Progenom

What Progenom does

ProGenom GmbH is a privately held German-Austrian genetic analysis company founded in 2009, headquartered in Münster, Germany, with an ISO 9001-certified DNA laboratory in Austria approved by the Austrian Federal Ministry of Health to conduct medical genetic analyses. The company has cumulatively performed over 200,000 genetic analyses and developed a portfolio of more than 50 tests organized under three brands: ProMedicDNA (medical tests for disease prevention and therapy support, sold exclusively to licensed physicians), ProVitalDNA (non-medical lifestyle tests including Weight Sensor, Nutrition Sensor, Performance Sensor, Burnout Sensor, Toxo Sensor, and Biological Age Sensor), and ProBeautyDNA (skin and beauty analysis). The underlying technology is saliva-sample DNA analysis processed in a certified laboratory, with reports generated on the basis of over 50 nutrition-relevant genes, 26 athletic-performance genes, and other gene panels, supported by a proprietary scientific validation framework requiring a minimum of three independent peer-reviewed studies per genetic association.

ProGenom operates an exclusively partner-first go-to-market model with no direct-to-consumer sales, distributing its analyses and personalized products through trained professional partners including doctors, pharmacies, fitness studios, nutritionists, beauticians, physiotherapists, and alternative practitioners, with no minimum order requirements and full white-label licensing available. The company monetizes through four revenue streams: one-time fees for DNA analysis services (priced at approximately 700 CHF including consultation in a Swiss pharmacy benchmark), transaction-based sales of personalized NutriMe Complete and NutriMe Weight Management nutritional supplements (with over 700 trillion formulation combinations), transaction-based sales of DNA-customized BeautyMe skincare products, and licensing/royalty revenue from white-label partners.

The company is managed by its founders, Dr. Michael Schöfbänker and Wilhelm Schöfbänker (both registered Geschäftsführer), operates without disclosed external funding, and serves the DACH region (Germany, Austria, Switzerland). No revenue figures, headcount, M&A activity, or funding rounds are publicly disclosed; cumulative operating scale is evidenced only by the 200,000+ analyses performed and the breadth of the 50+ test portfolio.

Name

Progenom

Legal name

ProGenom GmbH

Website

https://progenom.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ProGenom is a German-Austrian genetic analysis company, founded in 2009, that operates an ISO-certified DNA laboratory and distributes medical and non-medical DNA tests plus personalized NutriMe supplements and BeautyMe cosmetics exclusively through trained professional partners (doctors, pharmacies, fitness studios, nutritionists, beauticians) across the DACH region.

Ownership category

akta.pro rank

Product category

Genetic Diagnostics and Personalized Health

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215), Research and Development in Biotechnology (except Nanobiotechnology) (541714)

SIC

Services-Medical Laboratories (8071), Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Proteomics & Biomarker Analytical Testing (HLAGADAG)

Keywords

• Genetic analysis services
• DNA testing
• Personalized supplements
• Nutrigenomics
• Genetic diagnostics

Headquarters

HQ city

Konstanz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. DNA Genetic Analysis Services: ProGenom generates revenue through genetic analysis services sold exclusively through partner networks. Medical DNA analyses (ProMedicDNA) are sold to doctors, pharmacies, and health professionals. Non-medical DNA analyses (ProVitalDNA, ProBeautyDNA) are sold to fitness studios, nutritionists, beauticians, and other partners. Partners order sample kits, collect saliva samples from end customers, and send to ProGenom laboratory for analysis.
2. Personalized Nutritional Supplements (NutriMe): Personalized dietary supplements (NutriMe Complete, NutriMe Weight Management) manufactured based on individual genetic profiles. Sold exclusively through partners who provide genetic analysis services. Partners earn margin on supplement orders placed by their customers.
3. Personalized Cosmetics: DNA-based skincare products customized to individual genetic skin profiles. Offered alongside Beauty Sensor genetic analysis through partner beauticians and cosmetics studios.
4. White-Label Licensing: Partners can license ProGenom's genetic analyses and products under their own branding, with no ProGenom logo visible, using their own logos and color schemes.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

ProGenom operates an ISO-certified DNA laboratory that performs genetic analyses from saliva samples and distributes DNA-based genetic tests (medical ProMedicDNA and non-medical ProVitalDNA, ProBeautyDNA brands) plus personalized nutritional supplements (NutriMe) and personalized skincare products exclusively through a network of trained professional partners such as doctors, pharmacies, fitness studios, nutritionists, and beauticians. The partner-only distribution model combines one-time genetic testing with recurring personalized supplement and cosmetics orders placed via partners, including a white-label option for partner branding.

Product overview

ProGenom is a genetic analysis company offering a portfolio of DNA tests and personalized health products. The core offerings are organized into three main brands: ProMedicDNA (medical genetic tests for disease prevention, available only through licensed medical partners), ProVitalDNA (non-medical lifestyle genetic tests including Weight Sensor, Nutrition Sensor, Performance Sensor, Burnout Sensor, Toxo Sensor, and Biological Age Sensor), and ProBeautyDNA (beauty-focused genetic analyses). These genetic tests are complemented by personalized product lines including NutriMe Complete (customized supplements based on over 50 analyzed genes), NutriMe Weight Management (calorie blockers for Weight Sensor users), and DNA-based cosmetics (BeautyMe) formulated from genetic skin profiles. The company operates its own ISO-certified DNA laboratory in Europe and distributes all products exclusively through trained partner networks including doctors, pharmacies, fitness studios, nutritional counselors, and beauticians.

Differentiator

Problem solved

Functional benefit

Brands

• NutriMe Complete: Personalized nutritional supplements based on genetic analysis of over 50 genes with over 700 trillion possible combinations.
• NutriMe Weight Management
• Beauty Sensor
• Weight Sensor
• Nutrition Sensor
• Performance Sensor
• Toxo Sensor
• Burnout Sensor
• Biological Age Sensor

Products and services

• ProMedicDNA Medical genetic tests for disease prevention, early detection, and therapy support, including assessment of inherited risks. Performed in a certified medical laboratory and ordered only by licensed physicians under genetic diagnostics law.
• Weight Sensor Non-medical DNA analysis for weight management that identifies genetic predispositions to fat and carbohydrate metabolism, determines optimal diet and exercise types, and provides a list of over 1,000 rated foods matched to genetic compatibility.
• Nutrition Sensor Genetic analysis examining over 50 nutrition-relevant genes and their impact on approximately 20 common metabolic disorders, providing personalized dietary recommendations for over 900 foods.
• Performance Sensor Genetic analysis of 26 genes related to athletic performance, covering muscle fiber type, VO2max, recovery, injury prevention, and nutrition optimization, with over 1,400 food assessments.
• Burnout Sensor Genetic test analyzing stress sensitivity and burnout risk by examining genes associated with personal stress perception, with recommendations for stress reduction.
• Toxo Sensor Genetic analysis of 10 genes relevant to detoxification, evaluating the body's ability to neutralize toxins and providing personalized recommendations for reducing toxin exposure.
• Biological Age Sensor Genetic test analyzing genes associated with telomere length and aging processes, providing recommendations to slow biological aging and support cell renewal.
• NutriMe Complete Personalized vitamin and micronutrient supplements based on genetic analysis of over 50 genes, with over 700 trillion possible combinations for individualized micronutrient distribution.
• NutriMe Weight Management Personalized calorie-blocking supplements designed to complement the Weight Sensor genetic test for weight loss programs.
• BeautyMe (DNA-based cosmetics) Personalized skincare products developed based on Beauty Sensor genetic skin analysis, formulated with active ingredients matched to individual genetic skin profiles including collagen degradation, UV sensitivity, and antioxidant protection.
• DNA Laboratory Services ISO-certified human genetics laboratory in Austria performing DNA analysis from saliva samples for medical and non-medical applications, with over 200,000 genetic analyses completed and Austrian Federal Ministry of Health approval.

Quantifiable outcome

• 2.4x faster weight loss with genetically personalized programs compared to standard dietary recommendations
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SelfDecode: SelfDecode provides DNA analysis for health, wellness, and trait reports with personalized recommendations and supplement guidance. It competes in the same personalized-genomics-plus-supplements category as ProGenom, primarily via DTC rather than partner networks.
• Mapmygenome: Mapmygenome offers DNA-based health, wellness, and fitness assessments with personalized recommendations in India. It is an emerging peer with comparable genetic-analysis-plus-personalized-product positioning to ProGenom, though regionally focused on South Asia.

Direct peers

• AncestryDNA: AncestryDNA provides consumer saliva-based genetic testing for ancestry and trait analysis. While primarily ancestry-focused, it competes in the same consumer DNA-testing category and pressures ProGenom's lifestyle/trait panels at the consumer awareness level.
• FitnessGenes: FitnessGenes is a UK-based genetic testing company focused on fitness, nutrition, and lifestyle traits. It is a direct international peer to ProGenom's Performance Sensor / Weight Sensor offering, often sold through fitness professionals and coaches.
• GenoPalate: GenoPalate offers DNA-based personalized nutrition analysis with food recommendations and supplement suggestions. It mirrors ProGenom's combination of genetic testing plus personalized dietary guidance and nutrition products.
• MyHeritage: MyHeritage offers DNA testing combined with genealogy and health insights from saliva samples. Like ProGenom, it operates genetic analysis infrastructure and produces personalized health and ancestry reports, although with a stronger DTC/online focus.
• Viome: Viome offers at-home gut microbiome and genetic tests that generate personalized nutrition and supplement recommendations. It is a direct competitor in the DNA/microbiome-driven personalized nutrition and supplements space that ProGenom occupies with NutriMe.
• DNAfit: DNAfit provides DNA-based fitness and nutrition testing analyzing genetic markers for training response, recovery, and diet. It directly overlaps with ProGenom's Performance Sensor and Nutrition Sensor products targeting fitness professionals and consumers.
• 23andMe: 23andMe is a leading direct-to-consumer genetic testing company offering health, ancestry, and trait reports from saliva samples. It is the closest large-scale analog to ProGenom's core DNA analysis service, differing mainly in go-to-market (DTC vs. partner-exclusive) and breadth of medical vs. lifestyle panel.

Regional players

• EasyDNA: EasyDNA is a global provider of DNA testing services (paternity, health, nutrition) with strong European distribution. It competes with ProGenom in the European genetic-testing market but with a more DTC, less-partner-centric model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProGenom
• LinkedInlinkedin.com/company/progenom-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progenom