Subscription: Cloud-based Crosscan Connect platform provided as SaaS solution. Customers pay recurring subscription fees for access to the analytics platform. Initial term of 24 months, automatically renewed for one-year periods. Invoiced quarterly in advance.
3. Support and Maintenance Services: Hardware support, installation, maintenance and servicing of physical equipment. Support services include ongoing technical support and software updates.
4. Bespoke Software Development: Custom software development including interfaces using agile Scrum methodology. Charged on expense-based remuneration using daily rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

crosscan GmbH sells an integrated retail visitor-analytics solution consisting of proprietary 3D stereo-vision hardware sensors combined with the cloud-based Crosscan Connect SaaS platform. Customers buy the sensors (hardware) plus a subscription to the analytics software to count visitors and passers-by, measure dwell time, recognize age/gender, track routes and queues, and benchmark store performance against a 25,000+ location index. The company also offers bespoke software development and hardware support/maintenance services as adjacent revenue lines.

Product overview

Crosscan offers a unified platform-plus-hardware architecture centered on the Crosscan Connect (Retail Analytics Platform) as the core SaaS product. The portfolio combines hardware sensors (Crosscan 3D Vision Smart Sensor) with cloud analytics software to deliver visitor frequency measurement, passer-by counting, demographic recognition, route analysis, dwell time measurement, queue management, and security solutions. The platform is supplemented by Crosscan Retail Indices for industry benchmarking and bespoke software development services. Hardware products (sensors, EAS systems) achieve up to 98% counting accuracy and process data locally before transmitting anonymized metrics to the cloud platform.

Differentiator

Problem solved

Functional benefit

Brands

• Crosscan Connect: Cloud-based retail analytics platform providing real-time visitor data, staff scheduling optimization, and store performance analytics
• Crosscan 3D Vision Smart Sensor
• Crosscan Retail Index
• Crosscan Data Insights Blog

Products and services

• Crosscan Connect (Retail Analytics Platform) Cloud-based SaaS retail analytics platform providing real-time visitor data analysis, KPI monitoring, store benchmarking, and integrations with cash register, personnel, and location-based weather data for multi-site retail operators.
• Crosscan 3D Vision Smart Sensor Proprietary 3D stereo-vision hardware sensor for people counting, visitor tracking, route analysis, and demographic recognition, with edge processing and stated counting accuracy of up to 98%.
• Visitor Frequency Measurement Solution for counting visitors entering retail spaces, enabling conversion rate calculation and footfall analysis across store locations, delivered through the Crosscan Connect platform using the 3D Vision Smart Sensor.
• Passer-by Counting Solution for counting passers-by in front of shop windows, including dwell time analysis to measure capture rate and campaign effectiveness through glass, using the 3D Vision Smart Sensor.
• Age and Gender Recognition Demographic analysis solution using computer vision to identify customer age groups and gender for target-group optimization and store layout decisions.
• Route Analysis (Walking Route Analysis) Customer path tracking solution that visualizes movement patterns through stores to identify high-traffic and low-traffic areas for floor optimization.
• Length of Stay Analysis (Dwell Time) Solution for measuring how long visitors spend in stores or specific areas, enabling analysis of average dwell time per zone, floor, or promotional area.
• Queue Management Checkout and queue optimization solution that monitors queue lengths and wait times to enable real-time staffing adjustments and checkout allocation.
• Security Solutions Loss-prevention and smart video surveillance solutions using AI to detect suspicious behavior, monitor shopping carts, and identify potential theft and self-checkout irregularities.
• Crosscan Retail Indices Benchmarking indices for fashion, shoes, sports, telecom, and eyewear retail, and for cities/states, enabling anonymous competitive comparisons and real-time market comparisons using data from over 25,000 locations.
• Hardware (Sensors and EAS Systems) Physical product line including 3D sensors, EAS antennas, hard tags, adhesive labels, and security leashes with counting accuracy of up to 98%.
• Bespoke Software Development Custom software development services using agile Scrum methodology, including interfaces and bespoke solutions tailored to customer requirements, billed on daily rates.

Quantifiable outcome

• 98% counting accuracy achievable with Crosscan hardware
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• EHI Retail InstituteminorOthersCrosscan is a member of EHI Retail Institute, participating in activities of this retail industry association. EHI is a major German retail industry organization providing research, events, and networking for retailers.
• GCSp (German Council for Shopping Places)minorOthersCrosscan is a member of GCSp (German Council for Shopping Places) and actively participates in their activities. This organization focuses on retail location development and shopping center promotion.
• ACSP (Austrian Council for Shopping Places)minorOthersCrosscan is a member of ACSP (Austrian Council for Shopping Places) and actively participates in their activities. Austrian association for shopping center and retail location development.
• SCSP (Swiss Council for Shopping Places)minorOthersCrosscan is a member of SCSP (Swiss Council for Shopping Places) and actively participates in their activities. Swiss association for shopping center and retail location development.
• Rid Foundation / Future Retail Store MunichcoreStrategic or Co-development PartnerCrosscan is part of the Rid Foundation funding project with their frequency measurement systems. The Future Retail Store in Munich city centre allows selected retailers to validate digitised business models and innovative concepts in a concrete retail environment with scientific support. This is a key reference project for retail technology validation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• V-count: V-count offers 3D people-counting sensors and a retail analytics platform targeting malls, retail chains and airports. Compares directly to Crosscan in both the hardware accuracy proposition and the bundled visitor analytics software.
• Xovis: Xovis is a Switzerland-based provider of 3D sensor-based people counting and customer flow analytics for retail and smart buildings. Strong functional overlap with Crosscan's 3D stereo-vision sensors, passer-by counting, and route/dwell analysis.
• FootfallCam: FootfallCam provides 3D people-counting sensors plus a SaaS analytics platform for retail, shopping centers and commercial buildings. Closely matches Crosscan's hardware-plus-cloud model with similar demographics, queue and route analytics features.
• RetailNext: RetailNext is a cloud-based retail analytics platform offering people counting, traffic analysis, dwell time and conversion analytics to brick-and-mortar retailers globally. It is the most directly comparable competitor to Crosscan, covering nearly identical buyer use cases (retail chains, shopping centers) with a SaaS-led model.
• Irisys (Honeywell): Irisys supplies thermal and time-of-flight people counters plus footfall and queue analytics for retail and public spaces, now part of Honeywell. Competitively comparable to Crosscan on sensor hardware accuracy and queue management use cases.

Emerging players

• Yalecom: Yalecom delivers in-store customer behavior analytics and digital signage-driven retail solutions for brick-and-mortar retailers. Adjacent overlap with Crosscan around walk-through analytics and location-based retail optimization in mid-market retail.
• Aislelabs: Aislelabs provides Wi-Fi and sensor-based retail analytics (visitor counts, dwell time, marketing attribution) to shopping centers and retailers. Comparable to Crosscan's visitor analytics proposition, especially for customers preferring Wi-Fi-based, camera-free deployments.

Broad incumbents

• Cisco Spaces (Cisco Meraki): Cisco Spaces aggregates Wi-Fi, BLE and IoT data for smart buildings and retail, including footfall and dwell analytics. Comparable to Crosscan on people-counting analytics at retail locations but as part of a broader enterprise networking and smart spaces platform.
• ShopperTrak (NielsenIQ): ShopperTrak, part of NielsenIQ, is one of the most established retail traffic and conversion analytics providers for shopping centers and retail chains globally. Overlaps with Crosscan's traffic measurement and benchmarking but operates as part of NielsenIQ's broader retail intelligence portfolio.
• Sensormatic Solutions (Johnson Controls): Sensormatic Solutions provides retail loss prevention, RFID, and increasingly people counting and traffic analytics as part of a comprehensive store operations suite. Relevant as a broader incumbent offering traffic analytics alongside its dominant EAS footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Crosscan
• Facebookfacebook.com/crosscan
• LinkedInlinkedin.com/company/crosscan-gmbh
• Xx.com/crosscangmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crosscan GmbH