Prince William Soccer CLub

What Prince William Soccer CLub does

Prince William Soccer Club (legal: Prince William Soccer Inc; dba: Prince William Courage) is a 501(c)-style nonprofit youth soccer organization founded in 1976 and headquartered in Woodbridge, Virginia, serving Eastern Prince William County. It operates a vertically tiered pyramid of programs from U4 to U19 plus adult leagues, with five core product lines: Courage Select (top-tier competitive travel soccer competing in ECNL-RL, NCSL, and VDA), Courage Classic (bridge competitive program), Courage Development Program/U7/U8 Academy, Courage Recreational (Courage Cubs, House League, SFL), and inclusive TOPSoccer for children with disabilities. The club also runs an ancillary product surface spanning camps (Courage Camp Series, Summer Training), tournaments (Icebreaker, VDA Showcase/Friendlies, 3v3 events), Winter Futsal, Grassroots Skills, College Recruiting, and a Referee Program.

The technology stack is conventional third-party SaaS: Playmetrics for member registration and program management, GotSport for tournament check-in, EventCaddy for golf event registration, WeGotSoccer for uniform e-commerce, Olson Photography for picture day, and Veo cameras for U15-U19 Select game and training video analysis. No proprietary software, API, or mobile app is offered. The club does not disclose revenue.

Revenue is generated from a diversified mix of player registration/club fees across program tiers (recreational $135-$150/season; Classic $815/year; Select $2,625-$3,460/year), tournament entry fees ($875-$1,025 for Icebreaker), camp and supplemental training fees, uniform sales, multi-level corporate sponsorships (Champion/Premier/Elite/Classic), and donations/fundraising including the Courage Community Golf Classic. The organization provides over $50,000 annually in need-based financial assistance to more than 175 players. GTM is community-led via outreach, word-of-mouth, open tryouts, identification sessions, and tournament hosting, with no outbound sales motion. Customer concentration is diffuse across approximately 5,000 recreational players and the travel competitive roster; named "wins" are individual player development outcomes (MLS Draft Pick, DC United Homegrown, national team call-ups) rather than enterprise customers.

Name

Prince William Soccer CLub

Legal name

Prince William Soccer Inc

Website

https://pwsi.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Prince William Soccer Club (dba Prince William Courage) is a Woodbridge, Virginia-based nonprofit youth soccer organization founded in 1976 that operates a full U4-to-U19 program pyramid of recreational, competitive, and inclusive (TOPSoccer) programs serving approximately 5,000 players annually across Eastern Prince William County.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Youth soccer programs
• Competitive soccer leagues
• Soccer camps and clinics
• Soccer tournament hosting
• Recreational soccer programs

Headquarters

HQ city

Woodbridge

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership/Registration Fees: Annual and seasonal fees paid by players for participation in recreational, classic, and select programs. Fees vary by program level from $135 for Courage Cubs to $2,550+ for Select ECNL-RL teams.
2. Tournament Entry Fees: Fees charged for participation in tournaments including the annual Icebreaker Tournament (32nd annual), No School November 3v3 Shootout, and April Showdown 3v3.
3. Camp Programs: Revenue from Courage Camp Series including Spring Break camps, Summer camps (Ball Mastery, Shooting/Finishing, Playmaker/Skills, Youth Camp), and Summer Training Program.
4. Sponsorships & Advertising: Corporate sponsorships at multiple levels (Champion, Premier, Elite, Classic) with club-wide recognition, signage, jersey placement, and website/social media placement. Also tournament series sponsorships and event-specific advertising.
5. Grassroots Skills & Winter League: Fees for supplemental training programs ($100 for Grassroots Skills) and Winter Futsal Recreational League ($85).
6. Uniform Sales: Recreational uniforms sold through WeGotSoccer online platform. Select uniforms generally $400-$500, Classic uniforms generally $250-$300.
7. Financial Assistance Fundraising: Club provides financial assistance to families; donations support over 175 players annually. Proceeds from Courage Community Golf Classic support players and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Prince William Soccer Club (PWSI), operating as Prince William Courage, is a nonprofit youth soccer organization that runs a tiered set of programs including Courage Select (top-tier competitive travel teams in ECNL Regional League), Courage Classic (intermediate competitive), Courage Development Program (U7/U8), and a Recreational Program serving 5,000+ players per year. The club supplements its core programs with year-round camps, tournaments (including the annual Icebreaker), Winter Futsal League, Grassroots Skills training, referee certification, college recruiting support, and a Financial Assistance Program aiding over 175 players annually.

Product overview

Prince William Soccer Club (dba Prince William Courage) is a youth soccer organization serving Eastern Prince William County since 1976. The club operates a multi-tiered soccer program structure comprising: Courage Select (top-tier competitive travel soccer for U9-U19 competing in ECNL-RL and NCSL), Courage Classic (bridge program at lower cost), Courage Development Program/Courage Academy (U7/U8 transition program), and Courage Recreational (foundation program with Cubs U4-U6, House League U7-U12, SFL U13-U19, plus TOPSoccer for players with disabilities). The club also operates extensive ancillary programs including Courage Camp Series (year-round camps), Summer Training Program, tournaments (Icebreaker, VDA Friendlies/Showcase, 3v3 events), Winter Futsal League, Grassroots Skills supplemental training, College Recruiting Resources, Referee Program, Financial Assistance, and Facilities management. The club uses PlayMetrics for member registration and management, with approximately 5,000 recreational players and multiple competitive teams representing the organization in regional and national leagues.

Differentiator

Problem solved

Functional benefit

Brands

• Courage: Primary brand identity for all club programs including Courage Select, Courage Classic, Courage Development Program (CDP), and Courage Recreational programs.
• Courage Cubs
• Courage 7s

Products and services

• Courage Select Program Top-tier competitive travel soccer program for U9-U19 boys and girls. Teams compete in ECNL Regional League and NCSL, with Player First mentality and US Soccer Coaching Curriculum alignment. First true club program in Northern Virginia.
• Courage Classic Program Bridge program from recreational to select soccer for U9-U19 boys and girls. Lower cost competitive option competing in NCSL league with parent coaches working toward US Soccer D License.
• Courage U7/U8 Academy (CDP) 9-month Courage Development Program transitional between recreational and select soccer, promoting problem solving, authentic learning, skill development, and social skills. Coached by Courage professional staff.
• Courage Recreational Program Foundation recreational soccer program spanning U4-U19 with 5,000+ players across Fall and Spring seasons. Includes Courage Cubs (U4-U6), House League (U7-U12), and SFL/NCSL (U13-U19).
• TOPSoccer Program Free soccer program for children with mental and physical disabilities, staffed by volunteer coordinator and buddies from local high schools.
• Courage Camp Series Year-round camp offerings including Spring Break, Summer Break, and 1-2 day camps for ages U7-U14. Includes Goalscoring, Ball Mastery, Shooting/Finishing, Playmaker/Skills, and Youth camps.
• Summer Training Program 5-week competitive training program for U7-U15 running June-August, meeting M/W/F with technical focus and dual age group breakdowns.
• Icebreaker Tournament 31st annual preseason tournament hosting 250+ teams annually across two weekends in March (U15-U19 and U9-U14), recognized as a top preseason event in the Mid-Atlantic.
• VDA Friendlies Labor Day tournament hosted by Virginia Development Academy, providing high-level youth soccer competition.
• VDA College Showcase February showcase event providing college recruiting exposure for VDA players.
• No School November 3v3 Tournament 3v3 tournament for U9-U14 boys and girls featuring food trucks, Teqball, and Spotkick activities.
• April Showdown 3v3 Tournament 3v3 tournament for U9-U14 boys and girls with games and activities.
• Winter Recreational League (Futsal) 5-week winter futsal league for U8-U18, 5v5 format played outdoors on turf at Howison Park, round robin with team t-shirts provided.
• Grassroots Skills Program Optional 4-week supplemental training for U4-U12 recreational players focusing on dribbling, passing, shooting, and decision-making, led by experienced PWSI coaches.
• Referee Program USSF referee training and certification program offered to ages 13+ in partnership with the Metro DC-VA State Referee Program, with match pay rates ranging from $25 to $100.
• College Recruiting Resources College recruiting assistance for players pursuing Division 1-3, Junior College, or NAIA, including profiles, recruiting presentations, and links to NCAA Eligibility Center.
• Financial Assistance Program Need-based financial aid helping over 175 players annually to keep children in youth sports, supported by donations including proceeds from the Courage Community Golf Classic.
• PWSI Facilities Multiple club-operated facilities: Howison Park (3 turf fields plus clubhouse), Ali Krieger Sports Complex (2 turf, 4 grass), Chinn Park, and Tyrell Fields at Veterans Park.
• Courage Community Golf Classic Annual fundraising golf event at Potomac Shore Golf Club with proceeds supporting players, families, facilities, and player development programs.

Quantifiable outcome

• Over 175 players receive financial assistance annually
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Virginia Soccer Association (VSA)coreStrategic or Co-development Partner · 1 January 2015In 2015, PWSI partnered with VSA to found the Virginia Development Academy (VDA), which provides the highest level of youth soccer in the US. VDA teams participate in the Boys & Girls ECNL.
• Virginia Development Academy (VDA)coreStrategic or Co-development PartnerVDA is a joint initiative providing ECNL-level competition. PWSI's top Select teams participate in VDA and ECNL Regional League.
• Elite National Club League (ECNL)coreTechnology or IntegrationPWSI competes in ECNL Regional League through Virginia Premier Soccer League (VPSL) and NCSL. Teams qualify for ECNL-RL playoffs, showcases, and National Cup through US Club Soccer.
• National Capital Soccer League (NCSL)coreTechnology or IntegrationCompetitive teams participate in NCSL, one of the best local leagues in the US. Recreational U13-U19 also participates in NCSL Rec League.
• US Club SoccercoreTechnology or IntegrationPWSI is affiliated with US Club Soccer and is a Players First Licensed Club. Operates under US Club Soccer age group guidelines.
• US Soccer FoundationminorStrategic or Co-development PartnerPWSI co-sponsors the 'Passback' used soccer equipment drive with US Soccer Foundation, conducted around the Icebreaker Tournament every March.
• SERVE (local charity)minorStrategic or Co-development PartnerPWSI has organized food drives for SERVE as part of community giving initiatives.
• Ali Krieger Sports ComplexminorOthersPartnership venue for home games at 2400 River Heritage Blvd, Dumfries, VA 22026. Named for World Cup Soccer star Ali Krieger, a Prince William County native.
• Metro DC-VA State Referee ProgramcoreTechnology or IntegrationPWSI uses Metro DC-VA State Referee Program for referee training and certification. Pay rates range from $25-100 per match for referees aged 13+.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maryland United FC: Mid-Atlantic ECNL-affiliated youth soccer club with a comparable select/competitive pyramid; competes with PWSI at regional showcases and for cross-border talent in the DMV area.
• Arlington Soccer Association: Long-standing NoVA youth soccer club with a comparable recreational-to-travel pyramid and ECNL participation; directly competes with PWSI for Northern Virginia players and tournament hosting relevance.
• Loudoun Soccer Club: Direct NoVA youth soccer competitor operating a similar multi-tier recreational-to-Select pyramid in Loudoun County; comparable ECNL/VDA ambitions and player-development positioning make it PWSI's closest geographic peer.
• FC Virginia: Virginia-based competitive youth soccer organization fielding ECNL and NCSL teams; comparable ECNL positioning and direct overlap with PWSI's Select pipeline.
• Bethesda SC: Maryland-based elite youth soccer club with ECNL teams and a similar player-development mission; overlaps with PWSI at tournaments, showcases, and college-recruiting pathways.
• Virginia Development Academy (VDA): Top-tier Virginia youth soccer league co-founded by PWSI in 2015 with the Virginia Soccer Association; PWSI's top Select teams compete in VDA/ECNL, making it both a partner and a competitive benchmark.
• Alexandria Soccer Association: Adjacent NoVA youth soccer club with similar age-group structures, travel-program tiers, and tournament activity; competes for the same talent pool and sponsors in the DC-metro market.

Emerging players

• Sockers FC Chicago: Midwest-based ECNL-affiliated youth soccer club with a comparable ECNL/select pyramid and tournament footprint; useful as a non-regional peer for benchmarking elite-tier program design and pricing.

Regional players

• Richmond United: Virginia-based youth soccer club with a comparable select/competitive pyramid and ECNL participation; serves a different geography (Richmond) but is comparable in scale, mission, and program structure.

Broad incumbents

• D.C. United Academy: MLS-affiliated academy operating MLS NEXT and broader developmental teams across the DMV; a broader incumbent that competes with PWSI at the top of the talent pyramid through its professional-club pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/couragepw
• Facebookfacebook.com/princewilliamcourage

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince William Soccer CLub