Modes

What Modes does

Modes is a Vancouver, Canada-based digital enablement consultancy that serves banks, insurance firms, wealth managers, and other financial services organizations through a co-creation model in which strategists, designers, developers, and change champions embed directly within client teams. The firm operates a three-mode service framework — Strategy Mode (digital readiness assessment and journey mapping), Design Mode (human-centered design and co-creation with end users), and Digital Mode (prototyping, integration, and deployment) — supplemented by an Innovation Lab for testing new revenue, customer onboarding, and employee engagement concepts with technology partners. Technology delivery relies on a partner ecosystem anchored by Salesforce Financial Services Cloud and Mulesoft (for RPA), with Microsoft, Backbase, Creatio, and Fiserv as supporting platforms; AI/automation capabilities span RPA, machine learning for fraud and credit risk, and generative AI for chatbots and document summarization, though these are configured on third-party platforms rather than proprietary models.

The business model is professional services revenue from tailored consulting engagements, sold through a direct enterprise field-sales motion. Named enterprise clients include ANZ Bank (digital transformation supporting the launch of ANZ Plus), Capital One (RPA app integrated with Salesforce delivering a 20% weekly productivity increase for Commercial Real Estate teams), and BMO Harris Bank (digital-first transformation across 500+ branches). Pricing is not publicly disclosed and is likely project-based or retainer-driven, consistent with bespoke enterprise consulting.

Modes is a privately held firm (registered as Plign Digital Inc. in Canada) with 11–50 employees operating under a globally distributed staffing model, governed by Canadian law, with no disclosed funding rounds, ownership structure, or revenue figures.

Name

Modes

Legal name

Plign Digital Inc.

Website

https://modesinc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Modes is a Vancouver-based digital enablement consultancy that embeds strategists, designers, and developers inside banks and financial services firms to co-create digital transformation, change management, and AI/automation solutions via a three-mode Strategy–Design–Build framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Modes provides professional consulting services to financial services organizations, including strategy, design, and digital implementation. They offer tailored, collaborative partnerships that guide clients through each stage of digital transformation. Services include organizational design, change management coaching, digital enablement, and technology implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Modes is a digital enablement consultancy that partners with financial services organizations to plan, design, and implement digital and data transformations. It delivers services through a three-mode framework (Strategy, Design, Digital) covering digital journey mapping, human-centered co-creation, prototyping and deployment, plus an Innovation Lab for testing new ideas with technology partners. The firm embeds strategists, designers, developers, and change champions inside client teams to redesign workflows, deploy intelligent automation, and coach organizations through change.

Product overview

Modes is a digital enablement consultancy for financial services organizations, offering a three-mode service framework (Strategy Mode, Design Mode, Digital Mode) that covers the full digital transformation lifecycle from strategic planning through design to implementation. Their approach emphasizes cocreation with clients and includes an Innovation Lab for testing new ideas with technology partners. Services span organizational transformation, change management, data integration, and intelligent automation consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Mode
• Design Mode
• Digital Mode
• Innovation Lab
• Organizational Design Service
• Change Management Coaching

Quantifiable outcome

• Digital leaders achieved average annual total shareholder returns of 8.1% compared to 4.9% for those struggling to digitize (2018-2022)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• SalesforcecoreTechnology or IntegrationFlagship technology partnership. Modes leverages Salesforce Financial Services Cloud and related platforms for customer data consolidation, workflow automation, and personalization implementations for financial services clients. They are identified as Salesforce experts.
• MulesoftcoreTechnology or IntegrationStrategic technology partner for API integration and robotic process automation (RPA). Modes uses Mulesoft as their tool of choice for RPA, including RPA Builder and RPA Manager for automating processes like KYC, compliance, and account operations.
• MicrosoftsupportingTechnology or IntegrationTechnology partnership for providing digital solutions to financial services institutions, leveraging Microsoft platforms and tools.
• BackbasesupportingTechnology or IntegrationPartnership for digital banking platform implementations, helping financial institutions deploy digital onboarding experiences and integrated banking channels.
• CreatiosupportingTechnology or IntegrationTechnology partner for workflow automation and process management solutions for financial services clients.
• FiservsupportingTechnology or IntegrationPartnership for financial technology solutions, specializing in planning, designing, and deploying digital solutions and platforms for financial services institutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Genpact: Genpact is a global professional services firm with a strong financial services vertical focused on digital, AI, and operational transformation. It overlaps with Modes on automation, RPA, and AI enablement for banks and insurers.
• Accenture: Accenture operates one of the largest financial services consulting practices globally and competes with Modes for enterprise transformation mandates. They are a much broader incumbent with deeper bench strength, but overlap significantly on FS digital transformation.
• Infosys: Infosys operates a large financial services digital practice serving global banks, including MuleSoft and Salesforce-based implementations. It competes with Modes on the engineering and integration workstream, often at lower blended rates.
• Capgemini: Capgemini's Financial Services practice delivers digital transformation, cloud migration, and intelligent automation for global banks and insurers. It overlaps with Modes on Salesforce-based implementations and intelligent automation consulting.
• Deloitte Digital: Deloitte's Digital practice serves major banks on customer experience, core modernization, and AI enablement, overlapping with Modes' Strategy, Design, and Digital Modes. It competes as a Big 4 incumbent with broader risk and advisory capabilities.
• McKinsey Digital: McKinsey's Digital practice leads strategy and large-scale transformation mandates for global banks, overlapping with Modes' Strategy Mode at the high end of the market. It is a broad incumbent with brand-driven access to C-suite buyers.

Direct peers

• Thoughtworks: Thoughtworks is a global technology consultancy that designs and builds custom digital platforms for major banks and insurers. They are a direct peer on the engineering, integration, and product delivery side of Modes' Digital Mode.
• West Monroe Partners: West Monroe is a tech and business consultancy with a deep financial services vertical and a similar size band to Modes. They compete directly on banking digital transformation, customer experience, and operations engagements.
• Slalom: Slalom is a mid-sized management and technology consultancy with a strong financial services practice and a co-creation/embedded delivery model very similar to Modes. They compete head-to-head for mid-market and enterprise bank digital transformation mandates.
• Publicis Sapient: Publicis Sapient is a global digital transformation consultancy with a flagship financial services practice serving retail and commercial banks. They overlap with Modes on strategy, design, and Salesforce-based implementations for FS clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/modesInc
• LinkedInlinkedin.com/company/modesinc
• Instagraminstagram.com/modes_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modes