Armosa

What Armosa does

Armosa is a privately held, family-owned Belgian specialty chemicals company that develops, registers, manufactures, and distributes pest control, livestock hygiene, disinfection, and agro-industry products across Europe. Founded in 1985 as Belgagri and acquired by current CEO Vincent Samain in 1995, the company operates through sub-brands organized by user segment: ARMOSA (professional distribution), AGRIVET (livestock biosecurity and animal health), and the consumer-facing Protecta, Clac, and Mecanix brands (natural, conventional, and mechanical pest solutions respectively). The portfolio spans conventional chemical formulations (insecticides including a defended Azamethiphos formulation, rodenticides, disinfectants) and biological alternatives such as Trichogramma micro-wasps for food moth control and Simplified European Authorization-approved essential oil-based repellents.

The company's core technology is a full value chain spanning R&D, in-house regulatory homologation (a 7-member team managing over 1,400 product authorizations across 60+ countries), production, licensing, distribution, and professional training. Armosa generates revenue through multiple streams: B2B product sales to professional livestock farmers, pest control operators (PCO/3D), and agro-industry customers via direct sales and a B2B webshop; B2C sales of Home & Garden products under Protecta, Clac, and Mecanix via protectanature.com and retail; licensing royalties on authorizations held by Armosa Tech; and fee-based professional training (Certibiocide, Certiphyto). The company has grown consistently through a combination of acquisitions (Protecta/AGH in 2015, Parasitec in 2017, Girerd and Span in 2021, and the professional division of Marque Passion Production in 2023) and organic establishment of national operations in Belgium, France, the Netherlands, Spain, Mexico, and Turkey. Annual R&D investment exceeds €2 million, with R&D partnerships including Biocidal Alternative Solutions for novel biocidal chemistries.

Name

Armosa

Legal name

Armosa

Website

https://armosa.eu

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Armosa is a Belgian family-owned specialty chemicals company that develops, registers, and distributes pest control, livestock hygiene, and agro-industry products across more than 60 countries, serving professional livestock, pest control operators, agro-industry, and consumer home and garden segments.

Ownership category

akta.pro rank

Product category

Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Exterminating and Pest Control Services (561710), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Agricultural Chemicals (2870), Biological Products, (No Disgnostic Substances) (2836), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

Green/Organic/Low-Impact Pest Management (IPM Programs) (IMAIAHAN), Microbial/Biological Control (Beneficial Bacteria/Fungi/Viruses) (HSAMALAB), Organic/Low-Toxicity Pantry Pest Control (Botanical, Non-Residual Options) (HSAMAHAK), Natural/Green Pest Control Products (CRAJAHAK)

Keywords

• Pest control products
• Insecticide manufacturing
• Rodenticide solutions
• Biological pest control
• Livestock biosecurity

Headquarters

HQ city

Engis

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2B Professional): Sale of professional-grade pest control, livestock hygiene, and agro-industry products through direct sales force and B2B e-commerce webshop.
2. Product Sales (B2C Home & Garden): Sale of consumer pest control and garden products under Protecta, Clac, and Mecanix brands through protectanature.com and retail partners.
3. Licensing & Homologation Services: Granting licenses for products across international markets; the company invests annually to obtain market authorizations in various countries, generating licensing revenue.
4. Professional Training Services: Revenue from professional training programs including Certibiocide, Certiphyto, and pest control technical training offered at facilities in Belgium and France.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Armosa develops, manufactures, and distributes professional and consumer pest control products including insecticides, rodenticides, disinfectants, biological control agents (Trichogramma micro-wasps), plant care, and animal care solutions. The company serves livestock, agro-industry, professional pest control operators (PCO/3D), and home & garden segments across Europe through sub-brands Protecta, Clac, Mecanix, AGRIVET, and Armosa Tech, supported by in-house R&D, regulatory homologation, and licensing operations spanning more than 60 countries.

Product overview

Armosa is a family-owned pest control and agricultural solutions company that develops and manufactures products protecting plants, animals, and humans from harmful organisms while ensuring food quality through disease and pest prevention. The company operates across multiple market segments including livestock, pest control, agro-industry, and home & garden. The product portfolio is organized under several sub-brands: ARMOSA (professional-grade products for livestock, pest control, and agro distribution), PROTECTA (alternative/natural solutions for amateur gardeners including non-hybrid Paysannes seeds), CLAC (conventional radical pest control products), MECANIX (mechanical traps and ultrasonic repellers), and AGRIVET (biosecurity, animal health, and nutrition division). The offerings span insecticides, rodenticides, disinfectants, cleaning products, udder hygiene products, hoof care products, animal nutrition boluses, plant care products, biological controls (trichogramma), and repellents. The company also distributes Neudorff products in France including biocontrol solutions, fertilizers, and household pest products. Armosa holds over 1400 market authorizations for biocide products across more than 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Protecta: Complete range of alternative and natural origin solutions for amateur gardeners. Includes pheromone traps, garden auxiliaries, pyrethrum-based products, diatomaceous earth, vegetable seeds, and grass seeds.
• CLAC
• Mecanix
• AGRIVET
• Armosa Tech

Products and services

• Protecta Consumer brand offering alternative and natural-origin solutions for amateur gardeners, including pheromone traps, pyrethrum-based insecticides, diatomaceous earth, plant care products, insect management products, and non-hybrid Paysannes reproductive seeds for home gardens and pet protection.

Quantifiable outcome

• 70% reduction in moth populations within 2-3 weeks using Trichogramma biological control
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BIOCIDAL ALTERNATIVE SOLUTIONScoreStrategic or Co-development Partner · 1 January 2016Independent start-up founded in 2016, serving as Armosa's privileged R&D partner for alternative products. Mission focuses on research and development of innovative biocidal and phytosanitary products more respectful of the environment. Contributes new molecular active ingredients, novel mechanisms of action, new synthesis pathways, and characterization/analysis of physico-chemical and biological behaviors for Armosa formulations.
• KentegracoreStrategic or Co-development PartnerCollaboration partnership making Armosa the official Pyrethre supplier in Europe. Pyrethre is a key natural insecticidal ingredient in Armosa's product range.
• NeudorffminorChannel Partner/ Reseller/ DistributorPartnership for distribution of Neudorff's full product range in France, including biocontrol solutions (slug killers, garden insecticides, fungicides, herbicides), fertilizers, and household pest control products.
• Envu (formerly Bayer Environmental Science / excl. Bayer)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Trudetx, the world's first tool enabling rapid and reliable detection of bedbugs anywhere and at any time.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Envu (formerly Bayer Environmental Science): Global pest control and environmental science company spun out of Bayer. Comparable on commercial pest control portfolio, and an active partner of Armosa for Trudetx bedbug-detection distribution; competes with Armosa across PCO/3D and livestock hygiene while collaborating on select SKUs.
• Rentokil Initial: Global leader in pest control services and hygiene products with a much larger footprint than Armosa. Directly comparable on commercial/general pest control product portfolio and professional PCO channel, though Rentokil's primary business is service delivery rather than chemical manufacturing.
• FMC Corporation: Global agricultural sciences company with insecticide, herbicide, and professional pest control offerings. Comparable to Armosa's agro-industry crop-protection range and competes for shelf space in professional PCO and livestock biosecurity channels.
• BASF: Global chemical and agrochemical major with a substantial professional pest control and crop-protection portfolio. Overlaps with Armosa's agro-industry and PCO segments as a broad incumbent, with materially larger R&D and distribution scale.

Direct peers

• Killgerm Group: UK-headquartered supplier of professional pest control products and technical support across Europe. Closely comparable to Armosa's professional B2B PCO/3D offering and to its direct-sales-plus-technical-support go-to-market motion.
• Biobest Group: Belgian biological control specialist producing beneficial insects and biopesticides for horticulture and agriculture. Directly comparable to Armosa's Trichogramma biological control line and to its agro-industry biocontrol offerings; both companies serve European greenhouse and crop-protection markets.
• PelGar International: UK-based manufacturer of professional rodenticides, insecticides, and monitoring products. Closely comparable to Armosa's professional PCO/3D range (rodenticides and insecticides) and to its export model selling branded formulations across multiple European markets.
• SBM Company: French manufacturer of home, garden, and crop-protection products. Comparable to Armosa's Home & Garden (Protecta, Clac, Mecanix) and agro-industry lines, and overlaps with Armosa's French distribution footprint through garden-center and retail channels.
• Russell IPM: UK-based manufacturer and supplier of pheromone-based and biological pest control products. Directly comparable to Armosa's Trichogramma food-moth solution and to its biocontrol range within the agro-industry and stored-product segments.
• Neudorff: German manufacturer of natural and biocontrol pest control products for home and garden. Directly comparable to Armosa's Protecta sub-brand in natural pest control; Neudorff's products are also distributed by Armosa in France, illustrating how closely the two compete and partner simultaneously.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKji7xdaHSS--AyuPYzmP7g
• Facebookfacebook.com/armosaBE
• LinkedInlinkedin.com/company/biosix
• Xx.com/armosaeu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armosa