Armosa
Armosa is a Belgian family-owned specialty chemicals company that develops, registers, and distributes pest control, livestock hygiene, and agro-industry products across more than 60 countries, serving professional livestock, pest control operators, agro-industry, and consumer home and garden segments.
- Company typePrivate
- Founded1985
- HeadquartersEngis, Belgium
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Armosa does
Armosa is a privately held, family-owned Belgian specialty chemicals company that develops, registers, manufactures, and distributes pest control, livestock hygiene, disinfection, and agro-industry products across Europe. Founded in 1985 as Belgagri and acquired by current CEO Vincent Samain in 1995, the company operates through sub-brands organized by user segment: ARMOSA (professional distribution), AGRIVET (livestock biosecurity and animal health), and the consumer-facing Protecta, Clac, and Mecanix brands (natural, conventional, and mechanical pest solutions respectively). The portfolio spans conventional chemical formulations (insecticides including a defended Azamethiphos formulation, rodenticides, disinfectants) and biological alternatives such as Trichogramma micro-wasps for food moth control and Simplified European Authorization-approved essential oil-based repellents.
The company's core technology is a full value chain spanning R&D, in-house regulatory homologation (a 7-member team managing over 1,400 product authorizations across 60+ countries), production, licensing, distribution, and professional training. Armosa generates revenue through multiple streams: B2B product sales to professional livestock farmers, pest control operators (PCO/3D), and agro-industry customers via direct sales and a B2B webshop; B2C sales of Home & Garden products under Protecta, Clac, and Mecanix via protectanature.com and retail; licensing royalties on authorizations held by Armosa Tech; and fee-based professional training (Certibiocide, Certiphyto). The company has grown consistently through a combination of acquisitions (Protecta/AGH in 2015, Parasitec in 2017, Girerd and Span in 2021, and the professional division of Marque Passion Production in 2023) and organic establishment of national operations in Belgium, France, the Netherlands, Spain, Mexico, and Turkey. Annual R&D investment exceeds €2 million, with R&D partnerships including Biocidal Alternative Solutions for novel biocidal chemistries.
Armosa firmographics
Firmographics- Name
- Armosa
- Legal name
- Armosa
- Website
- https://armosa.eu
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Armosa is a Belgian family-owned specialty chemicals company that develops, registers, and distributes pest control, livestock hygiene, and agro-industry products across more than 60 countries, serving professional livestock, pest control operators, agro-industry, and consumer home and garden segments.
- Ownership category
- akta.pro rank
Armosa industry classification
Industry- Product category
- Pest Control Products
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (325320), Exterminating and Pest Control Services (561710), Biological Product (except Diagnostic) Manufacturing (325414)
- SIC
- Agricultural Chemicals (2870), Biological Products, (No Disgnostic Substances) (2836), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Commercial General Pest Control (Non-Specialty) (HSAMAAAL)
- akta.pro secondary industries
- Green/Organic/Low-Impact Pest Management (IPM Programs) (IMAIAHAN), Microbial/Biological Control (Beneficial Bacteria/Fungi/Viruses) (HSAMALAB), Organic/Low-Toxicity Pantry Pest Control (Botanical, Non-Residual Options) (HSAMAHAK), Natural/Green Pest Control Products (CRAJAHAK)
Keywords
Where Armosa is headquartered
LocationHeadquarters
- HQ city
- Engis
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Armosa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2B Professional): Sale of professional-grade pest control, livestock hygiene, and agro-industry products through direct sales force and B2B e-commerce webshop.
- Product Sales (B2C Home & Garden): Sale of consumer pest control and garden products under Protecta, Clac, and Mecanix brands through protectanature.com and retail partners.
- Licensing & Homologation Services: Granting licenses for products across international markets; the company invests annually to obtain market authorizations in various countries, generating licensing revenue.
- Professional Training Services: Revenue from professional training programs including Certibiocide, Certiphyto, and pest control technical training offered at facilities in Belgium and France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Professional B2B pricing via Armosa Webshop |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Armosa product offering
Product offeringCore offering
Armosa develops, manufactures, and distributes professional and consumer pest control products including insecticides, rodenticides, disinfectants, biological control agents (Trichogramma micro-wasps), plant care, and animal care solutions. The company serves livestock, agro-industry, professional pest control operators (PCO/3D), and home & garden segments across Europe through sub-brands Protecta, Clac, Mecanix, AGRIVET, and Armosa Tech, supported by in-house R&D, regulatory homologation, and licensing operations spanning more than 60 countries.
Product overview
Armosa is a family-owned pest control and agricultural solutions company that develops and manufactures products protecting plants, animals, and humans from harmful organisms while ensuring food quality through disease and pest prevention. The company operates across multiple market segments including livestock, pest control, agro-industry, and home & garden. The product portfolio is organized under several sub-brands: ARMOSA (professional-grade products for livestock, pest control, and agro distribution), PROTECTA (alternative/natural solutions for amateur gardeners including non-hybrid Paysannes seeds), CLAC (conventional radical pest control products), MECANIX (mechanical traps and ultrasonic repellers), and AGRIVET (biosecurity, animal health, and nutrition division). The offerings span insecticides, rodenticides, disinfectants, cleaning products, udder hygiene products, hoof care products, animal nutrition boluses, plant care products, biological controls (trichogramma), and repellents. The company also distributes Neudorff products in France including biocontrol solutions, fertilizers, and household pest products. Armosa holds over 1400 market authorizations for biocide products across more than 60 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Protecta: Complete range of alternative and natural origin solutions for amateur gardeners. Includes pheromone traps, garden auxiliaries, pyrethrum-based products, diatomaceous earth, vegetable seeds, and grass seeds.
- CLAC
- Mecanix
- AGRIVET
- Armosa Tech
Products and services
- Protecta Consumer brand offering alternative and natural-origin solutions for amateur gardeners, including pheromone traps, pyrethrum-based insecticides, diatomaceous earth, plant care products, insect management products, and non-hybrid Paysannes reproductive seeds for home gardens and pet protection.
Quantifiable outcome
- 70% reduction in moth populations within 2-3 weeks using Trichogramma biological control
- +2 more outcomes
Companies that use Armosa
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Armosa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Armosa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BIOCIDAL ALTERNATIVE SOLUTIONScoreIndependent start-up founded in 2016, serving as Armosa's privileged R&D partner for alternative products. Mission focuses on research and development of innovative biocidal and phytosanitary products more respectful of the environment. Contributes new molecular active ingredients, novel mechanisms of action, new synthesis pathways, and characterization/analysis of physico-chemical and biological behaviors for Armosa formulations.
- KentegracoreCollaboration partnership making Armosa the official Pyrethre supplier in Europe. Pyrethre is a key natural insecticidal ingredient in Armosa's product range.
- NeudorffminorPartnership for distribution of Neudorff's full product range in France, including biocontrol solutions (slug killers, garden insecticides, fungicides, herbicides), fertilizers, and household pest control products.
- Envu (formerly Bayer Environmental Science / excl. Bayer)minorDistribution partnership for Trudetx, the world's first tool enabling rapid and reliable detection of bedbugs anywhere and at any time.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Armosa competitors and assessment
Company assessmentBroad incumbents
- Envu (formerly Bayer Environmental Science): Global pest control and environmental science company spun out of Bayer. Comparable on commercial pest control portfolio, and an active partner of Armosa for Trudetx bedbug-detection distribution; competes with Armosa across PCO/3D and livestock hygiene while collaborating on select SKUs.
- Rentokil Initial: Global leader in pest control services and hygiene products with a much larger footprint than Armosa. Directly comparable on commercial/general pest control product portfolio and professional PCO channel, though Rentokil's primary business is service delivery rather than chemical manufacturing.
- FMC Corporation: Global agricultural sciences company with insecticide, herbicide, and professional pest control offerings. Comparable to Armosa's agro-industry crop-protection range and competes for shelf space in professional PCO and livestock biosecurity channels.
- BASF: Global chemical and agrochemical major with a substantial professional pest control and crop-protection portfolio. Overlaps with Armosa's agro-industry and PCO segments as a broad incumbent, with materially larger R&D and distribution scale.
Direct peers
- Killgerm Group: UK-headquartered supplier of professional pest control products and technical support across Europe. Closely comparable to Armosa's professional B2B PCO/3D offering and to its direct-sales-plus-technical-support go-to-market motion.
- Biobest Group: Belgian biological control specialist producing beneficial insects and biopesticides for horticulture and agriculture. Directly comparable to Armosa's Trichogramma biological control line and to its agro-industry biocontrol offerings; both companies serve European greenhouse and crop-protection markets.
- PelGar International: UK-based manufacturer of professional rodenticides, insecticides, and monitoring products. Closely comparable to Armosa's professional PCO/3D range (rodenticides and insecticides) and to its export model selling branded formulations across multiple European markets.
- SBM Company: French manufacturer of home, garden, and crop-protection products. Comparable to Armosa's Home & Garden (Protecta, Clac, Mecanix) and agro-industry lines, and overlaps with Armosa's French distribution footprint through garden-center and retail channels.
- Russell IPM: UK-based manufacturer and supplier of pheromone-based and biological pest control products. Directly comparable to Armosa's Trichogramma food-moth solution and to its biocontrol range within the agro-industry and stored-product segments.
- Neudorff: German manufacturer of natural and biocontrol pest control products for home and garden. Directly comparable to Armosa's Protecta sub-brand in natural pest control; Neudorff's products are also distributed by Armosa in France, illustrating how closely the two compete and partner simultaneously.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Armosa social profiles
Digital presenceArmosa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armosa leadership team
Management profileNumber of profiles
Profiles1 record
Armosa subsidiaries and ownership
Company hierarchySubsidiaries6 records
Armosa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armosa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armosa
What does Armosa do?
Armosa develops, manufactures, and distributes professional and consumer pest control products including insecticides, rodenticides, disinfectants, biological control agents (Trichogramma micro-wasps), plant care, and animal care solutions. The company serves livestock, agro-industry, professional pest control operators (PCO/3D), and home & garden segments across Europe through sub-brands Protecta, Clac, Mecanix, AGRIVET, and Armosa Tech, supported by in-house R&D, regulatory homologation, and licensing operations spanning more than 60 countries.
Is Armosa a public or private company?
Armosa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Armosa founded?
Armosa was founded in 1985. It employs 51 to 100 people.
Where is Armosa based?
Armosa is headquartered in Engis, Belgium, in the Europe region.
How does Armosa make money?
Four revenue lines are on record. Product Sales (B2B Professional) is the primary driver. The others are product Sales (B2C Home & Garden), licensing & Homologation Services and professional Training Services.
Who are Armosa's main competitors?
Broad incumbents on record are Envu (formerly Bayer Environmental Science), Rentokil Initial, FMC Corporation and BASF. Direct peers are Killgerm Group, Biobest Group, PelGar International, SBM Company, Russell IPM and Neudorff.
Does Armosa have an API?
No public API is recorded for Armosa.
What industry is Armosa in?
Armosa's product category is Pest Control Products. Its primary akta.pro industry code is HSAMAAAL, Commercial General Pest Control (Non-Specialty), with a secondary code of IMAIAHAN, Green/Organic/Low-Impact Pest Management (IPM Programs). Its NAICS code is 325320 and its SIC code is 2870.