What Hadley-Roma does

Hadley-Roma, a division of Roma Industries, manufactures and distributes watch attachments (straps and bands) along with leather belts and fashion accessories. Founded in 1912 in Providence, Rhode Island and now headquartered at a 40,000 sq ft facility in Largo, Florida, the company maintains what it describes as the industry's largest catalog with more than 4,000 SKUs spanning leather, exotic materials, metals, and various sizes, styles, and colors. It is positioned as the largest supplier and distributor of replacement watch attachments to the U.S. jewelry industry and as the only significant manufacturer of such products still operating production in the United States.

The company's business model is wholesale distribution to U.S. jewelry retailers, department stores, and specialty watch retailers, executed primarily through a network of 35+ independent sales representatives supplemented by a B2B online ordering portal on the NuOrder platform and a consumer-facing Dealer Finder on its Wix-hosted website. Revenue is generated through one-time wholesale sales of branded and private-label watch attachments, complemented by a custom/specially-made strap service for unusual or specific consumer requests and retail display merchandising. International sales are conducted through a growing network of overseas distributors covering the UK, Norway, Guatemala City, and other foreign markets.

The core operating footprint is the Largo facility, which houses manufacturing, customer service, quality control, order fulfillment, and accounting, supported by 150+ employees. The product portfolio also includes men's and women's leather belts and other fashion accessories distributed under the Roma Industries umbrella. There is no evidence of digital product, software, or AI-driven capabilities; the company's differentiation rests on SKU breadth, domestic manufacturing, sales-rep coverage, and century-old brand recognition in the U.S. jewelry trade.

Name

Hadley-Roma

Legal name

Hadley-Roma

Website

https://hadleyroma.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Hadley-Roma is a U.S. manufacturer and wholesale distributor of watch attachments (straps and bands), operating from Largo, Florida as a division of Roma Industries. It sells the industry's largest catalog of over 4,000 SKUs to jewelry retailers, department stores, and specialty watch dealers in the U.S. and select international markets.

Ownership category

akta.pro rank

Product category

Watch Attachments Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Other Leather and Allied Product Manufacturing (31699)

SIC

Leather & Leather Products (3100), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)

akta.pro secondary industry

Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)

Keywords

• Watch straps manufacturing
• Watch attachments
• Leather watch bands
• Leather belts
• Fashion accessories

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Watch Attachment Sales: Manufacturing and distribution of watch attachments (watch straps, bands) through domestic production and imported products from overseas partners. Products sold to jewelry retailers, department stores, and directly to consumers. Revenue generated through wholesale distribution to retailers and direct B2B sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hadley-Roma designs, manufactures, and distributes watch attachments (leather, exotic, and other-material watch straps and bands) with 4,000+ SKUs, along with leather belts and fashion accessories. It sells wholesale to jewelry retailers and department stores, with custom strap production and direct/online ordering.

Product overview

Hadley-Roma is a division of Roma Industries offering a comprehensive portfolio of watch attachments and leather goods. The core offerings include Watch Attachments (leather, exotic-based, and other material watch straps and bands across 4,000+ SKUs), Men's and Women's Leather Belts, and Fashion Accessories. Products are available through both domestically manufactured collections and imported products from overseas partners. The company also offers Custom/Specially Made Watchstraps for unique customer demands, and provides Retail Display Cases as merchandising solutions for retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Watch Attachments Leather, exotic-based, and other material watch straps and bands, with over 4,000 SKUs offering the largest selection of materials, styles, sizes, and colors in the industry, for jewelry retailers, department stores, and consumers.
• Leather Belts Men's and women's leather belts manufactured and distributed as part of Hadley-Roma's fashion accessories portfolio.
• Fashion Accessories Additional fashion accessory products designed, manufactured, and distributed by Hadley-Roma under the Roma Industries umbrella.
• Custom/Specially Made Watchstraps Bespoke watchstrap production service allowing active customers to order specially made straps to satisfy unusual, unique, or specific customer demands.
• Retail Display Cases Display programs and retail display case options tailored to retailer store needs, available in various sizes and styles for presenting watch attachments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hirsch Watch Straps: Austrian manufacturer of leather and exotic watch straps, one of the most recognized replacement-strap brands globally. Directly comparable to Hadley-Roma in product category (leather/exotic watch bands) and customer base (jewelry retailers and end consumers).
• Crown & Buckle: U.S. maker and retailer of premium leather and nylon watch straps with a strong enthusiast following. Comparable to Hadley-Roma in leather strap production and collector/vintage customer overlap.
• DaLuca Straps: U.S.-based watch strap maker specializing in leather and NATO bands, sold direct-to-consumer and through select dealers. Comparable mid-size replacement-strap competitor to Hadley-Roma with overlapping watch enthusiast customer base.
• Barton Watch Bands: U.S.-based direct-to-consumer seller of quick-release watch bands across a broad price/material range. Overlaps with Hadley-Roma's mid-market replacement-strap assortment and competes on selection and convenience.
• StrapsCo: Online-first U.S. retailer and wholesaler of aftermarket watch straps in leather, metal, nylon, and rubber. Competes with Hadley-Roma for both replacement-strap demand and small/mid-market jewelry retailer supply.

Emerging players

• Worn & Wound: U.S. watch enthusiast media and retailer covering straps, microbrands, and accessories. Comparable as a downstream touchpoint for the same replacement-strap buyer Hadley-Roma targets, with retail selection overlapping leather and NATO straps.

Broad incumbents

• Shinola: U.S.-assembled watch and leather goods brand with in-house leather strap and belt production. Overlaps with Hadley-Roma on leather watch straps and belts and competes for the 'Made in America' positioning in the same retail channels.
• Timex Group: Heritage American watch manufacturer with broad strap and accessory offerings across price points. Operates in the same jewelry retail and department-store channels that Hadley-Roma serves and offers comparable replacement-strap programs.
• Fossil Group: Large global watch brand house that designs, sources, and distributes watches alongside replacement straps and leather accessories. Comparable as a watch-and-leader-goods peer whose accessory business touches the same retailer shelves as Hadley-Roma.

Regional players

• JPM Imports / Torino Belt Co. U.S. leather belt and accessory maker/wholesaler selling through jewelry and apparel retailers. Comparable to Hadley-Roma's leather belts and fashion accessories business within the same retail accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hadleyroma
• Facebookfacebook.com/HadleyRoma
• Instagraminstagram.com/hadleyroma
• LinkedInlinkedin.com/company/4380917

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hadley-Roma