What PR Consulting Dentsu does

PR Consulting Dentsu (株式会社電通PRコンサルティング / Dentsu PR Consulting Inc.) is a Tokyo-headquartered public relations consultancy founded in 1958 and operating as the sole PR company within Dentsu Group in Japan. The firm provides strategic PR consulting, media relations, crisis management, digital PR, research and data analysis, training/workshops, global PR support, and public affairs services to enterprise and institutional clients. Named clients span Hitachi, Honda, Japan Airlines, KDDI, Sekisui House, BANDAI SPIRITS, House Foods, Kura Sushi, Tsumura, Yakult, Tully's Coffee Japan, and the Japan Public Relations Association, with active segments including B2B, B2C, government, healthcare/pharma, NPO/NGO, and IR/SR/IPO clients.

The company's service portfolio spans roughly 19 service areas and 18 industry domains, built on proprietary methodologies including PR IMPAKT® (a six-perspective media-worthiness analysis framework), Internal Branding® (trademarked since 2003), KPI Pyramid, KPT Frame, and PESO Media Strategy, alongside an integrated PR effectiveness measurement tool (PRism Insight) and IR-focused analytics (IRwith PR). Specialized units include the Corporate Communication Strategic Studies Institute (C.S.I.) for research, PRX Studio Q for strategic planning, the CRAFT PR Laboratory (joint with parent Dentsu Inc.) for innovation, and AMP BRAND HOUSE for content production. The firm maintains a proprietary media database exceeding 15,000 contacts and markets through its own magazine, seminars, social channels, and a free-consultation lead funnel.

Revenue is generated through professional services engagements — primarily project-based consulting and retainer agreements — with pricing not publicly disclosed. Distribution is largely direct enterprise sales, supplemented by Dentsu Group referral networks, the company website's consultation booking flow, seminars, and downloadable resource libraries. As a wholly-owned subsidiary of Dentsu Inc. (within the broader dentsu group of ~160 Japanese and ~750 global entities), the firm is positioned on the unique integration of PR with advertising and promotional capabilities that standalone competitors cannot replicate.

Name

PR Consulting Dentsu

Legal name

Dentsu PR Consulting Inc.

Website

https://dentsuprc.co.jp

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

PR Consulting Dentsu is a Tokyo-based public relations consultancy, founded in 1958, that delivers strategic PR, media relations, crisis management, digital communications, and measurement services to enterprise clients across B2B, B2C, and public-sector segments as the sole PR firm within Dentsu Group Japan.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

Healthcare & Life Sciences PR (BPAFADAJ), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Public relations consulting
• Media relations services
• Crisis communication management
• Corporate communications strategy
• Digital PR services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR Consulting Services: Core consulting services providing strategic PR planning, execution, and measurement support. Services include PR consulting, crisis management, media relations, digital PR, and research & data analysis. Delivered through retainer agreements and project-based engagements.
2. Training and Workshop Programs: PR skills training programs for new communicators, including press release writing, media relations, strategic PR, crisis management, corporate branding, and recruitment/internal branding. Offered as customized training solutions.
3. PR Retainer Support Program: Ongoing retainer-based support providing news creation and dissemination capabilities leveraging 60+ years of media relationships and expertise.
4. Digital PR Solutions: Digital-focused communication services including social media strategy, influencer marketing, digital advertising, website development, and social risk management.
5. Global PR Support Services: Support for Japanese companies expanding overseas and international companies entering Japanese market, covering strategic planning, execution, and measurement.
6. Crisis Management Services: Comprehensive crisis communication support including emergency response, simulation training, and crisis prevention programs leveraging 50+ years of experience.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Dentsu PR Consulting is a professional services firm that delivers strategic public relations and communication consulting for enterprise and institutional clients. Core services include strategic PR planning and execution, media relations leveraging a proprietary database of 15,000+ media contacts, crisis management, digital and social PR, research and data analysis, corporate communications, training programs, and measurement through the PRism Insight tool. Engagements are delivered through retainer agreements and project-based consulting, with additional offerings in global PR support and public affairs.

Product overview

PR Consulting Dentsu offers a comprehensive portfolio of PR and communication services as a single integrated offering, not a software platform. The core offering includes strategic PR consulting, media relations, digital PR, crisis management, research and data analysis, and training programs. Key proprietary tools include PRism Insight (PR effectiveness measurement), PR IMPAKT® (media-worthy content framework), and Internal Branding® (organizational branding methodology). Supporting units include C.S.I. (research institute), PRX Studio Q (strategic planning team), and AMP BRAND HOUSE (content production studio). The company also provides specialized services like IRwith PR for investor relations, global PR support, geopolitical risk intelligence, and recruitment branding, all leveraging proprietary methodologies developed over 60+ years of PR expertise within the Dentsu Group.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Consulting (広報・PRコンサルティング) Core PR consulting service providing strategic public relations support from planning to execution and effectiveness measurement, for enterprise clients across multiple industries.
• PRism Insight (広報効果測定ツール) Standalone PR effect measurement tool that visualizes media exposure data alongside KPIs, enabling analysis of correlation between publicity activities and business outcomes including sales and stock prices.
• IRwith PR Service that visualizes individual investor reactions by combining media exposure and reach data with investment information site traffic data, supporting IR communication.
• Digital PR (デジタルPR) Service leveraging digital platforms, social media strategy, influencer marketing, and integrated digital campaigns to convert online touchpoints into strategic PR assets.
• Media Relations / Media Promote (メディアプロモート) Media promotion service utilizing strong media relationships built over 60+ years and a database of approximately 15,000 media contacts to secure media coverage across TV, newspapers, magazines, and web.
• Crisis Management Communications (危機管理広報) Comprehensive crisis communication service providing prevention, emergency response, and post-crisis recovery support based on over 50 years of experience.
• Research / Data Analysis (調査・データ分析) Service analyzing social trends and stakeholder perspectives to extract insights, combining social listening and social hunting methodologies for communication planning and evaluation.
• Global PR Support (グローバルPR支援サービス) International PR service providing strategic planning considering PR environments and cultural differences across countries and regions, with execution capabilities for Japanese companies expanding overseas.
• PR Events (PRイベント) Event-based PR services for creating engagement opportunities with stakeholders through experiential marketing and promotional events.
• PR Training / Workshops (広報・PR研修) Comprehensive PR training programs from fundamentals for new employees to executive-level training, covering press releases, media relations, strategic PR, crisis management, and corporate branding.
• Corporate Communications (コーポレート・コミュニケーション) Service helping organizations articulate their corporate stance and values, building social trust through dialogue with stakeholders over the medium to long term.
• BtoB PR (BtoB広報) Service communicating enterprise value for B2B companies, focusing on differentiation through uniqueness, strategy, and social relevance.
• Recruitment Branding (採用ブランディング) Service integrating PR and HR functions to attract excellent talent by articulating company identity and culture in the competitive recruitment market.
• Advertorial / Tie-in (アドバトリアル・タイアップ) Native advertising and content partnership services integrating PR thinking with editorial content to create resonant and spreadable narratives.
• Communication Materials Production (広報ツール制作) Production of PR materials including press releases, factbooks, corporate brochures, and other communication tools designed from a PR perspective.
• Public Affairs Services (パブリックアフェアーズ) Intelligence services including Geopolitical Risk Intelligence analyzing US policy trends, economic security and regulatory changes, Domestic Intelligence Activities for policy/regulatory monitoring, and the Intelligence Package Program supporting information gathering, analysis, and policy recommendations.
• Healthcare PR / Disease Awareness (ヘルスケアPR/疾患啓発) Healthcare PR service supporting healthcare providers and pharmaceutical companies in areas including disease awareness campaigns, patient education and medical professional communication.
• NPO / NGO PR (NPO・NGO広報) PR service for non-profit organizations and NGOs supporting mission communication, fundraising and stakeholder engagement.
• IR / SR / IPO PR (IR・SR・IPO広報) Service supporting investor relations, shareholder relations, IPO preparation and ongoing investor engagement communication.
• Cybersecurity Communications (サイバーセキュリティ) Specialized PR service supporting cybersecurity incident communication, prevention messaging and stakeholder notification.
• University / Educational Institution PR (大学広報・教育機関PR) PR service supporting universities and educational institutions on branding, student recruitment, research communication and reputation management.
• Government / Administration PR (行政広報) PR service supporting government agencies and public sector organizations on public communication, awareness campaigns and citizen engagement.
• Anniversary Projects / Anniversary PR (周年事業・周年PR) PR service designing anniversary programs and commemorative communication projects for corporate milestones.
• Marketing PR (マーケティングPR) Marketing-focused PR service integrating PR strategy with marketing objectives for product launches, consumer engagement and brand activation.
• Technical PR (技術広報) Technical PR service communicating innovation, technology and R&D outputs to technical and broader stakeholder audiences.
• Research PR (調査PR) Service leveraging proprietary and commissioned research to generate newsworthy PR content, whitepapers and thought leadership.
• BtoC PR (BtoC広報) Service supporting consumer-facing brands with consumer branding, product launches, marketing PR, lifestyle brand building and social media engagement.

Quantifiable outcome

• Visualization of PR ROI by connecting publicity activities to business outcomes including sales, stock prices, and other KPIs
• +3 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Dentsu Inc. (Parent Company)coreStrategic or Co-development PartnerDentsu PR Consulting is a subsidiary of Dentsu Inc. and operates as the only PR company within Dentsu Group Japan. The partnership enables integrated communication solutions combining PR with advertising and promotional activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hill+Knowlton: Global PR firm with deep public affairs, crisis, and corporate communications practices. Comparable in legacy media-relations depth and enterprise client base, particularly for cross-border engagements.
• Edelman: World's largest independent PR firm with deep global footprint and similar full-service PR offerings across corporate communications, crisis, digital PR, and brand strategy. Directly comparable as a comprehensive PR services competitor to enterprise clients globally, including in Japan.
• Weber Shandwick: IPG-owned global PR firm offering strategic communications, earned media, and content-led campaigns. Comparable as a multinational enterprise PR competitor with strong media-relations heritage analogous to Dentsu PR Consulting's positioning.
• FleishmanHillard: Omnicom-owned global PR firm with strong healthcare, corporate, and crisis communications practices. Comparable in scope and enterprise client focus, with parallel capabilities in measurement frameworks and integrated content production.
• Ketchum (Omnicom): Omnicom-owned global PR firm with strong earned-media, brand, and measurement capabilities. Comparable in offering proprietary measurement frameworks and integrated communications across corporate and consumer engagements.
• Burson (formerly BCW): WPP-owned global PR network offering corporate communications, public affairs, crisis, and digital PR. Comparable as a full-service global PR competitor, particularly for multinational enterprise clients seeking integrated holding-company scale.
• MSL (Publicis Groupe): Publicis-owned global PR network spanning corporate, consumer, healthcare, and digital PR. Comparable as a holding-company-affiliated PR competitor offering integrated communications across paid, earned, shared, and owned channels.
• Ogilvy PR: PR arm of WPP-owned Ogilvy, offering brand and corporate communications with strong creative integration. Comparable as a global PR competitor leveraging parent-group advertising synergies, similar to Dentsu PR Consulting's positioning within dentsu.

Regional players

• Hakuhodo: Japan's second-largest advertising group with substantial PR operations (Hakuhodo Public Relations). Directly comparable as a domestic Japanese competitor offering integrated advertising-PR solutions to enterprise clients in the same market.
• Kyodo PR: Established Japanese PR firm with strong media-relations roots and broad service portfolio. Comparable as a domestic full-service PR competitor with similar enterprise customer base and emphasis on crisis and corporate communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prcd_official
• YouTubevimeo.com/user118676485
• Facebookfacebook.com/PRCDofficial.jp
• LinkedInjp.linkedin.com/company/dentsu-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR Consulting Dentsu